• Title/Summary/Keyword: 온라인정보

Search Result 4,984, Processing Time 0.033 seconds

Digital Customer Experience of Home Appliance Purchase: Analysis of Online Purchase Journey Process (가전제품 구매의 디지털 고객 경험: 온라인 구매 여정 프로세스 분석)

  • Sung Kwon Kang;Eun Yu;Jaemin Jung
    • Information Systems Review
    • /
    • v.21 no.1
    • /
    • pp.61-90
    • /
    • 2019
  • From the digital perspective, customer journey and customer experience management are emerging as important issues for companies. While digital customer experience has become more important due to the recent surge in online sales of the home appliance products, customers' experience in online is not differentiated as offline-focused traditional methods are maintained. This study aims to analyze the characteristics and mutual influences of customer experiences at each stage of online purchase journey, and to explore the effects on the product repurchase intention, focusing on online purchasers of home appliance which are high-involvement products. As a result, both cognitive and affective experiences of the research phase directly affect satisfaction, whereas affective experience at the purchasing stage indicated indirect effects through cognitive experience. The experience of the research phase positively affects the next phase, the purchasing experience, and the experience of the purchasing phase leads to the intention to repurchase the product. However, it is also found that, depending on the choice of online channels, the experience of research phase may affect the product repurchase intention than the purchase experience.

Countermeasures against Security Threats to Online Voting Using Distributed Ledger Technology (분산 원장 기술을 활용한 온라인 투표에 대한 보안 위협과 대응 방안)

  • Park, Keundug;Kim, ChangOh;Youm, Heung-youl
    • Journal of the Korea Institute of Information Security & Cryptology
    • /
    • v.27 no.5
    • /
    • pp.1201-1216
    • /
    • 2017
  • Recently, many countries around the world including Korea (Rep. of) have actively introduced online voting using distributed ledger technology (e.g. blockchain). However, online voting using distributed ledger technology based on the widely deployed telecommunication/ICT infrastructure. There is insufficient analysis of potential security threats. In this paper, we suggest a model for online voting system using distributed ledger technology and propose countermeasures by analyzing the security threats that may occur in online voting process in terms of information security.

A Study on the STN International (STN International 온라인 정보검색(情報檢索) 시스템)

  • Jeong, Hye-Soon
    • Journal of Information Management
    • /
    • v.23 no.3
    • /
    • pp.45-73
    • /
    • 1992
  • STN International is operated in North America by CAS, a division of the American Chemical Society;by FIZ Karlsruhe in Eruope ; and by JICST in Japan. All three are not-for-profit scientific organizations. This paper describes Messenger software that is designed for fast and efficient information retrieval, the advanced front-end STN Express software that saves time and effort, and databases in STN.

  • PDF

Enhancing the Performance of Recommender Systems Using Online Review Clusters (온라인 리뷰 클러스터를 이용한 추천 시스템 성능 향상)

  • Noh, Giseop;Oh, Hayoung;Lee, Jaehoon
    • Journal of KIISE
    • /
    • v.45 no.2
    • /
    • pp.126-133
    • /
    • 2018
  • The recommender system (RS) has emerged as a solution to overcome the constraints of excessive information provision and to maximize profit and reputation for information providers. Although the RS can be implemented with various approaches, there is no study on how to appropriately utilize the information generated from the review of the recommended object. We propose a method to improve the performance of RS by using cluster information generated from online review. We implemented the proposed method and experimented with real data, and confirmed that the performance is significantly improved compared to the existing approaches.

A Study of the Precedent Information Search Patterns of On-line Database Users Compared to Non-users have an Effect on User Satisfaction (온라인 데이터베이스 이용자와 비이용자의 선행 정보탐색이 이용자 만족도에 미치는 영향)

  • Koo, Yeen-Bai
    • Journal of the Korean Society for Library and Information Science
    • /
    • v.41 no.1
    • /
    • pp.215-230
    • /
    • 2007
  • The study aims at understanding that the precedent information search Patterns of on-line database users compared to non-users have an effect on user satisfaction. The research team analyzed S college students' library system use patterns to evaluate the efficiency of library information services and systems and therefore to diverse factors to improve user satisfaction. The research showed higher satisfaction from on-line system users than non-users. To satisfy user needs the research recommends more devices access methods to information.

Antecedents and Consequences of Privacy Concern on the Online-Shopping (온라인 쇼핑에서 프라이버시 염려의 원인변수와 결과변수)

  • Min, Byung-Kwon;Kim, Yi-Tae
    • The Journal of the Korea Contents Association
    • /
    • v.6 no.11
    • /
    • pp.25-37
    • /
    • 2006
  • The purpose of this study examines the interrelationships among antecedents and consequences of privacy concern on the online-shopping mall. Based on relevant literature review, a customer's attitude toward direct marketing, a customer's desire to information control, and a customer's prediction of negative effect as antecedents that affect the privacy concern. Also, consequences are a firm's reputation and a customer's purchase experience. Then related hypotheses were tested using data from 165 online shopping mall customer. The results for empirical analysis are as follows; 1) a customer's attitude toward direct marketing affected negatively the privacy concern, 2) a customer's desire to information control and a customer's prediction of negative effect affected positively the privacy concern, 3) a firm's reputation negatively related to the privacy concern, 4) a customer's purchase experience positively related to a firm's reputation.

