• Title/Summary/Keyword: 웹광고

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Design and Implementation of Meta Electronic Shopping Mall (메타 전자 쇼핑몰의 설계 및 구현)

  • Shin, Min-Hwa;Choi, Han-Suk
    • Proceedings of the Korea Information Processing Society Conference
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    • 2000.04a
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    • pp.1095-1099
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    • 2000
  • 최근 전자상거래의 상업성이 부각되면서 많은 기업들과 개인사업자들이 독자적인 웹서버를 구축하고 자사의 상품 또는 기업에 대한 광고 내용을 인터넷을 통해 서비스를 하고 있다. 그러나 소비자에게 홍보가 부족하고, 상품의 종류와 정보의 부족으로 외면을 당하고 있는 웹사이트들이 많이 있다. 본 논문에서는 이러한 기업들의 카탈로그를 수집하여 재구성한 후, 한 사이트에서 여러 기업의 상품을 검색할 수 있도록 하여 소비자의 접근과, 각 기업의 상거래 사이트를 활성화 할 수 있는 메타 전자 쇼핑몰 개발에 관해 기술한다. 본 시스템의 특징은 로봇이 자동으로 데이터 베이스를 구축하여 소비자가 쉽게 검색 할 수 있도록 주제어 검색과 디렉토리 검색 인터페이스를 구성을 가지고 있다는 점이다.

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Smart Digital Fax Transmission·Reception Service System (스마트 디지털 팩스 송·수신 서비스 시스템)

  • Lee, Se-hoon;Im, So-jung;Kim, Su-min;Kim, Hyun-A;Won, Jin-Lee;Park, Jun-Jin
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2019.07a
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    • pp.249-250
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    • 2019
  • 사무적인 일을 문서로 송수신할 경우 팩시밀리를 이용한다. 이러한 팩시밀리는 전화선을 통해 쉽게 문서 송수신이 가능하지만 무차별한 광고 수신으로 인한 피해가 발생한다. 또한, 소규모 기업의 경우 즉각적인 팩스 확인이 불가능한 상황이 많다. 본 논문에서는 팩스 오픈 소스 SW인 HylaFAX를 기반으로 스마트 팩스 송수신 서비스 시스템을 구현하였다. 웹에서 팩스 문서 송수신이 가능하며, 수신받은 문서는 스팸 여부를 구별하여 스팸이 아닌 실제 전송된 문서를 수신한 경우에 사용자에게 알림을 준다. 또한, 수신한 문서는 클라우드에 업로드해 공유할 수 있다.

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Analysis and Evaluation of Video Search Services of Korean Search Portals: Naver versus Google Korea (검색 포털들의 동영상 검색 서비스 분석 평가: 네이버와 구글을 중심으로)

  • Park, Soyeon
    • Journal of the Korean Society for information Management
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    • v.31 no.3
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    • pp.181-200
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    • 2014
  • This study aims to analyze and evaluate video search services of major search portals, Naver and Google Korea. In particular, this study analyzed characteristics such as collection distribution, yearly distribution, the ratio of redundant search results, the ratio of advertising, and the quality of videos. This study also evaluated relevance, credibility, and currency of video search results, and investigated the factors that influence relevance and credibility. Finally, types and characteristics of error results were analyzed. The results of this study show that the relevance of Google's video search results is higher than those of Naver, whereas currency of Naver's search results is somewhat higher than those of Google. Google has more high resolution videos than Naver, and Naver has more advertising than Google. Both Google and Naver return many redundant videos in the search results. The results of this study can be implemented to the portal's effective development of video search services.

