Browse > Article

An Investigation into Perceptions of Potential Customers in Busan towards Well-being Apartments  

Kim Ju-Hyung (동명정보대학교 건축대학 건축공학과)
Bin Ju-Yeong (동명정보대학교 건축대학 건축공학과)
Oh Seung-Moon (동명정보대학교 건축대학 건축공학과)
Publication Information
Korean Journal of Construction Engineering and Management / v.5, no.6, 2004 , pp. 154-161 More about this Journal
Abstract
The term 'well-being' which becomes a popular trend in various industries has been introduced in the housing market as well. This trend could be understood as an emerging trend rooted to customers' preference for apartment enabling residents to live comfortably and healthy in 2000s. The housing industry has attempted to meet customers' requirements by presenting' well-being apartments' emphasizing healthy and natural-friendly aspects. For instance, suppliers in the industry has adopted master plans and unit plans to support well-being residence. In addition, they introduced less-toxic-emission materials to interior However, it has been unknown that customers in the housing market also agree to well-being functions presented by suppliers and, if then, which aspects they consider mon important In order to answer questions stated above, a research to investigate perceptions of potential customers in Busan towards well-being apartments is designed and this paper is a summarized result. Based on the real-world investigations, the important functions or concepts relevant to well-being apartments perceived by customers are defined and suppliers' approach to meet these Is presented.
Keywords
well-being; consumer psychology; marketing; brand;
Citations & Related Records
연도 인용수 순위
  • Reference
1 이나리, 웰빙’스럽게 이름값 높여라!, 주간동아 426호, 2004, pp12-14
2 이상범, 건강이 최고: 아파트도 웰빙바람, 세계일보 2004.1.25
3 한송이, 최재규, 김경숙, 김재준, 맞춤형 아파트의 효율적인 사업 수행에 관한 연구, 한국건설관리학회 논문집 4권 4호 2003, pp96-105
4 Greenacre, M. J. Biplots in correspondence analysis. Journal of Applied Statistics, 20(2), 1993, pp251-269
5 김용덕, 김경래, 신동우, 시장 세분화를 통한 중견건설업체의 아파트 마케팅전략에 관한 연구, 대한건축학회 논문집 19권 8호 2003 .pp137-144
6 Gabbott , M. and Hogg, G. (1998) Consumers and Services, John Wiley & Sons, London
7 김윤정, 강미선, 주택의 구매가지 평가요소와 마케팅 커뮤니케이션, 전략 수림에의 활용방안, 대한건축학회논문집 17권 6호, 2001, pp31-40
8 정금호, 신남수, 아파트 거주자의 주거선택 중요도에 관한 연구, 대한건축학회 논문집 18권 1호, 2002, pp21-28
9 Sigel, S. and Castellan, N. J. (1988) Nonparametric Statistics for the Behavioral Sciences, McGraw-Hill Book Company, London
10 김재찬, 김대호, 김재준. 예종석, 다중판별분석을 이용한 주택산업의 마케팅 전략에 관한 연구, 대한건축학회 논문집 14권 2호, 1998, pp379-388
11 심형석, 송경진, 웰빙 비즈니스, 박영률출판사, 2004, pp19-21
12 양수영, 김경래, 신동우, 후발 건설업체의 브랜드 마케팅전략, 대한건축학회 논문집 19권 6호, 2003, pp169-176