• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.6
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• pp.928-939
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• 2000

This thesis will study the determinants of consumer satisfaction based on the disconfirmation theory. The proposed questions are first, to find out if desire and expectation are conceptually distinct. Second, to study the effects of desire, expectation, perceived performance, desire congruency, and expectation congruency on clothing satisfaction. The data used in this thesis were obtained from a two stage longitudinal survey. SPSS WIN 8.0 was used for the analysis and the following method such as mean, correlation, t-test, hierarchical regression were applied. The results indicate that first, according to the correlation analysis and crosstab analysis, satisfaction and desire were perceived as two different concepts. Second, using the hierarchical regression analysis to compare the effects of determinants of consumer satisfaction, the model of desire, expectation, performance, desires congruency, expectations congruency best explain the clothing satisfaction. Among them, effects of performance had the strongest impact. Expectation did not influence satisfaction but desire did.

• Journal of Global Scholars of Marketing Science
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• v.2
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• pp.261-280
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• 1998

본 연구는 비영리기관인 교육기관에 있어서 마케팅 패러다임이 어떻게 변화되고 있는지에 대한 포괄적인 내용을 검토해 보는데 주안점을 두고 있다. 마케팅개념이 주로 영리기관을 중심으로 소비자의 욕구만족이라는 개념으로 받아들여져 기업은 내적으로 효율적인 생산과 제품에 초점을 두는 경영철학을 견지하면서 기존의 마케팅 패러다임인 마케팅믹스 사고로 접근해 왔다. 그러나 최근 기업이 성장 발전하기 위해서는 고객의 현재적 욕구뿐만 아니라 잠재적 욕구까지도 미리 찾아내어 충족시킴으로 고객을 창조하고 더 나아가 고객을 감동시키고 지속적 관계유지를 위한 마케팅 패러다임으로 이동하고 있다. 비영리기관인 교육기관에 있어서도 마케팅개념의 도입과 전개과정은 영리기관의 마케팅패러다임의 변화와 일치하고 있다. 본 연구에서는 교육기관에 있어서 기존의 마케팅믹스 사고로 접근한 비영리 마케팅과 서비스마케팅을 재음미 해보고 새로운 통찰력을 제시해 주고 있는 마케팅패러다임의 변화와 새롭게 등장한 관계마케팅을 비영리기관인 교육기관에의 적용에 대해서 향후 구체적 연구에 대하여 문제제기를 하고 있다는 점에서 큰 의의를 찾을 수 있다.

• Science of Emotion and Sensibility
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• v.22 no.3
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• pp.77-90
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• 2019

In this study, we investigated which message provider is effective in a virtual reality (VR) environment for individuals with different needs with regard to affect (need for affect [NFA]) and cognition (need for cognition [NFC]). According to Haddock et al (2008), individuals with high NFA were more influenced to change their behavior by the emotional aspects of a message, whereas individuals with high NFC were more influenced by the cognitive aspects of the same message. We hypothesized that individual differences in needs could affect not only receipt of the message but also the acceptability of the message provider. For example, someone with high NFA might accept messages more easily from an acquaintance than from experts. In the VR environment, the appearance of the message provider could be manipulated in a way that makes him or her more familiar to the person receiving the message. Accordingly, in order to promote the effectiveness of message providers in a VR environment according to the individual difference in needs, we measured the level of the preference and self-efficacy according to needs (NFA or NFC), type of message provider (expert, significant other, or other), and VR device (text or VR). Contrary to what we expected, the results showed that there was no matching effect between the needs and the message provider. However, we found that level of preference and self-efficacy were significantly high when a VR device was worn only by participants with high NFA. This result suggests that a VR environment is more suitable for providing health advice to people with high NFA. In addition, the novelty of this study is that we tried to find the tailored message provider on health advice in VR environment and it is in the early stage of the research.

