• Korean journal of communication and information
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• v.31
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• pp.355-378
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• 2005

This study aims to examine the differences of Humor Preferences and Uses by the distinction of sex and age. For this purpose, an experimental survey was analyzed. The major findings of this analysis could be summarized like as follows: There is few significant difference in the sex distinction, although men prefer aggressive humor more than women. But there are significant differences in the distinction of age. The teenagers prefer nonverbal humor compare to other ages, and the over forties prefer verbal humor. There are also significant differences of humor uses between age groups. The under twenties use humor more than over thirties. This study deliberates on the reason why there are significant differences of humor preferences and uses in the distinction of age. This study suggests one of the reasons which is related with face consciousness of korean.

• Culinary science and hospitality research
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• v.18 no.2
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• pp.19-33
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• 2012

This study empirically analyzed the effects of employees' sense of humor on job satisfaction and turnover intention focusing on those who work for restaurants in Seoul to provide preliminary data for effective human resource management in the foodservice industry. In terms of a sense of humor, meta message sensitivity, preference for humor, emotional expression, and coping scale of a sense of humor were drawn as the factors. The findings are as follows. First, among the factors of humor, preference for humor, reaction to humor, and meta message sensibility affected job satisfaction positively in order. On the contrary, emotional expression was found not to affect it. Second, preference for humor and emotional expression affected turnover intention negatively in order whereas meta message sensibility and reaction to humor did not affect it. Therefore, based on the research result that a sense of humor affects job satisfaction and turnover intention, it is needed to recognize the importance of humor and consider evaluation on a sense of humor when screening employees.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2000.11a
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• pp.133-136
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• 2000

우리는 인터넷을 통한 사용자의 선호도(preference)를 분석하고 협력적 여과 기술을 학습하여 유머문서를 추천하는 MrHumor 시스템을 구축하였다. MrHumor에서는 사용자집합이 유머문서 집합에 대하여 보여준 등급매김값을 토대로 사용집합의 백터공간(vector space)를 설정하고 노이즈에 강하면서 효율적인 학습을 위해 선형 PCA를 이용하여 축소된 2차원 공간상에서 유머문서의 통계적 특성을 반영하여 적응형 k-NN으로 지엽성을 적적히 조절하여 새로운 문서에 대한 선호도를 추정하게 된다.

• Asia Marketing Journal
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• v.9 no.1
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• pp.23-41
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• 2007

The current study analyzed the relationship between expression type of humor ads and their advertising effects and the differences in advertising effects by expression type according to temperament as categorized by the Myers-Briggs Type Indicator (MBTI). Expression type of humor was classified into arousal-, incongruity-, and superiority-type humor ads. Advertising effects were measured by consumers' cognitive, affective, and conative responses. Three ads were created based on expression type of humor. A personality type, as measured by the MBTI, was categorized into four types of temperament, namely SP, SJ, NF, NT and used as moderating variables. As a result, the advertising effects varied according to the expression type of humor advertising. Interaction effects between ad expression type and temperament on ad feeling and ad preference were also found.

• Journal of Science of Art and Design
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• v.11
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• pp.51-78
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• 2007

Entertainment Industry is a high value-added business and its market includes the whole world. With high-tech industry, it is said that entertainment industry strengthen country's competitiveness, and the Korean government is trying to find a way to develop the animation industry. Some domestic feature animations were made, but they failed to get sufficient audiences. Meanwhile, Shrek 2, made by PDI, has earned about 92,000,000,000$ through just theatrical revenue. The reason is that domestic animations are not exciting. Contents should have amusement in it. The humor is the most important thing to make fun. So this thesis suggest to analyse Humor Types in animations. It is based on several theories about Humor. The types of humor defined by the previous studies are summarized into (1) humor, (2) wit, (3) satire and (4) irony. I categorize the productive methods of visual humor into (1) visual pun, (2) visual parody and (3) visual paradox adopting Henri Bergson's theory of the production methods of humor. And I comment on humorous scenes of Shrek in points of design basic elements, such as (1) visual elements, (2) relational elements and (3) practical elements. And I classify humor responses into the incongruity theory, the superiority theory, and relief theory. Therefore this study suggest a reasoned method to categorize the humor types effectively for producing or analyzing various types of humor effects in animation fields.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.831-842
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• 2022

The purpose of this study was to examine the correlations among empathy, humor sense parenting self-efficacy and psychological control in Korean parents with a child. For research, 203 parents with a child under the age of 5 attending kindergarten in Seoul participated in this study. As a result of the study, parenting self-efficacy was the lowest and psychological control was the highest. In adittion, among 'empathy', 'humor sense' and 'autonomy support', 'guilt inducement' on sub factor of psychological control showed a significant correlations. In addition, 'cognitive empathy' on sub factor of empathy was significantly correlated with 'autonomy control' on sub factor of psychological control, and 'preference for humor' on sub factor of humor was significantly correlated with 'identical parenting' on sub factor of psychological control. Among parenting self-efficacy and 'autonomy support', 'guilt inducement', 'autonomy control' on sub factor of psychological control showed a significant negative-correlation. 'Difficulty in parental roles' on sub factor of parenting self-efficacy was negatively correlated with other factors except 'identical parenting' on sub factor of psychological control.

