• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.19 no.2
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• pp.27-43
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• 2024

Recently, the importance of trademarks as a core resource of corporate competitiveness to protect and differentiate products and services is increasing. Global companies are focusing hard to secure trademark rights to manage brands that reflect their core values and to respond to increasingly frequent trademark disputes, while start-ups and individuals are working hard to secure trademark to run stable businesses and attract investment funds. Meanwhile, this study conducts an empirical analysis to identify the relationship between the brand and business strategy of domestic venture startups. The analysis data used was the response data of 2,230 corporate companies from the 2021 Venture Business Precision Survey, and the propensity score matching method, structural equation model analysis, and binomial logit analysis were used as analysis methods. As a result of the analysis, it was confirmed that domestic venture startups' trademark ownership does not make a significant difference in terms of the level of business strategy. This was confirmed to be because the brands of domestic venture start-ups mainly advance their business strategies only through the internal competency process, while the advancement of business strategies through the external competency process is very minimal. Meanwhile, it was confirmed that the level of cost advantage strategy among the business strategy levels of venture start-ups strengthens the tendency to hold trademarks, indicating that the higher the completeness of the cost advantage level, the more likely it is to expand trademark ownership for stable sales and supply of products and services through trademark ownership and to convert to high value-added in the future.

• The KIPS Transactions:PartB
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• v.12B no.4 s.100
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• pp.479-486
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• 2005

The ontology was proposed to construct the logical basis of semantic web. Ontology represents domain knowledge in the formal form and it enables that machine understand domain knowledge and provide appropriate intelligent service for user request. However, the construction and the maintenance of ontology requires large amount of cost and human efforts. This paper proposes an automatic ontology construction method for defining relation between concepts in the documents. The Proposed method works as following steps. First we find concept pairs which compose association rule based on the concepts in domain specific documents. Next, we find pattern that describes the relation between concepts by clustering the context between two concepts composing association rule. Last, find generalized pattern name by clustering the clustered patterns. To verify the proposed method, we extract relation between concepts and evaluate the result using documents set provide by TREC(Text Retrieval Conference). The result shows that proposed method cant provide useful information that describes relation between concepts.

• 한국벤처창업학회:학술대회논문집
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• 2017.04a
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• pp.36-36
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• 2017

기업 간, 브랜드 간의 치열한 경쟁은 날이 갈수록 심해지고 있으며, 좋은 제품을 만들 수 있는 기술력이나 우수한 인력, 양호한 재무능력은 기업이 생존하기 위해 기본적으로 갖추어야 할 필요조건이 되었다. 그런데 기업이 성공하기 위해서는 어떤 능력이 필요할까? 바로 마케팅능력이다. 마케팅 능력이 있어야 충성도 있는 고객을 창출할 수 있고 시장점유율 제고를 통해서 목표하는 바람직한 성과를 산출할 수 있다. 마케팅 부문의 능력이나 지식은 타 부문에 비해서 기업성과에 미치는 영향이 크며, 궁극적으로는 기업의 지속적 경쟁우위를 달성하기 위하여 반드시 갖추어야 할 요소라는 것을 많은 연구들은 보여주고 있다. 이때 기업이나 브랜드가 윤리적인 모습을 소비자에게 보여준다면 경쟁자에 비해서 훨씬 용이하게 충성도를 이끌어 낼 수 있을 것이다. 따라서 마케팅윤리는 매우 중요한 이슈이다. 최근 소비자의 감정을 상하게 하는 국내외 기업행태가 매스컴에 자주 오르내리고 있는데, 이러한 소식을 접한 소비자들은 해당기업에 대해서 부정적인 인식을 가지게 되어 제품이나 서비스를 구매하지 않으며, 주변사람들에게 좋지 않은 입소문을 내기도 하므로 기업의 마케팅 담당자는 윤리적인 측면을 고려하여 의사결정을 내려야한다. 기업의 사회적 책임(CSR)과 마케팅윤리는 상호 연관된 개념으로 보아도 무방하다. 그런데 마케팅의 윤리적인 측면을 고려하다보면 의사결정 상황이 마케팅 분야에만 국한되지 않거나 소비자의 이익과 기업의 이익이 상충하는 경우가 빈번하게 발생하게 되어 의사결정을 어렵게 만든다. 특히, 스타트업의 경우는 기존기업에 비해서 업력이 길지 않고 우선적으로 처리해야하는 업무가 많다보니 마케팅 윤리적 측면을 중요하게 생각하지 않는 경향이 많다. 하지만 마케팅 윤리는 단시간에 구축하거나 보완할 수 있는 것이 아니므로 스타트업의 경영자들은 이 문제를 중요하게 생각하여야 할 것이다. 본 연구는 기존의 마케팅 윤리연구 동향을 분석하여 스타트업의 마케팅윤리 연구의 방향을 제시하고자 한다.

