• Proceedings of the Korean Information Science Society Conference
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• 2002.04b
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• pp.538-540
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• 2002

본 논문에서는 온라인 네트워크 게임에서 스마트카드를 이용한 시스템을 설계하였다. 스마트카드를 이용하여 온라인 네트워크 게임에서 과금 체계, 시스템 유해 코드 차단 및 개인 온라인 네트워크 게임 사용자의 정보 보호를 위해 기존의 서버-클라이언트 상의 소프트웨어의 설치와 사용자들이 신뢰할 수 없는 과금 체계가 아닌 하드웨어적인 접근을 통하여 보안적으로 좀더 견고하고 안정적인 시스템을 구축한 수 있도록 하였다

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.372-377
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• 2007

다양한 상품의 거래와 다양한 거래방식의 등장으로 인하여 온라인상에서 신뢰의 문제는 매우 큰 관심이 되고 있다. 이에 본 연구에서는 오픈마켓의 구매의견 내용의 분석을 통해 현재 운영중인 피드백 시스템이 신뢰구축과 관련된 요인들을 적절히 반영하고 있는지 살펴보았다. 총 2000건의 구매의견 내용의 분석 결과 항목별 가중치의 부여와 제품속성을 반영한 항목 구성이 필요할 것으로 본다.

• Proceedings of the CALSEC Conference
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• 2002.01a
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• pp.238-241
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• 2002

·전자상거래: 서로 보지 않고 하는 거래 온라인 범죄(Online Fraud)급증 90％ of information security managers have detected breaches at their organizations within a year 74％ of companies have experienced financial losses because of cybercrime price tag on e-security breaches:>$17 billion worldwide in 2000(source: CIO Magazine, March 2001) ·전자상거래 최대의 걸림돌: 신뢰 62％ cited trust as the top E-commerce barrier -Authentication was key to 60％: Privacy was key to 56％ ·(1999 ITAA and E＆Y Survey) 인터넷을 신뢰의 공간(Trust Network)으로 만들자. (OECD의 Global Theme. 1998.10) 전자상거래 신뢰 확보→인증기관 출현(중략)

• Annual Conference of KIPS
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• 2011.11a
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• pp.1256-1257
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• 2011

온라인 사회연결망의 신뢰 관계를 활용한 양질의 서비스를 개발하기 위해서는 신뢰 관계가 존재하지 않는 사용자들 간의 신뢰 관계를 예측할 수 있는 모델에 대한 연구가 필요하다. 신뢰 관계 예측 모델의 정확도를 향상시키기 위해서는 사용자 인정 기준을 통해 대상 사용자를 선정할 필요가 있다. 본 논문에서는 사용자 인정 기준 변화에 따른 신뢰 관계 예측의 정확도 변화를 분석하여 사용자 인정 기준을 강화하여 신뢰 예측 결과의 정확도를 향상시킬 수 있음을 보인다. 본 연구의 결과가 최적의 사용자 인정 기준을 찾기 위한 실마리를 제공할 수 있을 것으로 기대한다.

• Annual Conference of KIPS
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• 2011.11a
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• pp.876-880
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• 2011

유무선 네트워크의 발달로 온라인 환경에서 다양한 정보 교환 및 데이터 공유를 보다 쉽게 사용할 수 있다. 이러한 네트워크의 신뢰성을 보장하고 악의적인 사용자의 공격에 저항하기 위해 가장 중요한 필요조건은 구성원 상호 신뢰 관계를 확립하는 것이다. 다른 사람의 신뢰도를 정확하게 평가하고 신뢰도가 전체적인 신뢰도에 반영된다면 많은 위험을 회피할 수 있다. 본 논문에서는 악의적인 피어가 제공하는 신뢰할 수 없는 자원의 확산을 감소시키기 위해 네트워크에 참여하는 노드에 대한 신뢰도를 측정한다. 신뢰도는 노드들이 선택하는 다른 노드의 선호도를 이용하여 노드들의 신뢰도에 가중한다. 실험결과는 계산된 신뢰도를 이용하여 신뢰할 수 있는 노드에게 유효한 파일을 수신할 수 있어 네트워크의 신뢰성을 보장하고 데이터에 대한 정확성을 높일 수 있다.

