• The Journal of the Korea Contents Association
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• v.12 no.5
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• pp.404-414
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• 2012

B2B2C distribution channel between travel agencies, the travel franchiser's fairness become a big issue. So this study examines the effects of B2B transaction fairness between travel agencies on relationship-orientation and travel franchisee's performance. The research results are as follows: First, the most influential factor on the franchisee's performance was found as relationship-orientation factor. Second, among the 3 variable factors of B2B transaction fairness, the most influential factor on the franchisee's relationship-orientation was found as interactional fairness. And procedural fairness was found as next. Third, distributive fairness and interactional fairness were found to have a significant effect on franchisee's financial performance. And distributive fairness and procedural fairness were found to have a significant effect on franchisee's non-financial competency. Conclusively, excellent employees of travel franchiser' are the most valuable factors in B2B2C transactions due to the nature of the travel industry where human services are valued above everything else.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.4
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• pp.33-40
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• 2012

The major purpose of this study is to examine the moderating role of affect intensity, an important individual difference variable, upon affect formation based upon PAD framework from the experience of some dimensions of tavel aency or company. Research findings from the analysis of empirical data are as follow. First of all, four factors of customer's experience of travel agency(Resposiveness; Courtesy; Competency; Differentiation) are related to three affect represented by PAD framework(Pleasure; Arousal; Dominance). Moreover factors of experiences have differential influence upon formation of affective responses. Secondly, customers' Affect Intensity has moderating effects upon the formation of affects by the experience from dimensions of travel agency. The third finding is that the affect induced by travel agency has differential influence upon the formation of attitude toward travel agency and the formation of intention of repurchase of the travel service from that agency.

• Journal of Advanced Navigation Technology
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• v.16 no.1
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• pp.131-144
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• 2012

The purpose of this study was not only to understand what relations the airlines and the travel agencies, who have developed mutually cooperative relation, forge as a supplier and receiver in light of distribution channel but also to identify how they effect conflict and partnership performance, by which it leads to find how two organizations, i.e., the airlines and the travel agencies should be able to develop a business partner relation to grow together. The findings from the actual analysis were as follows. Firstly, the distribution relation characteristics between the airlines and the travel agencies had a significant effect on conflict. Secondly, the conflict between the airlines and the travel agencies had a significant effect on partnership performance. Thirdly, the distribution relation characteristics between the airlines and the travel agencies had a significant effect on partnership performance both the airlines and the travel agencies.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.22 no.9
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• pp.1179-1184
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• 2018

Korean travel agencies that have been utilizing the Internet passively feel threatened as global online travel agencies are quickly permeating the Korean travel market. Under these circumstances, this study conducted a focused analysis on how ICT affects the business environment of travel agencies. Based on the analyzed data, it also presents coping strategies for the Korean travel agencies. First, it is imperative to accelerate platform development to counteract the distribution structure of global tourism products. Second, it is essential that travel agencies actively utilize big data, the new paradigm of technology where data are generated at high speed, high volume, and for numerous purposes. Third, it is necessary to actively utilize a travel blog marketing strategy. As a communication tool for travel agencies, the continuing development of the Internet highlights the usefulness of marketing activities using blogs. Finally, it is essential to provide each customer more specialized travel consultancy.

• Proceedings of the Korean DIstribution Association Conference
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• 2003.05a
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• pp.189-213
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• 2003

본 연구는 최근 수요환경의 변화를 겪고 있는 항공사-여행사 관계를 중심으로 영향력 관계, 거래 집중화, 영향전략 등에 대하여 검토하고 있다. 항공권 판매 시장의 수요환경은 최종고객 중심으로 전환되고 있다. 이러한 환경적 변화는 항공사 유통역량 평가에 부정적인 영향을 주고 항공사의 낮아진 영향력은 여행사의 거래 집중화 경향을 감소시킬 것이라는 가설을 수립하였다. 추가하여 최종고객 중심의 수요환경 변화가 경로 구성원 상호 영향전략에 미치는 영향에 대해 가설을 수립하였다. 즉 영향력 관계가 비대칭적인 상황에서도 수요환경이 최종고객 중심으로 전개된다면 항공사의 영향전략에 대해서 여행사는 동일한 영향전략을 수행한다는 가설을 수려하였다. 그리고 항공사의 영향력과 여행사의 거래 집중화 관계에 경로 내 영향전략 유형에 따른 조절 효과를 가설화 하였다. 결과는 대체로 기대했던 가설이 채택되는 방향으로 나타났다. 그러나 비강압적 전략의 사용과 관련된 두 가지 가설은 기각되었다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.05a
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• pp.771-772
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• 2015

