• The Research Journal of the Costume Culture
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• v.23 no.1
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• pp.11-23
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• 2015

The purpose of this study was to investigate the differences in female college students' sociocultural attitude toward appearance and pursuit of clothing benefits according to their narcissism. Data collection was conducted through survey for female college students, and a total 221 questionnaires were used for data analyses. For analysis of data, frequency analysis, factor analysis, reliability analysis, and one-way ANOVA were applied. The results were summarized as follows. First, the factor analysis on narcissism resulted in two dimensional structures: self-initiated and other-dependent narcissism. The respondents were categorized into four narcissism groups, such as compositive, self-initiated, other-dependent, and withdrawn narcissism groups. Second, the factor analysis on sociocultural attitude toward appearance resulted in two dimensional structures: internalization and awareness. Five dimensions of pursuit of clothing benefits were identified: individuality, self-expression, fashion, comfort, and social recognition pursuit. Third, there were significant differences among the categorized narcissism groups in sociocultural attitude toward appearance and pursuit of clothing benefits. The results confirm that narcissism has an impact on sociocultural attitude toward appearance and pursuit of clothing benefits. It is expected that this study provides insight for apparel makers or retailers to develop their marketing strategies.

• Journal of Families and Better Life
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• v.26 no.3
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• pp.65-77
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• 2008

The purpose of the study is to investigate the effects of eating disorder belief and sociocultural attitudes towards appearance on female high school students' eating attitude. Questionnaires regarding eating disorder belief, sociocultural attitudes towards appearance, and eating attitude were administered to 900 1st and 2nd grade female high school students in Gyeonggi Province. Finally 875 questionnaires were collected and statistically analyzed through Cronbach's ${\alpha}$, factor analysis, Pearson's correlation analysis, and hierarchical multiple regression. The main results of the study were as follows: 1) Eating disorder belief, sociocultural attitudes towards appearance, and eating attitude revealed a positive correlation. 2) While control over eating, weight/shape as a means to acceptance, internalization, and awareness were significant predictors of drive for thinness, control over eating, internalization, and weight/shape as a means to acceptance were significant predictors of bulimia. 3) Internalization had a moderating effect on the relationship between eating disorder belief and eating attitude (drive for thinness, bulimia).

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.3
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• pp.323-336
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• 2015

This study explored the effect of Sociocultural attitudes toward appearance on appearance concerns, appearance management behavior, appearance complex, face satisfaction, and body satisfaction. The sample of the study was women aged between 20 and 40 who live in Seoul or Gyeonggi-do. We used 292 questionnaires for the final statistical analysis. Data were analyzed by common factor analysis, and multiple linear regression using SPSS 12.0 / Windows. The results of the study are summarized as follows. First, Sociocultural attitudes toward appearance were classified into internalization and awareness, appearance management into weight control, hair care, make-up, and skin care, and appearance complex into complex from other people and complex from self. Internalization showed significant positive effects on appearance concerns, hair care, weight control, face satisfaction, and body satisfaction; however, there were negative effects on make-up, skin care, and complex from other people. Awareness showed significant positive effects on make-up skin care, weight control, and complex from other people; however, there were negative effects on appearance concerns, hair care, face satisfaction, and body satisfaction.

• The Research Journal of the Costume Culture
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• v.31 no.6
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• pp.705-719
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• 2023

The study aimed to investigate the factors influencing genderless fashion preferences. The questionnaires were collected from men and women participants aged 20 to 49 living in Seoul City and Gyeonggi Province. Data analysis involved factor analysis, t-test, ANOVA, and regression analysis. The findings revealed that genderless fashion preference comprised four factors, namely individuality pursuit, deviation from norms, fashion pursuit, and social recognition pursuit. Self-esteem encompassed two factors positive self-esteem, and negative self-esteem. while sociocultural attitude toward appearance consisted internalization, and awareness. Second, positive self-esteem significantly influenced individuality pursuit and deviation from norms in genderless preference factors. Third, sociocultural attitude toward appearance had a significant effect on genderless fashion preference, with awareness particularly exerting a significant effect on individuality pursuit, fashion pursuit, and social recognition pursuit. Fourth, genderless fashion preferences exhibited differences based on gender role identity in factors such as individual pursuit, norm avoidance, and trend pursuit. Lastly, demographic characteristics such as age, education, occupation, and monthly income revealed significant differences in genderless fashion preferences. From the results of the study, it was found that consumers perceived individuality pursuit, fashion pursuit, and social recognition pursuit as important influencing factors of genderless fashion preferences. In addition, it is necessary to create an independent brand identity by developing various items to express consumers' individuality, differentiated brand concepts from other brands, and store displays.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.10
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• pp.1731-1741
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• 2010

Personal appearance attitude about the ideal beauty is influenced by the context of the culture one belongs to. In a cultural sphere the higher public self-consciousness individuals have then the more sensitive one would be to the sociocultural pressure about thinness and thus the higher the expectations about the ideal appearance. Accordingly, in that culture one would have more body shame when they do not reach the ideal beauty standard. This study examines the difference between Korean and German culture, with a focus on the age group of university students who are especially sensitive to aesthetic consciousness. The results are as follows: There were differences of public self-consciousness, perceived sociocultural pressure, appearance internalization, appearance awareness and body shame between the two cultural spheres; in addition, Korean female university students were significantly higher in all the variables when compared to German female university students. The higher public self-consciousness and perceived sociocultural pressure then the higher the internalization of the ideal appearance; the ideal appearance awareness increased the body shame. In the case of the German female university student group, public self-consciousness influenced body shame directly; however, in case of the Korean female university student group public self-consciousness were not directly affective. Rather, perceived sociocultural pressures directly affected body shame and showed the difference between the cultural spheres. Finally, in regards to the direct effect about body shame, the German female university student group noted the influence of public self-consciousness as the most significant; however, the Korean female university student group noted the influence of sociocultural pressure as the most significant.

• Women's Health Nursing
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• v.13 no.4
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• pp.327-335
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• 2007

Purpose: The descriptive study was designed to examine the relationship of eating attitudes to the internalization of sociocultural attitudes, body shape satisfaction, anger and anger expression in college women. Method: 247 women were recruited from one college located in Seoul, Korea. The instruments used were the Internalization subscale of SATAQ-3R, BSQ for body shape satisfaction, Spielberger's state trait anger expression inventory-Korean version for anger and anger expression, and the Eating Attitude Test(EAT-26) for eating attitudes. Results: The score of EAT significantly correlated with internalization, state anger, body shape satisfaction, and anger expression except trait anger. The significant predictors of eating attitudes in college women were body shape satisfaction and anger expression, explaining 55% of the variance in eating attitudes. Conclusion: This study showed that body shape satisfaction is an important predictor for an eating disorder. Therefore, various programs for cognitive changes correcting the understanding about body and weight need to be developed in the future.