• Title/Summary/Keyword: 여행만족도

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The Effect of Memorable Tourism Experience(MTE) on Destination Satisfaction and Loyalty (기억할만한 관광경험(MTE) 측정척도 기반의 관광지만족도 및 충성도 연구)

  • Yoon, Yooshik;Yoo, Hana Hyunkyung;Kim, Miseong;Song, Raeheun
    • Korea Science and Art Forum
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    • v.28
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    • pp.175-184
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    • 2017
  • This study aims to investigate the relations between the components of memorable tourism experience(MTE) and satisfaction, as well as loyalty. Research method and results of this study are as follows. Using the advance research of memorable tourism experience theory, the measurement scales were developed for the survey. Data were collected from the major cities in Dajeon, Korea between Jun. 1~Jul, 10, 2016. Of the 295 surveys collected, the researchers retained 274 usable responses. Data were used to examine the relations among characteristics of memorable tourism experience, satisfaction, and loyalty. The results indicated that the components of memorable tourism experience comprise nine factors. Moreover, part of the factors revealed to have significant positive effects on the satisfaction and loyalty. The results of this study provide implications for determining how tourism operators should prioritize their business resources in developing tourism programs.

Design and realisation of 'PicGo' application, based on UI design, to vitalise domestic travels (UI 디자인을 기반으로 국내여행 활성화를 위한 'PicGo' 어플리케이션 설계 및 구현)

  • Cho, young-ju;Jeong, hyeong-Jun;Lee, chang-su
    • Proceedings of the Korea Contents Association Conference
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    • 2017.05a
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    • pp.95-96
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    • 2017
  • 최근 현대인들의 다양한 여가생활을 보내는 방법 중의 하나로 관광산업이 급속히 발전되고 있다. 현재 국내 관광산업의 발전을 증진 시킬 수 있는 방안으로 관광객들 사이에 다양한 커뮤니케이션을 유도할 수 있고 국내 관광지 활성화를 이끌어 낼 수 있는 새로운 어플리케이션의 필요성이 대두되고 있다. 따라서 본 논문에서는 국내여행 활성화를 위해 기존 관광관련 어플리케이션과 차별화를 둔 새로운 관광 컨텐츠인 'PicGo' 어플리케이션을 제안하기로 한다. 'PicGo'는 사용자에게 편리함과 즐거움은 더하고, 지도형식의 관광지를 채워가듯 추억을 남기며 회상하게 하는 방식의 UI 디자인을 기반으로 하는 관광만족도에 중점을 둔 어플리케이션이다.

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Requirements Analysis of a Tour Guide System Based on Deep Learning Object Detection (딥 러닝 기반 이미지 분석을 활용한 관광 투어 가이드 요구사항 분석)

  • Shrestha, Labina;Yang, Seongjun;Kim, Sanghyeon;Park, Laeho;Lee, Eunjeong;Choi, Jongmyung
    • Proceedings of the Korea Contents Association Conference
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    • 2019.05a
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    • pp.403-404
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    • 2019
  • 동남아의 저렴한 물가, 비행의 발달 등의 이유로 국내 관광에 대한 관심도가 떨어지면서 국내 관광에 대해 관심은 갖고 있지만, 사용자는 충분히 만족하지 못한다. 본 논문에서는 이를 해결하고자 사람들의 국내 여행에 대한 여행 만족도를 증가시킬 수 있는 방법을 제시한다. 또 비슷한 기술을 가진 다른 기술과 비교해 실제 적용 가능성을 고려하여 여러 기술들과 비교 분석한다.

