• Journal of the Korea Society of Computer and Information
• /
• v.25 no.6
• /
• pp.239-250
• /
• 2020

The purpose of this paper is to explore the influence of the "contextualization" effect of web celebrity live broadcast on the e-commerce platform on consumers' perception of product value, risk and purchase intention. Live in this paper, using Taobao shopping consumers as the research object, the survey method, questionnaire survey is adopted, the form through the questionnaire and distributed network, a live in order to further validation of web celebrity effect of contextualized actual influence on consumer purchase intention, questionnaire design the Likert scale, seven and recycling questionnaire analysis using the statistical software SPSS 23.0 and AMOS 22.0 after processing the data. After determining the reliability and validity of the questionnaire, the exploratory factor analysis was used to verify the hypothesis and calculate the actual adjustment degree of the "contextualization" effect of web celebrity live broadcasting on consumers' purchase intention. The research results of this paper are summarized as follows :(1) consumers' perceived value of products can significantly positively affect their purchase intention, while perceived risk has a significantly negative impact on their purchase intention; (2) consumers' trust and purchase intention to products are regulated by the "contextualization" of web celebrity live broadcast. Specifically, for web celebrity live broadcasting with good "contextualization" effect, the perceived value of consumer products has a positive impact on product trust, which is higher than that of web celebrity live broadcasting with poor "contextualization" effect. In terms of resolving consumers' perceived risks to products, web celebrity live broadcast with good "contextualization" effect is also significantly better than web celebrity live broadcast with poor "contextualization" effect. Based on empirical analysis, this paper concludes that web celebrity live broadcasting will become a new breakthrough for the sustainable growth of the e-commerce industry, and puts forward Suggestions on the e-commerce marketing mode and the transformation of web celebrity live broadcasting industry.

• The Journal of Korean Association of Computer Education
• /
• v.6 no.1
• /
• pp.41-54
• /
• 2003

Educational web sites are proliferating at an astonishing rate, however many of those web sites are of poor or unknown quality. Educators are in need of instruments to assist in evaluating educational web sites for authenticity, applicability, authorship, bias, and usability, etc. The ability to critically evaluate educational content form numerous web sites is an important skill in this information age. In this paper, indicators of educational web site quality have been identified from literature review and our own research, and classified within 8 categories. To test the relative contribution of each indicator to the satisfaction level from using educational web sites, a questionnaire survey was administered. Subjects were asked to visit the educational web site of his or her choice and rate the quality level of each indicator. 255 completed questionnaires were turned in for analysis. Cronbach's Alpha test and factor analysis were applied to test the reliability and validity of the data. Stepwise regression analysis was applied to test the relationship between the satisfaction level and 14 independent factors. Implications from the statistical analysis as well as the guidelines for evaluating educational web sites were provided.

• Journal of The Korean Association of Information Education
• /
• v.11 no.1
• /
• pp.11-19
• /
• 2007

The 7th education curriculum requires for the aggressive collection and reflection of demands of students, teachers, parents, and local community, necessary for the school operation. In this regard, this study attempts to design and establish the web questionnaire system for the effective school operation. Web-based Survey system, presented in this study, is designed by being divided into administrator(investigator) and respondents, and administrator can manage questionnaires and identify the results by just connecting Internet. In addition, it is designed to do question drawing and statistics in real time within the system without the separate program, by providing file database related to the questions. This system makes the questionnaire survey of school unit easy and fast by being used as a menu in the homepage of school and operated as a single system.

• 한국정보교육학회:학술대회논문집
• /
• 2005.08a
• /
• pp.246-253
• /
• 2005

Various education information resources are provided for elementary and junior high schools. In order to operate these resources efficiently, operation conditions on the current education information resources should be accurately examined. After analyzing this information, a good plan on the national level should be made. In order to accurately analyze the conditions of the operation such as how the real field utilizes the school's education information resources, an efficient survey analysis system that go beyond time and space is designed and implemented.

