• Title/Summary/Keyword: 역할 내 행동

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A Study on the Effects of Marketing Channel in Consumer Decision-making Process (소비자 구매행동 단계별 유통점의 영향력에 관한 연구)

  • 신경석;김용우;양형근;박성용
    • Asia Marketing Journal
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    • v.4 no.2
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    • pp.79-103
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    • 2002
  • 기존의 유통연구는 주로 유통점 위주의 관점에서 이루어진 것들이 대부분으로 소비자의 구매의사결정과정 속에서 유통점들이 어떠한 상대적 지위와 역할을 담당하고 있는가를 규명하기 위한 실증적인 연구는 충분하지 않았다고 할 수 있다. 본 연구는 서로 다른 특성들을 갖고 있는 유통점들이 소비자 구매의사결정과정 내에서도 서로 다론 위치와 역할을 차지하고 있다는 입장에서 출발하였다. 즉, 소비자들이 자신의 구매의사결정단계마다 각 유통점들을 서로 다른 지위와 역할을 하는 것으로 지각한다는 것이다. 실증연구 결과, 가전제품 유통점의 경우 실제로 소비자들의 구매의사결정과정이라는 지각 속에 각 유통점들의 상대적인 위치와 역할의 유의한 차이가 나타났다. 또한 각 유통점별로 지각위험의 일종인 점포장애(store barriers)가 다르게 나타났고, 점포장애가 점포선호도, 방문빈도, 구매빈도와 일정부분 상관관계가 있는 것으로 나타나 유통점으로서는 해당 점포장애를 줄이는 대책이 필요할 것이다. 한편 상표고려군(개수)에 있어서는 구매의사결정의 첫단계인 문제인식단계와 최종구매단계 사이에 차이가 없어 제조업체로서는 가전제품의 문제인식단계의 유통점에 제품을 유통시켜 소비자들의 상표고려군에 자사의 상표를 포함시키는 것이 중요하다는 시사점을 발견할 수 있었다.

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Trust in organizations: Conceptualization and Trends (조직내 신뢰: 개념화와 연구동향)

  • Jasook Koo
    • Korean Journal of Culture and Social Issue
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    • v.11 no.spc
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    • pp.69-83
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    • 2005
  • This paper examines the diverse conceptualizations of trust and explores the multi-level factors affecting trust in organizations. Trust in organizations can be defined as a willingness to be vulnerable to the actions of others and to take risks based on the positive expectations toward the others' intentions and behaviors. The process of building and the content of trust in organizations can vary depending on the social and cultural backgrounds in which. the organizations lie. The reengineering process toward a flatter and flexible organizational structure requires the presence of trusting relationships within organizations. Networks within organizations can function as a basis and channel of trust formation. Finally, the importance of trust in efficient leadership process was discussed.

Investigation into the Factors Affecting the Voluntary Information Security Compliance Behavior: Compliance Behavioral Belief, Compliance Knowledge, and Compliance Relevance to Job (자발적인 정보보안 컴플라이언스에 영향을 미치는 요인에 관한 연구: 준법에 대한 신념, 준법 관련 지식, 그리고 업무의 준법 연관성을 중심으로)

  • Kim, Sang Soo;Kim, Yong Jin
    • Information Systems Review
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    • v.18 no.2
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    • pp.127-149
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    • 2016
  • Based on a comprehensive literature review on Theory of Planned Behavior and Social Cognitive Theory, this study proposes and empirically examines a structural model consisting of factors affecting voluntary information security compliance behavior. To test the proposed research model, the study analyzes survey results from employees of a major Korean energy company, which employs an enterprise compliance support system. Results indicate three factors: compliance behavioral belief and compliance knowledge affect compliance behavior; compliance knowledge works as a mediator in the relationship between compliance behavioral belief and compliance behavior; and the more relevant the compliance is to an employee's job, the more the employee prioritizes compliance knowledge. This study suggests methods for encouraging employees to embrace voluntary, positive information security compliance standards. By doing so, this article aims to promote a more effective corporate compliance system for information security and enhance sustainable management practices.

A Study on Contents Illegal Copy Protection in Bidden Agent Using Payment Information (지불정보를 이용한 Hidden Agent 컨텐츠 불법 복사 방지에 관한 연구)

