• The Journal of the Korea Contents Association
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• v.14 no.9
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• pp.153-163
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• 2014

This study examines how online community activity influences social capital and the moderating effect of personal characteristic between them. Hierarchical regression and two-way ANOVA analysis were conducted with 9,479 samples. The results show that online community activity positively associated with off-line social capital, and it is observed that the effect in older people is stronger than younger people. This study extends previous perspective on the online community activity toward social capital and empirically proves that the activity have also an impact on off-line social capital. The moderating effect of age implies that activation plans of community for older people are required in order to increase social capital.

• The Journal of Society for e-Business Studies
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• v.15 no.1
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• pp.103-118
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• 2010

In the past, the existing Internet service was used to simply gather information and show, with the development of Web 2.0 where everyone is allowed to access and share information. Since the development of the concept and the technology of the Web 2.0, the users of Social Network Service (SNS) such as Facebook, MySpace, Youtube, Twitter, etc., have been increasing. In this study, we researched into the Social Capital formed by using SNS based on "Social Capital Theory." We constructed the survey to obtain the demographical information of the users, motive of using the SNS and the evaluation of the On-line Social Capital. The survey was aimed for the Korean and the Chinese. In addition, a multi-regression analysis was performed to explain the relationship between the function of Social Network Service and the Online Social Capital. The result of this study, presents a relationship between the Online Social Capital form and function of Social Network Service users. Therefore, the information obtained in this study can be applied when developing the service.

• Journal of Digital Convergence
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• v.15 no.11
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• pp.547-555
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• 2017

The purpose of this research is to examine the relationships between online and offline social capital and psychological well-being of university students. Data came from 236 university students who attended 4-year universities in Seoul and had used Social Network Service. The results of this study indicated that only offline social capital was statistically significant to predict psychological well-being including depression and happiness when both online and offline social capital variables were entered. In detail, the university students' depression was associated with their gender, satisfaction with their economic status, and offline bridging social capital. In addition the students' happiness was associated with their satisfaction with their economic status, offline bridging, and bonding social capital. These results indicate that offline social capital is more important for improving psychological well-being of university students compared to online social capital. Policy implications for improving psychological well-being of university students are discussed.

• Journal of the Korean Society for Library and Information Science
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• v.47 no.2
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• pp.161-180
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• 2013

This research analyzed how smart devices and Social Network Service (SNS) change the construction of social capital. The results show that smart devices provide the foundation of expending 'bridging social capital' by offering various communication tools. SNS reinforces 'bonding social capital' and extends 'bridging social capital' by expanding social relationships from off-line to online and supporting the construction of online communities. In contrast, the use of SNS through smart devices is not related to the generation of social capital. However, it builds a multi-aspect social capital by making people participate in various social activities.

• Journal of Digital Convergence
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• v.14 no.9
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• pp.171-179
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• 2016

An online community serves as a communication hub among members who desire to share their opinions and emotions. Thus, it is often utilized as a corporate or brand marketing tool. While focusing on commercial online communities from the marketing perspective, however, researchers have barely discussed non-commercial online communities despite its popularity. This study examined the influence of flow on satisfaction in the context of the non-commercial online community as well as the role of social capital as a significant mediator between flow and satisfaction. The result also included the differences between employed mothers and non-employed mothers. This study has expanded the research scope of online communities and offered theoretical and practical implications based on the interdisciplinary discussion that involves one of the understudied populations, mothers.

• 한국HCI학회:학술대회논문집
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• 2006.02b
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• pp.761-769
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• 2006

