• Title/Summary/Keyword: 온라인 소비자 정보

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Online Information Retrieval and Changes in the Restaurant Location: The Case Study of Seoul (온라인 정보검색과 음식점 입지에 나타나는 변화: 서울시를 사례로)

  • Lee, Keumsook;Park, Sohyun;Shin, Hyeyoung
    • Journal of the Economic Geographical Society of Korea
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    • v.23 no.1
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    • pp.56-70
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    • 2020
  • This study identifies the impact of social network service (SNS) on the spatial characteristics of retail stores locations in the hyper-connected society, which have been closely related to the everyday lives of urban residents. In particular, we focus on the changes in the spatial distribution of restaurants since the information retrieval process was added to the decision-making process of a consumer's restaurant selection. Empirically, we analyze restaurants in Seoul, Korea since the smart-phone was introduced. By applying the kernel density estimation and Moran's I index, we examine the changes in the spatial distribution pattern of restaurants during the last ten years for running, newly-open and closed restaurants as well as SNS popular ones. Finally, we develop a spatial regression model to identify geographic features affecting their locations. As the results, we identified geographical variables and online factors that influence the location of restaurants. The results of this study could provide important groundwork for food and beverage location planning and policy formulation.

Active Senior Contents Trend Analysis using LDA Topic Modeling (LDA 토픽 모델링을 이용한 액티브 시니어 콘텐츠 트렌드 분석)

  • Lee, Dongwoo;Kim, Yoosin;Shin, Eunjung
    • Journal of Internet Computing and Services
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    • v.22 no.5
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    • pp.35-45
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    • 2021
  • The purpose of this study is to understand the characteristics and trends of active senior. As the baby boom generation become the age of the elderly, they are more active than senior. These seniors are called active seniors, a new consumer group. Many countries and companies are also interested in providing relevant policies and services, but there is lack of researches on active senior trends. This study collects the 8,740 posts related to active seniors on social media from January 1st, 2018 to June 31st, 2021, and conducted keyword frequency analysis, TF-IDF analysis and LDA topic modeling. Through LDA topic modeling, topics are classified into 10 categories: lifestyle, benefits, shopping, government business, government education, health, society and economy, care industry, silver housing, leisure. The results of this study can be utilized as fundamental data to help understand the academic and industrial aspects of active senior.

A Questionnaire Study on Present Status of the Cyberchondria in Korean Optometry (한국 안경광학 분야에서 사이버콘드리아의 현황에 관한 설문 조사 연구)

  • Wang, Mi Young;Lee, Sun Ah;Kim, Dal-Young
    • Journal of Korean Ophthalmic Optics Society
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    • v.16 no.2
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    • pp.97-105
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    • 2011
  • Purpose: The aim of this study was to figure out present status of the cyberchondria in Korean optometry and present an appropriate countermeasure against it. Methods: We conducted a survey of consumer group and optician group about the cyberchondria, and analyzed its results. Results: In Korean optometry, a large difference of awareness of the on-line information was revealed between the consumer group and the optician group, so that we could know existence of the cyberchondria. Conclusions: We conclude that opticians' active consulting is the most proper and effective countermeasure against the cyberchondria.

Design and Implementation of a Comparative Shopping Agent for E-Commerce (비교쇼핑 에이전트의 설계와 구현)

  • Choi, Moo-Jin;Hwang, Jin-Yeol
    • Information Systems Review
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    • v.7 no.1
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    • pp.97-113
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    • 2005
  • This paper designed and implemented(programmed) a comparative shopping agent that helps consumers to shop at on-line shopping malls over Internet. At offline stores, as consumers usually tell a sales clerk about a manufacturer, functions and price range of an item they want to purchase, the sales clerk will show the products or relevant catalogues. Then the consumer will compare functions, design and prices of the product and buy it with the lowest price. PriceMeter, a comparative shopping agent, introduced in this paper, is designed best geared to this consumers' buying behavior. Basically, as consumers enter a manufacturer's name, price, features and etc. at a search window, PriceMeter will search the web and provide a list of product informations such as features and prices that meet the search conditions. Consumers can see the information in either a form of catalogue or a printing format. As consumers click specific items to examine closely, it will show prices and information about shopping malls that sell the requested items. Clicking a 'Buy' icon, the consumers will be transferred to the right web page at the linked shopping mall. The emergence of the comparative shopping agent will expedite a consumer-centered retailing economy in the age of e-commerce. As consumers are provided with a better set of product and shopping mall information, they can make better purchasing decisions and gain more bargaining power shifted from manufacturers(sellers). The presentation of this comparative shopping agent is intended to promote the consumer-centered B2C e-commerce.

