• Korean Journal of Applied Biomechanics
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• v.19 no.2
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• pp.379-386
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• 2009

During running, the human body experiences repeated impact force between the foot and the ground. The impact force is highly associated with injury of the lower extremity, comfort and running performance. Therefore, shoemakers have developed shoes with various midsole properties to prevent the injury of lower extremity, improve the comfort and enhance the running performance. The purpose of this study is to investigate the influence of midsole hardness on vertical ground force and heel strike angle during men's and women's running. Five male and five female expert runners consented to participate in the study and ran at a constant speed with three different pairs of shoes with soft, medium and hard midsole respectively. In conclusion, regardless of gender, there was ill significant difference among three shoes in maximum vertical ground reaction force, impact force peak and stance time. However, the loading time decreased and the loading rate increased as the midsole became harder. Female subjects showed more sensitive reaction with respect to the midsole hardness, while male subjects showed subtle difference. The authors expect to apply this results for providing a guideline for utilizing proper midsole hardness of gender-specific shoe.

• Korean Journal of Applied Biomechanics
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• v.17 no.1
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• pp.99-109
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• 2007

The purpose of the study is to examine the effect of the spring shoe through the comparison of spring shoe to general shoe. For this, 12 healthy females in the age from 20 to 30 years participated in the E.M.G. experiment with testing kinematic variables. Results indicated that there was significant differences in angle of ankel between the general and spring shoe. Specifically, the spring shoe showed a bigger angle of take on and a smaller angle of take off in walking than the general shoe. This mesns that the spring shoe does not have a significant effect to produce efficient and smooth walking. In addition, the spring shoes revealed a bigger rear-foot angle than the general shoe in the evaluation of rear-foot control function. This means that the rear-foot control function of the spring shoe is low compared to trhe general shoe. Meanwhile, there is no significant differences in angle of knee and angle of Achilles tendon between both shoes. In an analysis of E.M.G., the significant differences were found in gastrocnemius muscle, anterior tibial musculi, musculi rectus femoris, biceps muscle of thigh between both the general and spring shoe groups by the section. In the case of gastrocnemius muscle, the spring shoe showed a low muscle production of anterior tibial musculi than the general shoe. This is a result from structural nature of the sole of a foot of the spring shoe. The spring shoe performs a rolling movement through slightly large pronation toward front-foot from rear-foot in supprt time before taking-off of toe and the power for this movement is mainly produced from musculi rectus femoris.

• The Journal of the Korea Contents Association
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• v.15 no.10
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• pp.336-345
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• 2015

This study conducted the following experiment to examine change of biophysical and physical fitness function on combined exercise program in 20' female university students with obesity according to heights of insole. Obesity related biophysical function was measured by basal metabolism and percent body fat(% Fat) and health related physical fitness was measured by isokinetic strength of quadriceps femoris muscle, muscular endurance, flexibility and power on comparative analysis of pre, post exercise and each groups(0cm, 5cm, 9cm) in 36 female university students with obesity subject according to heights of insole. These result lead us to the conclusion that each group were statistically improved at isokinetic muscular strength of quadriceps femoris muscle and basal metabolism, but 5cm group compared with 0cm and 9cm group was more significant improvement. Consequently, combination exercise applying appropriate heights of insole would be lead to positive increment of muscular strength and basal metabolism.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.12
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• pp.1991-2001
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• 2009