• Korean Journal of Social Welfare
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• v.67 no.4
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• pp.103-126
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• 2015

This study is to explore how the stakeholder views the community needs in a different way in the local district of Korea. The researchers delivered the 3 independent questionnaires to the three types of the community people who are residents, social service providers, governmental officials in charge of local social services. An in-depth analysis was performed to identify the different perspectives of the stakeholder toward the community needs on the basis of the combined approach with the order ranking method and two independent sample T and Z tests. As the result, the three noticeable findings were discovered as follows: First, while the social service providers reported the community needs at the most serious level, the residents expressed the community needs at the least serious level. Second, the stakeholder showed more diverse opinions for the needs of the service activities than the community problem. Third, there was a difference among the stakeholder in the degree of consensus according to the two different analysis methods. The researchers discussed the implication of the major findings in relation to the community needs assessment, and suggested the practical recommendations to improve the activities of the community needs assessment for the community welfare planning in Korea.

• 건축구조
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• v.12 no.4
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• pp.82-83
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• 2005

현재까지의 아파트 재건축은 대부분의 기존에 낮은 용적율의 저층 아파트를 용적율을 높여 고층으로 건설하는 식으로 이루어졌다. 이때 증가하는 아파트 가구수는 일반에 분양함으로서 재건축 조합원인 원래의 아파트 주민과 시공사에게 경제성을 확보하여 주고, 따라서 그들간의 이해관계의 일치에 의해 재건축이 쉽게 이루어질 수 있었다. 그러나 콘크리트 건물의 수명이 짧다는 일본의 경우도 그 수명이 37년이며 일반적으로 외국의 경우 콘크리트 건물의 수명이 50-60년은 된다는 점을 볼 때 20년만 넘으면 재건축을 요구하는 우리나라의 아파트의 수명은 선진국에 비하여 지나치게 짧다. 재건축이 주민과 시공사의 이해관계에 의한 불가피한 상황이라면 재건축보다는 기존의 건물을 해체하진 않으면서 그들의 욕구를 충족시킬 수 있는 방안이 필요하다.

• Korean Journal of Social Welfare Studies
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• v.45 no.2
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• pp.65-97
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• 2014

This research aims to figure the different perceptions on the organization-public relationship between military officials and the locals, and the perception on the support military family welfare. In order to analyse their subject point of view, 217 career soldiers and the 191 local residents surveyed during 3 weeks from 10th February to 28th February, 2014. The results getting from this research were as to follows; First of all, the perception on the military organization-public relationship towards local community is more positive in the military officials(M=5.39) than the locals(M=4.99), but different from the two groups(t=6.93, p<.001). Moreover, there exists statistically significant different in every sub-factors and it means the mutual perception consistency is low. Second, the perception on the support from the locals towards military family welfare of military(M=5.38) is higher(t=6.93, p<.001) than the perception of the locals (M=4.76) and it is statistically significant. Third, the a regression coefficient which indicates the impact on the perception on support military family welfare through the change of organization-public relationship shows statistically significant (${\beta}=.82$(p<.001)). As a result, the perception on the military organization-public relationship of the locals has significant prediction power to the perception on the support military family welfare. And when the perception on the military organization-public relationship of the localsis higher, the perception on the support military family welfare has been changed positively.

• Science of Emotion and Sensibility
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• v.24 no.3
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• pp.41-60
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• 2021

