• 한국디지털정책학회:학술대회논문집
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• 2006.12a
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• pp.185-195
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• 2006

중국이 강대국이었던 시절 세계시장을 석권하였던 일류상풍으로 비단, 도자기, 차가 있다. 그 중 비교적 가까운 과거까지 세계시장에서 독보적인 정상의 위치를 고수하던 상품이 도자기와 차이다. 이들 상품이 세계시장에서 누리던 역사적인 영화와 쇠락을 마케팅의 4 P's 비추어 살펴봄으로서, 왜 마케팅의 4 P's 전략이 중요한지를 쉽게 깨달을 수 있는 좋은 교육적 사례를 개발하고자 하였다. 또한 이러한 마케팅의 4 P's 전략이 최근 들어 4 C's 전략으로 변화하는지를 일관된 입장에서 고찰함으로서 마케팅 믹스전략의 중요성을 마케팅에 입문한 학생들이 스스로 깨우치게 하고자 하는 것이 본 논문의 목적이다.

• Journal of Digital Convergence
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• v.19 no.7
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• pp.349-358
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• 2021

In the 1980s, the rapid development of Hong Kong genre films began the myth of Hong Kong's New Wave films, which had a profound impact on Taiwanese films of the same period. Later, two leading film directors, Hou Xiaoxien and Edward Yang, appeared in the process of being influenced by Taiwanese film Ganyu Wave. In this paper, we conducted research on the art style, theme style, film language, and aesthetic narrative methods of films of Hou Xiaoxien and Edward Yang against the backdrop of Taiwan's New Wave era. In addition, the visual characteristics of Taiwan's New Wave films, and the two directors have drawn suggestions on Taiwan's new generation of directors and the Taiwanese film industry, and presented a colorful film creation scheme for the creation and innovation of the new generation of filmmakers.

• Journal of Korea Entertainment Industry Association
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• v.13 no.3
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• pp.157-167
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• 2019

The actor Song Gang Ho who appeared in the late 1990s, expanded the personality of his characters on his own way by using his unique characteristics (way of talking and appearance) as a nuance of diverse characters, while playing the wide range of roles from the petite bourgeoisie to kings in various genres. Especially in films such as , which are based on real incidents and real people, Gang Ho Song's character embodies Korean history and cultural identity. Not only his serious, but light and seemingly uncalculated realistic acting style harmonizes with his character and reveals the sense of humanity creating a new genre called "Gang Ho Song's character", but also Gang Ho Song is solidifying his base and range as an actor. Therefore, this research aims to analyze his character and acting through the film while concentrating on his realistic expression and creativity based on Barry King's concept of authorship. First, the research will analyze the features of the historical and cultural identity of Song Gang Ho's character which reenacts the real people and incidents as well as analyzing his realistic acting and improvisation of his acting which adds vibrancy to his character. While looking at Song Gang Ho's acting as a self-reflective acting, he enhances the character's reality by creating the character's personality using his own physical features and this research will analyze how Song Gang Ho's self-reflectiveness harmonizes with the character's features which are expressed realistically in the film and how his character and acting creates a continuum.

• The Journal of the Korea Contents Association
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• v.17 no.1
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• pp.750-758
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• 2017

Korean film actors and staff participated in Incheon(Terence Young, 1981) Hollywood filmmaking workforces had taken in South Korea. According to the dictation of the elders who participated in the making of the film Incheon, through the movie they were able to experience Hollywood film production system and said it had an impact on Korea filmmaking system. It is the reason that this study tracks the historical traces of the almost forgotten film. This article analyzed an expert assessment and recognition of the audience about the film Incheon produced by the Hollywood production system. Expert review was utilized in such press articles and tomes about the actors and staff who participated in the film. Also, the audience rating was analyzed in terms of the recognition at the theater or watching cable TV, Internet etc. Evaluation of expert in Incheon was monotonous but negatively red, I could confirm that the viewers recognized in various ways, rather than evaluated the film.

• Journal of Korea Entertainment Industry Association
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• v.13 no.6
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• pp.95-102
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• 2019

This paper mainly studies two films created by Huo Jianqi, Nuan and Postman in the Mountains, and analyzes the aesthetic style of Huo Jianqi's local movies in three parts. The first part deals with the characteristics of Huo Jianqi's local movies and discusses the theme selection, theme performance, character creation and emotional expression of the film. The second part elaborates Huo Jianqi's film and television works from three aspects: picture language, voice language and color language, which further reflects Huo Jianqi's aesthetic style. The third part analyses the puzzlement in the development of local films and how to develop them. With its unique oriental aesthetics, unique perspectives, unique rural scenery and characteristics, Chinese local movies have become the most representative of the overall level and style of Chinese movies. Chinese local film is the reflection and care of Chinese local culture, showing strong regional local culture, regionality is its distinct feature. Since the reform and opening up, with the changes of the times and the renewal of film directors, local films have shown distinct characteristics of the times. Through the analysis of Huo Jianqi's aesthetic style of local movies, this paper hopes to provide some valuable reference and inspiration for the development of Chinese local movies.

