• 한국디지털정책학회:학술대회논문집
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• 2004.05a
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• pp.13-20
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• 2004

이 논문은 우리나라 정치 문화의 변화를 규명하면서. 제16대 대선 이후 참여형으로 변화하고 있다는 가정에 따라 그 배경 및 내용을 고찰하면서 그 요인으로 '디지털 정향'의 확산을 들고있다. 또한 '참여적 정치문화'는 제16대 대선에 직접적 영향을 미치게 되었으며, 정당들은 이러한 변화 양태를 수용하기 위해 전자정당의 추진하게 되었다고 할 수 있다. 그런데 정당의 전자 정당추진 노력은 선거에서의 유권자의 지지 획득의 수단적 메커니즘으로서의 활용이라는 초기 단계를 넘어 실질적 운용의 단계에 이르고 있다는 점에 주목하고 있다. 나아가 논문에서는 이를 바탕으로 전자정당의 모델 구축을 위한 개념적 흐름을 구성함으로써 시론적 연구의 성격을 지닌다.

• Korean Journal of Legislative Studies
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• v.26 no.2
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• pp.35-71
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• 2020

The purpose of this study is to verify the effect of electoral competition on voters deciding on strategic split-ticket voting under the mixed-member electoral system. As result, the more competitive the constituencies are, the more voters choose to vote for the major parties. The results of logistic regression analysis including interaction terms showed that the more competitive the constituencies are, the more voters choose for candidates from the major parties. Also, the finding shows that major party supporters are less affected by electoral competition than minor party supporters in choosing a candidate in the single-seat districts. In the case of minor party supporters, the more competitive the constituencies were, the more likely they were to choose the major party candidate instead of the minor party candidate. Based on these results, it can be inferred that voters are affected by the presence or behavior of other voters in local constituencies under the first-past-the-post rule. Because of the psychology of not wanting their votes to be useless, voters cast their ballots more strategically as the competition in constituencies intensifies, and as the competition in constituencies slackens, such tendencies weaken, and this trait is particularly evident among minor party supporters.

• Korean Journal of Legislative Studies
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• v.27 no.1
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• pp.79-115
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• 2021

Voters' negative evaluations of government performance lower their trust in government, which functions as the reward and punishment for the government. Trust in government thus serves to promote political accountability of the representative government. However, voters build their confidence toward the party government where the ruling party is responsible for the performance. Considering this partisan nature, we empirically examine that the influence of voters' performance evaluations on governmental trust is conditional on their party identifications. While higher perceptions of political/social conflict and increasing negative evaluations of government policies and economic performance are associated with the lower level of confidence in government, the relationship is contrasted between different party identifiers. For supporters of the ruling party in 2020, the negative evaluations of government performance are not likely to reduce trust in government a lot. On the contrary, those who identify with the main opposition party show the most prominent effect of negative evaluations on their distrust in government. This study demonstrates that trust in government is affected by voters' partisan preferences, not entirely by evaluations of government performance. Such a distortion of the reward and sanction function of governmental trust might lead to the weakening of the accountability mechanism in representative democracy.

• The Journal of the Korea Contents Association
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• v.10 no.10
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• pp.274-285
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• 2010

In the United States, a marked emphasis on personal achievement has been among enduring values characterizing American culture from the beginning of the republic. Particularly, Americans have attached great value to the spirit of self-reliance in striving for personal achievement. However, there have been few empirical studies focusing on the effects of Americans' self-reliant spirit on American electoral politics. Through a field experimentation focusing on the voters of Portage County in Ohio, this study examined the effects of Americans' self-reliant spirit on the evaluations of presidential candidates' personal traits, which constitute the candidates' character. The results of this study demonstrated that American voters evaluated those presidential candidates who were described as self-reliant significantly more favorably than the presidential candidates who were not so described, for 8 out of the 11 personal traits. The findings provide meaningful evidence for ascertaining the potential and legitimacy of the influences of the spirit of self-reliance, in the American society including electoral politics.

• Korean Journal of Legislative Studies
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• v.24 no.1
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• pp.135-170
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• 2018

The recent success of populist parties and candidates in the US and European countries leads to a massive amount of empirical research on populism, a deviant form of representative democracy. Much ink has been spilled to define populism and to identify the causes of its rise and continued success in democratic political system. However, little is known about populist attitudes of individual voters. Using a large-scale online survey fielded in the context of the South Korean presidential election in 2017, this study examines (1) what determines populist attitudes of South Korean voters and (2) how populist attitudes are associated with evaluations of political parties, candidates, and political issues. Statistical analysis reveals that people high on populism are more likely to support an underdog left-wing political party and its presidential candidate, and are less likely to support policies implemented or proposed under the auspices of the Park Geun-hye administration. These findings do not necessarily suggest the inherent affinity between populism and left-wing ideology; rather, it implies populist attitudes happened to appear in 2017, in reactions to lack of confidence in the previous government.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.563-574
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• 2022

The purpose of this study is to investigate effects of source credibility of political youtubers on attitude toward contents and politicians/political party and political decision making. The total number of 326 responses from online survey were analyzed. Results indicate that three factors of source credibility, similarity, charisma, and expertise positively affected attitude toward political contents on youtube in statistical significance. Five attributes of source credibility, familiarity, charisma, similarity, attractiveness, and trustworthiness positively affected attitude toward political youtube contents and politicians/political parties. Furthermore, attitude toward contents and politicians/political parties significantly increased voting intention to politicians/political parties.

