• Title/Summary/Keyword: 여행사

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The Relationship among Types of Lifestyle, Motivation, and Travel Product Selection of Baby Boomer Consumer (베이비부머소비자 라이프스타일 유형과 동기, 그리고 여행상품 선택간의 영향관계)

  • Kim, Eun-Joo
    • Journal of Digital Convergence
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    • v.14 no.6
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    • pp.21-32
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    • 2016
  • Baby boomers who were born right after Korea War make up about 15% of population of Korea and lead an aging society rapidly. They're retiring since from 2012 and going to make up nearly 80% of total of old retirees. Baby Boomers with much higher income and education levels are going to enjoy their retirement as traveling. Therefore, this study invests the relationship between lifestyle and travel product selection of baby boomer consumer. Two big results are as follows. One is that baby boomers progress consumption activity(because they have their own purchasing power) and have health and leisure lifestyle and family lifestyle. The other is when they select travel product, they eventually consider three elements- travel company, transportation, and travel colleague.

Implications of Disciplinary Power in Tourism Destination (관광 공간에서 나타나는 규율 권력에 관한 소고 - 베트남 패키지 관광을 중심으로 -)

  • Oh, Jeong-Joon
    • Journal of the Korean association of regional geographers
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    • v.14 no.4
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    • pp.436-451
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    • 2008
  • The purpose of this study is to prove that a tourism is not a personal act but a social product, through the examination of 'disciplinary power' existing in Vietnam package tour. The results are summarized as follows: A tour guide, together with the tourist agency, was the agent of the tourism. He exercised power by using surveillance, punishment, partition, and so on. Tourists were the target at first as they were under surveillance of the guide. However, they became self-regulatory actors, which is so called 'modern tourists' in this paper, by learning and internalizing how to be empowered. In this way, a tourist was transformed into the agent of the tourism finally. Power was not owned either by a guide or a tourist, rather it existed as guide tourist relations. Power was not restricted to a specific tourism destination but it existed in all destinations. In addition, power was not repressive but productive in a sense that tourists became self-regulatory actors. This kind of power is so called 'disciplinary power.'

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Effects of Customer Satisfaction by Airline e-Services (항공사 e-서비스가 고객 만족도에 미치는 영향)

  • Kim, Yoon-Tae
    • The Journal of the Korea Contents Association
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    • v.9 no.6
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    • pp.357-369
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    • 2009
  • With the development and generalization of internet and information technology, airlines has tried to reduce their business expenses and commissions to travel agencies and enhance service qualities through service automation and simplification, such as internet booking and ticketing, self check-in, in-flight internet and RFID for checked baggage. The statistical techniques conducted for this empirical analysis are frequency analysis, reliability analysis, factor analysis, confirmatory factor analysis and multiple regression analysis. This research has tried to examine factors of airline e-services that influence on recommendation re-purchase intention and satisfaction. Results has found that only on-line reservation and ticketing factor had significant effect for recommendation and re-purchase intention and all e-service factors produced significant effect to total satisfaction. It was also recommend that airlines have to provide easy and more familiar e-service system to their passengers to deliver better services.

A Study on Basic Strategy and Policy Direction for Incheon Port's Cruise Industry Development (인천항 크루즈산업 발전을 위한 기본 전략과 정책방향에 관한 연구)

  • Choi, Jong Chon;Heo, Hoon
    • Journal of Digital Convergence
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    • v.17 no.3
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    • pp.63-71
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    • 2019
  • The cruise industry is a future-oriented convergence industry based on tourism and shipping, and has attracted great attention not only in the global market but also in Korea. The rapid growth of Asian cruise population, especially in China, has had a considerable impact on both the global market as well as the Korean market. With the recent THAAD problem, the need for diversification of the market has been raised as the entry of cruise tourists from China has been greatly reduced. It is also time for a more systematic and comprehensive development strategy ahead of the opening of the new cruise terminal. This study draws out the problems based on the interviews with experts such as prefectures, travel agencies, and related organizations, as well as analyzing literature on domestic and overseas government plans, policy reports, and research data. Then, the SWOT analysis is used to develop the development strategy and explore the policy support direction. The research scope can be extended to sustainable development model through wider linkage of mid to long term strategy and policy.

The Effect of the Characteristics of Tours and Activities in Online Travel Agencies on Memorable Tourism Experiences, Satisfaction, and Loyalty: Based on the S-O-R Framework (온라인 여행사 여행체험활동 특성이 기억할만한 관광경험, 만족도 및 충성도에 미치는 영향: S-O-R 프레임워크를 기반으로)

