• Review of Korea Contents Association
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• v.2 no.1
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• pp.25-33
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• 2004

멀티미디어 컨텐츠 서비스 요구는 네트워크 상에서 기존의 문자기반의 컨텐츠 제공 서비스 수요를 이미 앞질렀으며 다양한 서비스 요구는 더욱 폭 넓게 증가하고 있다. 고품질의 동영상 데이터를 온라인 상에서 품질저하 없이 서비스 받을 수 있는 것을 넘어 사용자는 컨텐츠에 파생되는 부가의 서비스를 요구하게 되었고 이는 기존의 텍스트 정보에 의한 양방향 서비스가 아닌 사용자의 요구에 따른 멀티미디어컨텐츠 자체에 대한 서비스를 수행할 정보시스템이 필요하게 되었음을 의미한다.(중략)

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.05a
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• pp.455-456
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• 2015

In O2O environment (Online-to-Offline), providers attract new customers via websites and lead them to pay online, then induce them again to offline when receiving products. Thus, online and offline channel is integrated and create synergy for marketing in O2O context. As online and offline channel coexist in O2O, consumers' perceptions for products and services that providers offer cannot help being different compared to an independent channel (i.e., either online or offline). Therefore, this research aims to explore the effect of perceived service quality on consumer's trust and attitude, who have purchased products in O2O context. For testing the hypothesized research model, the current paper conducts survey and empirical test.

• Journal of Digital Convergence
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• v.18 no.10
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• pp.119-128
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• 2020

The rapid changes in the industrial environment are providing crises and opportunities for small and medium-sized export enterprises. This study focused on overseas marketing support projects, especially effective consulting support for online marketing, in response to changes in the role of SMEs. Through a survey on companies participating in the online export support project, it was analyzed that both the consultant's competence and service quality had a significant effect on satisfaction, and that satisfaction had a significant effect on corporate performance. Also, satisfaction showed some significant mediating effects. In order to achieve business results, the competence of the consultant and the quality of service must be achieved together. This study presents the criteria for determining substantive factors necessary for the improvement of export support projects, and further studies on capacity-building measures for each factor should be conducted in the future.

• Journal of the Korean Society for information Management
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• v.30 no.3
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• pp.207-228
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• 2013

The purpose of this study is to reveal the influence of the expectation and perceived performance of the online science & technology information service quality on user satisfaction and royalty. To achieve this goal, we use the NDSLQual model to measure the quality of NDSL service. The results were as follows: First, among seven expectation factors, four factors (reliability, convenience, system usability and information quality) had a positive effect on the user satisfaction. Second, while service recovery had a negative effect on the royalty, the other six factors (reliability, convenience, system usability, responsiveness, security and information quality) had a positive effect on the royalty. Third, among seven perceived performance factors, three factors (reliability, convenience and information quality) had a positive effect on the user satisfaction. Fourth, among seven perceived performance factors, three factors (reliability, convenience and information quality) had a positive effect on the royalty. As a result, information quality, reliability and convenience of the expectation and perceived performance are common factors influencing user satisfaction and royalty.

• Journal of Korea Society of Industrial Information Systems
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• v.11 no.5
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• pp.67-77
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• 2006

According to increasing activities in the cyberspace, various on-line services through the Internet have been offered, and many recent studies on the Internet services such as instant messenger, game, and portal site have been performed to evaluate quality of these services. However researches on weblog(blog), a personal online journal for general public consumption, have not been performed much yet. Therefore, we have conducted an empirical study on investigating the structural relationships among weblog service quality, satisfaction and loyalty in this study. After reviewing the related literatures, we have suggested a model for evaluating the service quality of weblog, wb-SERVQUAL(weblog-SERVQUAL), by modifying the conventional SERVQUAL model based on characteristics of weblog. Structural Equation Model(SEM) has been used to analyze the structural relationships among service quality of weblog, user satisfaction and customer loyalty. Managerial implications are also suggested for managing the weblog sites in conclusion.

