• Proceedings of the Korea Information Processing Society Conference
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• 2010.04a
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• pp.210-213
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• 2010

최근 사용자의 멀티미디어에 대한 요구의 증가가 VOD (Video-on-Demand) 서비스를 발전시키게 되었다. VOD는 엔터테인먼트나 원격 교육, 광고 및 정보 등 많은 분야에서 사용되고 있다. 이러한 VOD 서비스는 많은 디스크 I/O와 네트워크 I/O를 요구하며 기존 웹 서버 시스템과 비교했을 때 오랜 시간동안 서비스를 해야 하는 특징을 가지고 있다. 또한 VOD 서비스는 많은 네트워크와 디스크의 대역폭을 요구하며, 서비스의 QoS에 민감해서 사용자 응답시간이 길어지면 사용자 요청의 취소율이 높아지게 된다. 따라서 불만족스러운 서비스의 증가로 네트워크 부하만 증가하게 된다. 이러한 기존 웹 서버 환경과는 다른 부하의 패턴이 있는 VOD 서비스 환경에서는 부하를 균형적으로 분배하여 서비스의 QoS를 높이는 것이 매우 중요하다. 본 논문에서는 분산 VOD 시스템 환경에서 부하를 효율적으로 분산하기 위해 계층형 분산 VOD 시스템 모델과 사용자 요청 패턴의 히스토리와 유전 알고리즘을 기반으로 한 스케줄러를 제안한다. 본 논문에서 제안한 계층형 분산 VOD 시스템 모델은 서버들을 지역적으로 분산하고 제어 서버를 지역마다 설치하여 지역에 있는 VOD 서버들을 관리하도록 구성한다. 사용자 요청을 지역 서버군 내에서 분산시키기 위해서 히스토리를 기반으로 한 유전 알고리즘을 사용한다. 이러한 히스토리 정보를 기반으로 유전 알고리즘의 적합도 함수에 적용하여 VOD 시스템을 위한 유전 알고리즘과 유전 연산을 구현한다. 본 논문에서 제안한 부하 분산 알고리즘은 VOD 서비스 환경에서 사용자 요구에 대한 부하를 보다 정확하게 예측하여 부하를 분산할 수 있다. 본 논문에서 제안한 계층형 분산 VOD 시스템의 부하 분산 알고리즘의 성능을 테스트하기 위해 OPNET 기반 시뮬레이터를 구현한다. 라운드로빈(round-robin) 방식과 랜덤(random) 방식과의 비교 실험을 통해 본 논문에서 제안한 부하 분산 알고리즘의 성능을 평가한다. 비교 실험을 통해 본 논문에서 제안한 알고리즘이 보다 안정적인 QoS를 제공하는 것을 보여준다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2014.11a
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• pp.107-110
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• 2014

방통융합시대가 도래함에 따라 방송망뿐만 아니라 IP망을 통해 콘텐츠를 소비할 수 있는 스마트TV의 보급이 급속히 확산되고 있다. 또한 영상과 음악 및 광고와 같은 멀티미디어 콘텐츠의 소비 환경이 한 화면에 한 가지의 미디어 서비스만 제공받는 환경에서 다양한 정보를 동시에 소비할 수 있는 환경으로 확대되면서 다양한 정보를 하나의 화면에서 혼용적으로 전달하기 위한 장면구성정보가 필요하게 되었다. 장면구성정보는 미디어가 소비되는 특정 시간과 해당 공간의 정보를 기술하므로써 다수의 미디어를 복합적으로 소비하는 방법으로, IP 기반에서도 여러 개의 화면을 통해 여러 소스의 콘텐츠를 소비하여 다양한 사용자 경험(User Experience)를 제공하고자 ISO/IEC JTC1/SC29/WG11(별칭 MPEG)에서는 방송서비스에서 방송망 및 IP망을 활용하여 멀티미디어 데이터를 전송할 때 사용하는 MPEG Media Transport(MMT)를 기반으로 장면구성정보를 제공하기 위한 MMT-Composition Information(MMT-CI)를 기술표준화하였다. 본 논문에서는 MMT-CI의 표준문서에 따라 W3C의 웹언어인 HTML5와 확장성 언어인 XML을 이용하여 멀티소스를 활용한 장면구성정보를 기술하는 것을 제안하고 장면구성서비스에 적용을 위한 플레이어를 구현 및 검증한다.

