• Title/Summary/Keyword: 욕구

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Analysis on Characteristics of South Korean Senior Consumers' Needs: With Maslow's 7-Levels of Needs Hierarchy (한국 시니어 소비자의 욕구 특성 분석: 매슬로우의 욕구위계 이론을 중심으로)

  • Ahn, Gayoung;Han, Eun-Kyoung
    • 한국노년학
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    • v.40 no.3
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    • pp.389-411
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    • 2020
  • The purpose of this study was to identify the needs and characteristics of Korean senior consumers. To this end, the factors of Maslow's seven-levels of needs hierarchy were re-established and applied to suit the actual situation in Korea. For analysis, an online survey was conducted on 440 adults (50-75 years old), who are considered active seniors living in Korea, on the factors of 7-levels of needs and demographic characteristics. The study found that the 7-levels needs of Korean senior consumers were derived in a different order from Maslow's. Other diverse theoretical and practical implications were also presented.

Mediation Effect of Job Satisfaction in the Relationship between Need Satisfaction and Turnover Intention of Clinical Nurses (임상간호사의 욕구만족과 이직의도의 관계에서 직무만족의 매개효과)

  • Kim, Hwa-Jin;Shin, Sun-Hwa
    • Journal of the Korea Convergence Society
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    • v.12 no.11
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    • pp.445-456
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    • 2021
  • In this study, we examine the effects of five needs satisfaction on job satisfaction and turnover intention based on Maslow's hierarchy of needs for clinical nurses. Also, this was a convergence study that confirmed the mediating effect of job satisfaction on the relationship between need satisfaction and turnover intention. The participants were 239 clinical nurses at a general hospital located in Seoul. The collected data were analyzed for mediating effects using hierarchical regression analysis and PROCESS Macro (Model 4). Physiological and safety needs did not have a significant effect on job satisfaction while belongingness, esteem, and self-actualizations need had a significant positive effect on job satisfaction. On the other hand, physiological and esteem needs had a significant negative effect on turnover intention. In addition, the mediating effect of job satisfaction was significant in the relationship between need satisfaction (physiological, safety, belongingness, and self-actualization needs) and turnover intention. We confirm that an increase in the satisfaction of the five needs of clinical nurses can reduce their turnover intention. Therefore, we suggest that it is necessary to effectively manage need satisfaction and job satisfaction in the clinical field.

판매 촉진과 광고전략

  • 서영준
    • Food Industry
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    • s.13
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    • pp.80-83
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    • 1973
  • 70년대의 소비자패턴은 큰 변모를 갖어 올것이라고 평론가들이 말 하였듯이 이미 모든 분야에 걸쳐서 일대격변의 시대가 찾아왔다고 말하지 않으면 안될것이다. 원인은 여러가지로 생각할수 있겠으나 소득증대, 여가선용, 가치관의 변화라고하는 요인을 들수있을 것이다. 60년대라고하면 소비자에 있어서 생리적욕구와 물리적 욕구를 충족만 시켜주면 되었던 시대였었다. 그리고 이와같은 욕구를 만족시킬 상품이나 서어비스는 비교적 라이프싸이클(生活環)이 길고 안정된 시장이 였었다. 기업측에서 볼것 같으면 물건을 팔기쉬운 시대였다고 말할수 있을것이다. 그러나 70년대라고 하면 소비자가 저차원의 욕구라고 할 기본적인 욕구는 일단 만족되고 자기실현의 욕구와 같은 고차원의 욕구를 구하는 방향으로 이행하고 있는 시대인 것이다.

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Fandom as a Prosumer : Study on Information Behavior of Fandom (프로슈머로서의 팬덤: 팬덤의 정보행동에 관한 연구)

  • Lee, So Young;Kim, Hyang Mi;Chu, Kyounghee;Seo, Jungchi
    • Journal of Digital Convergence
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    • v.11 no.12
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    • pp.747-759
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    • 2013
  • This study posits the activities of the fandom as information behavior: information producing, information diffusion, information sharing. The authors identify the underlying motivation and needs which lead fandom to these behavior on the basis of contents theory. In particular, the manner in which the those needs influence the information behavior of fandom is explored. The data used in this study came from various Fan Caf$\acute{e}$s which are communities of star fan. The results from the survey shows that the fandom is a kind of culture closely connected to social needs. Fandom can be viewed as an important driving force in the entertainment industry as they are co-creating the value in entertainment market.

