• Title/Summary/Keyword: 영업행동

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A Qualitative Exploration of Intentions of Financial Chatbot Service (금융 챗봇 서비스의 사용 의도에 대한 질적 탐색)

  • Kim, Wonil;Yoon, Hyun Shik
    • Journal of Digital Convergence
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    • v.19 no.11
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    • pp.181-199
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    • 2021
  • Recently, financial companies are promoting chatbot services in line with the reduction of branches and the expansion of non-face-to-face services. However, it is difficult to expand the chatbot services at once in the presence of technical limitations and constraints of internal and external environment. Therefore, it is necessary to analyze the various situations of chatbot service to preemptively identify problems that can occur in stages and seek solutions. This study conducted interviews with 12 field practitioners and researchers to examine the intentions and behaviors of financial chatbot service users and interpreted them using TPB. The study revealed the characteristics of 'feelings and attitudes' such as convenience or inconvenience from the chatbot experience, 'subjective norms' such as herd behavior or the yearning for empathy of others, and 'behavioral control' according to the recognition of difficulty or convenience of chatbot use process. This study shows that this characteristic can affect the intention and actual behavior of users to use chatbot service continuously. In the future research, it is necessary to empirically study specific intentions and influence factors for actual users.

무상증자 실시기업의 장기성과에 관한 연구

  • Kim, Byeong-Gi
    • The Korean Journal of Financial Studies
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    • v.6 no.1
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    • pp.23-45
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    • 2000
  • 기존연구에 의하면 무상증자의 공시는 공시기간 중 정(+)의 가격효과를 초래하는 것으로 나타나고 있다. 무상증자에 대한 이러한 시장의 호의적인 반응을 설명하기 위해 여러 가설이 제기되어 왔으며, 그 중 무상증자는 좋은 내부정보를 외부에 신빙성 있게 전달하는 신호기제가 될 수 있다는 신호가설이 특히 지지를 받고 있다. 그런데 짧은 공시기간 중의 정(+)의 주가반응만을 보고 신호가설이 지지된다고 단정짓는데는 무리가 있다. 본 연구에서는 과연 신호가설이 주장하는 것처럼 무상증자가 사업기회의 확대, 미래현금흐름의 증대, 추후 차입여력의 증대를 가져오는가를 더 면밀히 검증하기 위하여 무상증자 실시기업의 장기성과를 조사하였다. 본 연구의 특징은 (1)공시기간 이후의 1년 이내의 기간에 중점을 둔 대부분의 기존연구와 달리 증자 후 36개월간의 장기성과를 측정하였으며, (2)주가수익률 자료와 회계자료를 동시에 이용하여 장기성과를 조사하였고, (3)장기 초과수익률 측정과 검증에 있어 통계적 오류가 있는 누적초과수익률(CAR)을 보완하기 위해 매입보유초과수익률(BHAR)을 사용했으며, 이를 위해 엄격한 기준을 적용하여 표본기업과 비교기업을 선정하였다는 데 있다. 실증분석 결과 신호가설을 지지하는 증거는 발견하지 못하였으며 오히려 무상증자 실시기업이 시장평균 또는 비교기업인 비증자기업에 비해 장기적으로 주가수익률 및 영업성과에 있어 저성과를 보이는 증거를 상당 수 발견하였다. 구체적으로 동일가중평균수익률로 조정한 보유기간 초과수익률의 경우 증자 후 1개월에서 24개윌까지의 BHAR이 5% 미만 수준에서 부(-)의 값을 보였으며, 비모수통계치를 사용할 경우 $1{\sim}36$개월까지의 전기간에서 유의한 부(-)의 저성과를 보이고 있다. 또한 영업성과면에서도 증자기업이 비증자기업에 비해 증자 후 수익성과 현금흐름이 저조하게 나타나고 있다.해 현물시장의 수익률, 변동성이 높은 것으로 나타났으나, 변경후에는 현물시장에 비해 선물시장의 수익률 변동성이 높은 것으로 나타났다. VAR 분석에 의하면 변경후가 변경전에 비하여 선물이 현물을 선도하는 시차가 다소 커진 것으로 나타나 현물시장과 선물시장이 동시에 가격제한폭 확대후에 비효율적으로 되었다는 의미로 판단된다.기간에서는 선물의 15분 선도효과와 현물의 1분 선도효과가 발견되어 선물의 선도효과가 지배적임을 발견하였다.적 일정하게 하는 소비행동을 목표로 삼고 소비와 투자에 대한 의사결정을 내리고 있음이 실증분석을 통하여 밝혀졌다. 투자자들은 무위험 자산과 위험성 자산을 동시에 고려하여 포트폴리오를 구성하는 투자활동을 행동에 옮기고 있다.서, Loser포트폴리오를 매수보유하는 반전거래전략이 Winner포트폴리오를 매수보유하는 계속거래전략보다 적합한 전략임을 알 수 있었다. 다섯째, Loser포트폴리오와 Winner포트폴리오를 각각 투자대상종목으로써 매수보유한 반전거래전략과 계속거래 전략에 대한 유용성을 비교검증한 Loser포트폴리오와 Winner포트폴리오 각각의 1개월 평균초과수익률에 의하면, 반전거래전략의 Loser포트폴리오가 계속거래전략의 Winner포트폴리오보다 약 5배정도의 높은 1개월 평균초과수익률을 실현하였고, 반전거래전략의 유용성을 충분히 발휘하기 위하여 장단기의 투자기간을 설정할 경우에 6개월에서 36개월로 이동함에 따라 6개월부터 24개월까지는 초과수익률이 상승하지만, 이후로는 감소하므로, 반전거래전략을 활용하는 경우 주식투자기간은 24개월이하의 중단기가 적합함을 발견하였다. 이상의 행태적 측면과 투자성과측면의 실증결과를 통하여 한국주식시장에 있어서 시장수익률을 평균적으로 초과할 수 있는 거래전략은 존재하므로 이러한 전략을 개발 및 활용할 수 있으며, 특히, 한국주식시장에 적합한 거래전략은 반전거래전략이고, 이 전략의 유용성은

