• Archives of design research
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• 제15권4호
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• pp.317-326
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• 2002

The Web has taken a strong post as one of the media for advertisement for long time. The Internet has an advantage of an easy access to each of customers; the fractioning of the potential customers; the transcending of the time and space; and the utilizing of the multimedia. As such, the Web as a communication tool has not only all characteristics of the existing media but also the factors such as the sound, motion, and interaction. Therefore the Web designing should be much more flexible and open than any other medias. Nevertheless, most of the Webs being created currently appear to be simply perfunctory and functional. This is because a methodological aspect has not been rooted firmly as the Web design industry has been developed too rapidly, driven by the explosive demand. Therefore, this study is designed to demonstrate the approaching method to the Web-interface designing as an alternative for such methodological aspect. In other words, it is the very stillness-motion interface designing of the Web, based on the e-advertisement concept. The Web as one of the media for advertisement gives the heaviest weight to the users emotional aspects than any other media do. Therefore, it is very important to get the differentiation and impact in the Web-interface designing through the users emotional aspects.

• Journal of the Korea Society for Simulation
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• 제24권4호
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• pp.163-170
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• 2015

This research is to focus on the method of moving line optimization in Agricultural Industry, especially Garak Wholesale Market Modernization Project, by using simulation tool. As everybody knew, it's very difficult to apply the SCM operation rules in Agricultural Industry, because the standardization system in Agricultural Industry was not completed. The five flow management factors, vehicle moving line management, customer moving line Management, Logistics Device Moving Line Management, Working Person Moving Line Management, Product display moving line management, are needed to be optimized on the basis of standardization rules, and to achieve this will be the good infrastructure to make the Agricultural SCM system. It's very different between the SCM structure of manufacturing industry and logistics industry and the SCM structure of Agricultural Industry, because the SCM in manufacturing is occur in the basis of flow management, on the contrary, the SCM of Agricultural Industry is on the basis of activity management. For these reason, this study is the first approach to apply the simulation method in the part of moving line optimization in Agricultural SCM, and in near future, This study will help all designers and operators to apply the simulation work in the part of agricultural SCM, and we hope that next advanced study will continue by using this study.

• Journal of the Korea Academia-Industrial cooperation Society
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• 제19권2호
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• pp.318-328
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• 2018

The purpose of this study was to investigate the differences in the characteristics of the aesthetic salon operation and job satisfaction according to important considerations in opening aesthetic salons as well as to provide basic data for improving the operation of the salons. Toward this aim, a questionnaire survey was conducted for owners of small aesthetic salons across South Korea from January-March, 2016. Results were as follows: Among those who identified means of transportation and parking convenience as key considerations in launching aesthetic salon businesses, length of service, length of business operation, monthly fixed revenue and proportion of the highest profit were highest. Job satisfaction (F=3.223, p<.05) was highest (M=4.11) among those that responded 'floating population' as a primary component in launching aesthetic salon businesses, and lowest among owners who mentioned 'cost of investment' (M=3.41). Specifically, job mobility (F=2.960, p<.05) was the highest among respondents who selected means of transportation and parking convenience (M=3.95) as key criteria in launching aesthetic salon business. For the stable operation of an aesthetic salon, a location with high floating population, good transportation, parking convenience, high levels of customer access, and job satisfaction are critical factors. In addition, future studies should examine marketing strategies by operating characteristics.

• Journal of Digital Convergence
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• 제14권10호
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• pp.167-172
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• 2016

Commercial analysis has been used for a lot of reasons such as improving the distribution structure, operational cost savings. However, existing commercial assay system is mostly flow through the analysis of the population and the environment around the store. Therefore, in this paper, we design a path weighted data analysis system for efficient product arrangement. It is not applying the analysis method of the existing commercial sales center but the data analysis system applying the weight to the form of customers' paths in a store. In conjunction with the existing POS system, it provides effective product placement in department stores, such as supermarkets, convenience stores. To this end, a system that maximizes efficiency of product placement in stores, receiving path data, converting them into statistics data that apply the weight, and printing out them into a visualized monitering system for the manager to see was designed.

