• Journal of Digital Convergence
• /
• v.12 no.10
• /
• pp.87-96
• /
• 2014

The first, this study analyzed empirically the effects of the ties(structural) and the trust(relational) between the clients(small and medium sized enterprises) and consultants on the consulting performance, the second, verified the moderating effects of the consultant's competence and the client's participation in the effect of the ties and the trust on the consulting performance. The result of empirical analysis was as follows. The ties and the competence based trust had a positive effects on the consulting performance. Meanwhile, the client's participation had no moderating effect, the consultant's competence moderated the effect of the ties and the trust on the consulting performance. From the above empirical analysis, we appreciated that the building of the strong ties and the trust between the client and consultant is very important to promote consulting performance with the enhancing the consultant's competence.

• Journal of Distribution Science
• /
• v.4 no.1
• /
• pp.27-51
• /
• 2006

This study is to understand the existing relation-marketing based on a result that social-relationship in market can effect on customer's action with expanding the seller-purchaser relationship, and understanding purchaser-purchaser relationship in the community. The result of this study could be summarized as below: First, the customer-sales person friendly relationship effects respectively on customer satisfaction and loyalty. Second, friendly relationship of customers effects on customer satisfaction and loyalty. Third, customers' satisfaction and trust increases customers loyalty. Considering that they could cause others to re-buy, friendly word of mouth, recommendations, we should know improving customers loyalty about a company(department store) is very important. This study presents not only customers and sales clerks relationship but also developing customer-customer relationship is important as well. From the viewpoint, this study gives the following strategic tactics to companies. First, customer's relationship with sales clerk is not able to be built in a short time unlike discount or gifts. Second, relationship around customers effects on loyalty of the department store, over the relationship of simple customer-sales clerk. Finally, companies, to make a relationship like fabric, should escape a two-level channel, a company to a customer, then recognize a three-level channel, a company to a friendly customer to a neutral or a unfriendly customer. That means a business should use the positive to make the negative or the neutral change their behavior to it.

• The Journal of the Korea Contents Association
• /
• v.14 no.4
• /
• pp.97-109
• /
• 2014

Social media is a general term for online services by which users share opinions, perspectives, and experiences. It supports interactions between users in sharing contents on it and weak ties among them play an important role in the process. This exploratory study attempts to identify crucial factors of establishing weak ties between social media users in the perspective of social network theory and uncertainty reduction theory. We collected data through diary study and in-depth interview and analyzed it following grounded theory approach. As a result, social media users more actively interacted each other or shared contents based on weak ties, compared to strong ties. In addition, similarity, self-disclosure, and relevance appeared to facilitate establishment of weak ties, by reducing psychological distance between social media users and perceived uncertainty of them.

• 한국노년학
• /
• v.34 no.2
• /
• pp.277-297
• /
• 2014

This study investigates the predictors of the relationship quality between grandparents and grandchildren in emerging adulthood. Participants were 501 grandchildren with at least one living maternal/paternal grandparents. According to the t-test, the frequency of contact with maternal grandparents, the similarity of value to paternal grandparents, and the affective solidarity with paternal grandparents were significantly different depending on the grandchildren's sex. Results of multiple regression analyses indicated that the relationships of father-grandparents and mother-grandparents, the frequency of contact, and the similarities of value significantly predicted the affective solidarity between grandparents and grandchildren. However, the relative predictive power of these variables was different by the lineage and the grandchildren's sex.

• The Journal of the Korea Contents Association
• /
• v.18 no.3
• /
• pp.409-420
• /
• 2018

The decision to actively reveal oneself as a consumer on social media depends on whether the focus is more on positive rewards than negative threats associated with self-presentation, that is, who the other party is in that relationship. The audience of self-presentation could also be divided into expressive and instrumental ties: work partners can be classified as an audience of instrumental ties, whereas school friends can be regarded as an audience of expressive ties. This study accordingly predicted that people would focus more on prevention of negative threats than positive reward, exhibiting defensive self-presentation in relationships with strong instrumental ties because the fallout from negative threats due to failed self-presentation have a more detrimental effect than a positive reward from successful self-presentation. The empirical findings thereby indicated that as the proportion of coworkers increased among Facebook friends, the mediation effect through defensive self-presentation increased, whereas such effect through acquisitive self-presentation decreased.

