• Title/Summary/Keyword: 온라인 공중

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Issue Recognition and Communicative Behavior of Online Public on a Social Issue: An Application of the Situational Theory of Problem Solving on Nationwide Civil Boycott of Japanese Goods (문제해결 상황이론의 적용을 통한 온라인 공중의 사회적 쟁점인식과 커뮤니케이션 행위 분석: 한·일 관계악화에 따른 일본 불매운동 이슈를 중심으로)

  • Lee, Sangyoun;Rhee, Yunna
    • The Journal of the Korea Contents Association
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    • v.20 no.6
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    • pp.326-341
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    • 2020
  • Based on theoretical background of Situational Theory of Problem Solving(STOPS), we have examined the role of STOPS variables on a group of online public in their issue recognition and communicative behavior on Korea's nationwide civil boycott movement of Japanese goods. Results from 524 survey cases from a Korea's major online community show that two independent variables(Problem Recognition, Referent Criterion) revealed positive in their effect on mediating variable(Situational Motivation in Problem Solving). Situational Motivation also revealed positive in its effect on six dependent variables(Information Forefending, Information Permitting, Information Forwarding, Information Sharing, Information Seeking, Information Attending) of Communicative Behavior. Involvement Recognition and Constraint Recognition revealed positive without proper statistical significance. As a result, study on the case of online public in Korea supports STOPS theory as high-level of Problem Recognition and Referent Criterion effects on Communicative Behavior in positive way via Situational Motivation. Implications from the findings have discussed and proposed suggestions for government public relations and further studies.

Emergence of Social Networked Journalism Model: A Case Study of Social News Site, "wikitree" (소셜 네트워크 저널리즘 모델의 출현: 소셜 뉴스사이트, "위키트리" 사례연구)

  • Seol, Jinah
    • Journal of Internet Computing and Services
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    • v.16 no.1
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    • pp.83-90
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    • 2015
  • This paper examines the rising value of social networked journalism and analyzes the case of a social news site based on the theory of networked journalism. Social networked journalism allows the public to be involved in every aspect of journalism production through crowd-sourcing and interactivity. The networking effect with the public is driving journalism to transform into a more open, more networked and more responsive venue. "wikitree" is a social networking news service on which anybody can write news and disseminate it via Facebook and Twitter. It is operated as an open sourced program which incorporates "Google Translate" to automatically convert all its content, enabling any global citizen with an Internet access to contribute news production and share either their own creative contents or generated contents from other sources. Since its inception, "wikitree global" site has been expanding its coverage rapidly with access points arising from 160 countries. Analyzing its international coverage by country and by news category as well as by the unique visit numbers via SNS, the results of the case study imply that networking with the global public can enhance news traffic to the social news site as well as to specific news items. The results also suggest that the utilization of Twitter and Facebook in social networked journalism can break the boundary between local and global public by extending news-gathering ability while growing audience's interest in the site, and engender a feasible business model for a local online journalism.

A Comparative Study on Online Civic Journalism Practice and Civic Influence in the U.S. and Korea - Focus on News about the 'Oil Price' (온라인 시민저널리즘 양상과 시민 영향력에 관한 한.미 간 비교 연구 - '유가' 관련 보도를 중심으로)

  • Yang, Min-Je;Kim, Min-Ha
    • Korean journal of communication and information
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    • v.45
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    • pp.463-495
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    • 2009
  • Korea has started to pay attention to civic journalism in recent years while it initially emerged in the United State since late 1980s. Furthermore, albeit some discernable limitations, the Internet has played an important role in fertilizing civic journalism as indicated by the emergence of online news media and the increasing number of civic journalists engaged in the online activities. Whereas there are some patterns of civic journalism practice and the civic influence commonly observed in both countries, there are significant factors that distinguish th1e case of Korea from that of the U.S. The purpose of this study is to compare the two countries in terms of the patterns of civic journalism practice and civic influence. This goal has been achieved by analyzing ‘CNN iReport’ in the U.S. and ‘Ohmynews’ in Korea, both of which are prime civic journalism websites. Those websites have been compared in light of four standards of civic journalism: first, the degree of post-objectivism; second, the search for effective resolutions of social problems; third, civic engagement in the news making process to enhance bottom-up agenda setting; and finally, citizens’ interaction with the news. The results reveal that the American civic journalism website is more likely to shed light on deviating from the principle of objectivity and seeking alternatives and resolutions of social problems. Moreover, it effectively utilizes civic engagement in the news Abstracts 551 making process as indicated by the higher numbers of civic journalists and civic news resources. Also, readers’ interaction with the news was found to be more active in the iReport website than in the Ohmynews.

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A Case Study on the differentiation strategy of University Advertising (대학광고의 차별화 전략에 관한 사례연구 -남서울대학교의 N+캠페인 광고를 중심으로-)

  • Yoon, Il-Ki
    • Journal of Digital Convergence
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    • v.10 no.2
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    • pp.311-321
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    • 2012
  • This study tries to find the possibility of differentiation strategy and looks into N+ advertising campaign of NAMSEOUL University that has been doing since 2011. N+ advertising campaign contains the meaning of educating leaders based on the foundation concept of NAMSEOUL University and develops consistent creativities through medium such as radio advertising, print advertising, on-line advertising and outdoor advertising. On the first of stage, the campaign develops the start and the meaning of N+ and organizes to get sympathy from target customers on the second stage. Nowadays, there are many competitions among universities to promote students. In this situation, the N+ advertising campaign of NAMSEOUL University is differentiate approach. It's also promotion for external publics to introduce the identity of University and effect for inducement of internal publics with pride and unity. Moreover, it suggests to universities what they have to consider.

