• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.8
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• pp.1242-1252
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• 2010

This research investigates the effect of fashion leadership on Word of Mouth (WOM) communications on the Internet. This research categorizes consumers into groups by fashion leadership and compares the groups regarding the WOM behavior (degrees of WOM acceptance and delivery as well as the motivations of WOM acceptance and delivery). The subjects of the study were 325 males and females. Major statistical methods used for the study were factor analysis, ANOVA, Scheff$\acute{e}$'s test, and chi-square test. The results categorized consumers into five groups by fashion leadership (dual leaders, fashion innovators, fashion opinion leaders, fashion followers, and fashion laggards). There were significant differences among fashion leadership groups over WOM behavior (acceptance and delivery) and monthly clothing expenditures. Fashion dual leaders had a higher degree of WOM acceptance with motivation of fashion information acquisition and compliance, and they had a higher degree of WOM delivery through motivation of economic compensation, pleasure, and advice. In addition, they had a higher expenditure for clothing products. Fashion innovators had a lower degree of compliance in WOM acceptance. Fashion opinion leaders had a higher degree of WOM delivery through motivation from advice. Fashion followers delivered WOM through motivation of economic compensation and advice. Fashion laggards had a lower degree of WOM acceptance and delivery.

• Journal of the Korean Society of Costume
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• v.63 no.2
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• pp.110-124
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• 2013

The spread of internet media is accelerating companies to create their own on-line brand community as one of their marketing communication tools because of the advantages in terms of cost-saving and raising their brand loyalty. The purpose of this study was to examine how the consumer's activities in the customer self-driven on line fashion brand community ultimately affect building a structural relationship between brand attitude and brand loyalty. In order to conduct this study, on-line field survey was conducted including a series of filtering questions measuring respondent's level of the community participation. SPSS 18.0 and AMOS 18.0 were used for the structure equation modeling. The result of empirical analysis showed that the attachment and the loyalty of online community have significant influences on brand attitude and brand loyalty. Also, brand attitude partly played a role as a mediating variable in the path to influence brand loyalty. Lastly, the mediating effects of brand attitude may depend on participation level of these online fashion brand community relationships.

• Journal of The Korean Association of Information Education
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• v.8 no.2
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• pp.251-259
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• 2004

Widespread internet service has brought many changes to modern life. Internet installed at school and intra-school computer network presented various education activities such as web-based instruction, immediate evaluation, and management of progress in studying. In this paper an essay question evaluation system for web service is studied for rapid measurement of accomplishment of student. This system provides evaluation of answers consisting a simple sentence and not demanding one word. If an essay question has exactly specified answer sheets and scoring criterion, this system give highly accurate scoring results, which shows nearly the same scoring of a teacher, needs very short time for evaluation, and represents real-time feed back result, so it is expected very high efficiency for the evaluation of an essay question.

• Journal of The Korean Association For Science Education
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• v.22 no.3
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• pp.517-524
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• 2002

The secondary science teachers' professional needs and their preference for training method between off-line and on-line education were investigated. A nation-wide survey was administered to 145 science teachers from 106 secondary schools. The respondents showed high demands on all items. The prominent need was to motivate students learning science. To the contrary. their need for learning more about history and philosophy of science was the lowest. Veteran teachers and high school teachers had higher demands on designing evaluation items, but nonveteran teachers on evaluating the effectiveness of their instruction and updating their scientific knowledge. Teachers preferred the online education as a training method for most items except laboratory activities.

• Journal of Korea Society of Industrial Information Systems
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• v.21 no.4
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• pp.1-11
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• 2016

Recently numerous studies are conducted to estimate the human personality from the online social activities. This paper develops a comprehensive model for political attitude estimation leveraging the Facebook Like information of the users. We designed a Facebook Crawler that efficiently collects data overcoming the difficulties in crawling Ajax enabled Facebook pages. We show that the category level selection can reduce the data analysis complexity utilizing the sparsity of the huge like-attitude matrix. In the Korean Facebook users' context, only 28 criteria (3% of the total) can estimate the political polarity of the user with high accuracy (AUC of 0.82).