• Journal of Digital Convergence
• /
• v.12 no.5
• /
• pp.69-78
• /
• 2014

This study deals with the digital policy proposal through the path modeling study on the effect of the strength of weak ties & emotional perception leading to the user's satisfaction, WOM between game users, and the verification on the effect of the emotional real name SNS on the social network game's diffusion. Researcher confirmed that the effect of the strength of weak ties & emotional perception led to the user's satisfaction, WOM of SNG. Even though weak tie, researchers estimate that the users emotionally interact with the real name relation effect of SNS. And effective factors for WOM are not a tie relationship or emotional interactivity of weak tie antecedently but user's satisfaction. As a result, though antecedent factors (weak tie & interactivity) had a positive effect as real name SNS, eventually powerful factor of making buzz was the SNG user's satisfaction. Thus researchers expect the practical policy proposition for government & corporation, which means SNG service providers more carefully manage the service satisfaction for WOM with SNG user's experience.

• Defense and Technology
• /
• no.1 s.143
• /
• pp.50-57
• /
• 1991

대만의 군사력은 생존권 보장을 위한 최선의 방안인 동시에 경제성장과 정치.사회적 안정 및 국제외교상 유리한 위치를 확보하는데 도움이 되고 있다. 이와 함께 대만은 싱가폴, 말레이지아, 인도네시아등과 군사적 유대관계를 공고히 다져나가고 있으며, 필리핀도 대만과의 군사협력을 희망하고 있다. 대만 군사외교의 또다른 측면은 무기판매에 있다. 필리핀, 인도네시아등 중아시아 및 남미국가들은 저렴하고 우수한 대만 방산장비에 대한 주요 고객들이다. 또한 사우디와의 군사적 유대관계는 최첨단 무기체계에 접근할수 있는 잇점을 주고 있다

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.17 no.2
• /
• pp.179-193
• /
• 2022

This study aims to identify the relationship marketing factors and examine the mediating factors of perceived customer value on the relationship between relationship marketing factors and loyal on rural tourism. We collected and analyzed the survey data from the customers who had experienced rural tourism before. The results from the empirical analysis are as follows. First, through the exploratory factor analysis, four factors such as customer orientation, responsive attraction, professionalism, and ties were derived. Second, it was found all four factors have significant positive effects on loyalty. Third, both responsive attraction and professionalism have significant positive effects on perceived customer value. However, customer orientation and ties do not have significant effects. Fourth, the perceived customer value showed a full mediating effect between responsive attraction and loyalty, whereas it showed a partial mediating effect between professionalism and loyalty. Additionally, it was found that gender did not affect loyalty but significantly affected perceived customer value. This means that women had lower perceived value for rural tourism than men. To improve the loyalty of rural tourism, it is necessary to improve customer orientation, professionalism, ties, and perceived customer value.

• Korean Journal of Environment and Ecology
• /
• v.25 no.2
• /
• pp.235-246
• /
• 2011

This study explored the relationship between connectedness to nature (CN) and belief on consequences (social, economic, and ecological) of establishing cable car and supportiveness to its establishment in a natural park. It also examined the relationship between socio-demographic and visiting characteristics and CN. Data were collected from 134 visitors in Mudeungsan Provincial Park (MPP) in September, 2010 through field questionnaire survey. CN was measured by using a connectedness to nature scale (CNS) revised from the Mayer and Frantz's (2004) original CNS. CN consisted of two factors: interdependence and independence. CN increased as respondents' age, education level, number of visits to MPP and number of visits to Jungbong area of MPP increase. Respondents with higher CN ratings showed stronger beliefs on negative consequences of the cable car establishment. CN, however, was not related with beliefs on positive consequences of establishing cable cars. Respondents with higher CN showed lower support about establishing cable cars.

• Journal of Digital Convergence
• /
• v.16 no.9
• /
• pp.257-268
• /
• 2018

Purpose: The aim of this study was to examine the mediating effect of social connectedness and social responsibility in the relationship with self-leadership and cultural competency on nursing students. Method: The participants in the study were 207 nursing students in two college located in C province. Data were analyzed with the SPSS/WIN 24 program. Result: There were significant correlations among self-leadership, social connectedness, social responsibility, cultural competency. Social connectedness and responsibility showed partial mediating effect in the relationship between self-leadership and cultural competency. Conclusion: To enhance nursing students' cultural competency, it is necessary to develop effective strategies and education program to enhance self-leadership, social connectedness, social reponsibility.