• Journal of Distribution Research
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• v.9 no.1
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• pp.25-45
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• 2004

As electronic commerce establishes itself as a viable and competitive channel, this research compares the attractiveness of online and offline purchase from a transaction cost perspective. In the process, we propose a framework that integrates transaction cost with purchase decision process and product type. Specifically, the paper proposes and tests hypotheses regarding the difference between online and offline channels with respect to the transaction costs incurred in each stage of the purchase decision process. These differences are further compared across different product types categorized according to the FCB Grid. A total of 24 hypotheses were tested by conducting a questionnaire survey on university students. The results showed that 19 out of 24 hypotheses were supported. Following a detailed presentation of the analysis results, the paper concludes by discussing the academic and managerial implications of the findings.

• The Journal of Bigdata
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• v.8 no.1
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• pp.131-156
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• 2023

The traditional retail industry significantly changed over the past decade due to the mobile and online technologies. This change has been accompanied by a shift in consumer behavior regarding purchasing patterns. Despite the rise of online shopping, there are still specific categories of products, such as "Processed food" in Mongolia, for which traditional shopping remains the preferred purchase method. To prepare for the inevitable future of retail businesses, firms need to closely analyze the performance of their offline stores to plan their further actions in a new multi-channel environment. Retailers must integrate diverse channels into their operations to stay relevant and adjust to the shifting market. In this research, we have analyzed the performance data such as sales, profit, and amount of sales of offline stores by using clustering approach. From the clustering, we have found the several distinct insights by comparing the circumstances and performance of retail stores. For the certain retail stores, we have proposed three different strategies: a fulfillment hub store between online and offline channels, an experience store to elongate customers' time on the premises, and a merge between two non-related channels that could complement each other to increase traffic based on the store characteristics. With the proposed strategies, it may enhance the user experience and profit at the same time.

• Proceedings of the KAIS Fall Conference
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• 2009.12a
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• pp.622-625
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• 2009

본 논문은 전문대학 의료정보관련 자격증 문제은행을 개발하기 위해 여러 가지 자격증별로 중복되는 세부과목에 대한 통합관리와 반복적 모의고사관리, 문제관리(출제, 복사, 채점), 온/오프라인 및 원격지 학습을 가능하도록 시스템을 구성하였다. 이를 통해 실제 전문대학의 수업시간에 활용이 가능하도록 문제은행의 유형, 출력, 풀이방법, 답안의 조정이 편리한 웹 서비스에 중점을 두고 개발하였다. 또한 국가고시 5지선다와 민간자격증 4지선다 문항을 통합관리하며, 과목별문제출제 및 자격증별 비율에 맞는 문제출제도 가능하도록 설계하였다.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2019.05a
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• pp.127-128
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• 2019

After the financial crisis in 2008, Korean ship-parts manufacturing companies faced the survival of companies due to the difficulty in securing the volume of orders by sharp dropping in orders from big-three Korean shipbuilders. In ship-parts industry, product diversification and overseas market entry are important targets. Based on the expert Delphi survey and SWOT analysis, this study analyzes the key factors of overseas advancement by the growth stage of ship-parts companies and suggests a systematic and efficient overseas marketing strategy. Also, we propose a systematic and efficient advancement into overseas market by suggesting the traditional offline marketing strategy of exporting materials, marketing and marketing, and suggesting the need to build an integrated online and offline platform.

• Journal of KIISE:Computing Practices and Letters
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• v.8 no.3
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• pp.295-302
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• 2002

This study addresses some solutions of the technical problem of using e-money systems. The solutions are on/off line e-money, one card, ordering system, and card-card settlement system etc. The alternatives are described as source code in the example of Angel Plus e-money. E-money is classified as IC card(off-line) type and net work(on-line) type. But, They should be integrated. End-users want to use the combined card for its conveniences. This research introduces on/off line e-money with a case study. On the basis of this paper, future research is to be further conducted on the Customer-oriented e-money with multiple functions.

• Proceedings of the Society of Korea Industrial and System Engineering Conference
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• 2002.05a
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• pp.171-176
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• 2002

The Internet, as a commercial tool, provided a new market that connects producers to consumers through I-commerce. 2-commerce through the Internet became a new trend in all industries. This research indicates problems that block the activation of I-commerce of agricultural products, which is less developed than the other industries. To solve the problems it suggests E-commerce for agricultural products combining on and off line markets. It also suggests data mining technique for analyzing entire information in system.