A Classification of Medical and Advertising Blogs Using Machine Learning (머신러닝을 이용한 의료 및 광고 블로그 분류)

  • Lee, Gi-Sung;Lee, Jong-Chan
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.11
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    • pp.730-737
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    • 2018
  • With the increasing number of health consumers aiming for a happy quality of life, the O2O medical marketing market is activated by choosing reliable health care facilities and receiving high quality medical services based on the medical information distributed on web's blog. Because unstructured text data used on the Internet, mobile, and social networks directly or indirectly reflects authors' interests, preferences, and expectations in addition to their expertise, it is difficult to guarantee credibility of medical information. In this study, we propose a blog reading system that provides users with a higher quality medical information service by classifying medical information blogs (medical blog, ad blog) using bigdata and MLP processing. We collect and analyze many domestic medical information blogs on the Internet based on the proposed big data and machine learning technology, and develop a personalized health information recommendation system for each disease. It is expected that the user will be able to maintain his / her health condition by continuously checking his / her health problems and taking the most appropriate measures.

Mobile Payment and Operation System for the Local Area Festival (지역 기반 문화축제를 위한 모바일 결제 및 운영 시스템)

  • Park, Kiung;Lee, Jae-Won
    • The Journal of the Korea Contents Association
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    • v.19 no.9
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    • pp.402-410
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    • 2019
  • Local area festivals have grown on a scale for the past 20 years, but have suffered ups and downs. Through the trial and error of the festival operation, problems such as prediction of the number of visitors, planning of event scale, calculation and expansion of sales volume, and management of various participants in the duration were highlighted. To solve, this study designed and developed a mobile payment system and festival operation management system for local scale festivals as a platform operating system of web and app combined. The results of this study presents four basic functions. It includes ticketing management, attendance identification and entrance control, charge of festival currency and use of payments, real-time provision and management of related information, and performance reporting for each role. It was applied to local festivals in practice as to enable local shop owners to participate in advertisements or sponsorships and confirmed their contribution to local commercial market and the revitalization of festivals through this system.

Intelligent Retrieval System for finding important travel information (중요 여행 정보를 찾기 위한 지능 검색 시스템)

  • Yun, Un-Il;Shin, Hyeon-Il;Ryu, Keun-Ho
    • Journal of the Korea Society of Computer and Information
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    • v.14 no.11
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    • pp.113-121
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    • 2009
  • The increasing interest in leisure activities of a five-day work per week has been recently prevailed. Additionally, as internet and mobile infrastructures have been becoming widespread, the user can get specific information using a search engine. However, it is difficult for the user to get accurate information they really want as shared information has been rapidly increased and the information has been searched. For example, users can retrieve required travel information, but they also must see a huge number of travel advertisements. In this paper, we design and implement a retrieval system using travel information collecting agent. The information gathering agent regularly visits travel-related category pages of the portal sites and major media travel-article pages to collect information related to travel, and the agent stores the gathered information to a database. Then, users can search the travel information conveniently without the need to view advertisements.

Design and Implementation of Quality Broker Architecture to Web Service Selection based on Autonomic Feedback (자율적 피드백 기반 웹 서비스 선정을 위한 품질 브로커 아키텍처의 설계 및 구현)

  • Seo, Young-Jun;Song, Young-Jae
    • The KIPS Transactions:PartD
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    • v.15D no.2
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    • pp.223-234
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    • 2008
  • Recently the web service area provides the efficient integrated environment of the internal and external of corporation and enterprise that wants the introduction of it is increasing. Also the web service develops and the new business model appears, the domestic enterprise environment and e-business environment are changing caused by web service. The web service which provides the similar function increases, most the method which searches the suitable service in demand of the user is more considered seriously. When it needs to choose one among the similar web services, service consumer generally needs quality information of web service. The problem, however, is that the advertised QoS information of a web service is not always trustworthy. A service provider may publish inaccurate QoS information to attract more customers, or the published QoS information may be out of date. Allowing current customers to rate the QoS they receive from a web service, and making these ratings public, can provide new customers with valuable information on how to rank services. This paper suggests the agent-based quality broker architecture which helps to find a service providing the optimum quality that the consumer needs in a position of service consumer. It is able to solve problem which modify quality requirements of the consumer from providing the architecture it selects a web service to consumer dynamically. Namely, the consumer is able to search the service which provides the optimal quality criteria through UDDI browser which is connected in quality broker server. To quality criteria value decision of each service the user intervention is excluded the maximum. In the existing selection architecture, the objective evaluation was difficult in subjective class of service selecting of the consumer. But the proposal architecture is able to secure an objectivity with the quality criteria value decision where the agent monitors binding information in consumer location. Namely, it solves QoS information of service which provider does not provide with QoS information sharing which is caused by with feedback of consumer side agents.

