• Journal of Digital Convergence
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• v.20 no.2
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• pp.141-154
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• 2022

This study aims to investigate how tie strength in business networks affects successful knowledge sharing, as well as the impact of environmental uncertainty on the relationship between knowledge sharing and tie strength. We gathered data through a questionnaire-based survey of 310 employees affiliated with a high-technology industry in Korea. The results highlighted the positive influence of strong ties on tacit knowledge sharing and weak ties on explicit knowledge sharing. Additionally, in this study, we determine that strong ties are strengthened to share tacit knowledge with exchange parties when environmental uncertainty is high, whereas weak ties may remain unaffected by environmental uncertainty. This study contributes to the literature on tie strength and knowledge sharing by applying social capital theory to a high-technology industry. The findings suggest that firms must take advantage of strong and weak ties to facilitate knowledge sharing to enhance competency, create novel knowledge, and obtain a competitive advantage.

• Proceedings of the Korean Society of Computer Information Conference
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• 2020.01a
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• pp.87-88
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• 2020

본 연구는 국내 ICT산업에서 국제합작투자 기업들을 대상으로 합작사업 참여기업 간 통제유형에 따라 참여기업간 유대강도 및 합작 성과에 어떠한 영향을 주는지를 살펴보고자 하는 실증연구이다. 본 연구에서는 통제유형별(산출통제(Output Control), 과정통제(Process Control), 사회적통제(Social Control))로 국제합작사업 참여기업 간 유대강도에 및 합작성과에 어떠한 유의한 영향을 미치며 또한, 국내 ICT산업에서 국제합작사업에 참여하는 기업들의 특징을 실증분석을 통하여 알아보고자 한다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2022.01a
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• pp.209-210
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• 2022

본 연구는 국제 합작투자사업 참여 기업들을 대상으로 국제합작투자 사업에서의 합작사업 파트너 기업 간 유대강도가 합작투자사업참여 파트너간 지식이전 및 활용과 합작사업성과에 어떠한 영향을 주는지를 살펴보고자 하는 실증연구이다. 이를 위해 본 연구에서는 구조방정식을 이용하여 합작투자사업 참여 파트너간 유대 강도가 합작사업참여 기업들이 보유한 지식의 이전 및 활용과 합작사업성과에 어떠한 유의한 영향을 미치는 지 실증분석을 통하여 알아보고자 한다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2021.01a
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• pp.127-128
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• 2021

본 연구는 국내 건설산업의 현장프로젝트조직 사업 참여자를 대상으로 프로젝트 참여자간 간 통제유형에 따라 유대 강도와 현장프로젝트 성과에 어떠한 영향을 주는지를 살펴보고자 하는 실증연구이다. 본 연구에서는 통제를 산출통제(Output Control), 과정통제(Process Control), 사회통제(Social Control)로 구분하여 통제유형에 따라 현장프로젝트 참여자 간 유대 강도와 현장프로젝트성과에 어떠한 유의한 영향을 미치며 또한 한국 건설산업의 현장프로젝트조직만이 가지는 특징을 실증분석을 통하여 알아보고자 한다.

• Journal of the Korea Society of Computer and Information
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• v.26 no.7
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• pp.103-108
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• 2021

In this paper, we an empirical study of the effects of control types on Tie strength and filed project performance of project participants in field project organization for Korean domestic construction industry. In the study, we try to tell what significant impact output control, process control and tie strength among field project participants have on field project performance and features unique to field project organization for Korean construction industry through empirical analysis. And the findings of the empirical analysis are that output control appeared to have significant impacts on tie strength among the participants and process control, and process control also appear to have significant impact on field project performance.

• The Journal of the Korea Contents Association
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• v.17 no.4
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• pp.108-118
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• 2017

This study focuses on an effectiveness of socially recommended advertising on social network sites (SNSs) and investigates the impact of three critical factors on SNS advertising effectiveness - reward type for advertising recommenders' intention, product type on advertisements, and tie strength. A $2{\times}2$ factorial design was used to test the interaction effects between the two variables, reward type and product type on advertisements, moderated by tie strength. The results indicate that when participants observe socially recommended advertising, hedonic product ads with non-monetary reward shows the most effectiveness, and reward type and product type are also effective. In the combination of reward type and product type, we have confirmed the regulating factor influencing the effectiveness of social advertising according to the tie strength between the recommenders and the consumers. Strong-tie recommenders have more influence on the effectiveness of the social advertising than weak-tie recommenders. Based on these results, theoretical and practical implications were provided to refine marketing environments on SNSs.

• Knowledge Management Research
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• v.23 no.4
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• pp.275-294
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• 2022

In recent years, with the continuous integrative development of e-commerce and social media, social commerce, as a trust-centered social transaction mode, has become an important performance form of e-commerce. The good experience of online community and abundant user-generated content (UGC) attract more and more users and businesses to participate in the community contribution. In this context, the cost of accessing information is continuously decreasing, which not only makes the purchase process more concise and efficient, but also greatly increases the possibility of consumers' impulsive consumption. However, there are very few empirical studies on the internal influencing mechanism of consumers' impulsive consumption based on the characteristics of UGC for social commerce. In view of this, based on S-O-R model, this study constructs a model of consumers' impulsive consumption in the context of social commerce from the characteristics of UGC, with perceived risk as the mediating variable and tie strength as the moderating variable. The results show that content authenticity, content usefulness, and content valence of UGC have significant negative impacts on consumers' risk perception in the process of purchase decision-making, and consumers' perceived risk has a significant negative impact on consumers' impulsive consumption. Meanwhile, the tie strength between UGC producer and UGC receiver plays a moderating role between content usefulness and perceived risk, as well as between perceived risk and impulsive consumption. Finally, combined with the above findings, this study provides effective suggestions for relevant participants in social commerce in terms of business management.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.3
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• pp.87-96
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• 2016

The purpose of this study is to analyze the effect of entrepreneurs' social network on entrepreneurial performance and the moderate effect of entrepreneurial experience on the relationship between social network and entrepreneurial performance. Empirical study was conducted using survey questionnaires for entrepreneurs and path analysis was conducted using PLS method. The result of this study showed that tie strength of entrepreneurs' social network was related to productivity but creativity while network diversity was positively related to creativity but productivity. The moderate effect of entrepreneurial experience was significant on the relationship between tie strength of social network and entrepreneurial performance. This study implies the importance of entrepreneurs' social network and experience and suggests an effective social network structure for entrepreneurial success.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.545-559
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• 2016

Recently consumers to access various Word-Of-Mouth information on online. And eWOM (eWOM : electronic Word-Of-Mouth) information had an important effect on consumer attitude(purchase intention). The purpose of this study is to investigate what the general characteristics of eWOM and the effects of how these factors will affect credibility, eWOM acceptance and purchase intention. In this study, the model contains information characteristics variables(consensus, newness), community characteristics(tie strength, interaction) on eWOM characteristics. This study makes contributions as follows. First, information consensus had not effect on credibility. Second, information newness and community characteristics(tie strength, interaction) had a significant on credibility. Third, credibility is the important factor on eWOM acceptance. Lastly, eWOM acceptance had a considerable influence on purchase intentions.

• Proceedings of the KWS Conference
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• 1991.11a
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• pp.126-130
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• 1991