• Trans-
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• v.14
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• pp.123-155
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• 2023

This study analyzes the characteristics of the social value creation process through the collective appreciation of film. It focuses on the historical development of community cinema in Japan. In modern-day Japan, where digital video is easily accessible and the use of private, personalized media spaces widespread, a sub-culture of collective film appreciation is spreading, as more and more Japanese begin to attend movie screenings in non-commercial theaters. In addition, Japanese community cinema center has begun to integrate and support this viewing experience, which has come to be known as community cinema. A literature review revealed the following characteristics of community cinema. First, local theater screening groups or appreciation groups cooperate with residents to establish and operate movie theaters. Second, these spaces create theoretical and practical participatory learning opportunities that foster understanding of and participation in film culture, through large-scale associations with organizations or institutions that offer viewings. Third, based on collective appreciation, the film culture created through repeated joint viewings produces a social arena in which community can be realized. In these communities film can be put to socially productive uses, such as problem solving.

• Journal of Popular Narrative
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• v.27 no.1
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• pp.53-98
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• 2021

This paper examines the ways in which Hollywood feature films produced and widely circulated with the establishment of the studio system was consumed in the ethnically segregated Korean movie theaters in Kyǒngsǒng in the 1920s. Focusing on how those theaters appropriated what Hollywood represented, this paper has three objectives. First, from a historical and economic perspective, I will historicize the emergence of so-called prestige pictures and how movies became a branded product in that process. Second, I will also loot at how Chosǒn Theater, one of the earliest movie theaters in the Korean-resident area in Kyǒngsǒng who sought to be a prestigious movie palace actively exploited Hollywood brand, by foregrounding its Paramount connection, in particular. Lastly, through a close reading of weekly programmes and handbills, I will examine how these promotional print materials, as an intermediating medium, helped to supplement the audiences' viewing of Hollywood movies while creating loyal audiences.

• 정보화사회
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• s.104
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• pp.12-16
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• 1996

DAVIC 규격화 동향은 DAVIC 소개로 부터 조직, 역사, 테크니컬 위원회 구성, DAVIC 1.0.1.1.1.2 표준에 대한 발표가 있었으나 편집 사정상 DAVIC 1.0.1.1.1.2에 대한 글은 생략한다. 그리고 게재하는 글은 세미나 발표장에서 기록한 것이므로 필자의 의도와 다소 다른 표현이 있을 수 있다.

• Archives of design research
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• v.11 no.2
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• pp.5-14
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• 1998

The hopes for making vivid images of mankind made 'film' that reflects easy communications. Film have made satisfactions to imagination of man by varied experimental expressions from the beginning. Many of directors and producers were eager to make film to be with relevant views. At last film has making to do with the digital tool, so called 'Computer Graphics' . Making images through computers have changed more better with the developing skills of softwares. NASA has developed Aero-Simulations first, it have called computer graphics for the first time in history. The computer graphics can make images with very varieties that had not exprerienced before and we won't expect the upcomming skills of it. Special Effects(SFX) through the films began the genre of Science Fiction in the era of ideology and space competetions and producer George Lucas made the firm named ILMOndustrial Light & Magic) to making picture of SFX. At last 'Abyss', 'Terminator II', 'Toy Story' and 'Forrest Gump' have made to us with many splendid arangements by the computers. Especially, we can concluded that the relevant expressions as in 'Forrest Gump' is the unexpected charming and human images with wonder. In Korean films are less varied, relevant and reasonable than that of American films, in this study I hope to develope more natural Korean computer graphic in near future.

• The Journal of the Korea institute of electronic communication sciences
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• v.10 no.7
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• pp.801-806
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• 2015

Recently, retro music is popular in the domestic music industry. Even in the movie industry, remake or retro movies are made continuously. In this paper, we consider the reason of remake in the viewpoint of mathematics and show that there is a maximum number of lyrics, pictures, music, and movies that human can make due to the characteristics of digital contents. The time that human cannot make new lyrics, new pictures, new music, and new movies any more will be estimated. Therefore, artists will have difficulties to make new contents in the future, and human have to listen and see the previous lyrics, movies, music, or pictures in the future. This study will give a deep philosophical insight for contents industry.