• The Korean Journal of Archival Studies
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• no.19
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• pp.57-102
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• 2009

Recently, distribution of record via web and coefficient of utilization are increase. so, Archival information service using website becomes essential part of record center. The main point of archival information service by website is making record information retrieval easy. It has need of matching user's request and representation of record resources correctly to making archival information retrieval easy. Archivist and record manager have used various information representation tools from taxonomy to recent thesaurus, still, the accuracy of information retrieval has not solved. This study constructed record retrieval system based on Topic Map by modeling record resources which focusing on description metadata of the records to improve this problem. The target user of the system is general web users and its range is limited to the president related sources in the National Archives Portal Service. The procedure is as follows; 1) Design an ontology model for archival information service based on topic map which focusing on description metadata of the records. 2) Buildpractical record retrieval system with topic map that received information source list, which extracted from the National Archives Portal Service, by editor. 3) Check and assess features of record retrieval system based on topic map through user interface. Through the practice, relevance navigation to other record sources by semantic inference of description metadata is confirmed. And also, records could be built up as knowledge with result of scattered archival sources.

• Journal of Technology Innovation
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• v.28 no.4
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• pp.97-126
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• 2020

This study evaluated its potentials by quantitatively analyzing the national economic impact of the smart home-related industry, which is attracting attention as a core industry of the 4th industrial revolution. For the analysis, the smart home-related industries were classified into manufacturing and service industries through a literature review of the previous studies. Using the 2018 input-output table, this paper analyzed linkage effects between industries as well as spillover effects in the production, value-added, employment and job. As a result, the smart home manufacturing and service sectors showed a higher spillover effect in value-added than other industries in each industrial field. In the smart home industry, the spillover effects of manufacturing sector to service sector are larger than those of service sector to manufacturing sector. Moreover, it was confirmed that smart home industry was highly related to not only the technology-intensive industry, but also the service sector for smart cities, smart cars, Fin-tech, and etc. On the other hand, the smart home manufacturing sector is a final demanding industry with relatively higher backward linkage effect than forward linkage effect. In the smart home service sector, the forward linkage effect was relatively high compared with the backward linkage effect, indicating that it was an industry with a high supply function to other industries.

• Journal of the Korean association of regional geographers
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• v.12 no.3
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• pp.364-381
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• 2006

Strategies for regional development has been implemented by facilitating the cultural industry since the mid 1990s. The government of Gyeongbuk attempted to establish the cluster of cultural industries and to enhance the capability of cultural industries. However, infrastructure of the industries is still weak. The most cultural industries are small-sized enterprises and are in low value-added production link in the value chain. This research examines the situation of cultural industries and then to recommend the direction of cluster of cultural industries in Gyeongbuk. The cluster of cultural industries in Gyeongbuk needs to be decentralized integration. Cultural industries in Gyeongbuk are found in dispersed regions with own cultural and industrial characteristics. The hub of cluster of cultural industries should be formulated to promote network among cultural industrial complexes in dispersed regions; thus, the hub is able to provide knowledge and information for the cultural industrial firms in Gyeongbuk. The supporting center as the hub of cluster has to input more energy to establish the on-line and off-line network among firms, and between firms and innovation agencies such as universities, cultural industrial organizations, and local governments. The cultural industrial cluster should be linked with IT cluster in Gumi and cluster of Daegu cultural industries to upgrade the value chain of cultural industries.

