• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.321-327
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• 2024

Out-of-home (Out-of-Home) advertising can be an effective means of delivering messages for preventing drowsy driving, given that it is exposed at locations and times where vehicle traffic occurs. This study investigated the influence of message framing of drowsy driving prevention OOH advertising and regulatory focus on the intention to drowsy driving prevention behaviors by an experimental study targeting 200 university students. The results showed an interaction effect between message framing and regulatory focus on the intention to drowsy driving prevention behaviors. While no significant differences were observed in the intention to drowsy driving prevention behaviors based on regulatory focus for positively framed messages, for negatively framed messages, a higher intention was observed when the prevention focus group rather than promotion focus group. This study focuses on two key areas: how messages are crafted (message framing) and the characteristics of the people who receive them (regulatory focus). By exploring these aspects, it provides valuable theoretical and practical knowledge. Essentially, it opens doors for creating message strategies that are finely tailored to suit the preferences of the audience. This advancement is vital for researchers and practitioners as it enhances the effectiveness of communication efforts.

• Korean Journal of Culture and Social Issue
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• v.13 no.3
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• pp.111-125
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• 2007

This study focused on novice drivers. Novice drivers get involved in more traffic accidents than the other drivers because of less driving experience. The aim of this study is to investigate the relationship between driving confidence levels and speeding, drunken driving, and traffic accidents. 192 drivers responded driving confidence levels questionnaire and driving experience items. 'Circumstance Insensibility', 'Unsafe Driving', 'Incautious Driving', and 'Self-efficacy of Driving' had significant relations with speeding in novice divers group. Especially, 'Circumstance Insensibility' showed a significant relation with speeding, drunken driving and traffic accidents. In the result of path analysis, driving confidence levels explained 22% of the speeding, 12% of the drunken driving and 21% of the traffic accidents in novice drivers group. 'Circumstance Insensibility' was most effective for traffic accidents of novice drivers. We verified that 'Self-efficacy of Driving' affects on traffic accidents via speeding.

• Proceedings of the Korean Nuclear Society Conference
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• 1995.10a
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• pp.278-285
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• 1995

본 논문에서는 비상운전 상황하에서 표출되는 운전원들의 직무전략 및 인지적인 특성을 도출하기 위해 운전원 교육 프로그램을 대상으로 운전원들의 직무특성을 분석하였다. 운전원들의 직무특성을 인지과정의 개입 정도에 따라 크게 Macro와 Micro로 구분하여 이들 직무특성을 잘 대변해 줄 수 있는 비상운전 시나리오를 개발하였다. 시뮬레이터를 통해 개발 시나리오에 따른 운전원들의 비상운전절차 수행과정을 비디오로 기록, 운전원들의 행동과 대화내용을 전산 분석하여 직무특성을 도출하였다.

• Journal of Korean Society of Transportation
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• v.24 no.3 s.89
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• pp.103-112
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• 2006

For recent innovation of If technology and the beginning of Digital Multimedia Broadcasting (DMB) service, it has been dramatically increased to setup TV system in a car for watching TV and receiving traffic Information. Watching TV while driving would distract a driver s cognitive and visual attention as eating food, operating the radio, using a cell phone. However, there is paucity of empirical researches and it is uncertain how watching TV in driving impacts on the driver's cognition in the concrete. Therefore, we surveyed domestic drivers on the attitude watching TV while driving as well as conducted experiments through a driving simulator. Especially, we recruited two groups of participants to explore the effects of watching TV on driving behavior. The result proved that the participants who watched TV while their driving had relatively narrower the attention span than the Participants who did not watch TV. Also, those who watched TV drove with less stability and more urgent operations of the brake and accelerator than those who did not watched TV Finally, we discussed limitations and implications of the study.

