• Proceedings of the Korean Information Science Society Conference
• /
• 2010.06b
• /
• pp.83-87
• /
• 2010

스마트폰의 대중화로 사용자들의 상위 욕구를 충족시켜주는 개인화된 서비스의 다양한 어플리케이션들은 사용자에게 편의를 제공하여 생활을 향상시킨다는 점을 하나의 전제로 하고 있으나, 이를 구성하는 주된 역할을 수행할 서비스들의 요구사항을 부합시키는 스마트폰 성능이 현 기술에 적응적으로 대응하기에는 한계가 있다. 기존 3D VWS는 온라인 의류 쇼핑몰을 위한 시스템으로 사용자에게 의류 착용후의 모습을 제공하여 쇼핑몰 업무의 효율성 및 의류반품비용의 절감과 더불어 쇼핑몰 이용자에게 만족을 주어, 전반적인 온라인 쇼핑몰 이익 상승을 기대할 수 있게 한다. 하지만 3D VWS는 초고속 인터넷환경과 고사양 컴퓨터에서 원활한 서비스가 가능하기 때문에 스마트폰 환경에 이를 수용하고 동작시키기 위해서는 극복해야 할 많은 문제점을 가지고 있다. 이러한 문제를 극복하기 위해서 본고에서는 2D 이미지 확대/축소를 통하여 사용자에게 의류 착용후의 모습을 간접적으로 제공하는 2D VWS를 이용하여 스마트폰 기반 VWS 연구의 초석을 다지는데 도움이 되고자 한다.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2015.04a
• /
• pp.1008-1011
• /
• 2015

본 연구는 디지털 컨텐츠를 판매하는 쇼핑몰에서 각 컨텐츠에 대해서 개별적으로 신용카드 기반으로 결제/판매할 수 있도록 하는 시스템이다. 이를 위해 본 연구에서는 PHP 기반 쇼핑몰 전반부(front-end)와 Spring MVC 기반 쇼핑몰 후반후(Back-end)를 분리하여 구현하였다. 전반부에서는 기본적으로 판매되는 각 디지털 컨텐츠를 분류별로 보여주는 기능을 구현하였고, 후반부에서는 각 디지털 컨텐츠에 대한 상세정보를 보여주며 신용카드 결제/IP 기반 접속제한/로깅(logging) 기능 등을 제공하도록 하였다. 특정 디지털 컨텐츠를 온라인으로 결제시에는 그로부터 24시간내에는 몇 번이고 다운로드 할 수 있도록 서비스 하기 위해서, E-rnail을 통한 인증코드(access code)를 제공하는 기능도 구현하였다. 또한, 이러한 구현을 Spring MVC 3.0 기반 구조에 의거하여 구현함으로써, 향후 시스템 유지보수성을 획기적으로 향상시켰다.

• The Journal of the Korea Contents Association
• /
• v.14 no.3
• /
• pp.352-360
• /
• 2014

This study is based on the results from the previous one. It proved that perceived usefulness, perceived ease of use, perceived service quality, perceived risk are the independent variables. Research model and hypotheses by using the use intention and recommended intention as the dependent variable. The results were as follows: First, perceived usefulness and perceived service quality have positive effects on use intention and recommended intention. Second, perceived risk has negative effects on use intention and recommended intention. Third, the perceived ease of use has positive effect on use intention in Social Commerce, in contrast, it has no significant effect on use intention in Online Shopping. The results of this study presented the proposal for operators at social commerce area.

• Journal of Global Scholars of Marketing Science
• /
• v.15 no.3
• /
• pp.93-116
• /
• 2005

This study explored factors affecting consumer's external information search effort on online shopping malls through three approaches(cost-benefit approach, psychological motivation approach, and web-site theory approach) respectively, and designed the integrative model through searching the relationships among them. In this study search motivation are designed to be explained by search benefit and search cost that are explained by factors related to the web site and search efforts are designed to be explained by search benefit, search cost and search motivation. The results from our empirical research showed that search motivation, search benefits and prior knowledge on online shopping malls have a direct effect on consumer external information search effort. On the other hand, it was verified that the search motivation was affected by search benefits and purchase involvement, and the search benefits are directly influenced by purchase involvement, constructive simplicity, search convenience and trust. In addition, purchase involvement, time press, constructive simplicity and search convenience had direct effects on the search cost.