• The Journal of the Korea Contents Association
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• v.20 no.1
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• pp.378-391
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• 2020

This paper tries to critically examine how development of digital technology affects on the processes of production, consumption and intermediation of popular culture. We focus on the case of BTS to find changes after new media environment. In production part, artist produces diverse contents through multiple platforms to be a 'total package', and in consumption part, fans vote and promote online to support their artist, and their roles have expanded to the cultural intermediary at some part, so on the part of intermediation, inequalities from the power relations have changed in a part.

• Proceedings of the Korean Society of Computer Information Conference
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• 2012.07a
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• pp.75-77
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• 2012

최근 국내 과학기술분야 학회에서는 발행 학술지를 세계적인 학술지로 등재하고자 하는 노력이 증가하고 있다. 이에 따라, 해외연구자들을 학술지 편집위원으로 참여 시키고 많은 해외 연구자들이 자체 학술지에 논문을 많이 투고하도록 독려하고 있다. 해외 연구자들간에 이메일로 투고 심사를 처리하고 심사 총평을 작성하는 논문투고심사 프로세스는 심사 이력이 관리도 안 될 뿐만 아니라 논문투고 심사 진행 상황을 알 수 없음으로 인한 이용자의 불편함, 시간적 비효율성 등의 많은 단점이 있다. 이에 KISTI는 해외 연구자들이 학술지 생산을 위한 학술활동 전 과정에 참여할 수 있도록 하고자, 학술지를 체계적으로 운영하고 투명한 상호심사(Peer Review) 과정을 포함하는 학술지 전자 출판과정을 온라인으로 처리하고 모든 메뉴 용어를 국제적인 수준의 영어로 기술한 영문 Article Contribution Management System(ACOMS Ver. 4.0)를 개발하였다. 영문ACOMS는 기존 국문 ACOMS와 달리, 학술지 홈페이지를 포함하고 있으며, 저자와 편집위원 혹은 저자와 판사 간의 온라인 논문 교정 프로세스가 들어가 있다. 영문 ACOMS는 2012년 현재에도 국제적인 시스템으로 거듭나기 위해 지속적인 기능개선을 추진하고 있다. 개발된 영문 ACOMS 기능에 대해 살펴보고, 향후 개선방안에 대해 기술한다.

• Journal of KIISE:Computing Practices and Letters
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• v.15 no.8
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• pp.601-605
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• 2009

Recently, photo sharing and publishing based Social Network Sites(SNSs) are increasingly attracting the attention of academic and industry researches. Millions of users have integrated these sites into their daily practices to communicate with online people. In this paper, we propose an efficient face annotation and retrieval system under SNS. Since the system needs to deal with a huge database which consists of an increasing users and images, both effectiveness and efficiency are required, In order to deal with this problem, we propose a face annotation classifier which adopts an online learning and social decomposition approach. The proposed method is shown to have comparable accuracy and better efficiency than that of the widely used Support Vector Machine. Consequently, the proposed framework can reduce the user's tedious efforts to annotate face images and provides a fast response to millions of users.

• Journal of the Korea Society of Computer and Information
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• v.14 no.6
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• pp.99-106
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• 2009

Over recent decades, concept mapping has been used as a valuable Learning and Teaching tool. A number of studies have shown a positive impact on student learning. One of the disadvantages of this technique has been that assessing them or providing feedback to students is time consuming. We aim here to introduce ways of reducing the complexity of using concept map techniques in online activities. Several types of scoring methods for the concept map based assessment have been developed. In this paper, we describe the development of an automatic assessment system that implements those techniques. We contribute a design that uses semantic web technologies for both the management and the scoring of the concept maps.

• Journal of the Korean Society for information Management
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• v.24 no.4
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• pp.5-31
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• 2007

The purpose of this study is to provide successive online community operational model in response to the world wide open access movement which supports the broadest possible access to published research and other scholarly writings. This study is divided into four areas in a large. First, this study reviewed general community, online community and open access movement. Second, wellknown online scholarly community, i.e., KISTI Society, BRIC, DSpace were analyzed precisely focusing on the administrative and functional factors to find key to success. Third, based on the above two studies, major functions of community services were identified. For this work, community service functions and participation will were asked to the researchers registered in Korea Research Foundation. According to the results of the above works, this study presents the important functions of online community services as follows: management function of research results, posting function of issue reports, and provision function of integrated information on research proposal should be provided preferentially to researchers aged 30s and 40s.