This study provides basic information that is needed to build marketing strategies related to consumer brand-switching, through the investigation of consumer motivations for brand-switching, as determined by the types of fashion products. The study was implemented by a descriptive survey method using a questionnaire. The survey was conducted during the period of May $11^{th}$ through July $5^{th}$ 2008. A total of 184 completed responses were analyzed. All respondents were from the Seoul area and between the ages of 20 and 31. Factor analysis and Cronbach's alpha coefficients, one-way ANOVA and Duncan test were employed for the analysis of data. Significant differences were found in brand-switching motives according to the types of fashion products. For clothing, shift behavior occurred more often in conjunction with the attributes of the products itself, such as design, color, price, size, and fiber content. In general, clothes more than shoes, were likely subject to brand-switching most often on the basis of situational factors. On the other hand, for shoes, more brand-switching activities occurred because of non-product attributes, such as discounts, coupons, desire for a change, and wearing of friends. In light of the results, there is a need to differentiate brand related marketing strategies with respect to clothing and shoes. For clothing, efforts focusing on the improvement of the product attributes will be more effective in minimizing brand-switching. There is also a need to improve instructions for increasing the product understanding of salespersons as well as the ability to give advice in accordance with personal consumer characteristics. With regard to shoes, greater efforts should be given to promotional activities, and the desire of consumers for a change in order to prevent brand-switching of customers.

• Journal of the Korean Society of Costume
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• v.64 no.2
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• pp.35-49
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• 2014

In cases of fashion businesses operating by consignment, base estimate on quantity of sales is the most essential part of merchandising. This study classified factors influential to sales into factors with systematic influence and factors with unsystematic influence. In order to find out influence of each factor on sales, non-linear regression was used with SPSS package on the basis of actual data on sales for 5 years for sport shoes brand. Major findings of this study are as follows. First, price level had significant negative(-) influence on sales. Second, price expectation effects had significant negative(-) influence on sales. Third, competitor's price effect showed significant negative(-) value. Fourth, day-of-the-week effect showed significant positive(+) effect. The theoretical marketing implications of this study are as follows. First, study on price leads to expansion of the researches from apparels to sport shoes. Field of study on price was enlarged through expansion of variable of study from price level and price expectation effect to promotion, day-of-the-week effect and rainfall effect. Second, quantitative scale of day-of-the-week effect was found and it could be confirmed that there was seasonal differences with day-of-the-week effect. Implications of above findings on marketing managers are as follows. First, it was found that an increase in competitiveness of brand power and a decline in absolute value of competitor's price effect can be realized when new product groups are developed to meet the unsatisfied needs in the market. Second, it was possible to find out the parameters scales of the price response function, making it possible to estimate sales for the next season, and in turn realize increase in rate of sales and profit rate. This research is based on the dynamic price response function, which is rare to find in the apparel business and it academic significance due to its expanding response model which was focused on price in conventional researches to non-systematic variables.

• Journal of Preventive Medicine and Public Health
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• v.30 no.1 s.56
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• pp.171-179
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• 1997

This study was performed to see whether neurobehavioral tests was affected by the exposure-free time in the workers chronically exposed to organic solvents. Thirty-four female workers were participated and four items among neurobehavioral core test battery of World Health Organization, including digit span, Santa Ana Dexterity, digit symbol and Benton Visual Retention, were administered to the workers. Test was conducted three times-preshift on Monday, preshift on Weekday and during shift on Weekday-per person and the interval of tests was 2 weeks. Digit span forward, Santa Ana Dexterity, digit symbol, and Benton Visual Retention showed significant decrements by performing time, especially during shift on Week-day versus preshift on Monday and preshift on Weekday. In addition, the score at preshift on Weekday was significantly lower than preshift on Monday, in preferred Santa Ana Dexterity and digit symbol. Generally, those who were exposed to high concentration, over 50 years and under 6 years of education showed marked decrease of score at during shift. So, it would be desirable that neurobehavioral test is conducted at preshift on Monday and items related to short term memory could be considerable to be done at preshift on Weekday.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.12
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• pp.3833-3838
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• 2009

