• Title/Summary/Keyword: 온라인 여론

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The Impact of Changes in Social Information Processing Mechanism on Social Consensus Making in the Information Society (정보화사회에 있어서 사회적 정보처리 메커니즘의 변화가 사회적 컨센서스 형성에 미치는 영향에 대한 연구)

  • Jin, Seung-Hye;Kim, Yong-Jin
    • Information Systems Review
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    • v.13 no.3
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    • pp.141-163
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    • 2011
  • The advancement of information technologies including the Internet has affected the way of social information processing as well as brought about the paradigm shift to the information society. Accordingly, it is very important to study the process of social information processing over the digital media through which social information is generated, distributed, and led to social consensus. In this study, we analyze the mechanism of social information processing, identify a process model of social consensus and institutionalization of the results, and finally propose a set of information processing characteristics on the internet media. We deploy the ethnographic approach to analyze the meaning of group behavior in the context of society to analyze two major events which happened in Korean society. The formation process of social consensus is found to consist of 5 steps: suggestion of social issues, selective reflection on public opinion, acceptance of the issues and diffusion, social consensus, and institutionalization and feedback. The key characteristics of information processing in the Internet is grouped into proactive response to an event, the changes in the role of opinion leader, the flexibility of proposal and analysis, greater scalability, relevance to consensus making, institutionalization and interaction. This study contributes to the literature by proposing a process model of social information processing which can be used as the basis for analyzing the social consensus making process from the social network perspective. In addition, this study suggests a new perspective where the utility of the Internet media can be understood from the social information processing so that other disciplines including politics, communications, and management can improve the decision making performance in utilizing the Internet media.

Credibility Enhancement of Online Reputation Systems for SNS Using Collaborative Filtering Method (협업필터링을 이용한 사회연결망서비스(SNS)용 온라인 평판시스템 신뢰도 향상에 관한 연구)

  • Cho, Jin-hyung;Kang, Hwan-Soo;Kim, Sea-Woo
    • Journal of Digital Convergence
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    • v.15 no.2
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    • pp.115-120
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    • 2017
  • Online reputation systems for social network services(SNS) aggregate users' feedback and estimate the reputation of contents or providers. The aim of this research is to enhance credibility of the online reputation system on the SNS based e-Commerce(we called it as social commerce). SNS users usually refer to evaluations from other users who bought the products before. Most social commerce sites provide reputation system to help their customer make a decision, but sometimes we can't believe the reputation because the reputation is too subjective and the seller can deceive the customer for sales promotion. Threrefore, we usually use just the average value to show the general customer's evaluation result. We applied collaborative filtering method to give more weighting to the users who have evaluated correctly in the past. As a result, we could get more accurate evaluation results by considering each customers' credibility value that was computed by collaborative filtering.

Exploratory study on the Spam Detection of the Online Social Network based on Graph Properties (그래프 속성을 이용한 온라인 소셜 네트워크 스팸 탐지 동향 분석)

  • Jeong, Sihyun;Oh, Hayoung
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.24 no.5
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    • pp.567-575
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    • 2020
  • As online social networks are used as a critical medium for modern people's information sharing and relationship, their users are increasing rapidly every year. This not only increases usage but also surpasses the existing media in terms of information credibility. Therefore, emerging marketing strategies are deliberately attacking social networks. As a result, public opinion, which should be formed naturally, is artificially formed by online attacks, and many people trust it. Therefore, many studies have been conducted to detect agents attacking online social networks. In this paper, we analyze the trends of researches attempting to detect such online social network attackers, focusing on researches using social network graph characteristics. While the existing content-based techniques may represent classification errors due to privacy infringement and changes in attack strategies, the graph-based method proposes a more robust detection method using attacker patterns.

