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Body painting design research using airbrush Through analysis of works from the World Body Painting Festival (에어브러시를 이용한 바디페인팅 디자인 연구: 월드바디페인팅페스티벌 작품분석을 통하여)

  • Kyung-Hee Lee
    • Journal of the Korean Applied Science and Technology
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    • v.41 no.2
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    • pp.338-348
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    • 2024
  • Airbrushes are being utilized in various industries due to their practicality and ability to express a wide range of designs. Especially in the field of body painting, they have become an essential tool for artists. Airbrushes enable precise color application, shaping, and gradient expression, thereby reducing work time, which has led to their increasing use in the field of body painting. This study aims to present the latest design trends in airbrush body painting by analyzing the design composition, color planning, blending, and expression techniques, focusing on award-winning works in the airbrush-exclusive category of internationally recognized World Bodypainting Festivals. The results are as follows. Firstly, in terms of design composition, emphasis and balance principles are primarily used. The main image is emphasized at the center of the upper body, while a balanced composition with left-right symmetry is observed in the lower body. Secondly, color planning and blending primarily utilize contrasting colors to enhance visibility. Thirdly, all major award-winning works utilize stencil and gradient techniques to accurately depict shapes and add dimension. Based on these analyses, body painting designs were planned and executed using airbrushes. Through such artwork production, the artistic utilization of airbrush body painting is aimed to be popularized, contributing to domestic research in the field of airbrush body painting.

The Impact of Virtual Influencer Formativeness on Advertising Attention and Attitude Toward Advertising: The Dual Parallel Mediating Effects of Attractiveness and Suitability (버츄얼 인플루언서의 조형성이 광고 주목도와 광고 태도에 미치는 영향: 매력성과 적합성의 병렬 이중 매개효과)

  • Eun Hee Kim;No-Mi Lee
    • Journal of Advanced Technology Convergence
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    • v.3 no.1
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    • pp.21-31
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    • 2024
  • The study confirmed the relationship between attractiveness and suitability in the relationship between the formativeness of creating the artistic form of a virtual influencer who acts as an advertising model, advertising attention, and advertising attitude. To confirm this, the subjects of the study were the MZ generation and X generation, which have a high rate of SNS use. The analysis method used SPSS statistics 27.0 and SPSS process macro version. The research results are as follows. First, it was confirmed that attractiveness and suitability fully mediate the relationship between formativeness and advertising attention. In the path of formativeness and advertising attention, the total effect was found to be higher than the direct effect, and it was confirmed that there was a double parallel mediation effect through attractiveness and suitability in the relationship between the formativeness of virtual influencers and advertising attention. Second, it was confirmed that formativeness affects the mediating variable, attractiveness, but attractiveness does not affect attitude toward advertising. Since formativeness affects suitability and suitability in turn influences attitude toward advertising, it was confirmed that there is a full mediating effect between these variables. According to these results, the parallel mediating effect of attractiveness and formativeness was not confirmed in the relationship between formativeness and attitude towards advertising. The above study is significant in that it presents academic implications and practical implications by examining the dual and parallel mediating effects of attractiveness and suitability in the relationship between formativeness, advertising attention, and advertising attitude variables, which are considered in the production of virtual influencers.

A Depth Analysis of Frida Kahlo in Her Self-Portraits (프리다 칼로의 자화상을 통해 본 작가의 심리분석)

  • Hyoin Park;He-Sun Shin
    • Sim-seong Yeon-gu
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    • v.26 no.1
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    • pp.1-35
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    • 2011
  • The number of Frida Kahlo's works is 143, 55 of which are her own portraits. She spent a great deal of time on the production of her works, a large portion of which is taken up by her portraits. Art and creation by artist are the expressive process of artist's unconsciousness. Certain works express personal unconsciousness and collective, archetypal unconsciousness. These works evoke certain impressive image or unknown emotion in their mind impulsively. Artist could talk with their own work in this process. The producted symbolic images want to seek harmony with the artist's consciousness. This study has examined, from the viewpoint of analytical psychology, the psychological changes of Frida Kahlo by way of interpreting 4 of her own realistic portraits. These particular 4 works were finished in the most critical life time of Frida Kalho. We tried to find out what the purpose of her work would be. From the examination the following characteristics were gound. 1) Her portraits are not only concerned with her personal life and personal unconscious, but they also contain elements of the collective unconscious. 2) She experienced a psychological healing for herself in the process of transforming shocking events into painful portraits. 3) Her self portraits are the expression of the creative transformation she underwent.

