• Journal of Fashion Business
• /
• v.20 no.4
• /
• pp.36-49
• /
• 2016

The objective of this study was to examine the effects of appearance management behaviors on career decision level among female college students. Based on previous studies on appearance management behaviors and career decision level, the items for a questionnaire were developed. For the study, we conducted a questionnaire survey among 292 students from women's university in Seoul. Factor analysis, correlation analysis and multiple regression analysis were performed using SPSS statistics 23. Results of this study are as follows. First, the factor structure of appearance management behavior had three factors: 'fashion & hair,' 'skin & plastic surgery,' and 'body shape.' The reliability and validity of the factor structure were proved. Second, a significant correlation was found between sub-factors in appearance management behaviors. Career decision level showed a significant correlation only with body management factor. Third, the appearance management behavior of female college students was found to have a partially significant effect on career decision level. For higher grade students, fashion & hair factor and body shape factor had positive effects on career decision level. For lower grade students, body shape factor had a positive effect on career decision level while skin & plastic surgery factor had a negative effect on career decision level. Therefore, to increase career decision level, managing appearance through keeping fit body shape is crucial. This study also suggests that as one elevates to a higher grade, the importance of management and keeping interest toward fashion is important.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.23 no.4
• /
• pp.81-93
• /
• 2021

This study attempted to investigate the mediating effects of self-efficacy in the influence of appearance management behavior and life satisfaction among middle-aged women. For this, a questionnaire survey was performed among 153 women aged 40-59 living in Seoul and Gyeonggi-do. The collected data were analyzed by frequency analysis, cross-tabulation analysis, t-test, ANOVA, Duncan's test, reliability analysis, and correlation analysis, using SPSS 25.0. To examine mediating effects, SPSS Process MACRO #4 was borrowed, and the results found the following: 1) A positive correlation with statistical significance was observed among appearance management behavior, self-efficacy, and life satisfaction. 2) According to the analysis of appearance management behavior, self-efficacy and life satisfaction by demographic characteristics, some differences were found. 3) The mediating effects of self-efficacy in appearance management behavior and the life satisfaction relationship was confirmed. The above results show that middle-aged women experience an increase in self-efficacy through appearance management behavior and improvements in their life satisfaction through such self-efficacy, not just enhancing life satisfaction through appearance management behavior. In other words, appearance management increases life satisfaction through an ego-discovery process.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.25 no.5
• /
• pp.969-980
• /
• 2001

이 연구의 목적은 사회.문화적 관점에서 한.미 여성의 이상적인 미, 바디이미지, 그리고 외모행동을 비교조사 하는데 있다. Open-Ended Questions에 의한 연구 결과, 이상적인 미로 미국여성이 \"키크고 마른 신체 매력성\"을 추구한 반면, 한국여성은 \"내적인 미\"와 \"서구적인 신체 매력성\"을 추구하는 것으로 나타났다. 이상적인 미를 추구하기 위해 미국여성은 주로 신체의 하체부분, 한국여성은 얼굴부분을 많이 가꾸고 있는 것으로 나타났다. 외모행동으로는 한국여성은 화장이나 피부관리 등에, 미국여성은 excercise나 다이어트 등을 많이 하고 있었다. 사회.문화적 이상적인 미에 비교해 볼 때 두 집단 모두 자신의 외모에 대해 만족하지 못하는 편으로 나타났다. 또한 두 나라 집단의 여성들은 각 나라마다 사회.문화적 이상적인 미가 각각 존재해야 함에도 불구하고 현재에는 이상적 미의 기준이 문화에 관계없이 동일한 편이라고 응답을 하였다. 본 연구에서는 사회.문화적 집단주의와 개인주의 개념을 토대로 이러한 연구결과들이 논의되어 진다.주의 개념을 토대로 이러한 연구결과들이 논의되어 진다.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.33 no.10
• /
• pp.1611-1621
• /
• 2009

