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http://dx.doi.org/10.5762/KAIS.2013.14.2.688

Relationship Between Additional Costs and Repurchase in Outbound Package Tour: Focused on the Role of Personal Services and Brand  

Lim, Yeon-Woo (Department of Tourism and Management, Chungwoon University)
Chun, Joo-Hyung (Department of Tourism and Management, Chungwoon University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.14, no.2, 2013 , pp. 688-695 More about this Journal
Abstract
This article is focused to examine the influence of relationship between additional costs and repurchase in the outbound package tourists regard to the role of the personal service and brand. It is analysed that the additional costs don't have an effect on the repurchase. And also there is no relationship between repurchase and personal service for the tourists. However the role of the brand plays a mediated effect in repurchase in the outbound markets. Nonetheless the manager and contact employee of travel agents have an attention to the personal service quality and brand as well.
Keywords
Additional Costs; Personal Service; Brand; Repurchase;
Citations & Related Records
Times Cited By KSCI : 5  (Citation Analysis)
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