Analyzing Reputation of Candidates in the Election Using Opinion Mining (오피니언 마이닝을 이용한 선거 후보자 평가 분석)

  • Hong, Jun-Hyuk;Yoon, Jae-Yeol;Lim, Ji-Yeon;Kim, Iee-Jun;Kim, Ung-Mo
    • Proceedings of the Korean Information Science Society Conference
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    • 2012.06c
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    • pp.192-194
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    • 2012
  • 선거는 한 국가의 발전에 큰 영향을 미치는 중요한 행사이다. 국민들의 선거에 대한 관심은 해가 갈수록 증가하고 있고, 선거철마다 많은 여론이 형성되고 있다. 유권자들은 자신이 원하는 후보를 선정하기 위해 많은 후보자 정보를 살펴보아야한다. 올바른 판단을 위해서는 수많은 정치인과 정당에 대한 사전 분석이 필요할 것이다. 이는 시사나 정치에 대한 지속적인 관심이 요구되기 때문에 쉬운 일이 아니다. 그래서 후보자에 관한 기사나 공인된 온라인 토론에서의 정보를 검색하고 점수화하여, 투표자들이 후보를 결정하는데 도움을 줄 수 있는 방법을 제안한다.

Emotion Analysis System for Social Media using Sentiment Dictionary including newly created word (신조어 감성사전 기반의 소셜미디어 감성분석 시스템)

  • Shin, Panseop;Oh, Hanmin
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2019.01a
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    • pp.225-226
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    • 2019
  • 오피니언 마이닝은 온라인 문서의 감성을 추출하여 분석하는 기법이다. 별도의 여론조사 없이 감성을 분석 가능하므로, 최근 활발한 연구 분야이다. 그러나 소셜미디어에는 신조어 등이 많이 포함되어 있어 기존 감성분석 시스템으로는 정확한 분석이 어려울 뿐만 아니라, 복합적인 감성에 대한 분석을 내리기에 불리하다. 이에 본 연구에서는 직관적인 감성모델을 제안하고 SNS에서 주목받는 다양한 신조어를 수용한 감성단어사전을 구축한 후, 이를 적용하여 소셜미디어에 나타나는 복합적인 감성을 분석하는 감성분석시스템을 설계한다.

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Social Issue Risk Type Classification based on Social Bigdata (소셜 빅데이터 기반 사회적 이슈 리스크 유형 분류)

  • Oh, Hyo-Jung;An, Seung-Kwon;Kim, Yong
    • The Journal of the Korea Contents Association
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    • v.16 no.8
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    • pp.1-9
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    • 2016
  • In accordance with the increased political and social utilization of social media, demands on online trend analysis and monitoring technologies based on social bigdata are also increasing rapidly. In this paper, we define 'risk' as issues which have probability of turn to negative public opinion among big social issues and classify their types in details. To define risk types, we conduct a complete survey on news documents and analyzed characteristics according to issue domains. We also investigate cross-medias analysis to find out how different public media and personalized social media. At the result, we define 58 risk types for 6 domains and developed automatic classification model based on machine learning algorithm. Based on empirical experiments, we prove the possibility of automatic detection for social issue risk in social media.

News Content Consumption Analysis of News Consumers in the Era of New Media (뉴미디어 시대 뉴스 소비자들의 뉴스 콘텐츠 소비실태 분석)

  • Choi, Jinbong;Lee, Misun
    • The Journal of the Korea Contents Association
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    • v.17 no.2
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    • pp.207-218
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    • 2017
  • The purpose of this study is to analyze news content consumption of news consumers in which a few media conglomerates control news consumption market caused by deregulation of media policy and development of Internet communication technology. In doing so, this study analyzes the consumption realities of news consumers in the new news consumption market generated by new media and mobile communication technologies, and the effects how the new news consumption market influences on news consumption pattern of audiences. After surveyed 229 news consumers, this study founded that news consumers use NAVER(news portal site) mainly while consuming news contents, specifically younger generation tends to use NAVER heavily. Furthermore, it is founded that news consumers chose news outlets for consuming news contents not by the quality of news contents and the function of the news outlets but by their own convenience.

