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http://dx.doi.org/10.5762/KAIS.2018.19.2.318

A Study on The Characteristics of Aesthetic Salon Operation and Job Satisfaction by Important Aspects in Launching Aesthetic Salon Business  

Kim, Bong-Sub (Dept of Human of image Graduate School, Konkuk University)
Lee, Jae-Nam (Dept. of Cosmetoiogy Graduate School, Engineering Konkuk University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.19, no.2, 2018 , pp. 318-328 More about this Journal
Abstract
The purpose of this study was to investigate the differences in the characteristics of the aesthetic salon operation and job satisfaction according to important considerations in opening aesthetic salons as well as to provide basic data for improving the operation of the salons. Toward this aim, a questionnaire survey was conducted for owners of small aesthetic salons across South Korea from January-March, 2016. Results were as follows: Among those who identified means of transportation and parking convenience as key considerations in launching aesthetic salon businesses, length of service, length of business operation, monthly fixed revenue and proportion of the highest profit were highest. Job satisfaction (F=3.223, p<.05) was highest (M=4.11) among those that responded 'floating population' as a primary component in launching aesthetic salon businesses, and lowest among owners who mentioned 'cost of investment' (M=3.41). Specifically, job mobility (F=2.960, p<.05) was the highest among respondents who selected means of transportation and parking convenience (M=3.95) as key criteria in launching aesthetic salon business. For the stable operation of an aesthetic salon, a location with high floating population, good transportation, parking convenience, high levels of customer access, and job satisfaction are critical factors. In addition, future studies should examine marketing strategies by operating characteristics.
Keywords
small aesthetic salons; transportation; parking convenience; Job satisfaction; reselect the job; accessbilitycademia-Industrial;
Citations & Related Records
Times Cited By KSCI : 6  (Citation Analysis)
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