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Study on the Switching behavior of Customers of Local Monopolistic Department Store (지방 독점 백화점 고객들의 전환행동에 관한 연구)

  • Kang, Hee-Suk
    • Journal of Global Scholars of Marketing Science
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    • v.12
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    • pp.29-57
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    • 2003
  • Customers of local monopolistic department store can switch their store more easily than ever due to the rapidly changing environment in distribution system represented by multi-store-strategy of large department stores, increase in discount store and growing non-store retailing system. Consequently, local department stores which enjoyed their business with little competition are forced to study and understand the customer switching behavior. This work is intended to understand the switching behavior characteristics of monopolistic local clepartrrent store users. For the end, previous researches are reviewed firstly, then characteristics of store-switching behavior of custorrers amid rapidly changing distribution environment are studied in view of the relations of dissatisfaction factor, switching barrier, switch intention and custorrer characteristics such as shopping orientation, variety-seeking behavior, degree of openess to competition and sociodemographics. Study shows that; 1) dissatisfaction factor is related to customer characteristics (shopping orientation and degree of openess to competition), 2) switching barrier recognition is related to customer characteristics (degree of openess to competition and sociodemographics) and dissatisfaction factor, 3) intention to switch to expected competitor is related to customer characteristics (shopping orientation, degree of openess to competition and sociodemographics) and switching barrier recognition. Accordingly, switch control strategy of the monopolistic local department store facing competitors' entry into market, must be made, specifically, in a way to understand customer characteristics and to make deliberate effort to reduce customer dissatisfaction.

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A Study on the Effect of the Mediator of the Service Quality of Japanese Restaurants to Behavior Intention (일식 레스토랑 서비스품질이 고객만족을 매개로 행동의도에 미치는 영향)

  • Song, Hye-Young;Lee, Jong-Ho
    • Culinary science and hospitality research
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    • v.21 no.1
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    • pp.174-190
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    • 2015
  • This study looks at a causal relationships between service quality and behavior intention(re-visiting, recommendation, loyalty) to attract customers and make them loyal customers in the context of Japanese restaurants. The study includes 250 consumers who have experience in Japanese restaurants located in Busan to conduct survey for empirical testing. To achieve the purpose of current study, frequency test, multiple/simple regression analysis, and factor analysis were conducted with SPSS 18.0 statistical program. Structure Equation Model analysis has been employed for hypothesis testing. Results showed that the service of employee has been recognized as an primary factor among elements of Japanese restaurants' service quality to satisfy customer, and employee's service is the strongest affecting factor to consumers' behavioral intention as well. In addition, the food quality identified as an the strongest factor that affects behavior intention, whereas physical environment is the lowest factor. It can be interpreted that the quality of food is very important element to make their consumers revisit or recommend the restaurant to others. In this study, especially, the service of the employee has been identified as an key factor to customer satisfaction and behavioral intention. Therefore, CEO or restaurateurs of Japanese restaurants have to consider the importance of service quality and food quality to make more patrons as well as their business success.

