• Title/Summary/Keyword: 영향요소 및 영향력

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Framework for Measuring Dynamic Influence Index & Influence Factors using Social Data on Facebook (페이스북 소셜 데이터를 이용한 동적 영향 요인 및 영향력 측정 방법에 관한 프레임워크)

  • Koh, Seoung-hyun;You, Yen-yoo
    • Journal of Digital Convergence
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    • v.14 no.10
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    • pp.137-145
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    • 2016
  • The explosive growth of social networking services based on smart devices popularize these relationships and activities online in accordance with the far larger impact of this on the real life offline, the interest and importance for the online activity is increasing. In this study, factors affecting the SNS activity are defined by object, user, influence direction, influence distance and proposed a method to measure organic terms in effect between the SNS users. Influence Direction and Influence Strength (or Distance) are elaborated by using the existing influence measurement element such as structured data - the number of friends, the difference between the number of contacts - and the new influence measurement element such as unstructured data - gap between the former time and the latter time, preference and type of response behavior - that occur in social network service. In addition, the system for collecting and analysing data for measuring influence from social network service and the process model on the method for measuring influence is tested by using sample data on Facebook and explained the implementation probability.

가치 창출과 기업의 거래비중에 관한 연구

  • Kim, Jae-Uk;Lee, Jeong-Kuk
    • Proceedings of the Korean DIstribution Association Conference
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    • 2006.08a
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    • pp.155-173
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    • 2006
  • 본 연구는 기업의 이윤에 직접적인 영향을 미치는 거래비중을 결정하는 데 있어, 고객가치가 갖는 영향력 및 고객가치 향상을 위해 해당 기업이 갖춰야 할 요건이 무엇인가를 규명하고 있다. 대부분의 기업 간 관계가 복수의 형태를 취하고 있는 현실에 비해, 가치의 선행요소를 규명하는 데 있어서 기존의 연구들은 주로 이원적인 관계에 국한된 연구를 수행함으로써, 실제 유통경로가 처한 상황을 충분히 설명하지 못한다는 한계가 있어왔다. 본 연구에서는 기업의 가치창출 활동이 경쟁우위와 관련되어 있다는 전략이론의 관점을 바탕으로 가치의 선행요소를 규명하고 있다. 연구 결과 가치의 구성요소인 관계혜택과 거래비용은 기업의 거래비중을 결정하는데 결정적인 역할을 하는 것으로 나타났으며, 특히 관계혜택이 거래비용에 비해 상대적으로 더 큰 영향력을 갖는 것으로 밝혀졌다. 가치의 선행요소에 있어서는 기업이 가진 자원에 초점을 맞춘 Resource-based view를 기반으로 한 변수들에 비해, 다른 기업과의 관계에 주목한 Relational view에 관련된 변수들이 고객가치 창출에 더 큰 영향력을 갖고 있음을 알 수 있었다. 추가적으로 행해진 환경의 불확실성의 조절효과를 규명 결과, 환경의 불확실성은 주로 Relational view를 기반으로 하는 관계적 특성에 영향을 미치는 것으로 나타났다.

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웹 기반 협동학습 시스템 수용에 미치는 영향에 관한 연구:확장된 TAM모형

  • Lee, Dong-Hun;Lee, Sang-Gon;Lee, Ji-Yeon
    • 한국IT서비스학회:학술대회논문집
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    • 2008.05a
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    • pp.377-382
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    • 2008
  • 본 연구 에서는 웹 기반 협동학습 시스템을 활용 할 경우 주관적 규범과 상호작용이 적용된 TAM모형이 필요함을 제시하고 이를 실증 분석하였다. 주관적 규범은 기술수용을 결정짓는 개인의 신념 요소인 유용성과 사용의도에 강한 긍정적 의향을 갖게 하는 변수이고, 준거집단을 통해서 행동이나 인지에 영향을 줄 수 있는 변수이다. 팀장은 팀원 및 학습자들과 의 상호작용( 협동학습을 통한 화상토론, 게시판정활동, 오프라인 정기 모임, 동영상 동시 시청)과 팀원 관리 및 운영하는 역할이기 때문에 준거집단의 준 거인이 될 수 있다. 따라서, 새로운 정보 기술 및 시스템 수용에 관한 시스템 사용 권유를 하거나, 직접 기술사용을 하는 행동은 협동합습에 참여한 학습자들에게 조금이나마 영향을 줄 수 있음을 추측 해 볼 수 있고 영향력 있는 외부변수로 가설 검증해보았다. 외부변수로서의 주관적 규범과 상호작용은 지각된 사용용이성을 제외하고 TAM의 신념 요소인 유용성, 흥미성과 사용의도에 강한 영향력을 보였다. 또한 사용의도와 유의한 관계가 있는 사용도 측정을 2가지 방법(인지적과 객관적 측도)으로 측정하였으며, 상관관계가 유의함을 함께 제시 했다.