This paper introduces a measurement system for mechanical properties of sport shoes using an industrial robot. The robot system used in this paper is a commercial Puma type robot system(FARA AT2 made by SAMSUNG Electronics) with 6 joints and the end-effector is modified to produce a human walking motion. After analyzing human walking with a high speed video camera, each joint angle of the robot system is extracted to be used in the robot system. By using this system, ground impact forces were measured during stepping motion with 3 different shoe specimens made of 3 different hardness outsoles, respectively. As other mechanical properties, both bending moments to bend the toe part of the same specimen shoes and pronation quantities during walking motion were measured as well. In the impact test with the same depth of deformation under the ground level, the effect of the outsole hardness was clearly appeared such that the harder outsole produces the higher ground reaction force. The bending test and the pronation test also show proportional increments in the bending stiffness and the moment Mx according to the outsole hardness. Throughout such experiments, the robot system has produced consistent results so that the system could be used in obtaining valuable informations for a shoe designing process.

• Korean Journal of Applied Biomechanics
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• v.18 no.4
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• pp.135-142
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• 2008

The primary innovation in the new footwear is a heel lift of $20^{\circ}$ which is proposed to improve posture and balance as well as increase shock absorption. The purpose of this research was to compare the movement, forces and muscle activity between the new shoes and standard athletic footwear during standing and walking. Nine healthy subjects participated in this study. Data were collected at two times: 1) when the subjects first wore the new walking shoes and 2) after the subjects wore the shoes for 6 hours a day for two weeks. 1. During standing. the movement of the center of pressure is increased approximately 60% when wearing the new walking shoes compared to a control shoe. 2. During walking. the ankle is approximately $14^{\circ}$ more dorsiflexed during landing due to the 200heel lift in the new walking shoes. The knee compensates slightly by flexing approximately $2^{\circ}$ more. 3. As a result of the changes in the walking movement, the ground reaction forces are applied more quickly, although the peak magnitudes do rut change. 4. The resultant joint moments at the ankle and knee joints decrease from 21-60% with the largest reductions occurring during landing. In conclusion, the new footwear change the movement, showing a more upright stance. Also, the new footwear reduce joint loading at the joint during the landing and weight acceptance phase of walking. However, the influence of the new footwear is immediate and does rut change after wearing the shoes for two weeks.

• Journal of the Economic Geographical Society of Korea
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• v.11 no.4
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• pp.509-526
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• 2008

This paper aims to examine the evolutionary dynamics of the Korea's footwear industry by adopting evolutionary perspectives. To explain the evolutionary dynamics of an industry, evolutionary perspectives have paid a particular attention to exploring a variety of factors for influencing the evolution of the industry, such as the selection and imitation of the firm, the mechanism of firm's entry and exit, technological characteristics and innovation processes. The majority of existing research tend to explain that the decline of the Korea's footwear industry since 1990 was mostly due to the rapid rising of wage and the structural changes in labor-intensive industries. On the contrary, this paper attempts to explain the decline of the Korea's footwear industry, in terms of the path of selection and imitation, the dominant technological paradigm, regulatory frameworks and the meso trajectory of industry evolution. This paper concludes that the decline of the Korea's footwear industry since 1990 was appeared as a result of the evolutionary selection processes of the firms in order to adapt to changes in the environment of competition and the regime of market selection in the global footwear industry.

• The Journal of the Korea Contents Association
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• v.20 no.2
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• pp.511-521
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• 2020

The purpose of this study is to research the effects of the same brand item sold online at different prices. To that end, the exploratory study is focused on four factors that influence price dispersion online is suggested. First, the products are divided into utilitarian products and hedonic products in line with the product concept, and laptops, washing machines are included in the utility concept products. Also the backpacks and sneakers are included in the hedonic concept products. A total of 400 effective objectives were selected and analyzed for each concept products, 200 objectives. The research analysis revealed that the price dispersion is significant relationship with an average price, the highest price, the lowest price, the year of release, the number of retailers, and the number of reviews in case of the utility concept product. On the contrary, in case of hedonic concept products, average price, highest price, lowest price, year of release, retailer, and reviews and ratings is found to be positively related to price dispersion. Based on these results, theoretical and practical implications are discussed about the influence price dispersion on marketing.