  • 이덕규;오형근;이임영
    • Proceedings of the Korea Multimedia Society Conference
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    • 2002.05d
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    • pp.947-950
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    • 2002
  • 디지털 컨텐츠의 지적 재산권 보호를 위한 디지털 워터마킹 기술 및 핑거프린팅의 연구가 활발히 진행되고 있다. DRM(Digital Rights Management)는 디지털 컨텐츠 지적 재산권 보호뿐만 아니라 컨텐츠에 대한 출판, 유통 및 사용에 필요한 관리와 보호체계이다. 본 논문에서는 컨텐츠 유통과정에서 발생할 수 있는 불법 복사와 같은 불법 행동에 대해 컨텐츠를 안전하게 보호하며 사용자에게 편의성을 제공 할 수 있는 프로토콜을 제시할 것이며 또한 지불의 효율적 사용을 위해 분할성 기능과 함께 화폐 추적과 사용자 추적 기능을 Hidden Agent에 포함하여 제안한다. 이 Hidden Agent는 특별한 설치가 필요 없이 컨텐츠 내에 내포되어 있어 컨텐츠에 대한 지불, 불법복사 및 불법사용에 대해 체크함으로써 불법복사의 사용을 차단할 수 있도록 한다. 또한 사용자들에게 숨겨져 있기 때문에 워터마킹의 역할 또한 대신할 수 있다. 따라서 본 논문에서는 유통과정에서 가장 빈번하게 나타날 수 있는 지불과 불법 복사에 대하여 Hidden Agent를 이용하여 해결하였다.

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The Effects of Empowering Leadership on Intrinsic Motivation and In-role Behavior (임파워링 리더십이 내재적 동기부여와 역할 내 행동에 미치는 영향)

  • Hwang, Sang-Kyu
    • Journal of the Korea Safety Management & Science
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    • v.19 no.4
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    • pp.261-271
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    • 2017
  • The paper examines how empowering leadership and intrinsic motivation contributed to explaining in-role behavior. In order to verify the relationships and mediating effect, data were collected from 414 individuals in employees working in small and medium-sized firms at Jinju, Changwon, Gimhae, Busan City to test theoretical model and its hypotheses. All data collected from the survey were analyzed using with SPSS 18.0. This study reports findings as follows: first, the relationship between the empowering leadership and the intrinsic motivation is positively related. Second, there was also a positive correlation between the intrinsic motivation and the in-role behavior. Third, the relationship between the empowering leadership and the in-role behavior is positively related. Finally, the intrinsic motivation played as a partial mediator on the relationship between empowering leadership and in-role behavior. Based on these findings, the implications and the limitations of the study were presented including some directions for future studies.

A Study on the Effect of Corporate Social Responsibility on Organizational Commitment, Organizational Trust, Organizational Citizenship Behavior: Focusing on Incorporation Companies in Business Incubator (기업의 사회적 책임이 조직몰입, 조직신뢰, 조직시민행동에 미치는 영향에 관한 연구: 창업보육센터 입주기업을 중심으로)

  • Lee, In Seong;Kang, In Won
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.2
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    • pp.235-247
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    • 2019
  • In order to achieve the results that are appropriate for the purpose of the enterprise, it is important to comprehensively understand the behaviors within the roles of the members of the organization and actions outside the roles. However, there have been relatively few studies on corporate social responsibility (CSR) among the existing studies that have been conducted to date. In particular, organizational citizenship behavior, a voluntary commitment by organizational members, is perceived as a very effective way of enhancing corporate performance, but studies on organizational citizenship behavior based on corporate social responsibility have rarely been conducted. In recent years, domestic companies have recognized social responsibility as an activity rather than an additional activity. Therefore, it is very meaningful to look at the organizational performance by examining the factors that make up this social responsibility from the perspective of the company. It is considered a task. In order to demonstrate this, this study collected 303 data from a business incubator center operated by universities and public institutions nationwide and used a total of 303 samples. As a result of the verification, the wages received by the members of the organization did not affect the organizational commitment, and the working hours and the working environment affected the organizational commitment. In addition, corporate social responsibility has an effect on organizational trust in the marketing side. Organizational commitment and organizational trust were studied to positively affect organizational citizenship behavior. In addition, this study divides the degree of perception of social responsibility of the organizational members into the high recognition group and the low recognition group and analyzed whether there is a difference in the level of organizational citizenship behavior according to the employment type (regular and irregular workers) The results of this study are as follows.

Effects of Organizational Citizenship Behavior on Turnover Intentions in Marine Officers as Mediated by Organizational Commitment (해기사의 조직시민행동이 조직몰입을 매개로 이직의도에 미치는 영향)

  • LEE, Chang-Young
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.26 no.7
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    • pp.787-797
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    • 2020
  • The marine officer plays a pivotal role in the shipping organization as a professional who performs a complex and diverse function. On the sea, unlike land duty, the possibility of turnover increases due to characteristics such as living in isolated spaces, continuous shift work during a set sailing period, high intensity work tension, stress, and social isolation. In this study, the impact of the organization's civic actions on the intention of turnover as a mediator of organizational immersion was divided into three groups of large companies, small and medium-sized enterprises, and public enterprises to check the differences between each category in a structural manner. Analysis showed that there were statistically significant differences between the groups in loyalty and turnover intention when the sub-factors of organizational commitment and organizational citizen behavior of the marine officer, and the size of turnover intention were included. Organization citizen behavior did not directly affect turnover intention, but when indirect effects were included, there was an effect through loyalty, and relationship-oriented organizational citizen behavior negatively affected turnover intention through loyalty. Excluding public enterprises, the non-standardization path coefficients were -0.229±0.117 and -0.319±0.068, respectively, showing a statistically significant effect in large companies and SMEs. These results indicate that in order to lower the employee turnover intention in large corporations and small and medium-sized shipping companies, it is necessary to consider not only organizational citizen behavior but also measures to increase organizational commitment.