• Archives of design research
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• v.11 no.3
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• pp.101-110
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• 1998

It is impossible that the corporation can make up good corporate images with sales promoting and pursuing profits only. To form impressive oorporate images, the corporation should acquire efficient marketing images and social oonfidences with the investment for the culture, the art, the preservation of public health, educations and social welfare programs. The oorporate image is indined to be formed by audiences subjectively even though the corporation makes great efforts to have its unique images. The audience has a tendency to have their subjective opinions about the corporate image based on several informations communicated by the corporation and various sources. The sensitive approach and emotional persuation can be efficient for making good corporate images because corporate images of audiences arise from emotional and sensitive factors rather than rational ones. There are many previous studies verifying that the humor effect should be one of powerful means for inducing concentrations, memorizations and persuations. The majority of popular advertisings are humor touched one and the questionaire proves that almost all university students participating sample test, prefer humorous advertisings to serious advertisings. The questionaire verifies that it is a most efficient method is using humor effects at product advertising to improve the corporate image indirectly. And there are very possitive reactions about applying humor effects for the corporate image advertising and the other advertisement types such as pamphlets and catalogues. The humor effect motivates the persuation with spiritual pleasures and intimacy, and it minimize the negative aspects of advertising for the formation of the corporate image. The humor effect is valuable not only for the formation of the corporate image reflecting the entity of the oorporation itself but also for the ideation of advertising communications. The study on the humor effect related with the corporate image is significant because the humor is a different version of the humanism based on deep oontemplation and oomprehension of human life rather than simple means to motivate laughers.

• Journal of Korea Entertainment Industry Association
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• v.15 no.6
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• pp.141-151
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• 2021

The purpose of this study was to investigate the pre-service early childhood teacher's sense of humor, emotional intelligence on their teacher efficacy. The subjects of this study were 253 pre-service early childhood teachers in Seoul and Gyeonggi province. The statistical analysis of this study was analyzed using the SPSS V. 22.0 program. The result of the study is summarized as follows. First, in terms of the result for general trends in sense of humor, emotional intelligence, and teacher efficacy were found to be above normal. Second, the result of the current study reveals that the sense of humor, emotional intelligence, and teacher efficacy was correlated. Also, there was a statistically significant positive correlation between the sense of humor, emotional intelligence, and teacher efficacy. Third, it was found that the 'creation of humor', 'humor preference' of sub-factor in the sense of humor, and 'to perceive other people's emotion' of sub-factor in emotional intelligence affected the early childhood pre-service teacher's teacher efficacy. Therefore, it is necessary to promote both sense of humor and emotional intelligence in order to enhance the teacher efficacy in pre-service early childhood teachers.

• Cartoon and Animation Studies
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• s.31
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• pp.91-116
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• 2013

The accessibility and effect of cartoon on children are very significant. Since cartoon is a medium of conveying information through text and pictures, it has a characteristic of being easily approached by children than any other medium. Its accessibility to children is inevitably more exceptional than any other medium in the sense that it is a method of not only telling or reading stories but also showing stories. The main audience of is children. It has a characteristic of being easily accepted by children since it's mythology seen in cartoon than read in text. However, gods conducts are full of unethical expressions. Sexual expressions of intermarriages between mother and son, between brother and sister and between uncle and niece, as well as extramarital intercourse are very unethical that could have negative effects on children. This study analyzed the unethical expressions of gods that could have negative effects on children at current point in time. Zeus was often unfaithful to his wife with many stories about the children of Zeus that were created from extramarital intercourse. Standard of value on rational decision has been established for adult readers, but children can readily accept things since they lack their own rational decision on what's right and wrong. As an alternative to children's uncritical observatory study, there is a need for author's intervention to help children form desirable values. The purpose of this study is to analyze the sexual expressions of Zeus and gods in that could affect children's social study.

• Journal of Digital Convergence
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• v.10 no.6
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• pp.83-92
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• 2012

The purpose of this current study is to examine CEO image presented in messages of CEO twitter and perceived by CEO twit followers. To conduct this study, we selected two CEOs, ChanJin Lee and HyeonMyeong Pyo who are top ranking based on a number of followers in Korea. We investigated each CEO's Tweet, RT, Reply, and RT+Reply using three CEO image factors: CEO personality, CEO quality, and CEO outward characteristics. Also, followers were asked what image mostly they have based on those three image factors. The results showed that for ChanJin Lee, CEO quality were more presented in twitter than CEO personality and CEO outward characteristics, and CEO Lee's followers also perceived that Lee has more CEO quality image than others. Pyo, HyeonMyeong has CEO quality image in twitter than others, and his followers thought that he had more CEO outward characteristics image than others.