• 한국HCI학회:학술대회논문집
• /
• 2006.02b
• /
• pp.209-214
• /
• 2006

본 연구는 지식과 정보가 경쟁력이 되고 있는 현대 사회에서 고령자들이 웹을 통하여 보다 쉽게 정보를 찾을 수 있는 웹 네비게이션 디자인의 유형을 개발하고자하였다. 예비조사를 통하여 고령자를 위한 웹 네비게이션 디자인의 유형을 제안하였고 30 명의 고령자 그룹을 대상으로 정보 검색 소요 시간, 오류발생 측면, 웹 네비게이션 디자인 요소의 크기와 위치, 레이아웃에 관한 조사를 하였다. 측정된 정보 검색 소요 시간은 반복측정 이원변량분석에 의하여 분석하였고 비디오 분석과 사후 설문조사를 실시하였다. 고령자에게 이상적인 웹 네비게이션 디자인은 페이지의 상단에 가로로 길게 위치한 글로벌 메뉴 아래에 세로로 서브 카테고리 메뉴가 나타나는 유형이며 롤오버 메뉴와 단계적으로 분류된 메뉴, 크게 처리된 본문과 레이블, 움직이지 않는 이미지가 고령자가 정보를 쉽게 찾을 수 있도록 하였다. 이상에서 제시하는 바와 같이 사용편의성을 위한 웹 네비게이션 디자인에서는 고령자가 효율적으로 오류 없이 정보를 쉽고 편하게 찾을 수 있으며 고령자를 위한 웹 네비게이션 디자인의 개발은 고령화 사회에서 노인계층의 인터넷 사용을 활성화 시킬 수 있을 것이다.

• Proceedings of the Korea Multimedia Society Conference
• /
• 2003.11b
• /
• pp.888-892
• /
• 2003

현대에 많은 사람들이 인터넷을 활용하게 됨으로써 웹으로 학습하는 수가 늘어나고 있다. 따라서 웹을 이용한 원격강의 학습방법이 늘어나고 있다. 이미 영어와 같은 외국어 학습의 경우는 활발히 진행되고 있다. 본 연구에서는 웹을 이용한 한자학습을 Edutainment식 방법을 활용하여 학습을 하는데 있어서 즐겁게 한자학습을 할 수 있도록 함으로써 보다 효과적인 학습이 될 수 있는 방법을 제안하였다. 또한 이러한 방법이 실제 효과가 있는지에 대해 이미 한자를 많이 사용하고 있는 일본의 한 site와 우리나라에서 실행되고 있는 한자학습 site에 있는 한자학습 방법을 설문하여 비교ㆍ평가 하였다.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.15 no.11
• /
• pp.2426-2432
• /
• 2011

In this study, we evaluated web usability for hospital web sites in Korea and analyzed the evaluation results of web usability. Estimators investigated twelve hospital web sites and answered a questionnaire. They also performed predefined tasks which were frequently used services in hospital web sites. We had an interview with the estimator for finding what happened in process of evaluating usability. The evaluation results showed that university hospital provided comparatively better web usability for users. But ambiguous and complicated user interface caused confusion among users. The simplifications of service processes and interfaces were necessary to improve web usability. Some hospitals did not offer primary web services and their services related to the tasks were not systematic.

• Journal of Korean Society of Archives and Records Management
• /
• v.15 no.4
• /
• pp.25-48
• /
• 2015

The Presidential Archive of Korea provides archival information services in various forms. This study evaluated web-archival information services provided in The Presidential Archive of Korea using DigQUAL. To perform the study, this study conducted a descriptive statistic and confidence tests. The evaluation method was accomplished user survey. And the evaluation territory was classified with archives and information search, archives use service, expansion service. As a result, a general satisfaction was low, and this study suggested improvement method for web archival service in the Presidential Archive of Korea.

• Proceedings of the Korean Society for Information Management Conference
• /
• 2011.08a
• /
• pp.79-85
• /
• 2011

웹은 디지털 정보화 시대에 정보를 제공하는 가장 보편적인 매체이며 이를 통한 정보 습득이 보편화 되어가고 있다. 대학기록관의 웹 기록은 대학이 소장하고 있는 기록물을 이용자가 웹을 통하여 보다 편리하게 이용할 수 있도록 한다. 본 연구는 국내 대학기록관 웹 사이트의 현황을 보다 정확하게 파악하기 위하여 자동화 평가 도구 K-WHA 3.0을 사용한 접근성 평가와 WebQual 4.0을 이용한 사용성 및 정보품질평가를 수행함으로써 객관성과 주관성 각각의 측면을 모두 고려하여 평가결과를 도출하였다. 또한 웹 기록에 대한 관심을 높이고 활용방안을 모색하기 위해 잠재적 이용자들을 대상으로 선정하여 사용자 경험에 기반한 설문조사를 실시하여 각 대학 별 대학기록관의 웹 기록 구축 현황에 대해 평가였으며 이러한 사용성 평가에 대한 분석을 통해 향후 대학기록관 웹 기록 관리의 발전방향을 제안하고자 한다.

• Proceedings of the Korea Society for Industrial Systems Conference
• /
• 2002.06a
• /
• pp.7-20
• /
• 2002

Corporate sectors and individuals are in need of valuable and relevant information to swiftly adapt to the Internet-driven business or educational environment. This research employs the intelligent survey agent and online application form to help people to locate the information they would want from internet quickly. Based on Internet GUI environment, this user-friendly outline survey and outline application form program uses the agent concept to provide the customized, individual information to the users who registered their survey answers, to the extent of increasing the interest and participation of users. The system helps along with the decision making process, by quickening the information gathering process.