• Knowledge Management Research
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• v.24 no.4
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• pp.87-102
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• 2023

Awe is recognized as an emotion linked to enhancing openness to new experiences and broadening one's cognitive perspective through the acquisition of new knowledge. This research aimed to investigate awe's impact on consumer behavior in advertising, using a 2 (emotion: awe/control) × 2 (product type: innovative/non-innovative) experimental design with 118 undergraduate students in Seoul, Korea. Findings revealed that awe-inducing advertising significantly increases product preference and positive technology readiness, particularly for innovative products compared to non-innovative ones or when awe is not elicited. The analysis of moderated mediation showed that positive technology readiness plays a mediating role in the relationship between awe induction and product preference. Notably, in the case of innovative products, awe-inducing advertising heightens positive technology readiness, subsequently increasing consumer preference for these products. These results reinforce existing literature on awe's positive effects, demonstrating its role in augmenting consumers' favorable attitudes toward innovative products. The study offers valuable insights for marketing strategies of companies promoting innovative products or services, highlighting the effectiveness of awe-inducing emotional appeals in shaping consumer attitudes towards innovation.

• Journal of Digital Contents Society
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• v.10 no.1
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• pp.1-10
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• 2009

One important issue to generalize the ubiquitous paradigm is the development of user-centralized and intelligent ubiquitous computing systems. Sharing knowledge and correct communication between users and devices are needed to be aware of continuous changed context information and infer services for which users are suited. The goal of this paper is to describe and manage effectively the meaning of services or data which each device offers for interaction between users and devices based on semantic relationships and reasoning. In this paper, we represent semantic data using OWL and design a ubiquitous based intelligent system. We propose some index structures and strategies to process queries classified by each subsystem and adopt labeling schemes to identify classes and resources in the semantic data. We can find devices which satisfies various user's requests exactly and quickly using the proposed strategies.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.2
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• pp.153-169
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• 2020

A new way of shopping based on virtual assistant, so called voice shopping, is drawing attention. The voice shopping market is growing around the world, and Korea is on the verge of full-scale commercialization of this new shopping. For the development of voice shopping-related industries, it is necessary to research on specific issues related to this new shopping methods, such as the quality of services, efficient processes tailored to new ways, and ways to build customer relationships. As part of such an attempt, the study seeks to determine the factors that affect consumers' perception and attitudes toward voice shopping. The study conducted the analysis based on survey response data of 171 online shopping users. In addition to the typical factors of the technology acceptability model(TAM) such as perceived usefulness and ease of use, the impact of perceived playfulness was included for analyzing the intention on the acceptance of voice shopping. In particular, this study focuses on the impact of user attributes. For the spread of voice shopping, it is necessary to set up a valid target customer and understand users for establishing an effective customer relationship. Therefore, this study tries to analyze how the perceptions on the voice shopping(perceived usefulness, ease of use, and perceived playfulness) are affected by users' attributes, such as user innovativeness and user knowledge level. The result of analysis shows that user innovativeness have a positive relationship with all of perceived usefulness, ease of use, and perceived playfulness. The user knowledge base, however, was not significant to all these three variables. The user knowledge base is shown to have a positive effect on user innovativeness which is the source of positively significant factor for the variable of the perceptions on the voice shopping. Meanwhile, among the variables of extended technology acceptance model, perceived usefulness and perceived playfulness have positive effects on the acceptance of voice shopping, while ease of use has no significant impact on the voice shopping acceptance. Ease of use has a positive relationship with perceived usefulness and playfulness. This study is meaningful in providing implications on the development of voice shopping platforms and related services, and establishment of customer relationship.

• The Journal of the Korea Contents Association
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• v.12 no.11
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• pp.502-510
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• 2012

As defense science and technology are developing, smart weapons are being developed continually. The collection and analysis of the future strategic weapon information from all over the world have become a greater priority because information sharing became active. So, a system to manage and analyze heterogeneous defense intelligence is required. Semantic Web is the next generation knowledge information management technology for integrating, searching and navigating heterogeneous knowledge resource. Recently, Semantic Web is wildly being used in intelligent information management system. Semantic Web supports the analysis with the high reliability because it supports the simple keyword search as well as the semantic based information retrieval. In this paper, we propose the semantic web based multi-dimensional information analysis system on the national defense weapons that constructs ontology for various weapons information such as weapon specifications, nations, manufacturers and technologies and searches and analyses the specific weapon based on ontology. The proposed system supports the semantic search and multi-dimensional information analysis based on the relations between weapon specifications. Also, our system improves the efficiency on acquiring smart weapon information because it is developed with ontology based on military experts' knowledge and various web documents related with various weapons and intelligent search service.