• Proceedings of the Korea Information Processing Society Conference
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• 2015.10a
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• pp.1057-1060
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• 2015

온라인 화장품을 판매하는 종합 쇼핑몰 또는 전문 쇼핑몰이 증가하는 추세에 따라 온라인상에서 일어나는 위험에 대한 지각 보완을 위해 시뮬레이션에 대한 많은 연구가 이루어지고 있다. 국내 외 유명 화장품 회사들은 인터넷과 매장을 통해서 시뮬레이터를 제공하여 얼굴에 화장한 모습을 보여주는데 이때 사용되는 이미지는 정지된 사진과 같은 2차원 방식이다. 정면이 아닌 다양한 각도의 얼굴에 메이크업을 수행하거나 결과를 확인하는 과정이 어렵고 사용자가 이미지를 매번 준비해야하는 불편함이 따른다. 본 논문에서는 실시간영상에서 사용자의 피부색과 주변 환경요소를 고려한 메이크업 시뮬레이션으로서 보다 객관적인 시각적 자료를 제공한다. 또한 NUI(Natural User Interface)방식의 동작입력컨트롤러를 사용함으로서 사용자의 화장하는 동작에 따라 시뮬레이션을 제공받게 하여 현실감을 부여한다.

• Journal of Korea Multimedia Society
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• v.13 no.9
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• pp.1348-1356
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• 2010

With the advancement of information and communication technology, the market of Internet-based fashion/coordination shopping malls have been considerably increasing year by year. As the number of these Internet shopping malls increases, the operators of the malls tend to decorate the first page of their websites with a variety of events and samples of the best-fit upper-lower clothing pairs. They try to provide visitors of their web sites with products that can induce fresh impression by modifying the first page on a daily or a few days basis. If pairs of best-fit upper-lower clothes for various products available in online shopping malls can be calculated and marked, it would help not only to make the first page of the malls more appealing but also to enable users to purchase linked products in a more convenient way, replacing the recommendations usually made by offline clerks. In the paper, we present the results of designing and implementing an upper-lower clothes matching system in which expert coordinators register matching-value of upper and lower clothes in the form of attribute-value matrix.

• Journal of the Korea Society of Computer and Information
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• v.10 no.2 s.34
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• pp.199-204
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• 2005

Despite the growth of research interest into electronic commerce, there is still little information available on the ways in which an electronic commerce can be successfully developed. This study reports a set of success factors for electronic commerce, specifically some important implications for managers of internet shopping mall area in Korea. In this study it is found that trust on shopping mall and delivery are very important to increase purchase intention of customer. In addition, the result of this study shows that price and ease of use and loading time and error tolerance are very important to increase purchase intention.

• The Research Journal of the Costume Culture
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• v.16 no.4
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• pp.696-708
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• 2008

The purpose of this study was to examine the relationship among Shopping Orientation, Shopping-mall characteristics, Consumer Satisfaction, and Loyalty in online market. Data were collected from 405 adult women and analyzed by factor analysis, cluster analysis, ANOVA and Duncan test using by SPSS 12.0. The results showed that recreation shoppers to buy the cosmetics in online market, were more likely to perceive the shopping mall characteristics, information, check-out convenience, and product price of shopping mall than the other shoppers. Both brand oriented shoppers and economic oriented shoppers were more likely to perceive information offered at newsletters and e-mail of Internet shopping mall. Additionally, the more active shoppers were the more satisfied and the greater loyalty at online shopping mall of cosmetics. Implications are drawn for the information useful marketer and retailers of the online shopping mall of cosmetics.

• Proceedings of the Korea Information Processing Society Conference
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• 2019.10a
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• pp.570-573
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• 2019

스마트폰의 대중화로 인터넷 이용률이 증가함에 따라 온라인 쇼핑 시장의 규모가 커지는 반면 대부분의 온라인 쇼핑몰은 시각장애인의 접근성이 미흡하여 온라인 쇼핑의 어려움을 겪고 있다. 그 불편함은 '정보화 사회에서의 소외감' 이라는 정신적 피해로 이어지고 있는 심각한 상황이다. 따라서 이 불편함을 해소하고 정보 접근의 격차를 줄이고자 <쇼움이>를 설계, 구현하게 되었다. <쇼움이>는 챗봇을 활용하여 일문일답으로 입력 받아 시각장애인들이 쉽고 편리하게 상품을 검색/파악할 수 있도록 설계, 구현되었으며, 시각장애인들이 파악하지 못했던 이미지 내의 상품 정보를 분석하여 텍스트와 음성으로 안내한다. 또 관심 상품 등록, 상품 링크 공유 기능을 구현하였다. 또한 사용자의 편리성 확보를 위해 버튼을 포함한 모든 항목이 안드로이드의 voice-assistant 로 읽히도록 설계, 구현하였다.