This study examines the significant relations in clothing behavior according to perceptual body image and appearance management behavior. The sampling method was a convenient sampling of 190 male and 160 female students in Daejeon. The survey was conducted from June to July 2008. The instruments consisted of perceptual body image (Silhouette Task), appearance management behavior (need for plastic surgery and appearance management in ordinary times) and clothing behavior (interest in clothing and fashion, along with conformity and exhibition). The data were analyzed using the frequency analysis, $Cronbach'{\alpha}$, factor analysis, t-test, and variance analysis. The subjects with normal body size perceptions had a strong need for plastic surgery, revealed more appearance management behavior, and had a high interest in clothing. The subjects who were dissatisfied with body apperance showed high conformity to clothing. The subjects who dissatisfied to their too fat body had high needs for plastic surgery and the subjects dissatisfied with a too thin body type did less appearance management in ordinary times. The subjects who had a high need for plastic surgery performed more appearance management, had a high interest in clothing and fashion, showed a high conformity to clothing, and exhibited a high exhibition of clothing. The subjects who had more appearance management in ordinary times had a high interest in clothing and fashion and showed a high conformity and exhibition of clothing.

• Fashion & Textile Research Journal
• /
• v.22 no.1
• /
• pp.102-111
• /
• 2020

This research examined the effects of Narcissism as socio-psychological factor and physical features such as BMI on the selfie behavior. The participants of the study were SNS users aged 20-29 years recruited in Daegu and surrounding areas. Statistical analysis including factor analysis, ANOVA, cluster analysis and regression was done using SPSS 23.0 to analyze the results. Two groups with high other-dependent Narcissism showed higher levels of Cosmetic surgery management and clothing management compared to other groups. Among 4 clusters divided by BMI, the lower the BMI, the higher the level of appearance management behavior except for body management. Other-dependent Narcissism and BMI have been shown to have a significant effect on selfie behavior in the relationship of Narcissism, BMI and selfie behavior. In the relationship between appearance management behavior and selfie behavior, only beauty treatment management influenced selfie improvement behavior, and all appearance management behaviors affected selfie complement behavior. Fashion brands should use the relationship between Narcissism, appearance management behavior and selfie behavior in planning selfie related events on SNS as well as consider active collaboration with cosmetics brands. It is necessary to investigate selfie behavior from a more diverse perspective by expanding future research targets and diversify related variables.

• 한국패션뷰티학회:학술대회논문집
• /
• 2005.11a
• /
• pp.41-42
• /
• 2005

• Fashion & Textile Research Journal
• /
• v.16 no.6
• /
• pp.888-896
• /
• 2014

This study examines the effect of college students' interpersonal relations disposition on appearance concern and appearance management behavior. Questionnaires were administered to 202 college students living in Daegu. The SPSS 20.0 package was utilized for data analysis which included frequency analysis, Cronbach's ${\alpha}$, factor analysis, cluster analysis, regression analysis, t-test and logistic regression. Five factors of appearance management behavior (body management behavior, skin care behavior, hair/fashion behavior, cosmetics usage behavior, plastic surgery behavior), seven factors of interpersonal relations disposition (independent/responsibility, sympathetic/receptive, sociable/friendly, competitive/aggressively, conspicuous/narcissistic, defiant/distrust, dominant /supreme) and two groups of appearance concern (high, low) were utilized for the problem analysis of the study. The results of this study were: First, Interpersonal relations disposition had an influence on appearance management behavior. Conspicuous/narcissistic type showed a positive influence on body management behavior, skin care behavior, hair/fashion behavior, cosmetics usage behavior, plastic surgery behavior. The sympathetic/receptive type showed a positive influence on skin care behavior and the competitive/aggressively type showed a positive influence on hair/fashion behavior; however, independent/responsibility type showed a negative influence on cosmetic usage behavior. Second, dominant /supreme type showed a negative influence on appearance concern; however, conspicuous/narcissistic type and defiant/distrust type showed a positive influence on appearance concern. Third, the appearance concern groups showed differences on appearance management behavior. The higher appearance concern group compared to the low appearance concern group were more active for cosmetics usage behavior, hair/fashion behavior, plastic surgery behavior, body management behavior and skin care behavior.

