• Title/Summary/Keyword: 옥외광고물

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A Study on the composition factors for making-up Urban image -with special reference to the facade and sign (도시환경 이미지 조성을 위한 구성요소에 관한 연구 -Facade와 Sign(옥외광고물)을 중심으로-)

  • 우영희
    • Archives of design research
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    • v.13 no.2
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    • pp.133-143
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    • 2000
  • Recently there are increasing demands for establishing its peculiar city image in Korea. In establishing a urban image, streetscapes of various functional regions in city have very important roles. And many streetscape were designed and are under design for that purpose. There are many factors involved in the image-generation of streetscape, and the facade is one of the most important factors. In this study, we surveyed many factors in the city-regions of various functions to find out desirable characteristics of facade for each region. And we are going to use there findings as a basic data in the future streetscape design. We selected traditional region(Insadong, Chongro-gu, Seoul), apartment-type residential region (Apkujung-dong, Kangnam-gu, Seoul), and newly developed-downtown (Dunsan-dong, Seo-gu, Daejun) as streetscapes of various functions for facade study. Texture, color, form, size, structure and location of the following facade components were surveyed and analyzed. The surveyed components were window, entrance, equipment, signboard, show window.

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Survey of User's Satisfaction Level with the Outdoor Signboards throughout the Signboard Improvement Project (대전지역 간판 개선 사업을 통한 옥외 간판 만족도 조사)

  • Seo, Yong-Mo;Kim, Kyung-Hun;Oh, Chi-Gyu;Kim, Hyung-Jun
    • The Journal of the Korea Contents Association
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    • v.11 no.6
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    • pp.215-227
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    • 2011
  • Recently, City has contributed to the various and convenient environment by public design projects. These projects have grown very attentive to the outdoor signboards in cities. From this background, the local governments including the central government have driven to the outdoor signboards through the city street scenery improvement projects. These the outdoor signboards improvement projects are strengthen the city's aesthetic function and city street scenery. In this research, we surveyed the satisfaction level of the outdoor signboards for shop which were engaged in this project and citizen by t-test method. We surveyed 30 stores and 41 citizen for the outdoor signboard's aesthetic function, a reflection of region and store's properties and communication effects. From our results, we researched the various understanding and satisfaction of the outdoor signboards improvement projects. Stores owner and citizens did not satisfy the outdoor signboards improvement projects. From our research, in order to advertise the city's aesthetic function and to create our own unique outdoor signboards culture, a variety of tools and intensive cases are demanded, in the future the research on the outdoor signboards improvement projects must revitalized.

Design of Standard Data Model for the Informatization of Signboards (간판의 정보화를 위한 표준 데이터 모델 설계)

  • Kwon, Sang Il;Kim, Eui Myoung
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.38 no.3
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    • pp.197-209
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    • 2020
  • Signboards are installed in different types and sizes depending on the shop characteristics. However, the local government is having difficulty managing signboards with frequent opening and closing of stores and insufficient management personnel. In this study, a methodology was proposed to standardize and efficiently manage signboard information. To this end, the signboard display method of the enforcement ordinance related to outdoor advertising was analyzed to define the attribute elements of standard signboard data. In addition, physical information of signboards was obtained through signboard recognition technology, which is a prior study, and attribute elements of signboard standard data were defined through information that can be read with the naked eye, building integration information of the Ministry of the Interior and Safety, and street name address. In order to standardize the signboard information by spatial characteristics, data product specifications and metadata were defined according to the national spatial information standard. Lastly, standard data for signboards were produced in XML (Extensible Markup Language) format for compatibility, and XSD (XML Schema Definition) was defined for XML integrity so that data validity could be verified. Through this, a standard data model for the informatization of signboards was designed.

The Language·Society·Culture in a Community of Practice: Error Analysis and Socio-cultural Aspects on English Signboards of the Domestic and a Foreign Country (행위공동체 내의 언어·사회·문화: 국내외 사례를 통한 영어간판의 오류분석과 사회·문화적 양상)

  • Lee, Younghwa
    • The Journal of the Korea Contents Association
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    • v.19 no.6
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    • pp.504-512
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    • 2019
  • This study aims to investigate language society cultural aspects in a community, examining and comparing linguistic errors of English signboards (ES) at home and abroad. The data comprised the ES in 5 cities, Korea and in Paris, France. The findings showed that the errors of the ES in Korea reached to 39.2%, whereas those in Paris contained 24.7%. In Korea, ES and errors were the most in Myeong-dong area. In Paris, the most ES were in the area of Eiffel Tower, but the most linguistic errors appeared at the 3, 4 districts of Marais. Those errors belonged to most in the business of drink, food, and clothes in turn in Korea, while this was the case in the field of clothes, food, and culture in Paris. The frequent errors were classified into semantic, morphologic, and syntactic aspects in turn. The regulations on signboards of foreign languages existed but were not abided by in the both countries. Thus, more practical and reasonable devices and policies are required to establish a more harmonious atmosphere of the ES.