• Journal of Global Scholars of Marketing Science
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• v.13
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• pp.135-158
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• 2004

On-line consumers have some visit behavior characteristics when they visit internet-shopping mall between visit-stage and purchase-stage. Therefore, information of on-line consumers have influenced on internet-shopping mall's profitabilities at site manager's perspectives. For examples, Are any on-line consumers continuous visiting under any situations? Or are any on-line consumers purchased on any specific internet-shopping mall? Expecially in this paper, researcher tried to understand visit behavioral characteristics of on-line consumers using two-stage mixture regression analysis. Throughout this process, it could be proposed method, which could be reinforced competitiveness of internet-shopping mall by segmental decision-making method. Additionally, it is expected that visit behavioral characteristics' information could be supplied strategic implications between visit-stage and purchase-stage Throughout empirical test it could be proved two-stage decision-making process, which decision-making process of on-line consumers would be processed visit-stage and purchase-stage. In this study, researcher proposed suitable response strategy after understanding visiting behavioral characteristics of on-line consumers. This paper has some academical contributions, which visit behavioral characteristics of on-line consumers could be grasped the meaning by site stickiness and navigation pattern.

• Distribution Business Review
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• no.2
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• pp.49-63
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• 2002

최근 인터넷 상거래가 급속히 확산되면서 기업의 경쟁이 실물세계와 가상세계에서 발생하는 현상이 전개되고 있다. 즉, 유통경로의 측면에서 볼 때 기존의 물리적 세계에 존재하는 전통적인 유통경로와 사이버공간에 존재하는 가상 유통경로가 서로 경쟁하는 형국이 벌어지고 있는 것이다. 온라인 유통경로가 활성화 되면서 두 유통경로간의 갈등양상도 나타나고 있다. 예를 들어, 자동차, 보험, 증권 등의 업종에서 온라인 경로를 통한 판매는 즉각적으로 오프라인 영업사원들의 반발을 불렀다. 컴팩의 경우는 자기 웹사이트나 대리점보다 더 싸게 자사제품을 판매하는 온라인 쇼핑몰에는 제품공급중단을 선언하기도 했다.(중략)

• 한국경영정보학회:학술대회논문집
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• 2007.11a
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• pp.559-564
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• 2007

최근 온라인 소매업을 선도하고 있는 업태는 오픈 마켓이다. 본 연구는 기존 문헌을 바탕으로 오픈 마켓 사이트에서의 쇼핑동기, 만족도, 이용빈도, 재이용의도, 구전간의 인과모델을 제시하고 실증하였다. 그 결과, 쇼핑동기는 만족도에 긍정적인 영향을 미쳤고, 만족도는 이용 빈도, 재이용의도와 구전의도에 유의한 영향을 미치는 것으로 나타났다. 이러한 실증결과를 바탕으로 오픈 마켓 활성화를 위한 마케팅적 시사점을 토의하고, 연구의 한계점과 향후 연구방향을 마지막에 제시하였다.

• Information Systems Review
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• v.8 no.2
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• pp.155-172
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• 2006

The importance and meaning of smell/taste information on online shopping are studied. The first hypothesis deals with this issue directly. We measure the perceived quality and purchase intention at the context of online shopping with/without smell and taste information. As expected, subjects show higher perceived quality/stronger purchase intention of a bar soap and vitamin C product when smell and taste information are provided. Following Peck and Childers(2003), the moderating effects of Need for Smell and Need for Taste are tested at the second hypothesis. Subjects with High in Need for Smell/Touch show stronger responses in terms of perceived quality and purchase intention. The level of trust about the online shopping mall provides interesting results. When the trust level of the online shopping mall is low, the smell/taste information play more important roles in improving the perceived quality and purchase intention. Subjects at the not-so-trusted shopping mall context result in higher perceived quality and purchase intention if perceptual information is provided. One of the theoretical contributions of this study includes the identification of critical information in online purchase decision making-smell and taste. On top of vision and hearing information, smell and taste information also can play critical roles when consumers do online shopping even at the shopping malls of low trust. In addition, managerial implications are provided.

• Culinary science and hospitality research
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• v.21 no.6
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• pp.76-90
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• 2015

This study investigated the effects of online shopping malls' HMR selection attributes upon satisfaction and repurchase intention. Study subjects were Busan residents from whome 252 valid questionnaire responses were collected and used for analysis. The study conducted afrequency analysis to explain demographic characteristics using SPSS 18.0. Other anaylses were perfromed in order to investigate the effects of online shopping mall HMR selection attributes upon satisfaction and repurchase intention. The findings revealed that convenience, package brands, palatability, price and food quality appropriateness exhibited a significant influence, although food quality did not have a significant influence on customer satisfaction. In addition, customer satisfaction had a significant influence upon repurchase intention. Therefore, a high added value brand with high quality packing and design is thought to be more important than inexpensive price and low quality.