• Journal of Information Technology Applications and Management
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• v.16 no.4
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• pp.185-203
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• 2009

The literature reveals that service quality is critical determinants affecting customer satisfaction in the retail industry. Recent online B2C studies also show that service quality significantly influences online customer satisfaction. However, research on analyzing antecedents to determine the service quality level of online shopping has not been sufficiently reported. Moreover, the offline synergy effect on the Internet shopping mall has been presented mostly at a conceptual level. The purpose of this study is to investigate key managerial variables exploiting offline synergy, including pure online attributes, that impact on service quality of the click and mortar Internet shopping mall. A survey was conducted for empirical validation of the hypotheses. The results indicate that core offline synergy factors significantly enhance the perceived service quality level of the Internet shopping mall. Implications, limitations, and future research directions are also discussed.

• The Journal of Korean Association of Computer Education
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• v.9 no.4
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• pp.25-34
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• 2006

Although the e-learning system is being introduced in elementary and secondary education, incorporating it into the regular curriculum is difficult. Other problems include the lack of sessions and connection to regular courses in realistically applying project-based learning in the regular school curriculum. Therefore. this study established, applied, and analyzed the blended learning strategy to resolve such issues. Specifically, a theoretical investigation on the concept of blended learning and IT-oriented, project-based learning was conducted. The theme for learning based on integrated courses was also selected, and the 5-stage project-based teaching and learning strategy, concretized. The concretization strategy involved discussion, role division, and alternative evaluation strategy. The class progressed in formats of on-class online, on-class offline and off-class online. As a result, students experienced inconvenience since the project only lasted for a short period of time. Nonetheless, they responded positively to the effect of project-based learning in general. This study was able to suggest the possibility of applying e learning in regular school curriculum and propose the direction for digital and learner oriented teaching.

• Journal of Korean Society of Archives and Records Management
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• v.18 no.4
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• pp.69-97
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• 2018

This study is a basic study for the comparison and analysis of the current status and service of the Unified Presidential Archives and the civilian memorial hall, which manages the country's presidential records. For this purpose, the Presidential Archives and individual private memorial halls were surveyed on the current status of records, online and off-line services, and legal and institutional records. Based on this, the study analyzed the characteristics and differences of the Unified Presidential Archives and individual private memorial halls. This study is meaningful in that it attempted to compare and analyze the characteristics of the Unified Presidential Archives and individual private memorial halls and that the two agencies sought basic research to develop cooperative relations.

• 한국벤처창업학회:학술대회논문집
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• 2020.11a
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• pp.61-67
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• 2020

현재 글로벌 환경은 빠르게 변화하는 4차 산업혁명의 도래로 산업구조는 물론 사회경제 전반에 걸쳐 거대한 변화에 직면하고 있으며, 미래에 대한 불확실성이 깊어져서 이에 대한 빠른 대응이 필요한 시대가 되었다. 또한 4차 산업의 주축인 디지털 혁명과 코로나 19 팬데믹 사태로 변화의 가속화가 진행되면서 이러한 변화에 얼마나 신속하게 대응하느냐가 생존과 성장의 핵심이 되었다. 본 연구는 기존의 선행 문헌연구를 바탕으로 기술기반 창업기업의 창업가 역량과 기업성과 간의 인과관계를 통합적으로 규명하는 것을 목적으로, 불확실한 경제 상황 속에서 기술창업과 창업가 역량의 중요성을 인식하여 기업성과에 영향을 주는 요소를 분석하고자 한다. 이와 같은 목적을 달성하기 위하여 창업가 역량을 독립변수로 하고, 정부지원활용을 매개로, 창업가 일반적 특성(업종, 업력, 창업경험, 특허보유, CTO인력보유 여부 등)을 조절변수로 하여 기업성과에 미치는 영향에 대한 연구모형을 설정하였다. 연구모형 검증을 위해 대전 대구 지역의 연구개발특구, 산업기술단지, 첨단산업단지, 창업보육센터, 테크노파크등, 기술집접화시설에 입주해 있는 217개 기업을 대상으로 온 오프라인 방식의 설문조사를 실시하였다.