A Study on the Utilization of Video Industry Using Virtual Reality (가상현실을 이용한 영상산업 활용에 관한 연구)

  • 백승만
    • Archives of design research
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    • v.15 no.1
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    • pp.163-170
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    • 2002
  • Virtual Reality is the technique which makes the man experience the similar interaction behavior to the experience in the real world through virtual space. The users participating in the 3D virtual space using virtual reality technique can have the various experiences in the space desired without restrictions on time and space and then it has been applied in many application areas such as video industry, entertainment simulator, medical treatment, construction and design. The area of video among them has been highlighted as a high-added value industry. Therefore this study classifies video industry into four including movie, broadcasting, advertisement and internet and is to examine their characteristics, application cases and developmental potential. In the industry using virtual reality technique in video industry, it is implied for special elect in the area of movie and for providing the various graphic virtual word to audiences with the introduction of virtual studio and character in the area of broadcasting. It can give audiences a synergy effect by inserting 3D advertisement into virtual space in the area of advertisement. Also the implementation of 3D virtual reality such as virtual museum, virtual model house, virtual home shopping and entertainment on the web is possible with the emergence of Virtual Reality Modeling Language (VRML) and it plays the roles of more entertainments. Accordingly, this study is to seek the application methods using virtual reality technique in video industry.

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Design Applications Caused by Priming Effects of Visual Image Information - Based on Background Designs for Commercial Web Site (비쥬얼 이미지 정보의 점화효과에 따른 디자인 적용방안 - 상업용 웹사이트 배경화면 디자인을 중심으로 -)

  • 김은영;류시천;이진렬
    • Archives of design research
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    • v.16 no.3
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    • pp.273-280
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    • 2003
  • Priming Effect, as a part of "Contextual Effect" is the phenomenon that pre-searched product information influences consecutive product evaluation. "Priming Effect" is different from other types of "Contextual Effects" in that pre-searched information doesn't have an direct effect on product evaluation, but an indirect effect which means that pre-searched information influences interpretation of consecutive product evaluation. On the previous theoretical background, this study investigated that how visual images can influence consumer preference and product choice, introducing concept of priming effects into the design of on-line shopping malls. This experiment adopted the digital cameras as the experimental stimulus target products and designed the individual web pages by priming the attributes of price and size. In result of analysis, the difference of product preference by priming attributes was proved to be statistically significant. In this reason, suggesting the background of commercial web page can be the significant factor in choosing products, the priming effects introduced into the design can be positively employed in online advertising.mployed in online advertising.

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Big data-based Local Store Information Providing Service (빅데이터에 기반한 지역 상점 관련 정보제공 서비스)

  • Mun, Chang-Bae;Park, Hyun-Seok
    • The Journal of the Korea Contents Association
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    • v.20 no.2
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    • pp.561-571
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    • 2020
  • Location information service using big data is continuously developing. In terms of navigation, the range of services from map API service to ship navigation information has been expanded, and system application information has been extended to SNS and blog search records for each location. Recently, it is being used as a new industry such as location-based search and advertisement, driverless cars, Internet of Things (IoT) and online to offline (O2O) services. In this study, we propose an information system that enables users to receive information about nearby stores more effectively by using big data when a user moves a specific route. In addition, we have designed this system so that local stores can use this system to effectively promote it at low cost. In particular, we analyzed web-based information in real time to improve the accuracy of information provided to users by complementing the data. Through this system, system users will be able to utilize the information more effectively. Also, from a system perspective, it can be used to create new services by integrating with various web services.