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http://dx.doi.org/10.14400/JDC.2016.14.6.21

The Relationship among Types of Lifestyle, Motivation, and Travel Product Selection of Baby Boomer Consumer  

Kim, Eun-Joo (Dept. of consumer Studies, Ewha Womans University)
Publication Information
Journal of Digital Convergence / v.14, no.6, 2016 , pp. 21-32 More about this Journal
Abstract
Baby boomers who were born right after Korea War make up about 15% of population of Korea and lead an aging society rapidly. They're retiring since from 2012 and going to make up nearly 80% of total of old retirees. Baby Boomers with much higher income and education levels are going to enjoy their retirement as traveling. Therefore, this study invests the relationship between lifestyle and travel product selection of baby boomer consumer. Two big results are as follows. One is that baby boomers progress consumption activity(because they have their own purchasing power) and have health and leisure lifestyle and family lifestyle. The other is when they select travel product, they eventually consider three elements- travel company, transportation, and travel colleague.
Keywords
Baby Boomer; Aging Society; Life Style; Leisure Activity; Travel Product Selection;
Citations & Related Records
Times Cited By KSCI : 8  (Citation Analysis)
연도 인용수 순위
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