• Proceedings of the Korean DIstribution Association Conference
• /
• 2005.11a
• /
• pp.385-416
• /
• 2005

The rapid growth of wide Korean Well-being Market in recent years. The purpose of this is to define the definition of 'Development Processes of Well-being Market and Mechanism of Well-being Marketing' and discover the main factorss of the Mechanism of Well-being Marketing in order for Korean Well-being Market to be Successful, it must have a Competitive Advantage. But as of yet, there virtually no such strategies. Hitting upon this situation, this study intends to discover the Mechanism of Well-being Marketing in Korean Well-being Market Consequently, the study results show that Market Advantage like Well-being, Real valuece, and Well-being Marketing product in Korean Well-being Market.

• Management & Information Systems Review
• /
• v.31 no.3
• /
• pp.1-19
• /
• 2012

This study is the research about the internet marketing strategy and the impact factors of psychological well-being of customers of restaurants. For the purpose of study, firstly, the paper was carried out in order to verify the cause and effect relationships of life satisfaction and psychological well-being of the customers in the food service industry. The customers of restaurants in Busan are the objectives for which the survey for empirical analysis was conducted. The result of the testing of hypothesis showed that life satisfaction will have positive influences on psychological well-being, it reveals that life satisfaction has positive influences on three factors of psychological well-being such as personal growth, self acceptance, independence. However, factor of autonomy is rejected. Secondly, the results of the study suggest the importance of introducing variegated internet marketing programs and deciding the appropriate information contents for the customer to activate the use of hands on restaurants. Internet information contents on customer satisfaction and customer loyalty to have a good understanding of the attitude will improve of life satisfaction and psychological well-being of the customers. Strategic information contents of internet marketing for customers of the restaurants must be consider "CRM(customer relationship management)".

• 주류산업
• /
• v.24 no.2
• /
• pp.12-24
• /
• 2004

최근 한국사회에서는 웰빙 열풍이 불고 있다. 건강한 육체와 정신을 추구하는 생활로 일반적으로 이해되고 있는 웰빙은 아직 학문학적으로나 공식적으로 그 정확한 개념이 정의되지는 않았지만 건강과 즐거움을 최고 가치로 명분이나 형식보다는 실속을 추구하는 신세대 젊은이들을 중심으로 하는 웰빙 열풍은 아주 다양한 상품이나 서비스 분야에서 기업들로 하여금 새로운 제품들을 개발하여 이러한 웰빙 바람에 대응하도록 하고 있다.<중략>

• Journal of Distribution Science
• /
• v.9 no.2
• /
• pp.131-140
• /
• 2011

On 1 July 2000, as the over-65 year-old population numbered 3,371,000 and accounted for over 7.1% of Korea's total population, an aging society was revealed. The over-65 percentage climbed to 11.0% by late 2010. A truly aged society is expected soon, by 2019. This aging society requires marketing research concerning the consumer behaviour and well-being of the elderly, because the 'silver generation' is emerging as a large part of the consumer market. The purpose of this study is to empirically analyse one effect among several satisfaction factors in the consuming cycle of various health functional products on consumer's well-being and the effect of product knowledge on the relationship between product satisfaction and well-being. To achieve this purpose, we established a research model after reviewing previous studies on product satisfaction, product knowledge, and consumer's well-being. The following hypotheses were developed from the research model. Hypothesis 1: When elderly consumers' satisfaction with health functional products increases, their well-being will increase. Hypothesis 2: The effect of their satisfaction with health functional products on their well-being will be strengthened according to the level of their knowledge of the products. Those hypotheses were tested by multiple and moderated regressions to the empirical data through a questionnaire survey. As a result, Hypothesis 1 was totally adopted, and Hypothesis 2 was only partially adopted. The study has many practical implications for well-being marketing. First, in order to heighten the elderly consumer's well-being, the level of his or her satisfaction with the health functional products has to be raised in every stage: during the acquisition, preparation, use, maintenance, and disposition of the consumption cycle. Moreover, promoting positive emotional experiences while diminishing negative ones requires effort because a consumer's well-being is made up of various needs. Second, the marketing of health functional products should be invigorated in order to raise the level of elderly consumers' knowledge of them. In other words, it is important to give them an expertise in the health functional products through different channels. A statistical analysis showed, however, that their knowledge has a decisive effect on only two satisfaction stages, preparation and maintenance. Nevertheless, this merely confirmed the intuitive assumption that the knowledge of health functional products is most relevant to their preparation and maintenance. In conclusion, this study is timely because few empirical studies exist on the relationships between silver consumer behaviour and well-being marketing. It contributes to our understanding of this subject by revealing the causality between the silver consumer's satisfaction and his or her well-being in the consumption cycle and by discovering the moderating influence of knowledge in that process.

