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http://dx.doi.org/10.5394/KINPR.2011.35.8.691

A Study of Strategic Alliance Research on Culture Factors Affecting-For the Focus of Liner shipping  

Kim, Dong-Yol (Division of International Trade, Incheon University)
Publication Information
Journal of Navigation and Port Research / v.35, no.8, 2011 , pp. 691-699 More about this Journal
Abstract
The culture is a criteria of behavior and judgement for the member of the society and it also affects strategic alliance. The fail of strategic alliance between lines is affected more culture factors than financial factors and sales factors. Due to cultural factors impact on the strategic alliance partner for the failure of the most overlooked result of cultural differences so than most other factors, cultural factors should be considered for the first. Openness to cultural understanding and our partners, strategic alliances, consider the satisfaction of the members to perform successfully, can lead to strategic alliances.
Keywords
strategic alliance; culture; liner shipping; openness; reliability; diversity; organizational culture; culture understanding;
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