• Korea Journal of Hospital Management
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• 제14권4호
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• pp.25-51
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• 2009

This model was empirically developed to test the effect of medical service quality and hospital's reputation on customer satisfaction, repurchase intention, and negative word of mouth as to disease severity. The model was tested in the context of the hospital industry. The findings are as follows. First, medical service provider's functional quality and technical service quality have significant effect on customer satisfaction. Second, hospital's reputation has positive(+) effect on customer satisfaction and significant negative effect on negative word of mouth. Third, customer satisfaction with medical service quality has significantly positive effect on customer's repurchase intention and has negative(-) effect on customer's negative word of mouth. Furthermore, customer's negative word of mouth has negative effect on their repurchase intention. Fourth, as to different disease severity, medical service quality and hospital's reputation have different effect on customer satisfaction, repurchase intention, and negative word of mouth. When patients get slightly ill, functional service quality and technical service quality have direct influence on customer satisfaction which has positive influence on repurchase intention and negative influence on negative word of mouth. Finally, negative word of mouth has negative effect on customer's repurchase intention. However, while hospital's reputation doesn't have effect on customer satisfaction, the reputation has significantly negative effect on negative word of mouth. When patients get seriously ill, only functional service quality has positive effect on customer satisfaction which influences on customer's repurchase intention and negatively influences on negative word of mouth. On the contrary, negative word of mouth doesn't influence on customer's repurchase intention as patients want to treat serious diseases in the large general hospitals even though negative word of mouth is known to them.

• Journal of Korea Port Economic Association
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• 제26권1호
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• pp.20-42
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• 2010

This study is aimed at evaluating transshipment competitiveness of Incheon New Port which will open in 2013. For this reason, we used Conjoint Analysis(CA) for a methodology of this research as CA had been frequently adopted for empirical analysis of new container terminal in previous studies. We have provided the questionnaires to the stake holders of the port such as experts in Port Authority(PA), logistics companies, and terminal operators. The result showed that transshipment competitiveness of Incheon New Port was subordinate to transshipment costs and port costs of Busan and Shanghai. Overall, we hope this study could help draw up the policies on a New Port that will attract transshipment cargoes and set up marketing plan for an early settlement.

• Vending industry
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• 제8권3호
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• pp.70-79
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• 2008

$\Box$ 시장개요 o 독일 자동판매기 시장은 매출이나 수입, 수출량에서 큰 성장이 없다. 그러나 기존의 주를 이루던 음료, 스낵 자판기 이외에 다양한 자판기 물품 수요가 높아지고 있어 새로운 시장 개척의 기회가 되고 있다. o 자판기 시장의 대부분을 차지하는 음료, 스낵 자판기는 주로 사내에 비치되어 있다. 쉽게 거래처를 바꾸지 않는 독이 바이어 특성상, 기존 고객 유지와 신상품 개발이 주요 성공요인이 될 수 있다. o 자동판매기 시장의 특징은 담당 업체가 자판기 판매에서부터 지속적인 제품 조달 유지, 청소까지 맡게 된다는 점이다. 급격한 수요 증가가 예상되지 않는 한, 구매후의 서비스가 재구매 여부를 결정한다고 할 수 있다. $\Box$ 경쟁 동향 o 독일 자판기 시장에는 독일 제품과 더불어 프랑스, 네덜란드와 같은 주변 유럽국가의 제품들이 시장을 지배하고 있다. 대부분 한 업체에서 물품에 상관없이 다양한 자판기를 생산하고 있다. o 최근에는 선택의 폭이 넓은 복잡하고 다양한 자판기 제품이 인기를 끌고 있다. 박람회를 통해 선보이는 신상품에 대한 관심이 높아지고 있다. o 신선한 디자인과 다양해진 제품의 양이 새로운 구매 요소로 떠오르고 있다. 자판기의 위치 또한 중요한 변수가 되면서 좋은 위치 선점이 경쟁력 향상에 도움이 될 것으로 보인다. $\Box$ 마케팅 참고사항 o 자동판매기의 경우, 사업 파트너와의 협상이나 각각 상품에 따라 가격이 매우 유동적이다. 기존 시장에서의 기업 인지도 역시 가격 협상에 영향을 미치기 때문에 시장의 정확한 가격을 알아보기가 매우 힘들다. 자사의 가격이 곧 핵심역량을 나타내기 때문에 제3자에게 공개되는 일이 적다. o 독일에서는 우리나라와 달리 온라인 광고시장이 활성화되어 있지 않다. 자동판매기도 온라인 광고보다는 전문 잡지를 통해 광고한다. 올해에도 이런 경향은 지속될 것으로 보인다. $\Box$ 수출 시 참고사항 o 자판기 관련 제품의 독일 진출 시 현재까지 특별한 제약 사항은 없다. 관세는 1.7%이며 부가세는 다른 제품과 동일하게 19%를 적용 받는다. o CE 마크의 획득은 필수적이다. 독일 내 진출을 생각한다면 GS 마크를 획득하는 것도 도움이 된다.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• 제11권5호
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• pp.593-600
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• 2018