A Study on Eating Behaviors and Food Preferences of the Workers at Transportation Business in Daegu Areas by Work Site (대구지역 운수종사자의 영업지역별 식행동 특성 및 음식 기호도 조사 연구)

  • 김정숙
    • Journal of the East Asian Society of Dietary Life
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    • v.10 no.4
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    • pp.311-319
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    • 2000
  • This study was to investigate eating behaviors and food preferences of the worker at transportation business in Daegu areas by work site. The survey was performed by questionnaires from July 13 to August 25, 1999 against 353 of males. As a general factor, the subjects of survey were male drivers in their forties to fifties. Their education level was middle school (46.5%) and high school (47.3%) diploma. The subjects were composed of 44.2% of city workers and 55.5% of suburban workers. This study showed that the city workers eat three meals per day with high percentage (92.9%) and a large number of suburban workers (21.3%) eat two meals only. Most of the subjects 782.% responded that their diet life were irregular due to the property of their job. The food preferences of most of workers (94.9%) were Korean food rather than any other foods. Frequency of eating-out was much higher in city drivers than in suburban drivers. They considered taste of food firstly and the prices of food secondly, but the nutritional value of food was considered with a very low percentage (14.7%). Their favorite menu turned out to be the Korean style one-dish food, of those one-dish Koran food, they preferred rice or soup to the noodles. These results suggest that he nutritional education against the workers at transportation business is needed to set the proper menu considering the characteristics of the preference each group of workers.

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A Study of Strategic Alliance Research on Culture Factors Affecting-For the Focus of Liner shipping (전략적 제휴에 영향을 미치는 문화적 요인에 관한 연구 - 정기선 선사를 중심으로 -)

  • Kim, Dong-Yol
    • Journal of Navigation and Port Research
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    • v.35 no.8
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    • pp.691-699
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    • 2011
  • The culture is a criteria of behavior and judgement for the member of the society and it also affects strategic alliance. The fail of strategic alliance between lines is affected more culture factors than financial factors and sales factors. Due to cultural factors impact on the strategic alliance partner for the failure of the most overlooked result of cultural differences so than most other factors, cultural factors should be considered for the first. Openness to cultural understanding and our partners, strategic alliances, consider the satisfaction of the members to perform successfully, can lead to strategic alliances.

Peeking Inside The Black-box of Supplier Integration for New Product Development: Salespersons' Coordinating and Regulating Behaviors (신제품 개발을 위한 공급자 통합에 관한 연구: 영업사원의 조정 및 규제 행동의 관점으로)

  • Oh, Jaeyoung
    • Journal of Korean Society for Quality Management
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    • v.50 no.2
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    • pp.221-233
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    • 2022
  • Purpose: This study investigates how the salespersons behave in coordinating the multiple communication channels during supplier integration (SI) for new product development (NPD), especially when their engineers directly collaborate with the buyer. Methods: This study conducted a qualitative study to explore the dynamics of the supplier's salespersons during SI for NPD. With the support of a consumer goods manufacturer (focal firm) in South Korea, we interviewed several managers, including purchasing and engineering, from the focal firm and salespersons from eight tier-1 suppliers of the focal firm. Results: The results found that the supplier's salespersons show two different behaviors toward managing and controlling the collaboration between their engineers and the buyer: (1) Process regulating behaviors that control the flows of information or communication between the engineers and the buyer, and (2) knowledge regulating behaviors that directly and indirectly support the engineers to be equipped with accurate and complete knowledge so that they can share the right knowledge with the buyer. Conclusion: This study contributes to academia and practitioners as follows. To academia, this study fill the gap in the literature by introducing the distinct behaviors of the supplier's salesperson in SI for NPD. To practitioner, in addition, our findings present coordination mechanisms to manage and control multiple communications within an inter-organizational collaboration.