소셜미디어 상 고객들이 쏟아내는 말을 실시간으로 분석, 조사하는 방법으로 버즈 모니터링 이라는 시스템을 이용하여 웹상의 다양한 정보를 자동으로 검색하고 수집하고 있다. 본 논문에서는 여행사에 관해 소셜 미디어 상의 빅 데이터를 이용하여 보다 정확하고 효율적인 정보 수집과 분석이 가능하도록 하기위한 분석 모델을 제안하고 실제 국내 여행사에 관해 비교 분석한다. 먼저 여행사별 인지도,이미지와 선호도 분석을 하고 관광관련 상품과 서비스에 대한 분석과 함께 소비자 분석으로서 관광의 목적, 동행인 등 소비자의 생활패턴에 대한 분석을 한다. 또한 여행사 관련 영향력자 경향을 트위터 상에서 살펴본 결과 해당 여행사 이용경험자와 관련 뉴스를 제공하는 언론, 이벤트에 관심 있는 사용자들로 유형화 할 수 있었다.

• Journal of the Korea Society of Computer and Information
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• v.18 no.5
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• pp.121-131
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• 2013

The Internet website has become an effective marketing vehicle for travel agencies. The objective of this study is to examine theoretical relationships between travel agency's website quality, customer satisfaction, and repurchase intention. Usable data was obtained from the 373 respondents using travel agency's website within one year. Hypotheses are tested using structural equation modeling. The results indicate that travel agency's website quality has an effect on customer satisfaction as well as repurchase intention. The impact of information quality on customer satisfaction and repurchase intention is the most important factor, followed by service quality and design quality among the factors of the quality of a travel agency's website.

• Journal of the Economic Geographical Society of Korea
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• v.16 no.3
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• pp.423-444
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• 2013

Tourism in Thoi Son Islet has been the advanced model for rural tourism in the Mekong Delta region since the 1990s. The continuously rising number of tourists, however, has also created problems that affect sustainable rural development. To understand these problems, this research analyzed how rural tourism has been operated through the methodology of a stakeholder network. After investigating the network among key stakeholders (Ho Chi Minh travel agencies (HCMTAs), local travel agencies (LTAs), and local residents, the result showed that in the current model, HCMTAs and LTAs have played the role of connectors, working as hubs to shift tourists (demand) to match local residents (supply), with the networking being dominated by signed contracts (formal networks). The networks between LTAs and local residents are both formal and informal. Inter- and intra-networks among local residents are dominated by informal networks of established working relationships based on networks of family, friends, and neighbors. Moreover, this research has found that there is no cooperating network among LTAs. Among owners of tourist sites was not also found cooperating network. The primary motivating factor for these stakeholders is price competition; this has led to a disproportionately small share of revenue for local stakeholders, with most tourism revenue going to HCMTAs. Additionally, because of the high competition among local stakeholders, this results in local stakeholders having little or no negotiating power when conducting business with HCMTAs. Meanwhile the Tien Giang Tourism Association is inefficient in fostering cooperation among local stakeholders to increase their negotiating power.

• Journal of Advanced Navigation Technology
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• v.15 no.5
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• pp.913-924
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• 2011

This study purpose to find out how the relationship characteristics between travel agencies and airlines affect the conflict. As a result of analysis, competition, specialty, uncertainty of environment, frequency of contact and cooperation from the airline's answers have an effect on conflict while variability of environment, similarity, frequency of contact and specialty from the travel agency's answers are affected. In terms of relationship characteristics and conflict between airlines and travel agencies, competition, similarity, frequency of contact and difference of perception and communication difficulty are affected. The relationship characteristics from the result of this study makes a contribution in reducing conflict and improving positive relationship between airlines and travel agencies.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.19 no.10
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• pp.2241-2246
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• 2015

Recently for efficient management, companies have collected and investigated information about customers' feedback by using a system that analyzes big data from social media. This paper proposes more accurate and efficient evaluation method of collecting and investigating customers' feedback using social big data for travel agency, which is representative company of hospitality industry. First, it designs service model and, as a test-bed, analyzes media channel, customer satisfaction, and brand-image etc. of big 5 travel agencies in Korea. In addition, we suggest an analysis result of evaluating preference with positive rate and negative rate by proposed evaluation method. It allows a travel agency to know which area should be improved corresponding to evaluation item; thus, suggested evaluation method is effective to manage customers even more efficiently.