• Journal of the Korean association of regional geographers
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• v.13 no.4
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• pp.381-395
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• 2007

After the democratization process since 1988, the national scale voting behavior in congressional elections has changed from a rural-government party and urban-opposite party connection to a political regionalism oriented pattern. In this context, the case study with provincial border regions aims to investigate possible party identification change of the region, and to find a relationship between polling score ratio and socio-political characteristics of the candidates. As a result, Yeongdong shows a strong negation to the presumed Chungcheong local party and shows a continuous party identification with the Kyungsang local party. Muju reveals a more or less weakened identification with the Jeolla local party, on the contrary, Kimcheon shows a unchanged strong identification with the Kyungsang local party. The regional neighborhood effect was verified quite partly between the subdivision districts of the border regions. With a application of linear fitting method, it is certified that voters have attached great importance to the belonging party, native place, as well as political career of the candidates as a voting criterion.

• Korean Journal of Legislative Studies
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• v.25 no.3
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• pp.5-31
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• 2019

In the process of changing the Korean electoral system, various terms such as representation, majority, minority, plurality, and proportionality are not used correctly, making normative judgment on its desirable electoral system difficult. This paper clarifies the concepts and terminology related to the electoral system in order to enable proper normative discussion. First, the misuse of the names of the electoral system is reviewed. This includes the majority representative system versus the minority representative system, the single-member constituency versus the multi-member constituency, the absolute majority system versus the relative majority system, and the majority representative system versus the proportional representative system. Next, the principles of representation, proportionality, democracy, direct ballot, and equal ballot are discussed to evaluate the decisions made by the Constitutional Court of Korea. In the current electoral system of the National Assembly, the equivalence between its constituency member and its proportional representation member is very low in terms of proportionality between votes received and seats allotted. Finally, the coherence between proportional representation and other political institutions is examined. Strengthening the proportionality of parliamentary elections alone does not necessarily increase the proportionality of the entire power structure.

• The Journal of the Korea Contents Association
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• v.18 no.6
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• pp.385-398
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• 2018

This study aims to explore implications by analyzing voters' behaviors and attitudes of political campaigns & political advertising audience in the 19th presidential election. For this purpose, in-depth interviews with 59 voters who voted in the last election were conducted, and interviewees were allocated by their gender and age. As a result, the motivation to ballot for a candidate was based on the candidates' political affiliations to a party, political inclinations, and election pledges. Voters also determined whom they would vote for after watching the final TV debate. The biggest issue of this election was to create jobs in the public sector, an economical issue. TV was the most trusted medium among the voters, and TV debates had the greatest influence in changing the minds of the voters. Voters thought that Shim, Sang Jung was the best on TV debates and that An, Chul Soo was the worst. Also, voters recalled An, Chul Soo the most among all election posters, but they recalled Moon, Jae In the most out of other political advertisement methods. Therefore, the results elucidated the voters' behaviors and the audience's attitudes in political advertising, and this study provided theoretical and practical implications to be utilized in future presidential election campaigns and political advertising endeavors.

• The Journal of the Korea Contents Association
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• v.11 no.1
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• pp.145-156
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• 2011

The study is to analyze voting behaviors revealed through the June 2 local elections, and to learn their implications by exploring and comparing the main factors that influence how to recognize and select a candidate. To achieve this, in-depth interviews have been conducted focusing on those who voted in the last election. The analysis shows that most respondents regard their political tendencies as moderate and make decisions on whom to vote for 2 to 3 days prior to election. It also indicates that what party candidates belong to is the highest motivation in deciding for whom to vote and they generally vote as they believe. According to the study, not only do the poll's results hardly affect their choice of candidates, but also the polls turn out significantly different from the actual results. The great gap between the polls and the actual outcome signifies that how to conduct a poll is wrong and people intend to conceal their opinions. While the media has had a decisive effect on the image of candidates, it is through promotional materials for political campaigns that the candidates' policy is recognized. The study also says that the Four-River is the most influential political issue in election. The study identifies voters' behavior specifically and in depth, and suggests some lessons to make use of for the future elections.