• International Area Studies Review
• /
• v.16 no.1
• /
• pp.53-74
• /
• 2012

The bundling of multiple products/services at a set price has become a popular marketing strategy. However, little is known on how effects of bundling strategy influence tourists' evaluation of tour packages. Tourists evaluate a tour package based on the trade-off between the perceived benefits and costs involved in purchasing the tour package. In other words, the perceived value of the tour package influenced whether tourists to purchase a tour package or not. This study tested a tour package based on the theory of bundling, taking a moderating approach with perceived value. The data for this study wascollected by subjects who live Seoul Metropolitan Area and Gyeonggi Province and 4234 respondents, potential tourists to northeastern U.S.A/Canada. Results show that bundling taken by travel agencies include how many product items to put in a tour package and what degree of discount for the tour package. Also explaining functional relationship among product items in the tour package. Result show that tourists expect a discount, large or small, from purchasing a tour package. And the larger the number of products in a tour packages, the larger the discount size, and low functional relationship among items tourists expect to get.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.14 no.2
• /
• pp.688-695
• /
• 2013

This article is focused to examine the influence of relationship between additional costs and repurchase in the outbound package tourists regard to the role of the personal service and brand. It is analysed that the additional costs don't have an effect on the repurchase. And also there is no relationship between repurchase and personal service for the tourists. However the role of the brand plays a mediated effect in repurchase in the outbound markets. Nonetheless the manager and contact employee of travel agents have an attention to the personal service quality and brand as well.

• Journal of the Korea Convergence Society
• /
• v.12 no.11
• /
• pp.247-256
• /
• 2021

With the continuous progress and development of the social economy, the importance of commodity packaging is increasingly manifested. It has become an important form of communication between businesses and consumers, and an important means of competition between businesses. The research scope of the thesis: First, through literature investigation, analyze the function of packaging design and consumers' buying attitude, and analyze the name, color, logo, illustration, etc. for general chocolate packaging and travel souvenir chocolate packaging. Research method: Through questionnaire survey, according to consumers' purchasing attitude and personal value of package design, we have in-depth understanding of consumers' purchasing power and package design's influence on purchasing conditions and research. According to the results of this study, first, from the perspective of general chocolate packaging and travel souvenir chocolate packaging to consumer consumption phenomena, general chocolate is more popular. Second, when consumers buy products, the taste of chocolate is more important than product packaging design. Third, in each product group, consumers value their own value when buying chocolate products. Fourth, due to the two important attributes of packaging design and taste, ordinary chocolate has a higher purchase intention than travel souvenir chocolate.

• The Optical Journal
• /
• s.101
• /
• pp.96-97
• /
• 2006

우리나라 사람들에게 겨울철 여행지를 꼽으라면 온천이 빠지지 않을 정도로 오랜 사랑을 받아왔다. 요즘에는 매서운 바람을 맞으며 스키를 탄 후에 뜨거운 온천물에 몸을 녹이며 여독을 풀 수 있는 패키지여행상품이 최고의 인기를 구가하고 있다. 특히 최근에는 어린이를 위한 물놀이 시설과 노천탕, 건강을 위한 각종 기능성 탕까지 갖춘 대형 온천들이 생겨나면서 남녀노소할 것 없이 가족이 함께 즐길 수 있는 여행지로 인기를 끌고 있다. 그중 온천하는 재미는 뭐니뭐니 해도 노천탕이다. 하늘을 바라보며, 흩날리는 눈발을 맞으며 온천욕을 하는 맛은 다른 무엇에 비길 데 없다.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.26 no.1
• /
• pp.85-93
• /
• 2022

This paper contains the design and implementation results of a package tour management application using a Geofence technology as well as the performance evaluation. This application ables the tour guide to monitor the tourist movement in real-time whether the tourists are inside the virtual polygonal Geofence set by the tour guide. Even when the tour is moving between travel destinations, a virtual circular Geofence can be set by the tour guide to monitoring the tourist movement while on the move. The application includes tour guide's and tourist's locations, schedule and participant management. To evaluate the performance, average response time and accuracy is measured, resulting in satisfactory performance. The average response time ranged from 0.0047 seconds to 7.3 seconds in various cases and for accuracy, it scored 100% in various cases. It is expected that implementing Geofence technology to package tour management applications will help tour guides to perform more productive package tours by reducing the burden of managing tourists.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2017.11a
• /
• pp.174-176
• /
• 2017