A study on the effects of safety leadership and trust in leader on safety behavior mediated by workers' involvement and safety knowledge (안전 리더십과 리더 신뢰가 근로자 참여 및 안전 지식을 매개로 안전 행동에 미치는 영향 연구)

  • Jung-hoon Lim;Hyoung-Yong Lee
    • Journal of Intelligence and Information Systems
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    • v.29 no.3
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    • pp.103-123
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    • 2023
  • This study empirically investigated the relationship between workers' safety behavior and safety leadership, trust in leader, workers' involvement, and safety knowledge in the enterprise, and analyzed the role of the factors to identify and analyze factors that enhance workers' safety behavior that contribute to the prevention of major accidents in the enterprise. When industrial accidents occur, companies have to bear huge loss costs due to direct costs of compensating the victims and indirect costs such as human loss, material loss, production loss, and time loss. Based on the results of previous studies, this study investigated the effects of managerial safety leadership and workers' trust in leader on safety behavior through the mediation of workers' involvement and safety knowledge among production, technical, and labor workers in the manufacturing industry. Statistical analysis was conducted on 271 manufacturing workers using SPSS and PLS. The results showed that safety leadership and trust in leader can lead to workers' involvement and have a positive effect on workers' safety knowledge acquisition, which can lead to workers' safety behavior.

The Influence of Ethical Leadership and Collaborative Communication on IS Behavior in Organizations: The Role of Trust and Person-Organization Fit (조직 내 정보보안 행동 관련 윤리적 리더십과 협력적 커뮤니케이션의 영향: 신뢰 및 개인-조직 적합성 역할)

  • In-Ho Hwang
    • The Journal of the Korea institute of electronic communication sciences
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    • v.18 no.3
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    • pp.465-474
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    • 2023
  • As the effective use and strong protection of an organization's information resources are recognized as a condition for the growth of an organization, they are increasing technological and policy investments in IS(information security). However, information exposure can occur from external invasions such as hacking and incidents related to misuse and abuse by insiders. This study proposes a mechanism that considers the organizational environment and individual characteristics from the viewpoint of promoting employees' IS participation activities. In other words, the study presents the complex effects of organizational environmental factors (ethical leadership, IS collaborative communication) and personal factors (person-organization fit) on organization trust and IS voice behavior. We surveyed office workers who asked for IS-related business activities and tested hypotheses using 422 samples. As a result, ethical leadership influenced organization trust through collaborative communication, and organization trust strengthened IS voice behavior by having an interaction effect with person-organization fit. This study suggests direction for establishing an organizational environment for promoting IS-related activities by office workers, so it provides practical implications for organizations with goals related to internal information exposure control.

Inhibitory Effort of the N-terminal GST on the Tautomerase Activity of Macrophage Migration Inhibitory Factor (GST 융합 시스템에서 나타나는 macrophage migration inhibitory factor의 tautomerase 활성 저해에 관한 연구)

  • Kim Sang-Soo;Kim Kyung-Hee;Park Hyo-Jin;Hur Eun-hye;Rhim Hyangshuk
    • Journal of Life Science
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    • v.15 no.6 s.73
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    • pp.961-967
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    • 2005
  • Macrophage migration inhibitory fartor (MIF), known as a cytokine, is a multifunctional protein that is ubiquitously expressed in a variety of cells and tissues; however, enzymatic function of MIF still remains elusive in cells. In this study, we assessed details of the tautomerase activity of MIF. We established rapid purification condition for MIF by using pGEX system and compared the L-dopachrome tautomerase activity of GST-MIF, tMIF, and MIF. The results show that GST (glutathione S-transferase)-epitope tag or N-terminal amino acids flanking the essential $P^{2}$ almost completely abrogated L-dopachrome tautomerase activity of MIF. Subsequently, to determine whether the N-terminal tags have effects on oligomerization of MIF, protein cross-linking products were analyzed on $15\%$ SDS-PACE. The result demonstrates that N-terminal tags are dispensable for the formation of MIF's homooligomers. Thus, the results imply that exposure of If containing hydrophobic pocket in the active site is critical for L-dopachrome tautomerase activity of MIF. In addition, our study suggest that the MIF's tautomerase activity might be influenced by interacting with cellular partners.