Convergence Study about the Types of Integrated Care Needs and Depression of Community-Dwelling Elderly (지역사회 거주 노인의 통합돌봄욕구 유형과 우울에 대한 융합적 연구)

  • Chang, Sujie
    • Journal of Convergence for Information Technology
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    • v.11 no.9
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    • pp.50-57
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    • 2021
  • The purpose of this study was to typology the integrated care needs of communitydwelling elderly, explore the socio-demographic characteristics of each type, and determine their effects on depression. The secondary data analyses using the 2017 National Survey of the elderly were conducted. The research results are as follows: First, as a result of typology patterns of care needs of the elderly based on the number of chronic diseases, ADL/IADL, dwelling satisfaction, social activities, and social support networks, three clusters were derived; 'low care needs group (LCN), 'high social needs group (HSN)' and 'complex care needs group (CCN)'. Second, compared to HSN, CCN was characterized by older, women, low educational level and urban residence. Third, the level of depression in LCN was lower than that of the HSN, and the depression level of CCN was higher. The practical and policy implications of the results were discussed.

Factors Influencing the Utilization of Needs Assessment Results in the Social Welfare Centers (사회복지기관의 욕구조사결과 활용에 영향을 미치는 요인에 관한 연구)

  • Seo, In-Hae;Kong, Gye-Soon
    • Korean Journal of Social Welfare
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    • v.51
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    • pp.211-228
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    • 2002
  • Despite the importance of the needs assessment activities and the necessity of the systematical investigation on the features of the needs assessment in the social service agencies, it has been observed that the recent NA studies have ignored an important study area of NA, the utilization of needs assessment results in social service agencies. Therefore, this study was undertaken to investigate salient features of the utilization of community needs assessment results, particularly, in the social welfare centers located in Seoul city. A questionnaire was constructed with seven parts, including a dependent variable and 6 independent variables, and 67 questionnaires were collected from 90 agencies during two months. As the result of the descriptive analyses, the five noticeable features were found; (1) the needs assessment results in the agencies was not highly utilized; (2) the attitude on the NA activities was not highly positive because the responders thought that NA activities require too much time from agency staff; (3) agency staff was more actively involved in the NA process than agency directors; (4) the responders thought that quality of NA influences on the utilization of NA; (5) the respondents were confident in carrying out NA although they did not have many opportunities to learn the technical skills of NA research. Multiple regressions were applied to analyze the relationship between independent variables and three kind of dependent variables - conceptual utilization, instrumental utilization, total utilization. The result showed that the conceptual utilization was critically influenced by social workers' confidence on NA, attitude on NA, and directors' involvement in NA. The institutional utilization was influenced by the directors' involvement. The total utilization was influenced by social workers' attitude on NA, confidence on NA, and directors's involvement. Major findings were discussed and several suggestions were made for future research and improvement of the utilization of needs assessment result in social welfare centers.

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The Impacts of ERG Factors on Organizational Attachment: Focused on the Mediating Effects Job Fit (ERG요인이 조직애착에 미치는 영향: 직무적합성의 매개효과를 중심으로)

  • Jang, Jun-ho;Qing, Cheng-lin;Jin, Xiu
    • Journal of Digital Convergence
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    • v.19 no.1
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    • pp.23-28
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    • 2021
  • This research emphasized that the importance of ERG elements such as existence needs, relatedness needs, and growth needs. Moreover, it focused on verifying the effects of these three elements on organizational attachment through person job fit. In addition, the mediating role of person job fit was clearly identified as a key variable that can lead to organizational attachment. To verify this, an empirical analysis was conducted on workers engaged in state-owned company, service, manufacturing, and distribution industries in Korea. Through empirical analysis, it was found that all three elements of ERG improve person job fit. Furthermore, person job fit was found to increase the level of organizational attachment. Thus, it was found that person job fit played a partial mediating role in the relationship between the three elements of ERG and organizational attachment. This research also identified which element has the strongest influence on person job fit. Through these results, practical implications were presented and future research directions were discussed.