• Informatization Policy
• /
• v.31 no.2
• /
• pp.65-81
• /
• 2024

The scale of e-procurement through online shopping malls of public institutions including government comprehensive shopping malls is increasing day by day. This study aims to examine how public officials evaluate products, delivery, and post service of online shopping malls for public institutions and to explore ways of improving their satisfaction. The results from a survey conducted among public officials of public institutions who have experience using online shopping malls of public institutions showed generally high satisfaction levels, although there was dissatisfaction with product diversity. Perception of delivery quality was generally positive, but there was room for improvement in delivery service. Furthermore, employing structural equation modeling, the study examined the influences on satisfaction and intention to reuse. Perceived product quality, delivery quality, and delivery service quality were confirmed to influence satisfaction considerably. Therefore, more efforts should be directed towards managing the information and quality of products to prevent returns, exchanges, and repairs and, in case of issues, handling them promptly and transparently.

• Journal of Global Scholars of Marketing Science
• /
• v.11
• /
• pp.1-19
• /
• 2003

Typicality is usually defined as the degree to which an item is perceived to represent a category. Typicality has been a important subject in consumer behavior because it is related closely with brand preference, awareness and top of mind. The past studies about typicality have focused on brand and store in off-line environment. At the point of time internet shopping mall industry becomes mature, we can expect that most internet users are accustomed to it. So the study about typicality of internet shopping mall is timely. The antecedents and outcomes of typicality of internet shopping mall are mainly studied in this paper. Also, I investigated the influence of the type of internet shopping mall on typicality and the influence of typicality on preference and purchase intention. The followings are the results of this study. Firstly, frequency of exposure and attribute structure explained perceived typicality. Secondly, the type of internet shopping mall was found to be a moderator of the relationship between attribute structure and typicality. Thirdly, there is a positive correlation between typicality and preference. Finally, there is a positive correlation between typicality and purchase intention.

• Journal of the Korea Society of Computer and Information
• /
• v.27 no.10
• /
• pp.67-80
• /
• 2022

In this study, I analyzed the inducing and hindering factors of online shopping malls on browsers in the process of browsing fashion products in online shopping malls. In-depth interviews were conducted by presenting browsing-related questions to women in their 20s and 50s who are interested in browsing fashion products online. Based on the answers of the interviewees, using grounded theory, we analyzed and presented six factors such as price factor, promotion factor, purchase review factor, visual information factor, product information factor, and service factor. Based on inducing and hindering factors to browsing analyzed in this study, a strategy to design a browsing environment in terms of shopping malls was suggested, which will be helpful for practical strategies and marketing in related industries. Basic data will be presented in a thesis on a new type of shopping mall browsing environment related to the rapidly developing information and communication technology. In addition, the negative emotions experienced in relation to the detrimental factors of shopping malls in the browsing process are expected to be helpful in researching fashion product browsing related to consumer psychology.

• Proceedings of the Korea Society of Information Technology Applications Conference
• /
• 2001.11a
• /
• pp.21-21
• /
• 2001

• Proceedings of the Korean Information Science Society Conference
• /
• 2000.10c
• /
• pp.431-433
• /
• 2000

최근 비교 쇼핑 에이전트 기술을 적용하여 소비자가 원하는 상품을 최적의 가격으로 구매할 수 있도록 여러 쇼핑몰들의 상품 정보를 검색해 주는 비교 쇼핑 사이트들이 등장하고 있다. 이들 비교 쇼핑 사이트들 각각이 인터넷상의 모든 쇼핑몰 정보를 수집하는 것이 아니므로, 소비자들이 상품에 대해 최저 가격을 알기 위해서는 각 비교 쇼핑 사이트를 방문해야 한다. 그리고 온라인 검색의 경우, 상품에 대한 정보를 쇼핑몰들이 출력해 주는 형태대로 보여주기 때문에 소비자가 자기가 원하는 상품에 대한 가격 비교가 쉽지 않다. 본 논문에서는 각 비교 쇼핑 사이트에 동시에 상품 정보 검색을 요청하여 해당 상품의 최저 가격을 제공할 수 있는 메타-비교 쇼핑 에이전트 시스템을 제안한다. 또한 가공 에이전트(Processing agent)가 있어 쇼핑몰들의 출력을 사용자가 원하는 상품에 대한 가격 정보만을 여과하여 보여준다.

• Journal of Korea Society of Industrial Information Systems
• /
• v.8 no.2
• /
• pp.54-61
• /
• 2003

This study tried to identify factors influencing on consumer trust of Internet Shopping Mall. There found five factors; transaction security, Validation & contact, company image, nevigation & convenience and consumer style. These factors were correlated with internet shopping variables and there were difference of mean factor scores among consumer groups classified by frequency of online buying.