The purpose of this research was to determine whether multimodal cues in an online shopping environment could enhance tactile consumer mental imagery, purchase intentions, and attitudes towards an apparel product. One limitation of online retail is that consumers are unable to physically touch the items. However, as tactile information plays an important role in consumer decisions especially for apparel products, this study investigated the effects of multimodal cues on overcoming the lack of tactile stimuli. In experiment 1, to explore the product, the participants were randomly assigned to four conditions; picture only, video without sound, video with corresponding sound, and video with discordant sound; after which tactile mental imagery vividness, ease of imagination, attitude, and purchase intentions were measured. It was found that the video with discordant sound had the lowest average scores of all dependent variables. A within-participants design was used in experiment 2, in which all participants explored the same product in the four conditions in a random order. They were told that they were visiting four different brands on a price comparison web site. After the same variables as in experiment 1, including the need for touch, were measured, the repeated measures ANCOVA results revealed that compared to the other conditions, the video with the corresponding sound significantly enhanced tactile mental imagery vividness, attitude, and purchase intentions. However, the discordant condition had significantly lower attitudes and purchase intentions. The dual mediation analysis also revealed that the multimodal cue conditions significantly predicted attitudes and purchase intentions by sequentially mediating the imagery vividness and ease of imagination. In sum, vivid tactile mental imagery triggered using audio-visual stimuli could have a positive effect on consumer decision making by making it easier to imagine a situation where consumers could touch and use the product.

• Journal of the Korea Computer Industry Society
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• v.2 no.11
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• pp.1421-1426
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• 2001

Nowadays, as the quantity of multimedia information increases rapidly, an efficient management for multimedia has become more important. In this paper, to index and search multimedia contents efficiently, we designed the algorithm searching specific image and saving the extracted image using the semantic information extraction scheme based on contents and it is one of the schemes to indexing and searching of video data. After extracting the RGB information from input image, while all frames of video is inspected sequentially, the specific image is saved through referring to the position and distribution of contents from the collection scheme of RGB range. In case of using the proposed image extraction algorithm, because only saved video is searched instead of the whole the searching time can be reduced.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.10
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• pp.166-173
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• 2020

The purpose of the present study was to validate the Need for Closure Scale-Short Form (NFCS-SF), which measures the need for cognitive closure. Participants completed questionnaires regarding need for cognitive closure, intolerance of uncertainty, depression, and anxiety. Of the 536 data collected between May and July 2017, data from a total of 495 participants were analyzed using SPSS 20.0 and M-Plus. The results of the study are as follows. First, a 15-item selection comprised three items from each facet scale via exploratory factor analysis. Second, the NFCS-SF demonstrated good internal consistency (Study 1, Cronbach's α=.85; Study 2, Cronbach's α=.84). Third, the results of the confirmatory factor analyses supported a 5-factor model (χ2(80)=178.34, p<.001; CFI=.87, TLI=.83, RMSEA=.07, SRMR=.08). Fourth, the NFCS-SF showed significant correlation with the measures of intolerance of uncertainty (r=.58, p<.01), depression (r=.16, p<.05), and anxiety (state anxiety, r=.31, p<.01; trait anxiety, r=.29, as well as the NFCS (r=.86, p<.01). Based on these findings, significance and limitations of the results as well as suggestions for further study are discussed.

• Journal of the Korean Chemical Society
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• v.57 no.1
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• pp.147-158
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• 2013

This study is to search an optimal model on causal relationships of the motivations to learn and motivation strategy in chemistry education. The participants in this study are consisted of G and I high schools students (487) in Gwangju. They all answered to the questionnaire. Model I is hypothesized to be path model of the mediation between 'self-efficacy, achievement need, and entity theory of intelligence' and 'learning strategy and self-handicapping tendency of motivation strategy' by goal orientation to explore variables of study effecting the motivation strategy. And Model II is hypothesized path model of the mediation between goal orientation and 'learning strategy and self-handicapping tendency' by 'self-efficacy, achievement need, and entity theory' to explore variables of study effecting the motivation strategy. Based on these models, structural equation modeling techniques are used to evaluate for the path model among goal orientation(learning, performance approach, and performance approach goal orientation), self-efficacy, achievement need, entity theory of intelligence, self-handicapping tendency, and learning strategy in chemistry education. As the results, Model II is considered. Goodness-of-fit indexes of this model related modification models are identified and analyzed in phases. And this model is accomplished by correcting the model the fifth time to enhance goodness-of-fit indexes. In this optimal model II-5 (Fig. 3) on causal relationships of the motivations to learn and learning strategy (p