Online Information Sources of Coronavirus Using Webometric Big Data (코로나19 사태와 온라인 정보의 다양성 연구 - 빅데이터를 활용한 글로벌 접근법)

  • Park, Han Woo;Kim, Ji-Eun;Zhu, Yu-Peng
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.11
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    • pp.728-739
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    • 2020
  • Using webometric big data, this study examines the diversity of online information sources about the novel coronavirus causing the COVID-19 pandemic. Specifically, it focuses on some 28 countries where confirmed coronavirus cases occurred in February 2020. In the results, the online visibility of Australia, Canada, and Italy was the highest, based on their producing the most relevant information. There was a statistically significant correlation between the hit counts per country and the frequency of visiting the domains that act as information channels. Interestingly, Japan, China, and Singapore, which had a large number of confirmed cases at that time, were providing web data related to the novel coronavirus. Online sources were classified using an N-tuple helix model. The results showed that government agencies were the largest supplier of coronavirus information in cyberspace. Furthermore, the two-mode network technique revealed that media companies, university hospitals, and public healthcare centers had taken a positive attitude towards online circulation of coronavirus research and epidemic prevention information. However, semantic network analysis showed that health, school, home, and public had high centrality values. This means that people were concerned not only about personal prevention rules caused by the coronavirus outbreak, but also about response plans caused by life inconveniences and operational obstacles.

On-line Signature Recognition Using Statistical Feature Based Artificial Neural Network (통계적 특징 기반 인공신경망을 이용한 온라인 서명인식)

  • Park, Seung-Je;Hwang, Seung-Jun;Na, Jong-Pil;Baek, Joong-Hwan
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.19 no.1
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    • pp.106-112
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    • 2015
  • In this paper, we propose an on-line signature recognition algorithm using fingertip point in the air from the depth image acquired by Kinect. We use ten statistical features for each X, Y, Z axis to react to changes in Shifting and Scaling of the signature trajectories in three-dimensional space. Artificial Neural Network is a machine learning algorithm used as a tool to solve the complex classification problem in pattern recognition. We implement the proposed algorithm to actual on-line signature recognition system. In experiment, we verify the proposed method is successful to classify 4 different on-line signatures.

Mass Media and Social Media Agenda Analysis Using Text Mining : focused on '5-day Rotation Mask Distribution System' (텍스트 마이닝을 활용한 매스 미디어와 소셜 미디어 의제 분석 : '마스크 5부제'를 중심으로)

  • Lee, Sae-Mi;Ryu, Seung-Eui;Ahn, Soonjae
    • The Journal of the Korea Contents Association
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    • v.20 no.6
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    • pp.460-469
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    • 2020
  • This study analyzes online news articles and cafe articles on the '5-day Rotation Mask Distribution System', which is emerging as a recent issue due to the COVID-19 incident, to identify the mass media and social media agendas containing media and public reactions. This study figured out the difference between mass media and social media. For analysis, we collected 2,096 full text articles from Naver and 1,840 posts from Naver Cafe, and conducted word frequency analysis, word cloud, and LDA topic modeling analysis through data preprocessing and refinement. As a result of analysis, social media showed real-life topics such as 'family members' purchase', 'the postponement of school opening', ' mask usage', and 'mask purchase', reflecting the characteristics of personal media. Social media was found to play a role of exchanging personal opinions, emotions, and information rather than delivering information. With the application of the research method applied to this study, social issues can be publicized through various media analysis and used as a reference in the process of establishing a policy agenda that evolves into a government agenda.

An Analysis on the Copyright Issues Using Cinematographic Works in Libraries (영상저작물 활용에 관한 도서관의 저작권 쟁점 분석)

  • Joung, Kyounghee;Lee, Ho-Sin;Choi, Sanghee
    • Journal of the Korean Society for information Management
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    • v.31 no.4
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    • pp.179-200
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    • 2014
  • This study investigated the present situation of the use of cinematographic works and the problems of copyright. Surveys were conducted in public and university libraries for these. Also, content analyses were conducted to make sense of copyright problems in libraries. As a result, this study found that problems of copyright had occurred in various aspects related to public performance, lending, digitization and internet services according to the diversity of facilities for watching cinematographic works and library services. Also, the librarians' questions to the copyright were very various from the primary level to specific level. This study suggested that regular courses of study in library schools need to be opened to primitive understanding to copyright law and occupational training programs for librarians need to be opened to complementary education as revisions of copyright law. This study also suggested that the online Q&A services need to be started for librarians who have detailed copyright problems.

A Study on the Relationship between Corporate Social Responsibility, Trust, Distrust and Reputation (기업의 사회적 책임, 신뢰와 불신, 명성 간의 관계에 대한 연구 -경제적, 법적, 윤리적, 자선적 책임의 역할과 신뢰와 불신의 매개 효과를 중심으로-)

  • Yoo, Sun-Wook
    • Journal of Digital Convergence
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    • v.17 no.3
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    • pp.93-106
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    • 2019
  • This study examined how four domains of corporate social responsibility (CSR) affect the trust and distrust of corporations and contribute to their reputation. In particular, this study examined the mediation role of trust and distrust between CSR domains and reputation. The results showed that ethical responsibility and philanthropic responsibility had influence on trust. Legal responsibility had a significant effect on the distrust. Companies that did not fulfill legal responsibilities were more likely to be distrusted. The influence of trust on corporate reputation was significant. The results of this study indicated that trust was a mediator between ethical responsibility, philanthropic responsibility, and reputation. Economic responsibility had a direct influence on reputation. Theoretical and practical implications for strategic approach in each CSR domain are discussed.