Effects of game playing for self-efficacy and social trust (게임 이용이 자기 효능감 및 사회신뢰에 미치는 영향)

  • Park, Sang-Min;Jung, Wan-Kyu;Noh, Ghee-Young
    • Journal of Korea Game Society
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    • v.17 no.2
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    • pp.55-62
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    • 2017
  • The purpose of this paper is to examine the effects of using online mobile games on self-efficacy, sociality, and social trust. This paper focuses on the SNS factor (community management and communication function) that is being introduced to the game in accordance with the emergence of the mobile platform. Based on this logic, It sets hypotheses, that the game play has the effects of self-efficacy, sociality. The results are as follows. We conducted online surveys of 1,500 samples with nationwide representatives commissioned by a professional opinion survey agency. As a result, it was found that online game play not only enhances users' self-efficacy, but also directly or indirectly affects the improvement of sociality and social trust.

The Effect of Mobile Device Capability of Middle and Older Aged Adults on Life Satisfaction : Focusing on the mediating effect of mobile social participation (중고령자의 모바일기기 이용능력이 삶의 만족도에 미치는 영향 : 모바일 기반 온라인 사회참여활동의 매개효과를 중심으로)

  • Kim, Su-Kyoung;Shin, Hye-Ri;Kim, Young-Sun
    • Journal of Digital Convergence
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    • v.18 no.3
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    • pp.23-34
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    • 2020
  • This study aims to verify the mediating effect of mobile social participation on the relationship between the mobile device capability and life satisfaction. Using the data of 2018 Digital Divide Survey conducted by the National Information Society Agency(NIA), the mediating effect was verified by Baron & Kenny (1986)'s 3 step process, targeting 1,665 middle and older aged adults. The result is as follows: first, the mobile device capability of the middle and older aged people has a positive effect on life satisfaction. Second, the effect of the mobile device capability of middle and older aged people on life satisfaction is partially mediated by mobile social participation including expressing opinions on social concerns, proposing policies and filing a civil complaint, donation and volunteering work and online voting and responding to a poll. The result represents that the mobile device, such as a smart phone or a smart pad, capability of the middle and older aged group not only directly benefits the group but also helps expand their mobile social participation, which leads to, although indirectly, higher life satisfaction. Therefore, the study is expected to be a groundwork for a practical intervention for enlarging the use of mobile device and lifting digital information level of the elderly to encourage mobile social participation and drive life satisfaction.

A Comparative Study on Online Civic Journalism Practice and Civic Influence in the U.S. and Korea - Focus on News about the 'Oil Price' (온라인 시민저널리즘 양상과 시민 영향력에 관한 한.미 간 비교 연구 - '유가' 관련 보도를 중심으로)

  • Yang, Min-Je;Kim, Min-Ha
    • Korean journal of communication and information
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    • v.45
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    • pp.463-495
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    • 2009
  • Korea has started to pay attention to civic journalism in recent years while it initially emerged in the United State since late 1980s. Furthermore, albeit some discernable limitations, the Internet has played an important role in fertilizing civic journalism as indicated by the emergence of online news media and the increasing number of civic journalists engaged in the online activities. Whereas there are some patterns of civic journalism practice and the civic influence commonly observed in both countries, there are significant factors that distinguish th1e case of Korea from that of the U.S. The purpose of this study is to compare the two countries in terms of the patterns of civic journalism practice and civic influence. This goal has been achieved by analyzing ‘CNN iReport’ in the U.S. and ‘Ohmynews’ in Korea, both of which are prime civic journalism websites. Those websites have been compared in light of four standards of civic journalism: first, the degree of post-objectivism; second, the search for effective resolutions of social problems; third, civic engagement in the news making process to enhance bottom-up agenda setting; and finally, citizens’ interaction with the news. The results reveal that the American civic journalism website is more likely to shed light on deviating from the principle of objectivity and seeking alternatives and resolutions of social problems. Moreover, it effectively utilizes civic engagement in the news Abstracts 551 making process as indicated by the higher numbers of civic journalists and civic news resources. Also, readers’ interaction with the news was found to be more active in the iReport website than in the Ohmynews.

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