• Informatization Policy
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• v.22 no.1
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• pp.96-117
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• 2015

With the development of Information and communication technology the demand for intangible products, in this case contents; are increasing rapidly. However, the market for paid contents is relatively un-vitalized and especially the market for business contents, needed for promoting business or work; is even more stagnant. Existing studies seek to vitalize the paid content market by proposing business models from the supplier's aspect. This study carries out a qualitative research, to discover the causes for market non-vitalization of business content from the user's perspective; by conducting in-depth interviews with 125 customers of business contents targeting office workers and independent businessmen. Through the answers of in-depth interviews, in regards of reasons for purchasing/non-purchasing business contents and problems of business content market; the result indicated that value, trust, and quality are the factors that have direct influence on the purchase. The study proposes resolution to all the problems indicated in three influential factors and derived the responsibility of each paid content market participants; the supplier, related government institution, and user.

• Journal of the Korea Society of Computer and Information
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• v.29 no.1
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• pp.85-96
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• 2024

As users of paid media readers' satisfaction with usage directly affects the promotion and development of paid media in China. Based on relevant research literature on user sustained use behavior, using the Expectation Confirmation Model as the framework, China paid media Caixin is used as a content product to construct a sustained use model for paid media. At the same time, the operational definition and theoretical assumptions of the variables in the model were provided, laying the foundation for subsequent empirical research on the effectiveness of the model.The research results show that paid media's social influence and performance expectations have a positive impact on Caixin App readers' adoption behavior,perceived usefulness and expection confirmation has a positive impact on Caixin App readers' satisfaction . Adoption behavior and satisfaction has a positive effect on continue using intention, what's more,the perceived usefulness also has a positive effect on continue using intention.

• Management & Information Systems Review
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• v.30 no.3
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• pp.1-25
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• 2011

The purpose of this study was to examine the impact of the service characteristics of premium information contents, one of premium Internet contents, on customer satisfaction and customer loyalty, as the premium Internet contents market has attained a rapid growth owing to the nationwide penetration of the Internet and its ease of use. Earlier studies were analyzed to define the service characteristics of premium Internet information contents, and a research model and hypotheses were formulated to find out the influence of the characteristics on customer satisfaction and customer loyalty. After a survey was conducted, the analyzable answer sheets from 359 respondents were analyzed. As a result, four service factors of premium Internet information contents that were reliability, charge, usefulness and convenience were identified as the variables that had a significant impact on customer satisfaction, and the other two factors that were timeliness and diversity exerted no influence on that. And customer satisfaction affected customer loyalty in a significant manner. This study attempted to investigate the influential relationship of the diverse service characteristics of premium Internet information contents on customer satisfaction and customer loyalty to have a good understanding of the attitude and will of consumers who bought the premium information contents, and this study also intended to make a contribution to the improvement of the quality of information contents in an effort to step up the revitalization of the Internet contents market by helping the market attract more loyal customers.

• Digital Contents
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• no.11 s.150
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• pp.48-57
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• 2005

세계DC 유통시장이지난해150억달러에서오는2008년에는280억달러이상규모의시장으로확대될전망이다. DC 유통시장은 온라인광고와유료콘텐츠로대별되며지금까지온라인광고 시장이주도했지만, 네트워크의광대역화와이용자의마인드변화로 유료콘텐츠시장점유율이더욱커질것으로보인다. 권역별로는중국을비롯한아시아권이상대적으로더욱성장할것으로예측된다.

• The Bimonthly Magazine for Agrochemicals and Plant Protection
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• v.11 no.1 s.94
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• pp.82-85
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• 1990

국민소득 증가에 따른 식생활문화의 향상으로 식용유 소비추세는 날로 증대되는 경향이다. 수요충족을 위한 도입량 증가추세가 생산량보다 훨씬 큰 반면 국민건강을 위해서도 양질식용유의 공급증대는 필수적이다. 이같은 문제를 진단하고 전망해본 <유료작물의 생산$\cdot$가공기술과 전망>에 관한 심포지엄이 지난해 11월 16일 작물시험장 강당에서 개최되었다. 그 주요내용을 간추려 소개한다.

• Journal of Digital Convergence
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• v.18 no.2
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• pp.385-393
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• 2020

Focusing on the Chinese market of MSNG (Mobile Social Network Game), perceived flow and satisfaction were designed as parameters, purchasing intention was set up as dependent variables, the purpose of present research is to analyze the factors influencing purchase intention of the paid items in mobile social games by studying the game and personal characteristics in terms of interoperability, accessibility, interesting, operability, innovativeness and challenge. Data was collected by questionnaires, Amos was employed to analyze the relationship between purchase intention and target influencing factors. Results showed that characteristics of game and consumers of MSNG have positive effects on the flow and satisfaction of paid items. Moreover, the flow of paid items in MSNG has a positive effect on satisfaction; the flow and satisfaction of paid items in MSNG have a positive effect on purchase intention. more samples and references should be involved in the further study in order to acheive an comprehensive result on comparative study of the social and cultural characteristics between Chinese MSNG and Korean counterpart.

• Journal of the Korean Data and Information Science Society
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• v.9 no.2
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• pp.139-147
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• 1998

An interrupted time series analysis of local directory assistance calls in the Taegu area from November 1, 1996 to February 28, 1997 revealed a gradual/permanent reduction in daily frequency of calls after charges were introduced in January 1, 1997. Even though the results cannot attest to the sbrupt/permanent reduction effect of response cost we expected, the reduction after charging may contribute to the efficacy of work and the improvement of service quality.

• Journal of the Korea Society of Computer and Information
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• v.10 no.2 s.34
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• pp.169-177
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• 2005

The Conditional Access System is a complete system for ensuring that broadcasting services be accessible to only those who are entitled to receive them. Secure key management and efficient delivery mechanism are very important design factors to this system. In this paper, we propose secure and efficient protocols which would be well fitted to a Pay TV system including the satellite DMB. Further. by applying our protocol to the existing conditional access system, we propose a new system that properly enables the control of conditional access to the Pay TV in satellite DMB environment.

• Journal of the Korean Society for Library and Information Science
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• v.44 no.3
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• pp.137-154
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• 2010

The purpose of this study is to examine the tendency of open access income models in gratis open access journals and fee-based online journals in Korea. This study found that there was no clear difference between two groups and fee-based online journals had several of the same characteristics of open access journals. That is, the societies published fee-based journals have requested APC to authors and additional page charges for the articles with research funding. Also, in case of fee-based online journals, the journals received subsidies from external funding agencies were more than free OA journals. These findings show that fee-based online journals in Korea have a lot of capability to transition to open access journals.

• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.468-481
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• 2018

This study aims to empirically investigate how users' online engagement behaviors predict their uses of paid contents. To this end, the data from the 2016 Korean Media Panel Survey, which has been conducted annually by the Korea Information Society Development Institute(KISDI), were analyzed. Major findings(N=8.313) were as follows. First, the active type of online engagement(e.g., posting, commenting), which contributes to direct creation of online contents, was the most powerful predictor to explain the DV. On the other hand, relatively passive actions of user engagement(e.g., sharing, endorsing, voting) turned out to have no significant effects on the uses of paid contents, just as personality traits and online privacy concerns did. Based on these results, it is recommended that online contents or platform service providers should try to establish clearly-targeted marketing strategies, after thoroughly collecting and analyzing the data of users' various online behaviors.