• Proceedings of the Korean Society for Quality Management Conference
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• 2004.04a
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• pp.357-364
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• 2004

본 연구의 목적은 가상강좌의 만족을 설명할 수 있는 정보시스템 적 고려와 수업 적 변수가 동시에 고려된 연구모형을 제안하고 이에 대한 실증적 검증을 하는 것을 목적으로 한다. 수강생이 지각하는 가상강좌의 품질은 크게 정보기술에 대한 품질과 수강과목에 대한 품질로 나될 수 있다. 수강과목에 대한 품질은 다시 수업 내용에 대한 컨텐츠의 품질과 온라인 및 오프라인에서 제공되는 인적인 서비스 즉, 해당 교수나 조교수의 서비스 품질로 구분될 수 있고, 정보기술에 대한 품질은 정보기술로서의 가상강좌 사용에 관련된 두 가지 믿음인 사용용이성과 유용성에 의해 측정될 수 있다. 한편 가상강좌에서 제공되는 서비스는 정보기술 사용에 대한 자신감과 학업에 대한 자신감과 밀접한 연관을 갖고 있기 때문에 수강생이 지각하는 가상강좌의 품질은 컴퓨터 자기효능 감 및 학업 적 자기효능 감이 영향을 미칠 수 있다. 즉, 컴퓨터 자기효능 감이 사용용이성 및 유용성에 영향을 주며, 학업 적 자기효능 감은 수업만족에 영향을 미칠 수 있다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2019.01a
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• pp.195-196
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• 2019

온라인 커뮤니티는 사용자들의 상호작용을 기반으로 생성된 컨텐츠(member-generated content)를 그 핵심가치로 제시하고 있으며, 이용자들은 소통의 장으로써 온라인 커뮤니티 내에서 정보획득, 교육자료 공유 등 다양한 혜택을 누릴 수 있다. 최근 2년 페이스북과 카카오스토리, 밴드 등과 같은 대표적인 소셜 네트워크 서비스(SNS) 이용자 수가 감소한 반면, 온라인 커뮤니티만 상승세를 보이고 있다. 따라서 본 연구에서는 여자고등학생들을 대상으로 고등학생들의 온라인커뮤니티 이용 실태와 이용하는 의도를 살펴보고자 한다. 연구를 위해 정보품질, 커뮤니티 정보의 신뢰성, 학습 혜택, 사회적 혜택, 자아존중감 혜택, 쾌락적 혜택, 경제적 혜택, 신뢰, 몰입 그리고 지속사용의도와 관련된 설문을 실시하였다.

• The Journal of the Korea Contents Association
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• v.14 no.3
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• pp.352-360
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• 2014

This study is based on the results from the previous one. It proved that perceived usefulness, perceived ease of use, perceived service quality, perceived risk are the independent variables. Research model and hypotheses by using the use intention and recommended intention as the dependent variable. The results were as follows: First, perceived usefulness and perceived service quality have positive effects on use intention and recommended intention. Second, perceived risk has negative effects on use intention and recommended intention. Third, the perceived ease of use has positive effect on use intention in Social Commerce, in contrast, it has no significant effect on use intention in Online Shopping. The results of this study presented the proposal for operators at social commerce area.

• Journal of the Korea Convergence Society
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• v.12 no.7
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• pp.7-17
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• 2021

This study investigated the effect of size recommendation technology convergence on purchase intention mediated by information credibility and satisfaction. The survey for this study was conducted on Amazon Mechanical Turk targeting U. S. residing women aged 18 to 60 years old who have never used size recommendation technology. They experienced the size recommendation technology in the provided web page and returned to the survey to answer the questionnaire. The analysis was done with 213 surveys using SPSS 27.0 and Process Macro (model 6, 5,000 Bootstrapping sample). The dimensions of service quality were found to be responsiveness and ease of use, and both have a significant effect on purchase intention through information credibility and satisfaction.

• 한국IT서비스학회:학술대회논문집
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• 2003.05a
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• pp.598-604
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• 2003

온라인 쇼핑의 지속적인 확산에 따라 기업은 소비자를 위한 다양한 서비스를 웹을 통해 제공하였다. 그러나 이러한 노력에도 불구하고 서비스 품질 및 가격 등과 같은 다양한 문제 때문에 고객의 구매활동이 활발히 진행되고 있지 않은 상황이다. 본 연구는 인터넷 상황에 적합한 서비스품질과 가격 요소들을 도출하고, 이들 요소들이 결합된 상황에서 고객의 구매의도에 어떠한 영향을 미치는지에 대해 연구를 수행하였다. 연구결과, 소득에 따라서 구매의도 차이가 있는 것으로 나타났고, 서비스품질이 가격보다 구매의도에 더 큰 영향을 주는 것으로 나타났다.