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A Study for Satisfaction of Chinese Tourists in Korea (중국소비자의 한국관광 만족을 위한 탐색적 연구)

  • Koo, Hye-Gyoung;Kim, Young-Seen;Choi, Ara;Wang, Sujie
    • Journal of Digital Convergence
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    • v.15 no.5
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    • pp.117-128
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    • 2017
  • This study aims to propose measures to consistently induce Chinese tourists who represent the largest percentage of inbound tourism from foreign countries, utilizing raw data of 2015 Korea International Visitor Survey conducted by the Korea Culture & Tourism Institute under the Ministry of Culture, Sports and Tourism. Differences and influence factors for overall satisfaction on travel in Korea, intention to revisit Korea, and intention to recommendation were analyzed by demographic characteristics and tourism characteristics of Chinese consumers. As a result of analysis study, it came out that there are differences between overall satisfaction on travel in Korea and intention to revisit Korea by age and job of demographic characteristics. Among the tourism characteristics, there are differences in intention to revisit Korea depending on purpose of travel, intention to revisit Korea and recommendation according to route of travel information search, and there are differences in all three categories according to type of travel. The most important factor of all three category was identified as 'Food' factor and the second most influential factors were immigration procedures, security, and tourist attractiveness. It is suggested that more active research and improvement efforts are needed in the government, industry, and academia in order to attract Chinese tourists in the future.

Evaluation of Trail Facility and Operation-Management for Walking Tour Revitalization - focus on Ganghwa Nadeul-gil - (도보여행 활성화를 위한 탐방로 시설 및 운영 관리 실태 평가 - 강화 나들길을 중심으로 -)

  • Shin, Sunmi;Byun, Byungseol
    • Journal of Wetlands Research
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    • v.17 no.2
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    • pp.176-183
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    • 2015
  • This study is aimed at deducting the evaluation standard of the walking tour trail and evaluating the real condition of trail facilities and operation & management. On the basis of the research on the walking tour, this study deducted the evaluation index of the trail facilities and administrative control, and divided it into visit resources, visit facilities and trail operation-management. This study selected the course of high use satisfaction among the Ganghwa Nadeul-gil section, and evaluated the real condition of Ganghwa Nadeul-gil trail by classifying the route as nature-oriented trail and culture-oriented trail. In case of nature-oriented trail, it's necessary to discover living culture resources of the village linked with the trail, and to develop amenities using bus stations and supermarket. In case of culture-oriented trail, it's required that economic regeneration plan should be arranged using the declining facilities.

Regional Differences of Chinese Passengers Satisfaction in Incheon International Airport (권역차이에 따른 중국인 승객의 인천공항 이용 만족도)

  • Lee, Myung Woo;Kim, Kee Woong;Song, Jeong-Tae;Choi, Yeon Cheol
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.23 no.4
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    • pp.133-139
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    • 2015
  • 1983년에 중국 정부가 자국민의 해외 여행을 허가한 이래, 중국의 아웃바운드 해외 관광 시장은 비약적으로 발전하였다. 대한민국은 이러한 현상의 최대 수혜 국가 중 하나가 되었으며, 항공운송 분야에 있어 특히 혜택을 보았다. 현재 인천국제공항의 전체 이용객 중 23.9%가 중국인이며, 추후에도 중국여객들이 인천국제공항의 주요한 고객으로 남을 것으로 전망된다. 중국의 광활한 영토와 13억이 넘는 인구를 고려할 때, 중국을 하나의 시장으로만 보는 것이 아니라 여러 지역들이 모인 집합체로 바라볼 필요성이 제기된다. 이렇게 할 시, 각 지역마다 다른 중국여객들이 공항 이용에 있어 보이는 태도와 행동양상의 차이점을 파악하여, 차별화된 서비스 제공의 밑바탕이 될 수 있다. 이를 통하여 중국여객들의 인천국제공항 이용 시 고객 가치와 만족도의 향상에 기여할 수 있다. 본 연구는 중국 정부가 경제, 사회 등의 요소를 고려하여 공인한 방식대로 중국 전체를 다섯 개의 권역으로 분할하여 중국여객들이 인천국제공항 이용에 있어 느끼는 만족도를 조사하고자 한다. 특별히 면세점 이용과 관련된 만족도에 중점을 두고자 한다. 권역별로 지니는 차이점을 분석하여, 권역별로 상이한 서비스 전략을 추진하기 위한 전략적 방향성을 제시한다.