• Proceedings of the CALSEC Conference
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• 1999.07b
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• pp.447-454
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• 1999

이 논문은 특별히 사이버쇼핑몰들이나 상업적인 웹사이트에서 효과적인 고객 지향적인 개별화 서비스를 지원하는 원투원에이젼트의 구조를 제안한다. 데이터베이스를 연동하여 동적인 웹페이지를 지원하는 기존의 많은 쇼핑몰이나 상업성을 지닌 웹사이트들은 고객의 기호, 관심, 프로파일, 행동양식, 고객 히스토리등을 고려하지 않기 때문에 여전히 모든 고객에게 획일적으로 같은 내용을 제시하여 개별화된 원투원 서비스를 지원하지 못하고 있다. 이런 문제를 극복하기 위해서는 웹사이트를 구축하는 회사들은 제품정보, 서비스 정보등을 고객이나 비즈니스 파트너에게 좀더 개별화되고 고객 지향적인 정보를 제공하고 고객과의 원투원 관계를 지속시키기 위하여 웹사이트 구축전략을 신중히 수립하여야 한다. 지금까지 원투원 웹사이트 개발을 위해 타겟 푸쉬, 타겟 메일, 타겟 광고등 다양한 개별화 기술이 사용되어 왔다. 이 논문에서는 성능과 안정성을 고려한 멀티쓰레드기반 개별화 에이젼트 구조와 개별 고객의 고객 지향적인 서비스를 위해 규칙기반의 매칭기술을 사용하며 적응적인 프로파일을 위해 피드백 프로파일 기법을 소개한다. 규칙 기반 매칭 기술은 매칭엔진에 의하여 다양한 개별화된 컨텐츠와 메일을 생성할 수 있으며 규칙문장은 다양한 서비스를 표현하고 평가할 수 있게 설계 되었다.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.15 no.1
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• pp.163-168
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• 2011

Blogs are an easy way to publish information, engage in discussions, and form communities on the Internet. Recently, there are several varieties of spam blog whose purpose is to host ads or raise the PageRank of target sites. Our purpose is to develope the system which detects these spam blogs (splogs) automatically among blogs on Web environment. After removing HTML of blogs, they are tagged by part of speech(POS) tagger. Words and their POS tags information is used as a feature type. Among features, we select useful features with X2 statistics and train the SVM with the selected features. Our system acquired 90.5% of F1 measure with SPLOG data set.

• Proceedings of the Korean Society of Computer Information Conference
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• 2019.07a
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• pp.153-155
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• 2019

본 논문에서는 다양한 아두이노 무선센서 모듈과 Raspberry Pi, 웹서버를 이용한 IOT 기반 환경정보 수집시스템과 기상청 API를 통한 기상정보, 상점 서비스를 매시업하여 상품추천시스템을 구현하였다. 이 시스템은 사용자가 주변 환경의 데이터를 정확하게 확인하고 그에 맞는 상품을 추천받을 수 있도록 한다. 상품추천시스템에서는 상점 외부에 부착된 환경정보 수집시스템에서 측정한 데이터와 기상청 API 데이터를 DB에 저장하고 DB에 저장된 데이터를 이용하여 상황에 맞는 기후화면디자인과 환경정보 데이터를 html로 구성하여 보여준다. Raspverry Pi에 연결된 모니터를 통해 실시간으로 정보를 보여주며 일정 시간 간격으로 관련 상품 광고를 보여주며 필요한 물건을 추천해준다.

• Information Systems Review
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• v.15 no.3
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• pp.1-37
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• 2013

This study is conducted to explore the possibility of service convergence to promote mobile learning. This study has attempted to identify how mobile learning service is provided, which services among them are considered most popular, and which services are highly demanded by users. This study has also investigated the potential opportunities for service convergence of mobile service and e-learning. This research is then extended to examine the possibility of active convergence of common services in mobile services and e-learning. Important variables have been identified from related web pages of portal sites using social network analysis (SNA) and association rules. Due to the differences in number and type of variables on different web pages, SNA was used to deal with the difficulties of identifying the degree of complex connection. Association analysis has been used to identify association rules among variables. The study has revealed that most frequent services among common services of mobile services and e-learning were Games and SNS followed by Payment, Advertising, Mail, Event, Animation, Cloud, e-Book, Augmented Reality and Jobs. This study has also found that Search, News, GPS in mobile services were turned out to be very highly demanded while Simulation, Culture, Public Education were highly demanded in e-learning. In addition, It has been found that variables involving with high service convergence based on common variables of mobile and e-learning services were Games and SNS, Games and Sports, SNS and Advertising, Games and Event, SNS and e-Book, Games and Community in mobile services while Games, Animation, Counseling, e-Book, being preceding services Simulation, Speaking, Public Education, Attendance Management were turned out be highly convergent in e-learning services. Finally, this study has attempted to predict possibility of active service convergence focusing on Games, SNS, e-Book which were highly demanded common services in mobile and e-learning services. It is expected that this study can be used to suggest a strategic direction to promote mobile learning by converging mobile services and e-learning.

