• Proceedings of the Korean DIstribution Association Conference
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• 2007.08a
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• pp.3-26
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• 2007

Recently, both scholars and marketers have asserted the importance of boundary spanning behaviors, such as external representation, being vocal advocates to outsiders of the organization's image, goods, and services, internal influence, taking individual initiative in communications to the firm and co-workers to improve service delivery by the organization, co-workers, and oneself, and service delivery, serving customers in a conscientious, responsive, flexible, and courteous manner. However, there is lack of study dealing with bourdary spanning behaviors bewteen organizational dyads, in which boundary spanning behaviors are expected to have important roles. The objectives of this paper is to investigate these important concerns with prior research by developing a theoretical model predicting how distinct buyer's boundary spanning behaviors occur. To be concrete, this paper develops a seller characteristics-based model of the attitudinal antecedents of three conceptually distinct forms of boundary spanning behaviors, and tests the hypothesized differential effects of seller characteristics on the three forms of boundary spanning behaviors, and investigates the extent to which these relationships are mediated by relationship satisfaction and organizational commitment. For the purpose of empirical testing, 420 respondents of leading automobile dealers, dining franchisees, industrial material retailers in Korea were surveyed and the analysis utilizing structural equation model indicated that communication quality, fairness, and marketing program dynamism had positive effects on buyer's boundary spanning behaviors via relationship satisfaction and organizational commitment. In addition, boundary spanning behaviors occurred more in contractural and corporate distribution channel than in conventional distribution channel.

• 한국HCI학회:학술대회논문집
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• 2007.02b
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• pp.608-611
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• 2007

본 연구는 가상환경에서 위반행동을 한 사람에게 그 행동에 관한 단서를 제시하였을 때 나타나는 심리 생리적 변화를 측정하고자 한다. 피험자는 가상환경에서 주어진 시나리오에 따라 목적지까지 자동차를 운전하는 역할을 수행한다. 시나리오는 운전을 하는 도중에 사고를 내고 차량을 수리하는 내용으로 구성하였다. 피험자는 위반, 관찰, 통제집단의 세 집단으로 선별되며, 위반집단은 고의적으로 교통사고를 일으키게 된다. 위반 행동을 한 피험자에게 사건에 관련된 질문을 컴퓨터로 제시하고 동시에 뇌파를 측정한다. 사건 관련 질문은 위반행동과 관련이 있는 장소, 차량, 행동에 대한 답변보기들로 구성되었으며 피험자에게는 위반행동과 무관한 보기답안과 함께 제시된다. 측정결과, 위반행동과 무관한 보기답안 보다 위반행동과 관련된 보기답안에서 높은 뇌파 반응이 나타났다. 따라서 이를 이용하여 위반행동을 탐지하는 것이 가능할 것으로 보인다. 연구 확장을 통해 가상환경으로 실제 위반 상황을 재구성하여 적용하는 것도 유용해 보인다.

• Journal of Venture Innovation
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• v.4 no.3
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• pp.69-87
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• 2021

This study was conducted focusing on the innovative behavior necessary for the long-term survival of an organization in a business environment in which uncertainty and complexity are increasing. To this end, the relationship between issue leadership and innovative behavior of organizational members was investigated from the perspective of Signaling theory, Path-Goal theory and Job Demands-Resources theory. In addition, the mediating role of learning agility and sub-components of learning agility was empirically analyzed. For empirical analysis, a survey was conducted with a total of 252 team leaders and team members working in multinational companies (142 in Korea, 110 in the US). The results of this study are as follows. Issue leadership was analyzed to have a positive (+) effect on the innovative behavior of employees. Learning agility was found to play a mediating role between issue leadership and innovative behavior. On the other hand, the mediating effect was tested for each of the sub-components of learning agility, such as feedback seeking, information seeking, reflecting, experimenting, agility. As a result, all five sub-components were found to play a mediating role between issue leadership and innovative behavior. In particular, it was analyzed that the mediating effect of agility was the largest. Next, information seeking appeared to be large. Although there are some studies that have identified the mediating role of learning agility between issue leadership and innovative behavior, this study is considered to have academic implication as there are few cases of subdivided study. At the practical level, it is expected to provide implications for where to focus more when trying to improve an organization's learning agility and innovation behavior

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.10
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• pp.4847-4854
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• 2013

It can be said that nowadays, customers don't recognize that only good quality products as selection attribute regarding products quality can satisfy them. The case in service industries is also the same. Service quality is most affected by the criteria that customers themselves evaluate. Customers who are not satisfied with services provided institutions will disregard them. In consequence, this will affect their profitability. Collected questionnaires were analyzed using SPSS v.15 for the concrete proof analysis and the results are as follows. First, Service quality works as an important factors on customer's behavior. Second, Relationship quality serves as a mediated role between service quality and customer's behavior.