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Effects of Poverty Status on Socio-Emotional Development in Childhood : Focused on Comparing the Effects of Proxy Variables and Poverty-Co-Factors (빈곤지위가 아동의 사회·정서발달에 미치는 영향 :빈곤대리변수와 빈곤동반 위험요소와의 비교를 중심으로)

  • Park, Hyun-sun
    • Journal of the Korean Society of Child Welfare
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    • no.26
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    • pp.113-137
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    • 2008
  • Present study investigated the effects of poverty and poverty-co-factors in childhood. The effect of poverty status was measured by needs-income ratio. It compared its effect on children's socio-emotional development with that of poverty proxy variables such as recipient of public assistance, financial stress, subjective perception about social class, residence in public housing. It also examined the effects of poverty-co-factors after poverty status were controlled. Results show that poverty status has a more consistent negative relationship with socio-emotional development than other proxy variables. However, the relationship between them disappeared after poverty-co-factors were controlled. Findings from the present study suggest that targeted efforts for decreasing poverty-co-factor risks should be made along with financial support.

The Influence Analysis of Value Engineering for the Public Empoyer's Decision Marking - Focused on the Project Life Cycle - (공공발주자 의사결정에 미치는 가치공학(VE)의 영향력 분석 - 프로젝트 생애주기를 중심으로 -)

  • Park, Jongsoon;Chun, Jaeyoul
    • Korean Journal of Construction Engineering and Management
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    • v.16 no.2
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    • pp.12-20
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    • 2015
  • The public employers are faced the mounting importance of decision process to settle the optimum VE delivery system of such public facilities buildings and etc. The elements of decision process of the public employer are formed in the various relationships of the concerned and when the projects are coming into effect, the decision process in the VE delivery method and the selection of contractor will be the name of the game. The decision process in the VE delivery method and the selection of contractor are created a case to be one and the same as well as initiates a consistency for the performance. However, the function and role of the public employer are projective accordingly to the organization of employer and the employer especially no system is equal to the capability of perfect evaluation and verification of the ability of the employer. Especially the lowest bidder policy that started with justification to increase the competitiveness and technical capability of the contractors through the completion in between contractors has been providing the hotbed for insolvency, irregularity and irrationality as a result. From this point of view it is declared that the buildup the edifice of supporting system in the process of decision to recover the mutual trust and respect of the concerned in the VE delivery system with the technostress and the systematization based on drawing the elements which affect the decision process of public employer.

Analysis of Performance Determinants of ODA in Technical and Vocational Education and Training (직업능력개발 ODA사업의 성과 결정요인 분석)

  • Lee, Sang-Chul;Ghang, Bong-Jun;Lee, Jae-Won
    • The Journal of the Korea Contents Association
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    • v.17 no.5
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    • pp.499-508
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    • 2017
  • For analyzing the performance determinants of ODA projects in a technical and vocational education and training, this research analyzed the performance determinants of effectiveness representing the direct benefit and impact representing the long-term development effects of ODA project using FsQCA. As a result, the effectiveness of ODA project is achieved when relevance, sustainability and impact are high, or relevance, impact and efficiency are high. The impact of ODA project is achieved when relevance, sustainability and effectiveness are high, or relevance, effectiveness and efficiency are high. Two solutions for achieving effectiveness and two solutions for achieving impact show equifinality. The core factors for achieving effectiveness are relevance and impact, and the core factors for achieving impact are relevance and effectiveness. Also sustainability and efficiency are substitutability. A single causal variable can not have an effect on the ODA performance, but combined more than three causal variables can have an effect on the ODA performance. Therefore this research verified that collectives of causal variables rather than single causal variable should be considered to achieve the performance of ODA project in technical and vocational education and training.

Influence Analysis of Determinants on Member's Payment in Urban Renewal Project (도시정비사업에서 조합원 입주부담금 결정요인의 영향력 분석)

  • Kim, Seong-Hee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.11
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    • pp.7690-7697
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    • 2015
  • This study is to reveal structural causal relationship of individual factors influencing association member's substantive payment in the economic view which is a critical factor of project implementation and identify its influence through simulation and actual proof analysis. As the results of analysis, the first, association member's substantive payment is decided to allow for the difference between special price for association members and general price and the profit arising between the time of approval of disposal plan and moving in. The second, on analysis of sensitivity of individual factors influencing association member's substantive payment, floor area ratio applied to project has the biggest influence. Association member's payment is also greatly influenced by the subject of cost allocation for establishing infrastructure in project area. The third, this study set up a structure model based on causal relationship among the factors deciding association member's payment and empirically examined influence and path of influence which the individual factors exercise. The result indicates that control elements and regional characteristic elements influence association member's payment through the medium of plan elements.