Effect of Leadership Style of CEO on Self-leadership and Organizational Effectiveness (상사의 리더십 유형이 셀프리더십과 조직유효성에 미치는 영향)

  • Kim, Joon-Ho;Heo, Jeong-Ho;Jang, Hyuk-Soo;Park, Bum-Ki;Shin, Hyo-Jin
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.12
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    • pp.8424-8436
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    • 2015
  • This research recognizes the importance of the study on leadership for the management of enterprises. Among the financial institutes, the employees at the banks were targeted in this study to empirically analyze the effects of superiors' leadership (transformational leadership, transactional leadership, and servant leadership) on the subordinates' self-leadership and organizational effectiveness (organizational commitment and organizational citizenship behavior). In particular, this study analyzed the influencing relationship between the superior's leadership style and the subordinates' self-leadership, to identify the leadership style most suitable for enhancing the subordinates' self-leadership and to further determine if it can lead to the enhancement of organizational commitment and organizational citizenship behavior. The employees at approximately 50 branches of domestic large corporate banks located in Seoul and Gyeonggi area were targeted, and the survey was conducted in the form of self-response questionnaire. The statistical analysis was conducted on a total of 338 valid data by using structural equation modeling analysis. The result of the analysis was as follows. The transformational and servant leadership of the superior had a positive effect on the self-leadership of the subordinate, and transactional leadership did not show a significant effect. Furthermore, self-leadership was shown to have a positive effect on organizational commitment and organizational citizenship behavior.

Estimation of Exposure to Nitrogen Dioxide in Professional Drivers Using Time Activity Pattern (시간행동 행태을 이용한 영업용 운전자들의 이산화질소 개인 노출량 예측)

  • 방용남;손부순;양원호;박종안;장봉기
    • Journal of Environmental Health Sciences
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    • v.27 no.1
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    • pp.20-26
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    • 2001
  • personal nitrogen dioxide(NO$_2$) exposures for 31 professional drivers were measured using passive sampler and time activity diary in Asan and Chunan area, and were estimated using time-weighted average model. Mean concentrations of driver’s indoor and outdoor were 24.7$\pm$10.7 ppb and 23.3$\pm$8.3 ppb, respectively with indoor/outdoor of 1.1. Mean personal NO$_2$ exposure was 30.3$\pm$9.7 ppb. Personal NO$_2$ exposures were strongly correlated with indoor car NO$_2$ levels ($R^2$=0.80) rather than residential indoor NO$_2$ level ($R^2$=0.55). and outdoor NO$_2$ level ($R^2$=0.50). The driver’s NO$_2$ exposure using LP-gas with 24.4$\pm$8.0 ppb were statistically different from those using diesel with 36.3$\pm$14.1 ppb(p<0.01). The effect of driver’s smoking for personal NO$_2$ exposure was not found. It was considered that the main NO$_2$in driver is transportation. Since drivers mostly spent their times in indoor and inside car, time-weighted average model could be used to estimated personal NO$_2$ exposure using time activity diary, Though we did not measure all microenvironments, the estimated personal NO$_2$ exposures with 26.9$\pm$10.2 ppb were statistically correlated with measured personal NO $_2$ exposures30.3$\pm$9.7 ppb ($R^2$=0.89). The mean and standard deviation of personal NO$_2$ exposure using Mote-Carlo simulation were 26.6$\pm$7.2 ppb.

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A Study on the Labor Director System of Public Institutions in the Degital Age

  • Park, Jong-Ryeol;Noe, Sang-Ouk
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.11
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    • pp.231-239
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    • 2022
  • The labor director system to be introduced into the company law, the labor director must be explained in the Korean company law and the inevitability of its introduction must be persuaded. Conflicts with shareholders' right to appoint institutions are also a task that must be resolved. Management has absolute meaning for shareholders who receive dividends from operating profit. On the other hand, for workers who are guaranteed the right to collective action and are paid for their labor according to the contract law and the labor law, the management must be considered as a partner in labor-management cooperation, so the labor director system may cause confusion. There are growing calls to create a system that can form a 'relationship of understanding, participation, and cooperation', away from the existing 'control and command'-centered manpower management that causes labor-management confrontation and the system can also serve as an opportunity to reduce harmful effects of high-handed personnel administration in public institutions.