  • Jin, Chengjun;Yang, Sung Byung
    • The Journal of Information Systems
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    • v.31 no.2
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    • pp.263-288
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    • 2022
  • Purpose Recently, the tours and activities (TAA) market provided by online travel agencies (OTA) has grown rapidly and has become the third-largest in the travel industry. However, compared to its practical proliferation, TAA has not yet received much academic attention. This study aims to discuss the effect of the four domains (e.g., educational, entertainment, escapist, and esthetic experiences) of the experience economy on users' memorable tourism experiences (MTE), satisfaction, and loyalty in the context of TAA. Moreover, the study investigates how this mechanism varies depending on the tour guides' professional competency. Design/methodology/approach This study developed a research model based on the S-O-R framework. Using the survey method, data were collected from consumers who had experienced TAA offered by OTA more than once within one year. A total of 307 respondents (consumers) were used for the final analysis, and developed hypotheses were tested using a structural equation model technique. Findings The results of this study are as follows. First, educational, entertainment, and escapism experiences in the experience economy positively affect MTE. Second, within the experience economy, entertainment and esthetic experiences have a positive effect on satisfaction. Third, MTE positively influences satisfaction, repurchase intention, and recommendation intention. Fourth, satisfaction has a positive impact on repurchase and recommendation intentions. Finally, according to the level of tour guides' professional competency, there is a significant difference in the effect of escapism experience on MTE/satisfaction.

Multi-day Trip Planning System with Collaborative Recommendation (협업적 추천 기반의 여행 계획 시스템)

  • Aprilia, Priska;Oh, Kyeong-Jin;Hong, Myung-Duk;Ga, Myeong-Hyeon;Jo, Geun-Sik
    • Journal of Intelligence and Information Systems
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    • v.22 no.1
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    • pp.159-185
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    • 2016
  • Planning a multi-day trip is a complex, yet time-consuming task. It usually starts with selecting a list of points of interest (POIs) worth visiting and then arranging them into an itinerary, taking into consideration various constraints and preferences. When choosing POIs to visit, one might ask friends to suggest them, search for information on the Web, or seek advice from travel agents; however, those options have their limitations. First, the knowledge of friends is limited to the places they have visited. Second, the tourism information on the internet may be vast, but at the same time, might cause one to invest a lot of time reading and filtering the information. Lastly, travel agents might be biased towards providers of certain travel products when suggesting itineraries. In recent years, many researchers have tried to deal with the huge amount of tourism information available on the internet. They explored the wisdom of the crowd through overwhelming images shared by people on social media sites. Furthermore, trip planning problems are usually formulated as 'Tourist Trip Design Problems', and are solved using various search algorithms with heuristics. Various recommendation systems with various techniques have been set up to cope with the overwhelming tourism information available on the internet. Prediction models of recommendation systems are typically built using a large dataset. However, sometimes such a dataset is not always available. For other models, especially those that require input from people, human computation has emerged as a powerful and inexpensive approach. This study proposes CYTRIP (Crowdsource Your TRIP), a multi-day trip itinerary planning system that draws on the collective intelligence of contributors in recommending POIs. In order to enable the crowd to collaboratively recommend POIs to users, CYTRIP provides a shared workspace. In the shared workspace, the crowd can recommend as many POIs to as many requesters as they can, and they can also vote on the POIs recommended by other people when they find them interesting. In CYTRIP, anyone can make a contribution by recommending POIs to requesters based on requesters' specified preferences. CYTRIP takes input on the recommended POIs to build a multi-day trip itinerary taking into account the user's preferences, the various time constraints, and the locations. The input then becomes a multi-day trip planning problem that is formulated in Planning Domain Definition Language 3 (PDDL3). A sequence of actions formulated in a domain file is used to achieve the goals in the planning problem, which are the recommended POIs to be visited. The multi-day trip planning problem is a highly constrained problem. Sometimes, it is not feasible to visit all the recommended POIs with the limited resources available, such as the time the user can spend. In order to cope with an unachievable goal that can result in no solution for the other goals, CYTRIP selects a set of feasible POIs prior to the planning process. The planning problem is created for the selected POIs and fed into the planner. The solution returned by the planner is then parsed into a multi-day trip itinerary and displayed to the user on a map. The proposed system is implemented as a web-based application built using PHP on a CodeIgniter Web Framework. In order to evaluate the proposed system, an online experiment was conducted. From the online experiment, results show that with the help of the contributors, CYTRIP can plan and generate a multi-day trip itinerary that is tailored to the users' preferences and bound by their constraints, such as location or time constraints. The contributors also find that CYTRIP is a useful tool for collecting POIs from the crowd and planning a multi-day trip.

A Study of Korean Tourists' Characteristics to New Zealand through the Internet (인터넷을 통한 뉴질랜드 방문 한국인의 특성 변화에 관한 연구)

  • Choe, Jae-Woo
    • Journal of the Korean association of regional geographers
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    • v.9 no.2
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    • pp.180-191
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    • 2003
  • This study researched the changing characteristics of Korean visitors to New Zealand after the IMF Crisis(the 1997 Korean financial collapse), through data from New Zealand Tourism Board and an internet-based survey. Since the Korean financial collapse, the Korean visitor to New Zealand has changed from an older to a younger generation. The reason for this change in age is considered clue to visiting as a family group, visiting to study English and the popularity of touring among the young adult generation. Thus the numbers of older generation travelers has decreased steeply, while an increase in younger visitors has occurred and they stay for longer and come during the school vacation period. The preferred or most popular itinerary is influenced by New Zealand's travel infrastructure, the younger travelers seeking adventure tourism, where this is located and package tours fixed itineraries. The main tour activities at attractions is visiting the tourist information centre, museums and internet cafes. These activities were popular with the younger generation and, along with New Zealand's unique scenic resources and famous activities, attracted visitors to the main tourist destinations. The average satisfaction levels of the respondents, according to the survey was 3.52 out of 5.00 criterion, this resulted from analysis of 14items and their satisfaction levels. New Zealand and Korean tourism policy makers, including travel agents and tourism development authorities, need to devise efficient tourism policy to accommodate these changing characteristics of Korean tourists, as highlighted through the results of this study.