Owing to the advancement of Internet and smart devices, access to various media such as social media became easy; thus, a large amount of big data is being produced. Particularly, the companies that provide various Internet services are analyzing the big data by using the MapReduce-based big data analysis techniques to investigate the customer preferences and patterns and strengthen the security. However, with MapReduce, when the big data is analyzed by defining the number of reducer objects generated in the reduce stage as one, the processing rate of big data analysis decreases. Therefore, in this paper, a MapReduce-based split big data analysis method is proposed to improve the log analysis processing rate. The proposed method separates the reducer partitioning stage and the analysis result combining stage and improves the big data processing rate by decreasing the bottleneck phenomenon by generating the number of reducer objects dynamically.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 한국해양정보통신학회 2006년도 춘계종합학술대회
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• pp.632-636
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• 2006

It is needed to use the beam scanning to control the cell coverage of the base station considering operation conditions, season, time period, radiation character and mobility of customers and vehicles for varied wireless communication service and quality improvement. This paper proposes a mobile antenna system which can obtain the characteristics of the beam scanning by controlling the directivity depending on the operation condition. Radiation block is made of 2 sub-array of $1\times3$ patched antennas for ITS of 5.8GHZ bandwidth with the gain of 13dBi, and of 2 sub-array of single patched antenna for WiBro of 2.3GHZ bandwidth with the gain of 12dBi. RF module is made of a switch, an amplifier, a PAD, a 3-Bit phase shifter, and a power divider. The system is able to control the beam tilting with electronic methode by using 3-bit phase shifter$(45^{\circ},\;90^{\circ},\;180^{\circ})$.

• Knowledge Management Research
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• 제24권4호
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• pp.103-129
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• 2023

This study aims to analyze the network structure of technological innovation resources in SMEs, especially manufacturing firms, and reveal the differences between innovative and non-innovative firms. The study first analyzes connection centrality, flow-mediated centrality, and power centrality for all firms, and derives structural equivalence through CONCOR analysis. Then, the network structure of innovative and non-innovative firms was compared and analyzed according to innovation performance and creation. The results show that entrepreneurship and corporate innovation strategy have a significant impact on the analysis of technological innovation resources of all firms. According to the CONCOR analysis, the innovation resources of SMEs are organized into seven clusters, which can be defined as intrinsic product innovation resources, competitive advantage promotion resources, cooperative activities resources, information system resources, and innovation protection resources. The network analysis of innovative and non-innovative firms showed that innovative firms focused on enhancing competitiveness and improving quality, while non-innovative firms tended to focus more on existing products and customers. In addition, innovative firms had eight clusters, while non-innovative firms had six clusters, suggesting that innovative firms utilize resources diversely to pursue structural change and new value creation, while non-innovative firms operate technological innovation resources in a more stable form. This study emphasizes the importance of entrepreneurship and corporate innovation strategy in SMEs' technological innovation, and suggests that strong internal efforts are needed to increase innovativeness. These findings have important implications for strategy formulation and policy development for technological innovation in SMEs.