• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2011.10a
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• pp.869-871
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• 2011

For people who live in 'the Media Age', contact with the media is indispensable. In various mass media, especially TV, it is the most familiar and influential media, because it is easy to access and used regardless of age or gender. However, in many recent TV programs the subtitles of the misuse and abuse problems are pointed out. In the popular entertainment programs, and dramas, the problems are the most serious. Many entertainment programs organized during prime time have largely a family audience. Thus, the effects and responsibilities according to subtitles should be accompanied. The subtitles are an element that make up the entertainment program. In this study, the abuse cases of subtitle usage were analyzed. This study is aimed at maximizing the proper function of the subtitles, and creating fun and laughter through reducing misuses in various entertainment programs.

• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.243-251
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• 2024

As digital video communication technology advances and global interactions become more frequent, cultural barriers between countries are gradually diminishing. Subtitles in TV content reflect the writing systems and cultural contexts of different countries, aiding in the comprehension of program content. However, when comparing subtitles between countries with different writing systems, variations in format and the representation of onomatopoeic expressions become apparent. Therefore, this study focuses on analyzing the differences and peculiarities in the onomatopoeic subtitles of Korean and Chinese variety shows, which are based on distinct writing systems. Through this analysis, the study aims to understand how differences in writing systems influence the representation of onomatopoeic subtitles and viewer experience. This investigation is expected to provide creative inspiration for variety show producers and facilitate cross-cultural communication.

• The Journal of the Korea Contents Association
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• v.16 no.3
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• pp.232-246
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• 2016

Subtitles in entertainment programs have extended the roles from providing additional explanation and complementary sound effect to maximizing amusement and impression as the type which triggers the audience's interest. This study examined the characteristics of the subtitles and the effects on the audiences, mainly focused on of JTBC. Based on the result of the content analysis, the interested subtitles are continuously presented in each episode (10~20%) compared to the proportion of the total captions. Producers have repeatedly used the nickname of the cast members to construct and reinforce the character of them. The text analysis shows that the audience's perception about the cast is mainly influenced by the subtitles. The producers intentionally use the subtitles and subjectively intervene in the entertainment programs. The subtitles have a major effect on the audience's perception and image formation. Producers should be more prudent about their use of subtitles and viewers, on the other hand, must interpret the meaning of subtitles, as active information consumers.

• The Journal of the Korea Contents Association
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• v.14 no.9
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• pp.64-75
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• 2014

This study has attempted to explore the audience's visual attention about the subtitles types of CATV entertainment program. To achieve this, this research has measured the dwell time and average fixation data through the eye-tracking test and analysed the reason of particular visual attention by in-depth interview. According to the eye-tracking research findings, four types of subtitles(character metaphor, character metonymy, event metaphor, event metonymy) were measured the highest dwell time and average fixation time. Also, according to in-depth interview, visual attention was clearly turned up that event metonymy constructs the conflicts between characters and overstates the trip place romantically. This results means that staffs of intensify the reality and visual pleasure through event metonymic subtitles.

• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.445-452
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• 2021

This paper is an experimental study using eye-tracking on the visual attention of TV entertainment programs with PPL products being shoveled by the acceptor. As a result of analysis, first, there was no difference in the exposure time of the PPL product, which is deemed to have little effect on the subject's attention. Second, there was no difference in the PPL product's prominence, and we could see that the focus was on subtitles or the faces of the cast. Third, the concentration of attention on PPL products was higher when there were more famous cast members than there were when there were low-profile cast members, and the appearance of famous cast members was judged to be very effective in order to focus more attention on PPL products. In conclusion, when exposing PPL products in entertainment programs, it is believed that the more popular the cast members appear on entertainment shows, such as famous broadcasters, celebrities, and stars, the more effective the PPL products are, rather than the exposure time and prominence of PPL products, the more effective the companies will be in advertising the popular and likable celebrities.

• Cartoon and Animation Studies
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• s.33
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• pp.363-382
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• 2013

Up until about ten years ago, the use of typography played only an auxiliary role on broadcast television programs, primarily by transmitting information in order to facilitate a basic understanding of content. Recently, however, kinetic typography has become an important component in broadcast production. In fact, kinetic typography has developed into a visual language and a means of artistic expression, one that is increasingly used in the production of entertainment programs on television. This paper analyzes six aspects of kinetic typography: manner of development, location, intent, expressive techniques, color and font selection. Particular attention is placed on their use in three highly rated television entertainment programs: "2 Days & 1 Night", "Running Man", and "Infinite Challenge". The development way consists of the technique : starts off with cut and ends with cut. While, other techniques show conversation and situation representation using Z axis : zoom-in, zoom-out in , X axis : pan in <2 Days & 1 Night>. and Y axis : tilt in . Typographic design elements, expression technique, color, font are shown up according to the feature of each program. The resulting analysis suggests new ways for motion arts designers and the broadcast media to use kinetic typography in the development of television programs.

• Trans-
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• v.13
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• pp.59-90
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• 2022

Short-form content, which means "short video content within 10 minutes," is rapidly emerging as a recent trend among MZ generations based on the fact that it can be viewed whenever there is a short running time, and they are physically short, colorful, and deliver a lot of information in a compressed time, showing differences in both long-form content and format. In addition, entertainment videos such as information delivery videos, eating shows, web entertainment, and dance challenges are mainly produced and distributed, so there is no need to take expertise as a creative work of video experts, and consumers often become producers by directly participating in production using low-end equipment such as smartphones. For these reasons, shortform content creates new image styles rather than general existing image forms such as long-form contents, and this study focuses on changes in editing styles. This study summarized the following five characteristic changes by analyzing the editing style of short form content that has changed compared to long form content according to the 'visual' aspect. The use of frames, memes, screen division, blue screen, and subtitles are included, and by organizing each characteristic, we identified the editing style of shortform content that has emerged as a recent trend and learned about the changes.