Media Facades Used in Urban Outdoor Advertising - Focused on K-Pop Square Media (도시 공간 속 옥외 광고에서 활용되는 미디어 파사드특성 - K-Pop Square Media를 중심으로)

  • Boeun Park;Hyunseok Lee
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.1
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    • pp.345-352
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    • 2024
  • K-Pop Square Media, located at COEX in Samseong-dong, has gained public attention and mass media focus by showcasing various three-dimensional videos on a large LED display. The video content on the distinctive large curved LED display utilizes a form of media façade technique, establishing itself as a new landmark and attraction within the spatial characteristics of the COEX Plaza. This study aims to examine the characteristics of media facades used in outdoor advertising in urban spaces, focusing on K-Pop Square Media. The approach for this research involves three aspects: Firstly, examining the 'spatial characteristics' of urban public spaces by referencing Kevin Lynch's five elements constituting urban space and William J. Mitchell's exploration of smart spaces and changes in spatial paradigms. Secondly, analyzing the 'digital nature' of outdoor advertising through an examination of three types of Digital Out-Of-Home (DOOH) Media. Thirdly, exploring the 'technological advancements and content composition of media facades' by investigating types of display media (projection, LED screens), the inception of media facades, and the latest display technology like Anamorphic displays. Through this research, it becomes evident that K-Pop Square Media exhibits characteristics of publicness, communicativeness, artistry, and placemaking through the spatial characteristics of smart spaces, the media-specific aspects of Digital Out-Of-Home advertising, and the content composition of media facades.

A Study on A Study on the University Education Plan Using ChatGPTfor University Students (ChatGPT를 활용한 대학 교육 방안 연구)

  • Hyun-ju Kim;Jinyoung Lee
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.1
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    • pp.71-79
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    • 2024
  • ChatGPT, an interactive artificial intelligence (AI) chatbot developed by Open AI in the U.S., gaining popularity with great repercussions around the world. Some academia are concerned that ChatGPT can be used by students for plagiarism, but ChatGPT is also widely used in a positive direction, such as being used to write marketing phrases or website phrases. There is also an opinion that ChatGPT could be a new future for "search," and some analysts say that the focus should be on fostering rather than excessive regulation. This study analyzed consciousness about ChatGPT for college students through a survey of their perception of ChatGPT. And, plagiarism inspection systems were prepared to establish an education support model using ChatGPT and ChatGPT. Based on this, a university education support model using ChatGPT was constructed. The education model using ChatGPT established an education model based on text, digital, and art, and then composed of detailed strategies necessary for the era of the 4th industrial revolution below it. In addition, it was configured to guide students to use ChatGPT within the permitted range by using the ChatGPT detection function provided by the plagiarism inspection system, after the instructor of the class determined the allowable range of content generated by ChatGPT according to the learning goal. By linking and utilizing ChatGPT and the plagiarism inspection system in this way, it is expected to prevent situations in which ChatGPT's excellent ability is abused in education.

Effects of External Factors surrounding Venture Businesses on Performance : Focusing on the Mediating Effect of Corporate Capabilities (벤처기업을 둘러싼 외부요인이 성과에 미치는 영향 : 기업역량의 매개효과를 중심으로)

  • Park, Da-in;Kim, Dae-jin
    • Journal of Venture Innovation
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    • v.7 no.1
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    • pp.41-57
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    • 2024
  • This study analyzed the relationship between the level of the venture environment, the benefits of the venture business verification system, internal capabilities, and management performance through the actual data of domestic venture companies collected in the Venture Business Precision Survey. As a result of the empirical analysis, the level of venture infrastructure did not affect the company's capabilities, but it was found that the venture company confirmation system had a positive effect. In the case of corporate competency, it was found that it had a positive effect on technological performance, but had no effect on sales performance. However, the research results confirmed that internal competency mediates the relationship between the venture environment level and the benefits of the venture business confirmation system and business performance. This study has the implications of confirming a series of processes leading to competency and performance in the environment using data from actual venture companies, and confirming the importance of corporate competency. In addition, since we confirmed the effect of the environmental factors of the venture environment level and the venture business confirmation system on the internal performance, if the process is introduced in the later reorganized venture business confirmation system, we will examine the factors that can enhance the performance of venture businesses. A more precise check is expected.

A Study on Content Analysis of Domestic Public Library Programs: Focusing on Jeongdok Library (국내 공공도서관 프로그램의 내용분석에 관한 연구 - 정독도서관을 중심으로 -)

  • Soosang Lee;Subin Kim;Naeun Kim
    • Journal of Korean Library and Information Science Society
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    • v.55 no.2
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    • pp.29-53
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    • 2024
  • Public library programs serve a cultural function and are a tool for community interaction. Recently, there has been an increase in the number of websites that integrate the programs of various institutions, but there is no set framework to describe the programs. Therefore, in order to prepare a framework for program information, we conducted a content analysis of Jeongdok Library programs as an example. Using MAXQDA, a content analysis tool, category codes for type, topic, special classification, and target audience were derived. Based on this, we analyzed the characteristics of the Jeongdok library programs as follows. In terms of type, there are many programs such as classes and lectures, but fewer programs related to tours, performances and screenings, and operational experiences. In terms of topic matter, programs related to reading and the arts were dominant, while programs related to book curation, awards, and the environment were less common. In terms of target audience, the most common programs were for adults, with fewer programs for high school students, middle school students, and library staff. The framework of Jeongdok library program can be used not only to classify the programs currently operated by other public libraries, but also to develop a service platform for public library programs in Korea.