• Culinary science and hospitality research
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• v.20 no.1
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• pp.205-219
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• 2014

The purpose of this study examines the mediating effect of Customer Satisfaction and Attitudinal Loyalty on Capital area and Non-capital area coffeeshops. In order to meet its purpose, We surveyed 290 customers who visited coffeeshops in Capital area and Non-Capital area. The research results may be summarized. First, Customer Saisfaction with a coffee shop played a mediating role between Band Image and Attitudinal Loyalty. Especially, It Fully-mediated between Brand Image and Attitudinal Loyalty in Non-Capital area. Second, Attitudinal Loyalty to a coffee shop played a mediating role between Customer Satisfaction and Behavioral Loyalty. In particular, It Fully-mediated between Customer Satisfaction and Behavioral Loyalty.

• The Journal of the Korea Contents Association
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• v.9 no.9
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• pp.218-225
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• 2009

The present research aims to analyze empirically the effect of group cohesiveness and supervisor trust which tax investigators recognize while performing tax administrative duties on the team commitment and in-role behavior. The result of the analysis showed that tax investigators' higher group cohesiveness and supervisor trust resulted in higher team commitment, and that higher team commitment in turn resulted in higher in-role behavior, thereby raising the efficiency of tax investigators' activities as well as tax payers' satisfaction with tax services. Therefore in order to improve the efficiency of tax organizations and team performance, the managers of the organizations must set solid goals, develop solid strategies appropriate for situation, and make proper compensations for investigators' achievements. In addition, there would have to be an organic improvement In all the relevant areas, including organization, personnel management, work style, compensation and welfare, in order to raise tax investigators' work desire.

• Journal of Digital Convergence
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• v.15 no.11
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• pp.155-165
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• 2017

This study divides organizational citizenship behaviors into two dimensions, organizational and individual, in order to clarify the out-role behaviors of organizational members more specifically. In addition, we selected Empowering leadership as an input factor that can lead to organizational citizenship behavior and examined the mediating role of trust. To accomplish this purpose, the authors conducted a survey of employees in manufacturing companies in the Daegu-Gyeongbuk region and the hypothesis was verified through structural equations model. The results of the study are as follows. Empowering leadership has a significant positive impact on OCB-O and OCB-I. Also, Trust has been found to partial mediate effect the relationship between empowering leadership and OCB_O and OCB_I. The results of this study will be specific guidelines for inducing organizational citizenship behavior in organizations, and will further expand the scope of research into organizational citizenship behavior.

• Journal of Digital Convergence
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• v.16 no.8
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• pp.269-278
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• 2018

This study analyzed the outcome of 120 persons who used mobile game in order to investigate the influence that heuristic type which affects users' selection has on word of mouth, the influence that word of mouth has on users' behavioral intention and whether word of mouth will play the role of mediation between heuristic type and behavioral intention or not. First, heuristic(representatives, adjustment) type is found to have positive(+) influence on word of mouth (favorableness, reliance, persuasiveness). Second, while reliance word of mouth is found to have significant influence on behavioral intention, favorableness, persuasiveness and word of mouth is not found to have significant influence on behavioral intention. Third, heuristic (representative, adjustment) type is found to have significant influence on behavioral intention. Fourth, only reliance, word of mouth is found to play the role of mediation in the role of heuristic type and behavioral intention. The outcome of this study will help to understand users' behavioral intention selecting game in mobile game market.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.539-550
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• 2014

The purpose of this study was to find whether ego-resilience shows mediating effects between risk factors and Juvenile Delinquency. The data was conducted by using the multiple regression analysis. The results of the study were as follows: First, correlations among variables of risk factors and ego-resilience on subordinate variable of Juvenile Delinquency were significant. Second, the personal risk factors and ego-resilience have a significant influence on Juvenile Delinquency, and ego-resilience showed mediating effects between the personal risk factors and Juvenile Delinquency. Third, school related risk factors and ego-resilience have a significant influence on Juvenile Delinquency, and ego-resilience showed mediating effects between school related factors and Juvenile Delinquency.

• Journal of Digital Convergence
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• v.17 no.2
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• pp.433-445
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• 2019

The purpose of this study was to investigate the relationship between parenting behaviors and parental insights by examining the effects of parental insights in addition to the main variables found to explain parenting behaviors through previous studies. In addition to the parental insight, this study examined the influence of past childhood experiences(perceived parenting behavior, family of origin' health) and parenting experience (marital satisfaction, parental role satisfaction) in current life. As a result of hierarchical regression analysis of 202 mothers of middle school students, all of the input variables were found to explain the parenting behavior significantly. In particular, parental insight was proved to have significant explanatory power on affection, rejection, regulation, and independence-oriented behavior among the sub-factors of parenting behavior except overprotective. Finally, the implications of this study and future research directions were discussed.