매년 여행을 즐기는 여행객들의 수가 꾸준히 증가하고 있으며, 이러한 추세는 해외여행 뿐 아니라 국내 여행에서도 나타나고 있다. 국내 여행을 즐기는 여행객 수의 증가는 매우 다양하고 복합적인 요인들에 의해 이루어지고 있는 것이 사실이나, 국내 여행객들의 절대 다수는 해외여행과는 달리 패키지 형태 보다는 자유여행 형태의 여행을 선호하고 있다. 이는 해외 여행지 대비 국내 여행지가 여행객들이 취득 및 분석할 수 있는 정보의 접근성이 훨씬 높고 정보의 양 역시 풍부하다는 것에서 기인한다고 할 수 있다. 그러나 이러한 정보 접근의 용이성 및 정보량의 풍요성은 오히려 자유여행을 즐기고자 하는 여행객들이 여행코스 및 숙소를 정하는데 많은 시간을 투자하게 되는 요인으로 작용하고 있다. 때문에 이러한 단점을 해결하고자 본 논문에서 제안하는 애플리케이션은 국내 여행객들이 편리하고 손쉽게 국내 여행을 즐길 수 있도록 여행코스 및 숙소를 지정할 수 있는 기능을 제공한다. 이를 위해, 제안하는 애플리케이션에서는 국내 여행과 관련된 다양한 정보들을 각종 포털 사이트와 SNS에서 수집하고, 이를 기반으로 사용자 선호 정보와의 매칭을 통해 맞춤형 여행 코스 제안 및 숙소 예약 기능을 제공한다. 이를 통해, 국내 여행을 즐기는 여행객들에게 편리함을 제공하고, 국내 여행객 수의 증가를 기대할 수 있다.

• Information Systems Review
• /
• v.22 no.2
• /
• pp.137-166
• /
• 2020

While South Koreans overseas travelling rate has been increased every year, domestic travelling rate has been at a standstill for several years. The purpose of this study is to analyze domestic traveling styles of Koreans according to their generations in order to provide generation-specific traveling services. For this purpose, we categorized the survey respondents into four different generations, which are Millennium (age 19~34), X generation (35~54), Baby Boomer (55~64) and senior by following the criterions of the Korea National Tourism Organization. After then, we analyze factors related to travel preparation process, the actual traveling activities and satisfaction after the travel. In this study, 16,713 data collected by the Ministry of Culture, Sports and Tourism are used. The results of this study show that Korean people tends to acquire domestic traveling information from their own or acquaintances past experiences. Also, they do not prefer the organized trip for domestic travels, thus do not buy package products a lot. In addition, natural scenery, rich in cultural heritage, and convenient accommodation are the most important determinant factors affecting the overall travel satisfaction of level for all generations. The traveling characteristics for each generation are as follows. Millennium get traveling information from the internet a lot, and more specifically, they refer portal sites and social network services (SNS) in many cases. Also, they tend to travel in summer peak season to popular destinations and pursues active traveling experiences. Generation X has similar traveling patterns with Millennium, however they major transportation method is using their own car. Also, transportation convenience and satisfactory leisure activity are important factors affecting the overall satisfaction level to Generation X. On the other hand, Baby boomer generation has a greater emphasis on appreciation of nature, visiting famous restaurants, and relaxation, rather than actively participating experiencing programs. They travel evenly in summer and spring/fall season to many different areas instead of focusing on popular tourist spots. In addition, shopping and eating delicious food are the important factors affecting the overall satisfaction level for them. Lastly, Senior generation has similar characteristics with Baby boomer in many ways, however, they travel a lot on the same day using public transportations or car rental service. They prefer spring and autumn trips rather than summer peak season, and tend to buy packaged travel products a lot compared with other generations. If these different traveling characteristics of each generation are considered for organizing and customizing tourism services, it is expected that domestic tourism satisfaction level will be ultimately increased.

• 방재와보험
• /
• s.154
• /
• pp.50-53
• /
• 2014

• Journal of the Korean association of regional geographers
• /
• v.12 no.2
• /
• pp.265-280
• /
• 2006

This study identifies the impact of cultural characteristics on both the behavior of Korean and Japanese tourists, and the corporate strategies of travel agents. The investigation examines travel types(individual or group packaged tour), the travel process, structural change within the travel industry and the behavior of foreign direct investment on tourism-related sectors. The distinctive characteristics of Australia-bound tourism from Japan and Korea were: the high proportion of group packaged tours; strong ethnic linkage in travel activities; the restructuring of travel industry focused on the emergence of large wholesalers; the establishment of overseas branch agents; and the foreign direct investment in resort and hotel properties. The distinctive character of Korean and Japanese travel in Australia was strongly influenced by the collective social group behavior and the strong cultural barriers, notably language and food, of the two countries.

• Archives of design research
• /
• v.15 no.4
• /
• pp.285-294
• /
• 2002

According to the dramatical changes from individual trip to the family and couple trip in 1990 caused by both economic growth, rising the level of people's income, and change of social structure such as the increasing time due to the fact of automatic system, and social trends to use this time for their leisure time, this trend influences on the cruise. recently, required for accommodating room to family, the cruise decorated with luxurious things becomes the center of public attention. This study should be a foundation works for developing domestic cruise in near future through surveying a floor plan (plan of room and deck), picture of room, characteristic of space, finish material and interior spatial organization factor & characteristic and analyzing them.