• Korean Architects
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• no.9 s.257
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• pp.12-25
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• 1990

• Journal of Fashion Business
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• v.14 no.1
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• pp.76-85
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• 2010

The purpose of this study was to investigate the relationships among advertisement attitudes, brand attitudes, and purchasing intention in wedding dress Internet advertisement, using SEM (Structure Equation Modeling). Two hundred two unmarried women participated in this study. For this study, banner advertisement stimuli was developed. Descriptive statistics, factor analysis, AMOS were used for data analysis. The results are as follows: First, advertisement attitudes affected positively brand attitudes. Second, brand attitudes influenced positively purchase intention. Finally, advertisement attitudes affected positively purchase intention. It appears that advertisement attitudes influenced purchase intention directly or indirectly via brand attitudes. Based on these results, fashion advertisement promotion marketing strategies would provide for wedding dress marketers.

• Proceedings of the Korea Contents Association Conference
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• 2010.05a
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• pp.488-490
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• 2010

Recently demand for the titanium material has been increasing continuously, and the titanium material is being applied to various fields these days. Especially, in the jewelry filed, the diamond set titanium jewels begin to appear. In this paper, the authors introduce advanced material titanium jewels by various expression techniques and propose the wedding jewel design using titanium material, practical and 'ECO-Steel'.

• Journal of the Korean Home Economics Association
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• v.43 no.1 s.203
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• pp.243-253
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• 2005

The purpose of this study was to examine the advertising effects of wedding internet advertisement types such as Static, pop-up, and flash banners. The survey subjects were 604 unmarried female consumers, consisting 202 in the static banner group, 201 in the pop-up banner group, and 201 in the flash banner group. Descriptive statistics, ANOVA, and Duncan test were used for data analysis. In the results, regarding the attitude toward advertisement, pop-up banner was the most effective on the cognitive component, while static banner was the most effective on the behavioral component. Regarding the attitude toward brand, pop­up and flash banner advertisements were more effective than static banner. However, there were no significant differences between the 3 groups in purchasing intention. Based on these results, strategies for wedding dress internet advertisement were suggested.

• The Research Journal of the Costume Culture
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• v.14 no.4
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• pp.625-634
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• 2006

The purpose of this study is to preview artistic presentation, factors of designing and ornamentation, to provide useful information to the wedding dress industry in developing consumer-oriented design of wedding dress. Also, this study is to investigate relativity between individual characteristics, such as demographic character and body figures, and preference of consumers, in order to learn if there is any pattern of consumers decision making, and to help consumers by giving tips for their wedding dress shopping. According to this study, I can see that when modern South-Korean adult women choose their wedding dress, they consider many factors just like silhouette, detail, fabric material and so on, then they select their own best dress by grasping their body characteristics.

• The Research Journal of the Costume Culture
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• v.11 no.5
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• pp.657-670
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• 2003

It is quite common today for bride to wear white-colored wedding-dress in wedding ceremony. When does the color date back to? What does the “white” mean? Which other colors had been used for wedding dress and why? This research paper aims to answer those historical questions through literature review. It is found here that the “white” began to be generally accepted for a wedding dress color in the 18th century, and that the color became an official one since the marriage of Queen Victoria's (i.e. 1840). Prior to that, other colors were taken rather than the “white”. In ancient Greece and Roma, “Red” and “Yellow” were used to remove devils or to bring fortune. In medieval society, luxurious wedding dresses were popular and various colors were adopted in order to show up family power among leading classes. The “White” has meant purity of bride since the 18th century. However, two world wars in the 20th century happened to lead some brides in economic difficulty wear “black” colored wedding dress for a practical reason. After the world wars, some light colors such as white, beige, ivory are to be used in wedding dress.

• Journal of the Korean Home Economics Association
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• v.47 no.10
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• pp.1-11
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• 2009

The purpose of this study was to explore differences in style preference, information source, and store selection behaviors of Korean and Chinese wedding dress shoppers. Data obtained from 141 Chinese and 143 Korean females were analyzed through descriptive analysis, t-test, cross-tabulation and factor analysis. Results for Chinese and Korean consumers depended on the marketer-driven information source as well as on the consumer-driven information source. Both groups considered the aesthetics of the wedding dress as the most important criterion for store selection. There were some differences between Chinese and Korean consumers in style preferences and store selection criteria. Chinese consumers liked a wider range of wedding dress styles compared to Korean consumers. Also, Chinese consumers regarded fashionability as more significant whereas Koreans considered economic benefits more importantly when selecting stores for a wedding dress.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.5
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• pp.594-605
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• 2002

The purpose of this study is to investigate the visual sensibility of wedding dress. There are 28 kinds of costume samples from photographs in wedding dress magazines. They were divided into simple, accent and decorative design. The Semantic Differential method was used in this study to measure them. The semantic scale was composed of 20 pairs of adjective words. The data were analyzed by factor analysis, ANOVA, MDS and regression analysis. The results are as follow; 1. Factor analysis has extracted five factors which consist of the visual sensibility of wedding dress. The factors are High quality, Cuteness, Femininity, Decoration and Modernness. 2. There were significant differences in the visual sensibility of wedding dress and demographics.3. The evaluative dimensions of the visual sensibility of wedding dress were identified by Cute-Adult and Simple-Decorative. 4. Preference was related to what are wearing-desirable, chic, cute, natural and beautiful, etc., and the wearing desire was related to what are favorite, lively, chic, special and gracious, etc. The noble sensibility was related to what are elegant, cute, feminine and chic, etc.

• Proceedings of the Korea Society of Costume Conference
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• 2005.10a
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• pp.186-187
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• 2005

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.4
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• pp.29-39
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• 2011

The purpose of this study provides a high consumer-oriented wedding dress on the consumer and offering the consumer-oriented product and provide a basis data to develop a wedding shops so it can stable and manage of effective marketing. Wedding shop for a survey of consumer preference, and based on this wedding dress designed and made. The results are summarized as follows. First, when wearing wedding dresses and "graceful and feminine" image that seek to pursue an image that showed the highest response, "simple and stylish", "cute and vivid" image was in order. In the survey of wedding dress preference, lace is preferred, in tone of color white is preferred by and large. In silhouette, A-line is preferred most, in neckline, exposure of the shoulder, in sleeve length, sleeveless, in decoration, beads. Second, on the basis of these results, depending on the image to pursue the design, wedding was made of 3 creations. The work I is a target of the early 20s, the concept "simple and stylish", and A-line is adopted in silhouette focusing on modern simplicity, soft satin material used of high class. The work II is a target of the late 20s, the concept "cut and vivid", and fit-and-flare made of many folded tulle mesh material. The work ill is a target of the 30s overall, the concept "graceful and feminine", and high-waist- empire-line is adopted in silhouette, splendid lace material used, is of the gorgeous and mature beauty.