Development of Shoes' Easy-Order Prototype According to Foot Types of Juveniles In On-Line 3D Virtual Reality (청소년의 발의 형태 분류에 따른 On-line 3D 가상현실에서의 신발류 이지오더 Prototype 개발)

  • Choi, Sung-Won;Lim, Ji-Young
    • The Journal of the Korea Contents Association
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    • v.6 no.11
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    • pp.182-189
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    • 2006
  • Consumers can choose suitable shoes for their feet in off-line shopping. However, in on-line shopping, because they can not wear shoes, compare to the off-line shopping, there are many problems in internet shopping. And the solution of user-oriented internet shopping is development of new type of prototype which is accessible to user and to offer visual information through 3D-virtual reality. We made this Prototype that the consumer can measure their own shoes size. And the consumer can print out their foot size in the internet database and measure their own foot size and type. And we maximized the visual experience though it is indirect and then we wanted to overcome a emotional experience in the real world. we visualized first, 'the softness' of shoes meterial, second 'the drainage' in the realtion of shoes meterial and water, third 'the close adhesion' in the realtion of shoes and consumer's their own foot and last 'the elasticity' in the relation of the shoes outer sole and surface. The result of this research can solve the problem in the existing on-line shoes' shop and it will become an alternative plan. And this prototype just will not become the localization at the on-line shoes' shop. In true sense, it will be an important example in the whole internet industry.

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A study about the effects of online commerce on the local retail commercial area (온라인 거래의 증가가 지역 소매 상권에 미치는 영향에 관한 연구)

  • Lee, Kangbae
    • Economic Analysis
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    • v.25 no.2
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    • pp.54-95
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    • 2019
  • The purpose of this study is to analyze quantitatively and qualitatively the effects of the increase in online shopping and its effects on real-world commercial outlets. The empirical analysis of this study is based on the results of "Census on Establishments" and "Online Shopping Survey" that cover 15 years, from 2002 to 2016. According to the results of this study, the increase in the number of online transactions affects the decrease in the number of stores in the real-world retail sector. However, non-specialized large stores and chain convenience stores showed an increase in the number of stores. In addition, the number of F&B stores increased the most in line with the increase in online transactions. This is because the increase in online transactions and in internet users led to the use of more delivery applications and the introduction of popular places on blogs or through social media. Street-level rents for medium and large-sized locations increased. In other words, it is seen that the demand for differentiated real-world stores that provide a good user experience increases, even though online transactions also increase. These results suggest that real-world stores should provide good user experiences in their physical locations with a certain size and assortment of goods.

The Effects of Self-Congruity and Functional Congruity on e-WOM: The Moderating Role of Self-Construal in Tourism (중국 관광객의 온라인 구전에 대한 자아일치성과 기능일치성의 효과: 자기해석의 조절효과를 중심으로)