A Study of the Landscape Agreement Project for Historical and Cultural Landscape Preservation (역사문화경관 보전을 위한 경관협정 항목에 관한 연구)

  • Shin, Min-Ji;Shin, Ji-Hoon
    • Journal of the Korean Institute of Landscape Architecture
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    • v.41 no.6
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    • pp.129-139
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    • 2013
  • This study was designed to suggest a landscape agreement in order to effectively preserve historical and cultural landscapes at this point of time when many landscape agreements are being concluded for landscape management, to analyze landscape management methods according to the problems of comprehensive and widespread landscape agreements and landscape types and to generalize landscape agreement contents. To begin, sustainable and practical landscape management plans that local people can themselves participate and carry out were proposed, based on historical and cultural landscape preservation guidelines extracted from the consideration of domestic and foreign cases about landscape management by citizen autonomy and participation. The guidelines considered what regional residents would follow by themselves, as well as what should be considered with regard to the accessibility and symbolism of a building's appearance and external spaces designed with the motif of historical and cultural landscapes. The guidelines also pay attention to the maintenance management of outdoor advertisements and facilities in order to maintain a pedestrian-friendly street environment which pursues designs in harmony with the existing historical and cultural landscapes. In addition, the recommended guidelines that are considered less important,are restricting the sizes of buildings, encouraging maintenance management of the details and external spaces to hide building facilities and block them from being exposed and including information about the use of nature-friendly materials, and the management of neon signs in the landscapes and lighting time during the night. These results demonstrate that local residents need to improve the landscapes and change their consciousness by themselves to maintain the historical and cultural landscapes with a sense of tradition.

A Study on the Improvement of Streetscape in Landfill of Public Water Surface and Its Evaluation (Focusing of Marine City in Haeundae) (공유수면 매립지 내 가로경관 개선 방안 및 평가에 관한 연구 (해운대 머린시티를 대상으로))

  • Kim, Jong-Gu
    • Journal of Korean Society of Transportation
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    • v.28 no.2
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    • pp.99-108
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    • 2010
  • In this paper I tried to find out changed and improved streetscape through the simulation using components of streetscape abstracted by factor analysis after analyzing present situation and problems of the streetscape for housing developments prepared on publis water surface. An analysis object is located in Haeundae Marine City in Busan. As a result of analysing the streetscape of marine city at present, I could see that main problems were discontinuous street space that did not reflect the characteristic of seashore, uncomfortable and insecure passage owing to coexistence street at seashore, insufficient street facilities for pedestrians, and disordered outdoor signboards. Therefore, I put the causal problems of marine city's streetscape in the insufficient street components, disharmony, and discontinuity so analysed the simulation elements applying selected street components and evaluated them to deduce demand factors having common meaning. As the result, the common demand factors were 'street furniture', 'harmonious streetscape with surrounding', 'landscape with natural openness', and 'landscape with dynamic symbol' in the order. So it needs to stress on a plan for proper arrangement of 'street facilities' and symbolic streetscape having continuity and harmony with surrounding so that the plan can proceed more properly for marine city's identity.

A Study on Comparison of the Color Characteristics in Traditional Streetscape between South Korea and China - Focused on Insadong Seoul and Xintiandi Shanghai- (한·중 전통을 주제로 한 가로경관색채 비교연구 - 서울 인사동, 상해 신천지(新天地)를 중심으로 -)

  • Shu, Joo Hwan;Zhu, Lin
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.29 no.3
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    • pp.97-105
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    • 2011
  • In the modern urban landscape design, historical and cultural factors are drawing more and more attention in addition to the factor of beauty. To evaluate an urban landscape design, it's quite important to explore the history and culture background of the city. Color of a city reflects the city characteristics and shows the city image. Color planning has become an important part of city landscape design nowadays. A harmonious landscape cannot be without a unified color planning. The color planning should take not only the integrity but also the regionality into consideration. Color planning has a profound impact on public life. This paper studies on streetscape color of two famous places which are Seoul Insa-dong and Shanghai Xintiandi. According to the empirical and comparative study, this paper will give on-site assessment and comprehensive evaluation. Furthermore, this paper will indicate the differences and similarities of the traditional Streetscape of South Korea and China, using the color theories of Korea Image Resource Institute. This survey results will be helpful to the urban landscape color planning.