• Journal of Korea Game Society
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• v.17 no.2
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• pp.55-62
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• 2017

The purpose of this paper is to examine the effects of using online mobile games on self-efficacy, sociality, and social trust. This paper focuses on the SNS factor (community management and communication function) that is being introduced to the game in accordance with the emergence of the mobile platform. Based on this logic, It sets hypotheses, that the game play has the effects of self-efficacy, sociality. The results are as follows. We conducted online surveys of 1,500 samples with nationwide representatives commissioned by a professional opinion survey agency. As a result, it was found that online game play not only enhances users' self-efficacy, but also directly or indirectly affects the improvement of sociality and social trust.

• Journal of Digital Convergence
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• v.18 no.4
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• pp.237-242
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• 2020

Online e-commerce management systems are gradually increasing, and transactions are made in various items. However, the reliability between sellers and buyers is very important in high-priced transactions such as automobiles when used transactions online. Nevertheless, in the existing used trading system, a device that prevents fraud or trusts the seller is insufficient. This paper developed a blockchain-based used transaction management system to improve the reliability that occurs during used transactions. We have improved the safety trading system by developing a trading management system for used cars with the highest amount of used cars in various fields. This system uses Ethereum-based smart contract to guarantee reliability without third party intervention. By designing the contracts required for used car trading by utilizing smart contracts, it was possible to reduce the effort and time of trading participants in the existing used car transactions, while enabling safe transactions. In addition, this system mitigated information asymmetry between buyers and sellers, and reduced and prevented brokerage fees in the distribution process without third parties.

• The Journal of Society for e-Business Studies
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• v.15 no.1
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• pp.17-37
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• 2010

Currently, online searching sites offer a variety of services such as just sorting by price, manufacturer, sorting by release date for sale as well as the product reviews to help and enjoy online shopping provided consumers with more shopping information. The purpose of this study is to examine the effects of online product reviews attributes (informativeness and usefulness) and familiarity on consumers' loyalty in online product searching site via trust and satisfaction. To identify these relationships, the secondary data or past studies were collected and theoretically arranged. I made the theoretical proposed model to explain the relationships between the constructs, identify the operational definitions and 8 Hypotheses were established, there was executed the survey of 175 customers. As the result of test that make the relations of used variables clear, i can get the conclusion; site familiarity and informativeness, Usefulness of online reviews have the positive effect empirically on trust building and loyalty. From the empirical test, i suggest the strategic advices in online product searching site. To increase the consumers' loyalty, it would be developed that a variety of methods and ways to raise the site familiarity and informativeness, usefulness in online product reviews. It is necessary for sticking the consumers to raise the positive trust building and satisfaction. The results of this study would help companies operating the online product searching site.

• The Journal of the Korea Contents Association
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• v.16 no.8
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• pp.71-80
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• 2016

This study is based on the previous research which proved that "seeking convenience", "seeking low-cost" and "pleasures of shopping" are the major shopping motivation of online shopping. Research is conducted by using the trust as mediator, purchase intention as dependent variable. Also, differences between Chinese and Vietnamese consumers are applied in analysis of the model. The results were as follows: First, "seeking low-cost" and "pleasures of shopping" have positive effects on trust. Second, all shopping motivation have positive effect on purchase intention. Third, the trust has positive effect on purchase intention. Fourth, consumers' shopping motivation have significant difference in trust and purchase intention according to Chinese and Vietnamese consumers. The results of this study presented the strategic implications for operators at online shopping area.

• Journal of Digital Convergence
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• v.18 no.4
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• pp.45-53
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• 2020

With the advent of the Fourth Industrial Revolution, the central axis of the industry is shifting to SMEs, and online is becoming the center of marketing. In this regard, this study is aimed at the service quality and the characteristics of companies as the factors for the activation of SMEs' online export support projects and their performance creation. The study conducted a survey of companies applied for the government's online export support project. As a result, it was found that the reliability of the service quality and the characteristics of the company (CEO's will, Trade Expert), except for convenience, have a significant effect on the service utilization and performance. Accordingly, in order to revitalize the online export support business of SMEs, it is necessary to improve the human competence of enterprises and the reliability of service quality of supporting institutions. This study is meaningful in that it confirms the importance of the credibility required by the support organization as well as the characteristics for strengthening the capability of the company. However, there are limitations in not reflecting various factors of service quality and company characteristics.