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A Study on Strategy for success of tourism e-marketplace (관광 e-마켓플레이스의 성공전략에 관한 연구)

  • Hong, Ji-Whan;Kim, Keun-Hyung
    • Proceedings of the Korea Contents Association Conference
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    • 2006.11a
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    • pp.333-336
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    • 2006
  • E-marketplace is a kind of B2B e-Business system that supports business transactions among companies. If e-marketplace is revitalized, we expect not only the development of related industry but also decrease of transaction cost among companies. It is necessary for the introduction and revitalization of e-marketplace in tourist industry from this point of view. Participants of tour e-marketplace are tour-related companies(travel agencies, lodging enterprises, shipping enterprises, etc.). Also tourists want to search a variety of tour products or contents. So tour e-marketplace has characteristics of B2C e-Business systems as well as B2B e-Business systems at once. The purpose of this study is to classify success factors that determine characteristics of tour e-marketplace through statistics survey from e-marketplace factors related tourism websites. First of all, we analyze success factors of B2B and B2C e-marketplace. Then we will set up influence factors of tour e-marketplace and conduct a survey about success factors of tour e-marketplace. Therefore, we could expect to find these good attributes in tour e-marketplace success through logistic regression and decision tree analysis from source data.

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Study of Revitalizing of Daegu International Airport (대구국제공항 활성화 방안에 관한 연구)

  • Hong, Seok-Jin;Jeong, Ung-Gi;Song, Sang-Hwa;Seo, Jeong-Uk
    • Journal of Korean Society of Transportation
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    • v.24 no.6 s.92
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    • pp.7-19
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    • 2006
  • Due to the continuous expansion of the highway, the opening of the high-speed railway(KTX), etc, the demands of domestic air transport decreasing. In the circumstances, airports and local governments are spending themselves in taking a measure to activate local airports. In this aspect, this study seeks the smooth flow of human movement through the activation of Daegu International Airport by analyzing the present condition of Daegu International Airport in relation to the appearance of the high-speed railway, deducing plans for activating airports, and presenting the roadmaps for long-, mid- and short-term roles for the development of Daegu Airport, and Presents substantial fulfilling plans to secure the competitive power of Daegu International Airport by speeding up the flow of air goods of the area for the long run. It is suggested in the study that by setting up an organization exclusively responsible for activating Daegu International Airport in the city of Daegu, supporting local travel agencies to promote consistent demands, supporting aviation companies to employ Daegu International Airport as a major air base, establishing airlines with priority for airports that open newly in local cities of Japan and establishing and expanding airlines in China areas be promoted actively. Ministry of Construction & Transportation makes it a means of main airport Policy to only support Incheon International Airport to be a hub. However not only Incheon International Airport should be an amok representing the country, but also the wide Metropolitan area should supply the demands, and airports based in the West and East Coast areas need to be developed in the future. It is suggested that since air demands of domestic local airports are based on the demands of the of gin destination in neighboring region, multiple bases need to be developed. It is suggested that by developing not 1 in mega hub (Incheon International Airport) but 1 in mega hub. 2 in regional hub (the West and East Coast) and Jeju foy the tourism hub in our developing airports system.

An Epidemiological Investigation on an Outbreak of Shigellosis during Travelling Cambodia and Vietnam among Korean Rural People, 2005 (2005년 농촌 주민들에서 캄보디아와 베트남 여행 중 발생한 세균성이질)

  • Lim, Hyun-Sul;Lee, Hwan-Seok
    • Journal of agricultural medicine and community health
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    • v.34 no.3
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    • pp.368-374
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    • 2009
  • Objectives: A group consisted of 32 Korean rural people had been travelled to Cambodia and Vietnam. During their travel for 7 days, first diarrheal case had occurred on 3rd day of travel and overall 8 people had diarrhea during travel. So we investigated the case for determination of the cause and route of infection. Methods: We interviewed all 32 people by visiting or telephone and took 23 stool samples from them, which are examined by Gyeungsangbuk-do Government Public Institute of Health & Environment in Korea. We interviewed travel agency for travel route and schedule. Results: The attack rate was 25.0% (8 cases) among 32 people. Of them, 3 cases were microbiologically confirmed to have the infection of Shigella flexneri (Serotype 3a). The result of this epidemiological investigation showed that the infection of shigellosis was happened in foreign countries. We assumed the water from Angkor-Watt was contaminated by S. flexneri. We could not able to test environmental specimens because of the infection is thought to be occurred in foreign countries. Conclusions: Most common infectious diseases from foreign countries are transmitted by water or food. Travellers to foreign countries must take caution for communicable diseases and must do report and get appropriate treatment when symptoms developed after travel.