• Fashion & Textile Research Journal
• /
• v.15 no.6
• /
• pp.912-922
• /
• 2013

This study examined the differences in appearance orientation and appearance management behavior in groups (classified by the body mass index) as well as explored the differences in each of demographic variables. Data were collected from 513 respondents from the city of Daegu as well as Gyeongbuk province. Collected data were analyzed by descriptive statistics, ANOVA, and Duncan tests. The results showed that 14.3% of the respondents were underweight, 60.0% normal, and 25.7% overweight according to BMI. The appearance orientation of the respondents was revealed to be high. Skin care was the most popular appearance management behavior, followed by make-up, clothing selection, hair care and weight training. Due to appearance orientation by body type, the appearance orientation for the underweight was the highest followed by normal and overweight. There were significant differences in skin care, make-up, clothing selection, hair care among the three groups in appearance management behavior; however, no differences in weight training. Generally, appearance management behavior of the underweight was the highest, followed by the normal and the overweight. In addition, there were significant group differences in appearance orientation and appearance management behavior according to demographic variables. This study contributes basic information to the field of appearance management behavior research and beauty industry marketing strategy through a better understanding of the relationships of BMI, appearance orientation, and appearance management behavior.

• Fashion & Textile Research Journal
• /
• v.19 no.6
• /
• pp.712-722
• /
• 2017

Attention to appearance is a common concern for all. Images created by appearance play an important role in judging people in terms of social life in contemporary society. This study investigated general behaviours of appearance management behaviours of both male and female college students, and categorised consumption emotion experienced by appearance management. In this regards, it was examined how consumers' psychological mechanism of consumption emotions influences consumers' satisfaction and their behavioural intentions. The main results are as follows: First, female students invest more time and money into appearance management compare to male students and have a higher level of attention. Secondly, both male and female students experience a variety of consumption emotions in appearance management behaviours. According to gender, female students show a higher level of positive and negative consumption emotions than male students. Thirdly, there are five emotional types (Confidence, Annoyance, Refreshment, Enjoyment, Anxiety) as the result of the consumption emotional typology in terms of appearance management behaviours of male and female university students. Fourthly, there are different emotional groups which influence consumers' satisfaction or behavioural intention according to gender in appearance management behaviour. In general, emotional groups such as 'Confidence, Delight and Anxiety' have a positive influence on consumers' satisfaction and behavioral intention, and 'Annoyance' composed of negative emotions have negative influence. In this respect, this research can contribute to beauty product development and marketing strategy with reflecting consumption emotion, and better understanding of consumption culture of university students which plays a pivotal role in appearance management behavior.

• Journal of the Korean Society of Costume
• /
• v.58 no.10
• /
• pp.112-122
• /
• 2008

The purposes of this study were to verify how internalization of ideal beauty stereotype and objectified body consciousness by sociocultural pressure factors had an influence on body satisfaction and examine the relation between body satisfaction and appearance management behavior. To achieve the purposes, a survey was conducted to 419 female adults, whose ages were from 18 to 29. Data were analyzed by structure equation modeling of Amos 4.0 and SPSS 10.0 program. The results of this study were summarized as follows: First, there were significant differences in sociocultural pressure, objectified body consciousness, internalization of ideal beauty stereotype, body satisfaction and appearance management behavior variables. Second, sociocultural pressure factors such as, family, friends, media had a positive effect on objectification that female adults saw themselves from the viewpoint of a watcher; when females more highly recognized sociocultural pressure like family, friends and media, their satisfaction with body became lower. Third, when females had high tendency of objectification and high body satisfaction, they affirmatively managed their appearance.