한국사회에서 새로운 미디어 문화로 가장 각광받는 것 중 하나가 '싸이월드(www. cyworld.com)' 이다. 싸이월드는 웹(Web)에서 하루하루의 일기(Log)를 쓰는 개념인 '개인 블로그(Blog)'로써 개인 미니 홈페이지 형태이다. 이는 단순한 트렌드에 그치는 것이 아니라, 2000 년대 초 카페나 커뮤니티를 기반으로 한 '집단(group) 사이버 문화'를 '개인 (individual) 사이버 문화'로 전환시키는 하나의 문화적 수준에서 논의되고 있다. 그런데 블로그 사이버 문화는 자본주의 소비문화와 밀접하게 연결된다. 현대의 사이비 문화는 개인의 능동적 선택과 이용을 전재로 하므로 자율적이고 독창적인 방식으로 미디어 문화를 소비하는 데, 자본주의 경제사회 속에서 개인의 자율성은 표면적인 이미지에 지나지 않는다. 특히 싸이월드와 같은 개인 미디어는 더욱 개인의 자율성에 기반한 문화행위를 실천하지만, 사실 싸이월드틀 움직이는 경제구조 속에서 규제된다. 싸이월드 이용자가 기본 미니홈피 플랫폼에 자신만의 개성을 표현하기 위해서는 '도토리' 라는 싸이월드의 전자화폐를 사용해야 하고, 이를 이용해 미니룸, 미니미, 스킨, 배경음악 등의 아이템을 구매한다. 그러나 싸이월드 이용자들은 개인의 자율성에 의해 소비행위를 창출하는 것이므로 이를 통해 이윤을 획득하는 자본세력에 대해서는 고려하지 않는다. 이것이 바로 자본주의 소비문화에 의해 지배되는 부정적인 '실제의 왜곡' 이다. 개인의 자율성을 강조함으로써 자본가의 이윤획득 구조를 은폐하여 자본본주의 소비를 재생산하고 강화하는 것이다. 따라서 우리는 개인 문화를 강조하는 현대 미디어 문화구조를 자본주의 권력의 장(場)으로 이해해야 한다. 그리고 미디어 문화의 생산과 소비를 통해 자본주의 소비 문화가 재생산되고 강화되는 현상을 비판함으로써 온라인 블로그의 커뮤니케이션 특성이 생산자(producer)로서의 기능보다 소비자(consumer) 로서의 기능이 강조되고 있음을 이해해야 할 것이다.

• Journal of the Korean Society for Library and Information Science
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• v.55 no.1
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• pp.521-540
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• 2021

This research categorizes the factors of digital capital accumulated both in personal and social level into digital access and digital competence, and empirically analyzes how the use of public libraries effects on the formation of digital capital. As a result, it was found that participation in public library programs, the use of information services, and the utilization of digital collections had positive effect on the formation and accumulation of digital capital at the personal and social level. In contrast, it was analyzed that the use of digital collections in public libraries did not significantly affect the creation of digital contents or reciprocal collaboration based on online networks. Therefore, in order for public libraries to fully support the formation of digital capital, they should not only provide knowledge and information which is a traditional role of public libraries, but also play a role as a digital-based cooperative system.

• Informatization Policy
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• v.18 no.1
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• pp.55-72
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• 2011

This study explores the causes of online helping behavior. This study tests the effects of various explanatory factors on the basis of previous studies on helping behavior. These factors include social demographic, situational, motivational, and social capital factors. According to the survey of 475 university students living in Seoul in 2010, age and religion have significant effects on online helping behavior. In addition, the perceived helping opportunity, time and effort cost to help, and social capital factor have significant effects on online helping behavior. Results reveal that the effect of social capital factor is the largest among other variables. However, it is shown that the effects of benefit from helping, empathy, and personal norm are not statistically significant. It is also revealed that the effect of social capital factor is important across all types of online helping behavior except information helping. The policy implications are discussed.

• Journal of Convergence for Information Technology
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• v.10 no.9
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• pp.111-122
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• 2020

The purpose of this study is to elaborate the underlying mechanism by which information competency of those with disabilities influences their level of life satisfaction through a mediator, social capital built up through online and offline activities. To this end, the research conducts mediation analysis, comprised of three sets of regression by using the data of the "2018 Report on the Digital Divide." The results demonstrate that the information competency of those with disabilities has a significant effect on their level of life satisfaction; the higher the information competency, the greater the social capital. In addition, social capital partially mediates the relationship between information competency and life satisfaction. The policy implications from this study indicate that the efforts to improve information competency of those with disabilities should be made in a way that facilitates social interactions and community participation.

• Information Systems Review
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• v.15 no.2
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• pp.21-40
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• 2013

Because of the recent development of information technology, especially the popularization of social media, false rumors and abusive comments on social media have increased, which has accelerated conflicts in online society. Since these conflicts lead to significant negative influences on online society, it is important to figure out how to cope with the conflicts and integrate the society. Thus, this study provides effective political implications that will advance the society where people can communicate based on trust in social media. In addition, we suggest new sociocultural change phenomenon and social integration by drawing the Causal Loop Diagram focusing on the dimension of social capital in social media environment.