• Journal of Korean Society of Transportation
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• v.25 no.3
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• pp.45-54
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• 2007

Aggressive driving is defined as 'driving behavior which intentionally incurs danger and distress to other drivers and passengers'. It increases the possibility of traffic accidents. Also, it threatens lives of drivers ana passengers and brings social and economic harm. According to previous studies. these aggressive behaviors are affected by not only the personality of drivers but also psychosocial factors, such as attitude, aggressive intention, time pressure, and traffic situations, However, most studies on aggressive behaviors conducted with field studies and surveys suggest correlation, not causal relationship. Therefore, in the current study tue authors measured individual factors-the driver's intention for aggressive driving and manipulated time pressure-to examine the interaction effects. As a result. the difference between conditions was significant depending on the level of aggressive intention and time pressure. These differences were also significant depending on the types of aggressive driving behaviors. In particular, the interaction effect of the driver's intention and time pressure on improper passing (cutting drivers off when passing) was significant. Finally the limitations of the current study and implications or using a car simulator are discussed.

• Journal of Convergence for Information Technology
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• v.11 no.4
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• pp.161-167
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• 2021

This study was conducted to identify the relationship between the dual task performance and driving behavior of the elderly driver in order to identify whether the dual task can be utilized as a test to screen the driving ability of the elderly driver. We surveyed general information and driving-related information for 32 normal elderly drivers, and evaluated Y-DuCog(Yonsei-Dual task Cognitive screening) and the K-DBQ (Korean-Driving Behavior Questionnaire). As a result of the study, the performance of the dual task using the pegboard task and the animal name speaking showed a significant correlation with the score of the violation domain of K-DBQ. With this study, it was possible to confirm the possibility as a test for discrimination of driving ability.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.14 no.4
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• pp.86-94
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• 2015

In recent days, a Connected Car has caught an attention of the motor companies and various industrial institutes such as communication company. An automobile is regarded as a device and has been developed as an interactive system because the system is connected with various device. This drives a new business item, too. As a new automatic car technology is emerging, a new type of car accident is appeared, too. So, many researches for preventing car accident comes from the driver's are carried out in many car related institutes. In this paper, we study a driver's driving workload and develop an algorithm that measures the driver's driving behavior. We can see that the developed algorithm runs well by the experiment of road test. This results affects various road condition, driver's driving behavior and load that reflects the driver's status.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.16 no.6
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• pp.16-28
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• 2017

In this study, we analyzed the result of new inspection, accidents, penalties, and operation records of the elderly driver's driving aptitude test in the city bus using the Transport Workers Management System and the Digital Tachograph Analysis System(eTAS). As a result of the analysis, the results of the driver aptitude test were similar when compared with the traffic company which has many bus drivers and the well - And it was confirmed that the average number of serious injuries and slight injuries in case of accidents was small. Comparing the number of dangerous driving behaviors per 100 km of driving, the elderly driver of the excellent company showed that the number of dangerous driving behaviors is considerably smaller than other elderly and non - elderly drivers, and that the result of correcting the wrong driving habits.

• Journal of Digital Convergence
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• v.16 no.10
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• pp.213-222
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• 2018

This study was conducted to derive the traffic accident risk index through the recognition of the elderly driver's driving pattern to reduce the traffic accident rate of elderly drivers and to reflect them in the renewal and return policy of driver's license accordingly. First, the traffic accident risk index is defined by analyzing the behavioral characteristics of older drivers to derive the major factors that lead to traffic accidents. Second, we present a method to measure the traffic accident risk index from the driving pattern of the elderly through the smart-phone, the camera and the distance sensor attached to the car. Finally, we derive three thresholds by computer simulation and determine the accident risk from the measured traffic accident risk index as four steps and suggest ways to ensure safe driving of older drivers. It is required to objectively assess the driving ability of an aged driver in accordance with the proposed method, and to induce the driver to reset the driver's license renewal cycle and voluntarily return the driver's license to minimize social costs due to increased traffic accidents.

• Journal of IKEEE
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• v.22 no.3
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• pp.866-869
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• 2018

This paper presents the analysis of the human driving behavior based on the expression as a GMDH technique focusing on the driver's collision avoidance maneuver. The driving data are collected by using the three dimensional driving simulator based on CAVE, which provides stereoscopic immersive vision. A GMDH is also introduced and applied to the measured data in order to build a mathematical model of driving behavior. From the obtained model, it is found that the longitudinal distance between cars($x_1$), the longitudinal relative velocity($x_2$) and the lateral displacement between cars($x_4$) play important roles in the collision avoidance maneuver under the 3D environments.