농식품 쇼핑물 특성과 혁신성이 구매의도에 미치는 영향

  • Kim, Sang-Mi;Ha, Gyu-Su
    • 한국벤처창업학회:학술대회논문집
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    • 2021.04a
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    • pp.93-95
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    • 2021
  • 새로운 코로나 바이러스 질병(COVID-19)은 많은 사람들의 일상생활에 영향을 끼쳤다. 그로 인해 학교 개학 연기와 재택근무 등으로 가정에서 생활하는 시간이 늘어났다. 정부의 사회적 거리 제한에도 식료품은 여전히 인간의 기본 필수품이다. 전염병이 유행하는 동안 식료품에 대한 소비자의 지출은 온라인 소매상에서 큰 폭의 증가를 보이며 온라인 쇼핑이 더욱 확대되고 있다. 판매 품목 중 신선도가 매우 중요한 요인으로 작용하는 농식품은 다른 제품보다 더딘 온라인 쇼핑의 성장 행태를 보이고 있다. 시장 상황을 보아 제품의 특성으로 인하여 농식품의 온라인 구매에 영향을 미치는 요소는 타 제품군과 다른 것으로 판단된다. 본 연구의 목적은 농식품의 온라인 및 모바일 거래 활성화를 위해 농식품 쇼핑몰의 특성과 혁신성이 구매의도에 미치는 영향력을 분석하는 데 있다. 본 연구는 온라인 농산물 쇼핑몰의 특성이 구매의도에 미치는 영향을 살펴보고, 그 관계에서 농식품의 온라인 및 모바일 거래 활성화를 위한 농식품 쇼핑몰 혁신성이 구매의도에 미치는 영향력을 중심으로 진행한다. 따라서 본 연구에서는 소비자의 혁신성이 농식품의 온라인 및 모바일 거래에서 거래 위험에 대한 저항을 낮추어 구매의도를 증가시키는데 영향을 미칠 것이라는 인과적 경로를 검증하고자 한다.

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A Study on The Effects of Business Plan upon Firm Performance (사업계획이 경영성과에 미치는 영향에 관한 연구: 구성요소 및 기업가유형, 발전단계 측면에서)

  • Koh, In-Kon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.6 no.4
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    • pp.111-135
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    • 2011
  • While previous studies and publications all assert a strong correlation between company's business plan and performance, very few have actually conducted practical analyses to support that. This study takes a practical approach in its analysis of Korean small and mid-sized enterprises(SME) with the view to finding an answer to the question. In addition, with the considerations of entrepreneur type and company's development stage, I analyzed the differences of business plan components' effects on performances. I selected business plan's components, which have been suggested only in theory and in concept, through the literature review and preliminary examination. Corporate performances were the recent improvements of ROS, ROA, market share and the number of employees to measure how greatly each is impacted by the components of a business plan. Results show that business plan components have influenced upon the number of employees. The business plan components discriminated superior company group and inferior company group properly. Especially, finance & related system and advertising & distribution factors showed statistically significant classification forecasting power. Technical/Craftsman evaluated the effects of producing & sales and profit & quality factors high and General/Opportunistic evaluated the effects of finance & related system, advertising & distribution, corporate mission factors high. The effect of corporate mission was highest among company development stages. Finance & related system and advertising & distribution factors showed the statistically significant difference in entrepreneur type and company development stages.

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The effect of Self-leadership on empowerment, self-efficacy and innovation (셀프리더십이 조직구성원의 임파워먼트, 자기효능감 및 혁신성에 미치는 영향)

  • Rhee, Jung-Yoon;Kang, Eun-Ju;Hahn, Ju-Hee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.11
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    • pp.4273-4281
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    • 2010
  • The purpose of this study is to investigate the relationships between self-leadership(rehearsal, self-goal setting, self-respect) and empowerment, self-efficacy and innovation. In order to verify the relationships, data obtained from 305 employees working in Seoul were analyzed by using SPSS 18.0 and AMOS 8.0. This study reports findings as follows: First, the relationship between the self-leadership(rehearsal, self-respect) and the empowerment is positively related. Second, there was also a positive correlation between the self -leadership(rehearsal, self-goal setting, self-respect) and the self-efficacy. Third, the empowerment is positively related with innovation, however self-efficacy has no correlation with innovation. Implications of these results for research and practice were discussed.