• Journal of Venture Innovation
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• v.7 no.1
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• pp.1-15
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• 2024

This study aims to elucidate the characteristics of big tech platform companies' sports content business in an environment of rapid digital transformation. Specifically, this study examines the market structure of big tech platform companies with a focus on Amazon, revealing the role of sports content within this structure through an analysis of Amazon's sports marketing business and provides an outlook on the sports content business of big tech platform companies. Based on two-sided market platform business models, big tech platform companies incorporate sports content as a strategy to enhance the value of their platforms. Therefore, sports content is used as a tool to enhance the value of their platforms and to consolidate their monopoly position by maximizing profits by increasing the synergy of platform ecosystems such as infrastructure. Amazon acquires popular live sports broadcasting rights on a continental or national basis and supplies them to its platforms, which not only increases the number of new customers and purchasing effects, but also provides IT solution services to sports organizations and teams while planning and supplying various promotional contents, thus creates synergy across Amazon's platforms including its advertising business. Amazon also expands its business opportunities and increases its overall value by supplying live sports contents to Amazon Prime Video and Amazon Prime, providing technical services to various stakeholders through Amazon Web Services, and offering Amazon Marketing Cloud services for analyzing and predicting advertisers' advertising and marketing performance. This gives rise to a new paradigm in the sports marketing business in the digital era, stemming from the difference in market structure between big tech companies based on two-sided market platforms and legacy global companies based on one-sided markets. The core of this new model is a business through the development of various contents based on live sports streaming rights, and sports content marketing will become a major field of sports marketing along with traditional broadcasting rights and sponsorship. Big tech platform global companies such as Amazon, Apple, and Google have the potential to become new global sports marketing companies, and the current sports marketing and advertising companies, as well as teams and leagues, are facing both crises and opportunities.

• Information Systems Review
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• v.15 no.3
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• pp.89-110
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• 2013

Affiliate marketing is classified as a type of online advertising, where merchants share a percentage of sales revenue generated by each customer, who visited the company's website via a content provider. Content provider, referred to as an affiliate, usually places an online advertisement at its website. For the past few years, there have been a lot of companies or individuals who participate in affiliate marketing. Generally speaking, most of them have websites and post the merchant's ads on their own websites. However, building and maintaining websites have some technology requirements. The widespread use of Social Network Service (SNS), especially microblog-based SNS such as Twitter and Sina Weibo, provides opportunities for individuals who want to be content providers of affiliate marketing. Since information spreads quickly on microblog-based SNS and the easy in targeting customers, it is both an effective and an efficient tool to do affiliate marketing. The relationship between a content provider and the potential customer, which is referred as "tie strength", is quite an important issue in such situation. This paper proved that service characteristics of the microblog-based SNS (security, community drivenness and navigability) and content quality all had positive influence on click-through intention, while tie strength played a moderating role. For the group with strong tie, tie strength is crucial in influencing click-through intention. While for the weak tie group, content quality was very important. Finally, we proposed some implications for both academics and practitioners.

• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.19-29
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• 2011

A Blog provides commentary, news, or content on a particular subject. The important part of many blogs is interactive format. Sometimes, there is a heated debate on a topic and any article becomes a political or sociological issue. In this paper, we proposed a method to predict the popularity of an article in advance. First, we used hit count as a factor to predict the popularity of an article. We defined the saturation point and derived a model to predict the hit count of the saturation point by a correlation coefficient of the early hit count and hit count of the saturation point. Finally, we predicted the virtual temperature of an article using 4 types(explosive, hot, warm, cold). We can predict the virtual temperature of Internet discussion articles using the hit count of the saturation point with more than 70% accuracy, exploiting only the first 30 minutes' hit count. In the hot, warm, and cold categories, we can predict more than 86% accuracy from 30 minutes' hit count and more than 90% accuracy from 70 minutes' hit count.

• Journal of Popular Narrative
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• v.25 no.3
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• pp.41-66
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• 2019

This paper looks at the readers and publishing strategies of paperback romance novels in the the 1980s based on the 'high-teen' concept. The purpose of this article is to examine the meaning the 'high-teen' concepts as expressed in the media through the publication of paperback romance series in the 1980s. Among paperback romance series, this paper was based on pirated/licensed version of novels published by Harlequin, a Canadian publisher, and the magazine media's advertising promotional phrases that were published targeting the same readers. Since the 1970s, mass media have referred to teenagers as high-teens and called them important consumers. High-teen was a term referring to teenagers in school uniforms, mostly girls, and in the 1980s, 'high-teen' was also introduced as a new consumer market, and the publishing market put forward a number of publishing strategies to attract them. The paperback romance, including , has identified 'high-teen' readers as late-teen girls, sensitive consumers for best-sellers/million-sellers, readers with a tendency to read stories of love, and readers that favor American and Western culture. Since the 1980s, the market for paperback romance has been in the recession, but readers have kept the romance genre alive by accepting and localizing the Harlequin series. With the rise of a new form of media called the 'Web Novel', interest in the romance genre is increasing, and we hope this study will serve as a starting point for a variety of discussions with (women) readers about romance reading/enjoyment.