Role of AL on Employees' Organizational Citizenship Behavior : The Mediating Role of Work-life Balance and the Moderating Effect of Adversity Quotient and Positive Psychological Capital (진성리더십이 직원의 조직시민행동에 미치는 영향 : 일과 삶의 균형의 매개역할과 역경지수와 긍정심리자본의 조절효과)

  • Zhang, Wanying;Hahn, Ju-hee
    • Journal of Venture Innovation
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    • v.7 no.2
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    • pp.153-173
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    • 2024
  • In organizational behavior, the impact of leadership in organizations and employees' organizational citizenship behavior (OCB) have been two hot topics studied by scholars. However, previous studies have predominantly examined the organizational citizenship behavior of various generational groups. In the context of China's socialist market economy, it is necessary to study the OCB of state-owned enterprises (SOEs). Furthermore, employees' work-life balance in the context of SOEs' unique organizational cultures has also attracted much attention. Scholars have discovered that employees respond well to authentic leadership (AL). Although this observation has a theoretical basis, empirical research remains insufficient. Therefore, this study examined whether AL effectively promotes OCB among employees in SOEs. Additionally, we examined the mediating role of work-life balance and the moderating role of the adversity authentic and positive psychological capital. The research hypotheses were tested using 390 valid questionnaires from 60 teams using MPLUS 8.0. The results of the MPLUS study confirmed that AL promotes OCB. Work-life balance positively mediated between AL and OCB, adversity quotient positively moderated AL and work-life balance, while positive psychological capital positively mediated the impact of work-life balance on OCB. These findings provide empirical support for applying social exchange, adversity quotient, and resource conservation theories. Moreover, this study provides certain managerial insights through which managers can more effectively improve employees' professional behavior in SOEs.

University Hospital Nurses' Experience of a Music-Based Online Burnout Prevention Program: A Qualitative Case Study (대학병원 간호사의 소진예방을 위한 비대면 음악기반 심리정서지원 프로그램 참여경험 연구)

  • Yun, Juri;Lee, Jin Hyung
    • Journal of Music and Human Behavior
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    • v.21 no.2
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    • pp.135-157
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    • 2024
  • In this study, the authors developed and implemented an online music-based support program to prevent burnout among university hospital nurses. This study involved 40 nurses from three university hospitals who shared their subjective experiences after participating in 8 music-based non-simultaneous online sessions. The responses were collected as qualitative data and analyzed using the qualitative content analysis method. The analysis identified 66 meaning units, 10 themes, and 3 categories, which included: 'Recovery of physical and psychological stability', 'Self-care and acceptance', and 'Rediscovery of pride and meaning as a nurse'. This study is significant for exploring the experiences of university hospital nurses who participated in a remotely implemented music-based psycho-emotional support program, with respect to burnout prevention. For future directions, we suggest a more in-depth exploration of specific burnout factors and an expansion of research through the diversification of research methods to refine programs aimed at alleviating nurse burnout.

Analysis of Competency Research Trends of Professional Instructors by Industrial Sector in Korea (국내 산업 분야별 전문강사 역량 연구 동향 분석)

  • Ji-Young Nam;Chong-Soo Cheung
    • Journal of the Society of Disaster Information
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    • v.20 no.3
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    • pp.693-704
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    • 2024
  • Purpose: The purpose of this study is to analyze the trends of research on professional instructor competency by industry field conducted in Korea and to explore the direction necessary for future research to develop. Method: We searched the domestic Research Information Service (RISS) and DBpia for the topics of 'instructor' and 'competence', and selected 75 papers for analysis. We analyzed the 75 papers by year, research subject, research method type, and research topic. Result: First, the research began in 2003 and has been conducted consistently since 2011, with 11 papers published in 2022, the largest number of studies. Second, the majority of studies targeted lifelong education instructors, followed by cultural arts education instructors. Third, the research methods were similarly utilized in the order of quantitative research, mixed research, and qualitative research. Fourth, Research topics on competency derivation, educational needs analysis, competency enhancement, and policy were conducted most frequently. Conclusion: This study confirmed that competency research was conducted on instructors in various fields. In future studies, many studies should be conducted on the competency of safety education instructors in all fields, including disaster safety, which has become increasingly important due to social and environmental changes.