On the Analysis of the Satisfaction of Participant on Regional Culture Festival (향토문화축제 관광자원 활성화: 허균.허난설헌 축제를 중심으로)

  • Kim, Gi-Dong
    • Korean Business Review
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    • v.22 no.1
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    • pp.125-138
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    • 2009
  • The purposes of this study are the analysis by content of satisfaction level of participants in the event for the systematic, efficient event tourism program. For this analysis, it was researched if there was any difference in satisfaction level of participants in event by demographic characteristics, participation level and content of program. The results of this analysis are as follows: There was a difference in satisfaction level by participants characteristics in the event tourism. There was the more recognition, the higher participation level. There was higher participation and satisfaction level in participational and special program than exhibitory program. This study has a limit that can"ft grasp the foreign visitors"f recognition for the event tourism in Gangnueng district. But, it is very important to analyze the voluntary participation and interest of local residents and it may be the fruit of this study to of a new program and suggestion point through the analysis of satisfaction level for the Heo-kyun & Heo_Nan_Sul_Hun Cultural Festival.

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A Study on the Changes of the Landscape Cognition in Yong-In City (용인시에 대한 경관인식 변화 비교)

  • Joo, Shin-Ha;Kim, Gyung-In
    • Journal of the Korean Institute of Landscape Architecture
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    • v.40 no.5
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    • pp.88-99
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    • 2012
  • This study was to analyze the changes made in the landscape cognition in Yong-in City for the past 10 years. For the analysis, the landscape plan in 2001, and the survey data collected for the new 2012-landscape plan were used. The questions on the survey covered the cognition of the current landscape status, the evaluation of landscape depending on the types of landscape, the understanding of each element on the landscape, the residents' cognition, etc. In the evaluation of the status on current landscape, Everland was ranked outstandingly high as a symbol and a representative place both in 2001 and 2012. The image of the overall city landscape was changed from the image of unique, diverse, grand-scale and well ordered in 2001, to the image of wide, disordered, common and realistic. As the evaluation of individual landscape types such as the view of the mountain, the surroundings of the tourist attractions, colors, etc, has improved overall. The image of the city has been evaluated to improve gradually, especially in the level of individual element. In the study of participating the willingness of residents, despite the interest in landscape has been continued, the attitude for the actual participation in the action plan or the restriction of property right has been changed into a negative side. For the direction of the landscape plan, the residents are more interested in the detailed subjects : such as the financial support, the night landscape plan, the improvement of the problems, etc. During the last 10 years, the changes on the landscape cognition in Yong-in City have changed more in detail and specifically, the cognitions on the local government and developers changed positively. However the reducion of the participants' willingness suggested a review on the policies and the projects of the landscape.

Study for the meaning of facade as media (디지털영상으로써 미디어파사드의 매체적 의미성 연구)

  • Lee, Jong Han
    • Cartoon and Animation Studies
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    • s.31
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    • pp.209-226
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    • 2013
  • With rapidly changing multimedia environment, various artistic changes and digitalized up-to-date social infra, urban environment construction based on culture contents has been activated. The large image in front of urban building that is expressed as media-façade, increasing rapidly in a recent period, is not a new thing at all. In addition, IT technology molten in city space is testing the possibility of new media through the meeting with architecture. However, unlike its infra enlargement, the definition about media-façade is not clear so the system was constructed in a level of night lightscape or outdoor image advertisement. The purpose of this guideline is the regulation from the negative aspect rather than the possibility of various visual, artistic media expressions. Therefore, it could not show essential concept of media-façade. Moreover, most of companies or building owners focus on short-term profit and marketing effect rather than prepare various contents so they can not use constructed infra properly. After all, in many cases, they discolor the meaning of media-façade. This paper is a pilot study to grasp the current definition of media-façade to construct right guideline of media-façade. On the basis of this study, it will prepare academic definition of media-façade and construct the guideline for design evaluation.