  • PDF

Blockchain-Based Online Identity Certification Scheme (블록체인 기반 온라인 신분증명 스킴)

  • Choi, SangYong
    • Proceedings of the Korean Society of Computer Information Conference
    • /
    • 2018.07a
    • /
    • pp.157-160
    • /
    • 2018
  • 온라인 신분증명에는 공인인증서, I-PIN, 휴대전화 등이 사용된다. 서비스 제공자는 사용자의 신분을 증명한 후 사용자의 정보를 회원가입과 같은 절차를 통해 수집하고 저장한다. 이와 같이 중앙에서 관리하는 것은 관리적 측면의 편리성은 존재하지만 관리시스템 자체가 단일 실패 지점으로서의 위험성과 해킹 등으로 인한 개인정보 유출의 위험성이 상존한다. 최근 중앙관리의 한계를 급복하기 위해 분산 원장관리 기술인 블록체인 기술이 등장하였다. 블록체인 기술은 각각의 정보의 블록을 체인으로 연결하여 블록체인에 참여하는 각 노드에 의해 관리하는 분산관리 기술이다. 본 논문에서는 블록체인 기술을 기반으로 하는 온라인 신분증명 스킴을 제안한다. 블록체인을 기반으로 하기 때문에 개인의 정보를 중앙에서 관리할 필요가 없다. 또한 블록체인의 특성상 위변조로부터 안전하다는 장점이 있다. 마지막으로, 제안하는 방법에서 노드에 저장되는 개인정보는 암호화하는 방법을 사용하여 타인의 정보를 볼 수 없도록 하는 기밀성을 제공할 수 있어 노출에 대한 안전성을 제공한다.

  • PDF

Development of Machine Learning Online Education Program for Disadvantaged Informatics Gifted Students (소외계층 초등 정보영재학생을 위한 머신러닝 온라인 교육 프로그램 개발)

  • Kim, Seong-Won;Kim, Jiseon;Ryu, Jiyoung
    • Proceedings of the Korean Society of Computer Information Conference
    • /
    • 2020.07a
    • /
    • pp.633-634
    • /
    • 2020
  • 본 논문에서는 소외계층 초등정보영재를 위한 온라인 머신러닝 교육 프로그램을 개발하였다. 교육 프로그램은 초등정보영재 전문가가 개발하였으며, 인공지능 교육 전문가가 검증하였다. 교육 프로그램은 15차시로 구성하였으며, 인공지능에 대한 이해, 데이터 수집 및 표현, 모델 선택, 훈련, 평가, 실생활 사례 제작, 예측으로 내용을 구성하였다. 교육 프로그램에서 학습 모형은 이재호와 홍창의(2009)의 문제 중심형 e-PBL 학습 모형을 본 연구에 맞게 수정하여 활용하였다. 향후 연구에서는 개발한 교육 프로그램을 소외계층 초등 정보영재에 적용하고, 교육 프로그램을 통한 소외계층 초등정보 영재의 변화를 분석하고자 한다.

  • PDF

A Measurement Scale for Investor Evaluations of Online Stock Exchange Services (온라인 증권 서비스 품질에 대한 투자자 평가 측정도구)

  • Lee, Moon-Kyu;Lee, Jae-Yong;Kim, Hae-Ryong
    • Information Systems Review
    • /
    • v.3 no.2
    • /
    • pp.289-303
    • /
    • 2001
  • The online stock transactions are gaining popularity at an incredible speed these days as more and more investors are adopting Internet as a new and convenient way of handling such transactions. As a consequence, the market for online stock exchange services is getting increasingly competitive; measuring and managing the quality of such services have become a crucial issue to the survival and growth of the stock brokerage houses. Unfortunately, however, little research effort to date has been made as to developing a set of valid and reliable measures for assessing investor perceptions of the quality of the online stock exchange service. The present study generates and tests a new set of multi-item measures for the quality of the online stock exchange service from an investor's perspective. This set of measures can be used in various stages and aspects of formulating online marketing strategies for stock brokerage firms. Marketing implications of this instrument for service providers are discussed.

  • PDF

Analysis of Factors of Success on Online VOD Contents (온라인 VOD 영상콘텐츠 흥행요인 분석)

  • An, Jae-Hyeon;Kim, Mi-Kyung;Min, Byeong-Hyun
    • The Journal of the Korea Contents Association
    • /
    • v.10 no.3
    • /
    • pp.157-165
    • /
    • 2010
  • As the result of correlation, the viewing rate of terrestrial broadcasting programs has a little bit affect on online VOD use. In addition, WOM(word of mouth) and online referral importantly influences to the picking with online VOD drama. The great popularity of main actors on drama affect a little bit the viewing of VOD drama but doesn't perfectly affect on it. However, the drama which is performed by great popular actors has positive affect on VOD use. This study result shows that the using of video depends on the effect of WOM, referral and commercial. The casting of a great popular actors plays role of the safeguard which affects viewing rate and add-value. That means the casting of a great popular actors doesn't connect with the success of release but the tool of defense from loss of profit.