• Journal of Korea Society of Industrial Information Systems
• /
• v.21 no.4
• /
• pp.55-66
• /
• 2016

In this paper, 99 evaluation factors for website quality were derived from 79 research papers. Among them, 19 factors which are quoted in more than 7 research papers are summarized. The followings show such summarized factors: (1) Reliability (2) Ease of use (3) Design (4) Response time (5) Information Quality (6) Learnability (7) Accessibility (8) Effectiveness (9) Navigation (10) Sensibility (11) Accuracy (12) Contents (13) Aesthetic Impression (14) Completeness (15) Sympathy (16) Security (17) Delivery (18) Interaction (19) Responsibility.

• Survey Research
• /
• v.10 no.1
• /
• pp.91-112
• /
• 2009

The aim of this study is to suggest a new website measurement scale revised in accordance with the present tendency, and to test the practical use of it. The empirically current studies suggest the information, connectivity, practical function, lay - out, design, interlace, system, service as a website measurement scale. However. this study suggest a new website measurement scale including communication between internet users, platform for editing information. The test of a practical use about measurement scale progressed by a survey on computer access. A sample of 300 internet users answered the question based on a new website measurement scale. The result of this study shows that primary factors of the website measurement scale are information, user interface, website service, and communication. The influence of these factors on user's website preference changed as compared with the past. The result also shows that there is close correlation between information factor and communication factor. And the communication factor suggested on this study has effected in user's website satisfaction. Results imply that the idea of web2.0 is practically an important strategy for improving website satisfaction. And, because influence of primary factors on the website satisfaction has changed continually, strategic planning will have to be kept up.

• Proceedings of the Korea Contents Association Conference
• /
• 2015.05a
• /
• pp.363-364
• /
• 2015

본 연구는 모바일 쇼핑의 급증과 더불어 성장하고 있는 O2O(Online-to-Offline) 시장에서 소비자가 추구하는 쇼핑가치(shopping values)를 충족시켜줄 수 있는 웹사이트를 구축하기 위한 요인들을 탐색함으로써 이들 쇼핑가치와 웹사이트 성공요인 간 관계가 향후 소비자의 재구매의도와 같은 고객충성도에 미치는 영향을 고찰하는 데에 그 목적이 있다. O2O 시장에서는 온라인 웹사이트로 소비자를 유도하여 필요한 정보를 제공한 후 관련 제품과 서비스를 수령할 때에는 다시 오프라인으로 유도함으로써 잠재 고객을 확대하고 기존 소비자의 구매를 확대시키고자 한다. 따라서 소비자가 제품과 서비스를 접하는 첫 관문인 웹사이트 설계는 중요한 고려대상이다. 기존 B2C(Business-to-Consumer) 환경에서는 온라인과 오프라인이 각각 독립적인 채널로 운영된 데에 반해 O2O 환경에서는 온라인과 오프라인의 통합으로 시너지 효과를 추구하기 때문에 O2O 채널을 이용하는 소비자가 추구하는 쇼핑가치는 기존 B2C와 다르며 본 연구에서는 새로운 O2O 환경에서 이러한 소비자의 쇼핑가치를 충족시켜줄 수 있는 성공적인 웹사이트 요인을 탐색하고자 한다.

• Science of Emotion and Sensibility
• /
• v.12 no.1
• /
• pp.1-10
• /
• 2009

The purpose of this study is to find out the relationship between the design factor and the sensitivity in web site. The classification of sensitivity-types consists of the research of books and the survey, and the language specialist's review and the analysis of factor. The research of the Image Scale accomplished through the analysis of the result of sensitivity-types. The major findings of the analysis are summarized as follows. The webpage sensitivity-types are classified into the 7 types, namely 'refreshment', 'calm', 'refinement', 'strongness', 'youth', 'uniqueness', 'futurity'. As a result of analyzing of similarity between the adjectives by multiple standards, the web site Image Scale space consists of the axis between 'heavy-light' and 'soft-hard'. As a result of the research of relationship between the web site design factor and the emotion, the color and the layout influenced into 'soft-hard' much, and the light and the color influenced into 'heavy-light' much.

• Archives of design research
• /
• v.13 no.4
• /
• pp.67-76
• /
• 2000

Websites support various user activities in a wide range of contents domain and so they require different approach to extract principal design problems. In the point of media perspective on websites, this paper figures out the relationship between designer, user and website and discusses design factors of usability. It aims for the basic framework for interface design. In the media perspective website is an information entity mediating user and designer. Information entity is composed of various design factors relating to user, designer, website and others. It intends that user and information entity are accommodative to each other and have common conceptual model. To do so it is necessary for achieving usability objectives such as effectiveness, efficiency and satisfaction based on the understanding user goal, cognitive and affective characteristics. In the point of usability we examine design factors and features that are appropriate for users cognitive and affective function according to information entity model that constitutes contents, organization and representation level.