Analysis of Psychological Factors Inducing Cybercrime (사이버범죄를 유발하는 심리적요인 분석)

  • Lim, HeonWook
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.2
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    • pp.157-163
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    • 2021
  • This study attempted to find individual reasons for inducing cybercrime. The survey was conducted targeting investigators and security experts on 11 types of cybercrime. There are 16 internal factors that cause crime and classified according to Maslow's 5 steps. As a result of the survey on a total of 176 items, the credibility of the Cronbach's Alpha coefficient was 0.925. The result of the factor analysis is as follows. Factor analysis results are maslow phase 1 physiological desire is commercial, sykes. Phase 2 safety desires are not punishable and crowd. The three-stage social desire is impulsiveness, indifference, etc. The fourth stage of respect is anonymity and honor. The desire for self-reality in stage 5 has been reduced to indesity, a loss of moderation, morality, and media effects. In conclusion, the physiological desire, the desire for respect for the crime of infringing on the information and communication network, the desire for menstruation, the desire for self-realization for the crime of using information and communication networks, the desire for self-actualization for the crime of illegal content. It was in the order of desire.

Needs of the elderly with dementia in long-term care facilities: from the perspectives of patients and caregivers (장기요양시설 거주 치매 노인의 욕구: 대상자와 간호제공자의 관점을 중심으로)

  • Kang, Hyunwook
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.1
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    • pp.260-269
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    • 2018
  • This study investigated the needs of the elderly with dementia from the perspectives of patients and caregivers in long-term care facilities. A total of 145 older adults with dementia and 62 nurses from 3 geriatric hospitals were enrolled in this study. The cognitive function, behavioral and psychological symptoms, activities of daily living (ADL), and instrumental activities of daily living (IADL) were measured. The mean number of needs reported by the elderly with dementia was 11.94 and those with unmet needs were 2.91 on average. Nurses showed that the mean number of needs and unmet needs of the elderly with dementia was 14.71 and 1.94, respectively. The largest number of older adults with dementia (42.2%) perceived that the needs for daytime activities were unmet. On the other hand, only 24.1% of nurses evaluated that the needs for daytime activities were unmet. The factors influencing the needs of the elderly with dementia were dependency in ADL and IADL. Therefore, caregivers in long-term care facilities need to take the perception of older adults with dementia into consideration when evaluating the met and unmet needs of the elderly with dementia. In addition, sufficient assistance to IADL and ADL would help reduce the needs of people with dementia.

The Constructivist Study on Psychosocial Needs of Elderly Female Residents living in Nursing Home (일 무료요양시설 거주 여성 노인의 심리사회적 욕구에 대한 구성주의 연구)

  • Kang, Jeonghee
    • 한국노년학
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    • v.31 no.2
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    • pp.243-258
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    • 2011
  • The purpose of this study is to achieve an understanding of psychosocial needs of elderly female residents living in the nursing home and their evaluation about psychosocial services from their perspectives. In-depth interview by constructivist inquiry was conducted to explore residents' needs. Purposive sampling was used to ensure that participants could communicate verbally and share their experience of living in the nursing home. 8 female residents who cognitively intact and aged 65 or over were invited to participate in this study. Data collection was conducted from January 1 to 5 in 2008. The interviews were recorded and transcribed. Constant comparison method was used for data analysis. Levels of psychological needs were identified as four categories-satisfied needs; unmet needs; hidden needs; lack of expression of needs. While nursing home generally focuses on medical care provision, residents' psychosocial needs tend to be relatively overlooked. The satisfaction of psychosocial needs is significant in guaranteeing well-being in later life.