• Vending industry
• /
• v.7 no.1 s.19
• /
• pp.80-81
• /
• 2007

미래C&B가 최근 다양한 이이템들은 시장에 선보이며 업계에 주목을 받고 있다. 중소기업 기반이 취약해져 신규아이템에 대한 투자의지가 전반적으로 위축되었기 때문일까. 공격적인 제품 마케팅 정책을 펼치는 미래C&B의 최근 행보는 단연 두드러져 보인다. 이런 미래C&B에서 최근 웰빙 관련 자판기를 출시했다. 기존 안마자판기 시장의 대체수요를 겨냥하고 개발한 웰빙 캡슐 $O^2$ZONE이 바로 그 것. 뛰어난 제품 성능으로 무장한 이 자판기가 과연 얼마만큼 시장 반향을 불러일으킬지가 큰 관심사이다. 캡슐 $O^2$ZONE을 중심으로 미래C&B의 최근 사업행보를 살펴봤다.

• Korean Journal of Construction Engineering and Management
• /
• v.5 no.6 s.22
• /
• pp.154-161
• /
• 2004

The term 'well-being' which becomes a popular trend in various industries has been introduced in the housing market as well. This trend could be understood as an emerging trend rooted to customers' preference for apartment enabling residents to live comfortably and healthy in 2000s. The housing industry has attempted to meet customers' requirements by presenting' well-being apartments' emphasizing healthy and natural-friendly aspects. For instance, suppliers in the industry has adopted master plans and unit plans to support well-being residence. In addition, they introduced less-toxic-emission materials to interior However, it has been unknown that customers in the housing market also agree to well-being functions presented by suppliers and, if then, which aspects they consider mon important In order to answer questions stated above, a research to investigate perceptions of potential customers in Busan towards well-being apartments is designed and this paper is a summarized result. Based on the real-world investigations, the important functions or concepts relevant to well-being apartments perceived by customers are defined and suppliers' approach to meet these Is presented.

• 인삼약초
• /
• v.2 no.2 s.6
• /
• pp.53-58
• /
• 2005

• Journal of Distribution Science
• /
• v.10 no.5
• /
• pp.29-36
• /
• 2012

This paper aims to establish a Fengshui-based marketing model that companies engaged in selling dwelling spaces can utilize to increase their sales. The study is based on an investigation of appraisal statements and analysis techniques used in Fengshui. The Fengshui marketing model can be used for corporate advertising, sales promotions, public relations events, and for framing an overall marketing strategy according to changing consumer demand. As a sales promotion strategy, it can be used to influence consumer psychology and behavior. Although this study is limited to the all-pervasive advertising and marketing of houses by construction companies under installment plans, the Fengshui marketing method can also be used for the sale of store locations, space for product display, and so on. Initially, I analyze living spaces according to traditional Fengshui theory, and subsequently apply the modern method to study topographical space structures and geomagnetism disturbances. I present a standard form for writing the Fengshui appraisal statement based on the objective analytical method of Fengshui. With its shortcomings remedied, the appraisal statement can lead to high-quality advertising and increased valuations because it is based on objective data analysis and systematic evaluation of houses. In brief, I have designed the Fengshui marketing model as a sales promotion technique for the housing industry. I believe this study will contribute to the application of Fengshui in the housing industry's sales promotion efforts through high-quality advertising. Future research should evaluate Fengshui marketing in the housing industry based on case studies. Research questions to be addressed could include how Fengshui marketing has affected installment sales of houses and how Fengshui architectural practices affect general well-being. These studies would help propagate Fengshui marketing by validating its effectiveness. In addition, case studies should be undertaken to consider the practical applications of Fengshui marketing, how it can contribute to maximizing a company's image and profits, and how it can promote customer satisfaction.

• Journal of the Korea society of information convergence
• /
• v.1 no.1
• /
• pp.55-59
• /
• 2008

The purpose of this research is to find out about recent marketing environment pertaining to green marketing and corporations' countermeasures in the future. Among other changes in business environment, green marketing has brought big changes in corporations' business strategy. Unlike past business where environment was considered non-relevant to corporate business, green marketing became one of essential and indispensable strategies in modem corporate stratey. Therefore, this research will find out about change in marketing environment and the background of green marketing as well as forecast attitudes of corporations and their future in order to satisfy consumers with various desires who are flooded by information.

• 베이커리
• /
• no.5 s.454
• /
• pp.152-153
• /
• 2006

(주)제원인터내쇼날은 지난 4월 5일 한국제과학교에서 창립 20주년을 기념한 콤플릿 건강빵 세미나를 가졌다. 이날 실연은 독일 Abel+Schafer사(社)에서 제품개발 및 기술자문을 맡고 있는 울프강융만 씨와 아시아 마케팅 매니저 요아킴 레어 씨가 맡아 2006년 독일월드컵을 기념하는 풋볼브레드, 김치가 들어간 빵과 과자, 케이크 등 우리 입맛에 맞는 프리믹스의 다양한 활용법을 선보였다.