  • Yang, Qin;Lee, Young-Chan
    • The Journal of Information Systems
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    • v.25 no.1
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    • pp.1-23
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    • 2016
  • Purpose Self-congruity deals with the effect of symbolic value-expressive attributes on consumer decision and behavior, which is the theoretical foundation of the "non-utilitarian destination positioning". Functional congruity refers to utilitarian evaluation of a product or service by consumers. In addition, recent years, social network services, especially mobile social network services have created many opportunities for e-WOM communication that enables consumers to share personal consumption related information anywhere at any time. Moreover, self-construal is a hot and popular topic that has been discussed in the field of modem psychology as well as in marketing area. This study aims to examine the moderating effect of self-construal on the relationship between self-congruity, functional congruity and tourists' positive electronic word of mouth (e-WOM). Design/methodology/approach In order to verify the hypotheses, we developed a questionnaire with 32 survey items. We measured all the items on a five-point Likert-type scale. We used Sojump.com to collect questionnaire and gathered 218 responses from whom have visited Korea before. After a pilot test, we analyzed the main survey data by using SPSS 20.0 and AMOS 18.0, and employed structural equation modeling to test the hypotheses. We first estimated the measurement model for its overall fit, reliability and validity through a confirmatory factor analysis and used common method bias test to make sure that whether measures are affected by common-method variance. Then we tested the hypotheses through the structural model and used regression analysis to measure moderating effect of self-construal. Findings The results reveal that the effect of self-congruity on tourists' positive e-WOM is stronger for tourists with an independent self-construal compared with those with interdependent self-construal. Moreover, it shows that the effect of functional congruity on tourists' positive e-WOM becomes salient when tourists' self-construal is primed to be interdependent rather than independent. We expect that the results of this study can provide important implications for academic and practical perspective.

Implementation of Delivery Information Security System using DRM (DRM을 활용한 택배정보보안시스템 구현 방안)

  • Park, Doo-Jin
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2012.05a
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    • pp.846-847
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    • 2012
  • The domestic courier market, large and small companies working in more than 100 leading logistics service market is fully open. Year since 2001 has increased by 10%. 1.3 billion per year in 2011 saying the shipping box, and the market size is about 3 trillion won. Courier in 2012 with the growth of online shopping is expected to develop the industry further. However, these courier industry in appearance, but the consumer's personal growth and exposure, exploiting the fears of crime is high. In this paper, using DRM (Digital Rights Management) delivery method to implement information security system is proposed.

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A Design and Implementation of an Integrated Self-Advertisement System for Farm Produces (농산물 통합 자가 홍보 시스템의 설계 및 구현)

  • Cho, Yongyun;Park, Sungryong;Choi, Jongsun;Choi, Jaeyoung
    • Journal of IKEEE
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    • v.17 no.3
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    • pp.294-300
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    • 2013
  • All countries make an effort to ensure the safety of agricultural products in the food distribution phase. Recently, as the market size of farm produces sales has increased through on-line shopping malls, there are various researches to offer traceable information about farm produces to customers conveniently and correctly. This paper designs and implements an integrated self-advertisement system for farm produces. By offering producer's information and traceable information about farm produces directly through the suggested system, a producer can assure the safeness of the informations and a customer can have trust in the agricultural produces. Especially, because the suggested system does not need a heavy cost or a complicated registration process for producers, it can be used as convenient and safe advertisement means and help small-scale producers a lot in increasing sales profit.

Effects of direction and evaluative contents of online reviews on consumer attitudes toward clothing products (온라인 구매후기의 방향성과 평가내용이 패션상품에 대한 소비자 태도에 미치는 영향)

  • Seo, Hyun-Jin;Lee, Kyu-Hye
    • The Research Journal of the Costume Culture
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    • v.21 no.3
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    • pp.440-451
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    • 2013
  • Because of the e-shopping market consumers now have diverse options to choose when placing their orders, and find it easy to obtain the required information through the Internet. Especially, for consumers, product reviews posted on an e-tailer's website have become more important criteria than such information available elsewhere. Hence, this study investigated the influence of the direction and evaluative contents of online reviews on consumer attitudes toward clothing products. Four types of online reviews based on direction (positive/negative) and evaluative content in review information (objective/subjective) were used in the experimental design. Further, stimulus reviews were developed. Credibility, usefulness of reviews, product preference, and purchase intention were the measured dependent variables in each of the four situations of online review presentations. The results indicated that, overall, positive and objective online reviews resulted in a higher level of consumer attitude. The content in these reviews had a relatively stronger influence than the direction on attitudes toward online reviews. Overall, objective reviews generated a higher level of credibility and usefulness of information than subjective reviews. Regarding subjective reviews, negative information was more related to credibility, whereas positive information was more related to usefulness. Further, positive information had a higher influence than negative information on consumer attitudes.