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http://dx.doi.org/10.14400/JDC.2020.18.4.045

A Study on the Effect of Service Quality and Company Characteristics on the Use and Performance of Supporting Projects : Based on online export support business  

Jeong, Bok-Hoon (Dept. Of Smart Convergence Consulting, Hansung University)
Publication Information
Journal of Digital Convergence / v.18, no.4, 2020 , pp. 45-53 More about this Journal
Abstract
With the advent of the Fourth Industrial Revolution, the central axis of the industry is shifting to SMEs, and online is becoming the center of marketing. In this regard, this study is aimed at the service quality and the characteristics of companies as the factors for the activation of SMEs' online export support projects and their performance creation. The study conducted a survey of companies applied for the government's online export support project. As a result, it was found that the reliability of the service quality and the characteristics of the company (CEO's will, Trade Expert), except for convenience, have a significant effect on the service utilization and performance. Accordingly, in order to revitalize the online export support business of SMEs, it is necessary to improve the human competence of enterprises and the reliability of service quality of supporting institutions. This study is meaningful in that it confirms the importance of the credibility required by the support organization as well as the characteristics for strengthening the capability of the company. However, there are limitations in not reflecting various factors of service quality and company characteristics.
Keywords
Trade Support Agency; Service Quality; SMEs; export support program; overseas marketing;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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