Sentiment Analysis of Airline Satisfaction Using Social Big Data: A Pre- and Post-COVID-19 Comparison

  • Ju-Yang Lee;Phil-Sik Jang
    • Journal of the Korea Society of Computer and Information
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    • v.29 no.6
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    • pp.201-209
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    • 2024
  • The COVID-19 pandemic has significantly impacted the aviation industry, leading to worldwide changes in travel restrictions and security measures. This study analyzes 59,818 reviews of 147 airlines from the SKYTRAX website between 2016 and 2023 to understand the changes in airline service satisfaction before and after the pandemic. Using sentiment analysis, the study compares overall satisfaction, review sentiment, and attributes influencing satisfaction. The results show a statistically significant (p<0.001) decrease in overall satisfaction post-COVID-19, with reduced positive sentiment and increased negative sentiment for all airline selection attributes, except cabin and in-flight services. Flight operation services had the most significant impact on overall satisfaction during both periods. This quantitative analysis of global major airlines' satisfaction attributes before and after COVID-19 contributes to enhancing future service satisfaction in the airline industry.

A Exploratory Study on Industry Tour Program of Smart-Grid (스마트그리드 산업시찰 프로그램에 대한 탐색적 연구)

  • Yang, sung-soo;Yang, min-ku
    • Proceedings of the Korea Contents Association Conference
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    • 2011.05a
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    • pp.285-286
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    • 2011
  • 관광상품은 여행일정으로서 소비자의 욕구에 의해 구매되어 진다. 스마트그리드 테마코스로 구성된 관광상품은 미래전략산업의 핵심으로서 전력관련 사업가, 연구자, 기관관계자 등 전문가들에게 새로운 매력물로서 각광을 받고 있다. 따라서 본 연구에서는 스마트그리드 테마코스에 대한 중요도-만족도 분석(IPA)을 통해 활성화 방안을 제시하고자 한다.

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A Study on the Revitalization of Tourism Industry through Big Data Analysis (한국관광 실태조사 빅 데이터 분석을 통한 관광산업 활성화 방안 연구)