• Journal of the Korean Society for Library and Information Science
• /
• v.41 no.4
• /
• pp.93-111
• /
• 2007

The Internet is now an integral part of the everyday lives of a majority of people. Web users are becoming increasingly skeptical of the information and services offered online. They are demanding web sites that offer credible information. This study focused on what features of web sites affect the perception of web credibility. For this purpose, I took the responses from 648 people and extracted 49 factors that affect web credibility. I placed the individual factors - the specific questions asked in the survey - into one of four categories expertise. trustworthiness, ads and other and calculated the means for each of the 49 factors. As a result, 29 out of 49 factors increase the Perceptions of credibility and 20 factors decrease the web credibility. Sites with frequently update. the credentials of authors, strict content guides, search capabilities, clear connections to the real world fared good in credibility. Technical problems such as broken links, site sown, or typographical errors were rated the most negative on this scale On the other end of the scale, a domain name that ends in' .org' or' .or.kr' caused little change in perception of credibility.

• Archives of design research
• /
• v.15 no.1
• /
• pp.135-142
• /
• 2002

To show the analytic approach to website sue, this paper discusses style's function that is immediately related to users emotional and aesthetic satisfaction. And we make an analysis of several websites based on various visual factors. Style provides emotion, a shared experience, context that makes the message arts function immediately apparent, and interests. It is a principle design feature that parallels cognitive function. Visual factors of website interface could be extracted from various aspects which are organization level, medial level, and formative level. Based on the extracted visual factors, we analyze the style which convey emotional idea. We select several sites which are opposite side in the image map with son-hard and warm-cool axis, and then make an analysis of them in two points which are organization and formative factors and communication means for emotional effect. To understand the systematic approach to website style could be helpful for figuring out the design problems and bringing out many solutions. It could be base for concrete guideline for website page design.

• Information Systems Review
• /
• v.14 no.1
• /
• pp.105-128
• /
• 2012

The Culture and Arts Website, one of the parts of providing information related to culture and art utilizing internet, is the website that giving information of arts genre like theater, music, art, architecture, video, and literature. As growing interest in the field of culture and arts, market of this website has been increasing and providing customized content which each customer wants in the field of culture and arts. Developers of culture and arts website consider the website media for increasing and developing awareness about culture and arts. They are accelerating development of various business models and application of culture and arts website service which it meets trend of the times and customers needs. This study will seize about influencing factors to culture and arts website service of domestic website users and analyze how these factors affect loyalty through satisfaction and word of mouth. This study presented research model applied main parameters of PAD(Pleasure, Arousal, Dominance) theory emphasized human's emotions that they are expected to affect the loyalty of culture and arts website service users based on satisfaction and word of mouth. The researcher in this study surveyed students of Seoul S University who had experiences with such culture and arts website to validate the model empirically. The results, firstly, if you experienced feeling related to pleasure and dominance in culture and arts website, you would satisfy this website and it could lead to loyalty. Secondly, the feeling related to ventilation does not affect the loyalty through satisfaction and word of mouth. Thirdly, the results show that all of three factors of emotional responses do not influence the loyalty through word of mouth.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 2001.11a
• /
• pp.55-58
• /
• 2001

웹사이트 및 사용인구의 폭발적인 증가와 함께 사이트의 방문자를 끌어들이기 위한 경쟁이 더욱 치열해지고, 이에 따라 웹사이트의 사용편의성과 함께 사용자의 감성적 만족도를 높여줄 수 있는 방안에 대한 연구가 강조되고 있다. 특히 사용자가 웹사이트 디자인에서 느끼는 감성적 이미지가 사용 만족도와 사이트 재방문율에 미치는 영향이 강조됨에 따라 웹사이트의 특성에 따른 사용자들의 선호 감성 파악의 필요성이 대두된다. 본 연구에서는 웹사이트를 특성에 따라 9개의 카테고리로 분류하고 웹사이트의 임지 감성요인들을 요인분석 기법을 사용하여 10개의 대표 감성으로 축소하였다. 설문 조사를 수행하여 웹 분류별 선호 감성을 평가하였으며 MDPREF 기법을 사용하여 웹사이트의 특성에 따른 선호 감성이미지를 파악하였다.

• Information Systems Review
• /
• v.7 no.1
• /
• pp.1-20
• /
• 2005

In this paper we evaluate the Korean e-government portal and linked web sites, based on usability. We pick a set of 18 representative government sites, and consider two approaches of type-I and type-II testing with different questionnaires. We ask users two questions at each site, regarding simple facts. We count a task as successful if the user find the right answer for fact questions. In type-I testing, after users have finished working with a site, we give them a post-test questionnaire asking them to rate the site in 16 different areas, in order to calculate the site rating. In type-II testing, we investigate page design, contents design, and site design of the web sites.