Browse > Article
http://dx.doi.org/10.5850/JKSCT.2010.34.10.1731

A Cross-cultural Study on the Influence of Public Self-consciousness and Sociocultural Pressure over Ideal Appearance Attitude and Body Shame  

Hong, Keum-Hee (Division of Fashion Industry, Silla University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.34, no.10, 2010 , pp. 1731-1741 More about this Journal
Abstract
Personal appearance attitude about the ideal beauty is influenced by the context of the culture one belongs to. In a cultural sphere the higher public self-consciousness individuals have then the more sensitive one would be to the sociocultural pressure about thinness and thus the higher the expectations about the ideal appearance. Accordingly, in that culture one would have more body shame when they do not reach the ideal beauty standard. This study examines the difference between Korean and German culture, with a focus on the age group of university students who are especially sensitive to aesthetic consciousness. The results are as follows: There were differences of public self-consciousness, perceived sociocultural pressure, appearance internalization, appearance awareness and body shame between the two cultural spheres; in addition, Korean female university students were significantly higher in all the variables when compared to German female university students. The higher public self-consciousness and perceived sociocultural pressure then the higher the internalization of the ideal appearance; the ideal appearance awareness increased the body shame. In the case of the German female university student group, public self-consciousness influenced body shame directly; however, in case of the Korean female university student group public self-consciousness were not directly affective. Rather, perceived sociocultural pressures directly affected body shame and showed the difference between the cultural spheres. Finally, in regards to the direct effect about body shame, the German female university student group noted the influence of public self-consciousness as the most significant; however, the Korean female university student group noted the influence of sociocultural pressure as the most significant.
Keywords
Public self-consciousness; Perceived sociocultural pressure; Appearance attitude; Body shame; Cross-cultural study;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
연도 인용수 순위
1 Schlenker, B. R., & Weigold, M. F. (1990). Self-consciousness and self-presentation: Being autonomous versus appearing autonomous. Journal of Personality and Social Psychology, 59, 820-828.   DOI
2 김경원. 이미정. 김정희. 심영현. (1998). 여대생들의 체중조절실태 및 관련요인에 대한 연구. 지역사회영양학회지, 3(1), 21-33.
3 김윤, 황선진. (2008). 사회문화적 압력과 대상화된 신체의식이 성인여성의 외모관리행동에 미치는 영향. 복식, 58(10),112-122.   과학기술학회마을
4 Mautner, R. D., Owen, S. V., & Furnham, A. (2000). Crosscultural explanations of body image disturbance in Western cultural samples. International Journal of Eating Disorders, 28(2), 165-172.   DOI   ScienceOn
5 Thornton, B., & Maurice, J. (1999). Physique contrast effect and the moderating influence of self-consciousness. Sex Roles, 40, 379-393.   DOI   ScienceOn
6 Sun, T., Horn, M., & Merritt, D. (2009). Impacts of cultural dimensions on healthy diet through public self-consciousness. Journal of Consumer Marketing, 26(4), 241-250.   DOI   ScienceOn
7 김연희, 홍양자. (1992). 여고생들의 체중조절 관심도에 영향을 미치는 요인에 관한 연구. 한국보건교육학회지, 9(2),64-71.   과학기술학회마을
8 나은영. (1995). 의식개혁에 장애가 되는 문화적 요인들: 체면과 동조. 한국심리학회지: 사회문제, 2(1), 33-51.
9 고윤주. (2001). 청소년기 초기의 부모-자녀 및 친구관계-집단주의와 개인주의 개념을 적용한 한국과 독일 비교연구. 한독교육학연구, 6(1), 1-18.
10 Thornton, B., & Maurice, J. (1997). Physique contrast effect: Adverse impact of idealized body images for women. Sex Roles, 37, 433-439.   DOI   ScienceOn
11 Triandis, H. C. (1989). The self and social behavior in differing cultural contexts. Psychological Review, 96, 506-520.   DOI
12 Forbes G. B., & Jung, J. (2008). Measures based on sociocultural theory and feminist theory as predictors of multidimensional measures of body dissatisfaction among Korean and U. S. college women. Journal of Social and Clinical Psychology, 27(1), 70-103.   DOI   ScienceOn
13 Mckinley, N. M., & Hyde, J. (1996). The objectified body consciousness scale: Development and validation. Psychology of Women Quarterly, 20, 191-215.
14 Stice, E., Ziemba, C., Margolis, J., & Flick, P. (1996). The dual pathway model differentiates bulimics, subclinical bulimics, and controls: Testing the continuity hypothesis. Behavior Therapy, 27, 531-549.   DOI   ScienceOn
15 Sun, T., Horn, M., & Merritt, D. (2004). Values and lifestyles of individualists and collectivists: A study on Chinese, Japanese, British, and US consumers. Journal of Consumer Marketing, 21(5), 318-331.   DOI   ScienceOn
16 Browne, M. W., & Cudeck, R. (1993). Alternative ways of assessing model fit. In K. A. Bollen & J. S. Long (Eds.), Testing structural equation models (pp. 136-162). Newbury Park, CA: Sage.
17 Fenigstein, A., Scheier, M. F., & Buss, A. H. (1975). Public and private self-consciousness: Assessment and theory. Journal of Consulting and Clinical Psychology, 43(4), 522-527.   DOI
18 박은아. (2003). 신체적 존중감이 주관적 안녕감에 미치는 영향에 관한 비교문화연구: 한국과 미국여대생을 대상으로. 한국심리학회지: 일반, 22(2), 35-56.
19 Heinberg L. J., Thompson, J. K., & Stomer S. (1995). Development and validation of the sociocultural attitudes towards appearance questionnaire. International Journal of Eating Disorders, 17(1), 81-89.   DOI   ScienceOn
20 Jung, J., & Lee, S. (2006). Cross-cultural comparisons of appearance self-schema, body image, self-esteem, and dieting behavior between Korean and U. S. women. Family and Consumer Sciences Research Journal, 34(4), 350-365.   DOI   ScienceOn
21 손은정. (2007a). 공적 자기의식, 사회문화적 가치의 내면화및 신체상에 대한 태도가 성형의도에 미치는 영향. 한국심리학회지: 여성, 12(1), 63-81.
22 손은정. (2007b). 공적 자기의식, 신체에 대한 감시, 신체에대한 수치심이 섭식행동에 미치는 영향. 한국심리학회지:상담 및 심리치료, 19(3), 735-750.
23 조윤진, 양수진, 김은영, 추호정. (2006). 패션마케팅 영역에서의 비교문화적 연구의 경향. 한국의류학회지, 30(8), 1312-1322.   과학기술학회마을
24 최선형, 오현주. (2001). 미국 거주 경험자의 시각에서 본 한국여성의 의복행동. 대한가정학회지, 39(1), 11-27.
25 김계수. (2007). AMOS 16.0 구조방정식 모형분석. 서울: 한나래
26 홍금희. (2006). 외모의 사회문화적 태도와 신체비만도가 신체이미지와 신체만족도에 미치는 영향. 한국의류산업학회지, 8(1), 48-54.   과학기술학회마을