  • Lee, Jungmi;Liu, Meina;Lim, Gyoo Gun
    • Journal of Intelligence and Information Systems
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    • v.24 no.2
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    • pp.149-169
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    • 2018
  • Korea is currently accumulating a large amount of data in public institutions based on the public data open policy and the "Government 3.0". Especially, a lot of data is accumulated in the tourism field. However, the academic discussions utilizing the tourism data are still limited. Moreover, the openness of the data of restaurants, hotels, and online tourism information, and how to use SNS Big Data in tourism are still limited. Therefore, utilization through tourism big data analysis is still low. In this paper, we tried to analyze influencing factors on foreign tourists' satisfaction in Korea through numerical data using data mining technique and R programming technique. In this study, we tried to find ways to revitalize the tourism industry by analyzing about 36,000 big data of the "Survey on the actual situation of foreign tourists from 2013 to 2015" surveyed by the Korea Culture & Tourism Research Institute. To do this, we analyzed the factors that have high influence on the 'Satisfaction', 'Revisit intention', and 'Recommendation' variables of foreign tourists. Furthermore, we analyzed the practical influences of the variables that are mentioned above. As a procedure of this study, we first integrated survey data of foreign tourists conducted by Korea Culture & Tourism Research Institute, which is stored in the tourist information system from 2013 to 2015, and eliminate unnecessary variables that are inconsistent with the research purpose among the integrated data. Some variables were modified to improve the accuracy of the analysis. And we analyzed the factors affecting the dependent variables by using data-mining methods: decision tree(C5.0, CART, CHAID, QUEST), artificial neural network, and logistic regression analysis of SPSS IBM Modeler 16.0. The seven variables that have the greatest effect on each dependent variable were derived. As a result of data analysis, it was found that seven major variables influencing 'overall satisfaction' were sightseeing spot attraction, food satisfaction, accommodation satisfaction, traffic satisfaction, guide service satisfaction, number of visiting places, and country. Variables that had a great influence appeared food satisfaction and sightseeing spot attraction. The seven variables that had the greatest influence on 'revisit intention' were the country, travel motivation, activity, food satisfaction, best activity, guide service satisfaction and sightseeing spot attraction. The most influential variables were food satisfaction and travel motivation for Korean style. Lastly, the seven variables that have the greatest influence on the 'recommendation intention' were the country, sightseeing spot attraction, number of visiting places, food satisfaction, activity, tour guide service satisfaction and cost. And then the variables that had the greatest influence were the country, sightseeing spot attraction, and food satisfaction. In addition, in order to grasp the influence of each independent variables more deeply, we used R programming to identify the influence of independent variables. As a result, it was found that the food satisfaction and sightseeing spot attraction were higher than other variables in overall satisfaction and had a greater effect than other influential variables. Revisit intention had a higher ${\beta}$ value in the travel motive as the purpose of Korean Wave than other variables. It will be necessary to have a policy that will lead to a substantial revisit of tourists by enhancing tourist attractions for the purpose of Korean Wave. Lastly, the recommendation had the same result of satisfaction as the sightseeing spot attraction and food satisfaction have higher ${\beta}$ value than other variables. From this analysis, we found that 'food satisfaction' and 'sightseeing spot attraction' variables were the common factors to influence three dependent variables that are mentioned above('Overall satisfaction', 'Revisit intention' and 'Recommendation'), and that those factors affected the satisfaction of travel in Korea significantly. The purpose of this study is to examine how to activate foreign tourists in Korea through big data analysis. It is expected to be used as basic data for analyzing tourism data and establishing effective tourism policy. It is expected to be used as a material to establish an activation plan that can contribute to tourism development in Korea in the future.

Factors Affecting Overall Satisfaction on Car Sharing Service: Satisfaction on Service Quality, Satisfaction on Service Product, Satisfaction on Service Experience (카쉐어링 서비스 종합만족도에 영향을 미치는 요인: 서비스품질 만족도, 서비스상품 만족도, 서비스체험 만족도를 중심으로)

  • Kim, Minjeong;Rhee, Hyongjae
    • Journal of Service Research and Studies
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    • v.9 no.3
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    • pp.17-38
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    • 2019
  • With recent dispersion of sharing economy, consumption culture of sharing, instead of ownership, gets wide spread in the age groups of 20-30. Even though the market of car sharing expands rapidly, little research has been done in the area of service quality and consumer behavior regarding car sharing services. Given that future market potential gets larger, it seems highly meaningful to conduct research on customer satisfaction and their usage behavior regarding car sharing services. This paper intends to analyze main factors affecting overall customer satisfaction on car sharing services; satisfaction on service quality, satisfaction on service product, and satisfaction on service experience. Each dimension of the three factors is also analyzed to see if there is any differences between major three brands. Further analysis has been done for checking any effects of gender and usage purpose of customers on the overall customer satisfaction. Key results of the analysis show all the three main factors have significant effect on overall customer satisfaction. Each dimension of service quality has significant effect on satisfaction on service quality. Dimensions of parking lot accessability and vehicle maintenance in service product evaluation, have greater effect on satisfaction on service product. In service experience, positive affect have greater effect than negative affect on satisfaction on service experience. Women users perceive larger overall customer satisfaction on car sharing services than men users. On the types of usage purpose, Users with purpose of tour and dating/meeing friends perceive larger overall customer satisfaction on car sharing services than user without it. Further managerial implications of car sharing services are also provided.