• Korean Business Review
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• v.19 no.1
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• pp.137-156
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• 2006

Since liberalization of overseas tour in 1989, the number of travel agencies and tourists increases rapidly. The role of tour conductors becomes more important element in tourist satisfaction, because they take charge of every detail of the overseas tour package from departure to arrival. The purpose of this study is to examine on the tour conductors' quality and competence on tourist satisfaction. Although the importance of quality factors were recognized differently by tourists and travel agents, the tour quality and competence of tour conductors are among those factors that influence most on tourists' satisfaction. So, tour conductors have to try to improve their quality and get the needs tourists want.

• The Journal of the Korea Contents Association
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• v.15 no.2
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• pp.489-498
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• 2015

Since companies and organizations prefer tour for awards, incentive tour market has been increasing recently. Many countries are putting a lot of effort to attract incentive tourists. This research has investigated incentive tourists from China, Japan, and Thailand, focusing on strength and satisfaction of Korea Tourism, also expenditure during incentive tour. As a result, 'shopping' marked high score from three nation tourists and showed differences among three countries. While Japanese tourist showed high satisfaction with food, Chinese expressed low satisfaction, Also, with regard to expenditure, Chines tourists spent more than Japanese and Thailand ones.

• The Journal of the Korea Contents Association
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• v.12 no.10
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• pp.489-498
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• 2012

The purpose of this study is to investigate the influence of the travel show visitors' cognitive and affective attitude on the psychological and visitor satisfaction and to use as an important data to make marketing strategy and improve a company's outcome. For this study, 240 visitors from Hanatour International Travel Show are selected. And 203 valid questionnaires are analyzed. The first result was that travel show visitors' cognitive attitude have a positive influence on the psychological and visitor satisfaction. The second result was that, travel show visitors' affective attitude have a positive influence on the psychological and visitor satisfaction. As a result, it is needed to recognize that participation attitude is a main cause which has an important influence on visitors' satisfaction. In addition, it is needed to establish strategy about active maketing activity to make visitor satisfaction move to positive activity purpose and to plan travel show which has differentiated items and contents.

• The Journal of the Korea Contents Association
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• v.8 no.4
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• pp.255-263
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• 2008

The purpose of this treatise is to evaluate impact of education and training of travel industry's employees upon their job satisfaction and to seek for improving efficiency of such education and training and measures for personnel management. It is also to evaluate impact of education and training of travel industry's employees upon their job performance. Moreover it is attempted to make suggestions for emphasizing importance of developing potentiality of travel industry's employees and suggestions for enhancing job satisfaction of employees. Review on outcome of education and training of travel industry's employees revealed that improvement of their job satisfaction depends on contents of education and training and motivation for it, desire and ability for achievement. Also it depends on support from their superiors or colleagues and existence of environmental atmosphere. In future it is necessary to develop diverse education and training programs for the employees and not only travel industry but also competent government agencies should make long-term investment and support for fostering excellent employees in future.

• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.47-56
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• 2019

In line with the increasing demand for domestic travel, Reality Travel Programs(hereinafter referred to as RTP) in which actors don't have the script in program are increasing. We explored the impact of RTP "Viewing Satisfaction" and "Revisit Intentions". Firstly, factors of "entertainment", "sympathy", "aesthetic", "information", "interaction" and "Indirect Experience" were confirmed. Secondly, common factors that have a positive impact on Dependent variables in RPT were "esthetics" and "IE". By empathizing with the beauty of the environment and actor's emotions, the RTP had a positive influence to "VS" and wanting to visit the area. Provided a theoretical basis by verifying that viewing motives for RTP have a positive impact on VS and RI.

• Proceedings of the Korea Contents Association Conference
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• 2012.05a
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• pp.219-220
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• 2012

국내외 걷기 문화의 확산으로 도보여행객이 증가하고 많은 길들이 만들어짐에 따라 도보관광객의 만족에 영향을 주는 변수 연구가 필요한 때이다. 도보여행코스의 형태가 관광객의 만족에 영향을 줄 것이라 보고 도보여행코스의 형태별 분류를 진행하였다. 지역의 특성에 맞는 형태의 코스 개발, 도보여행의 취지와 효과에 맞는 형태의 코스를 선택하는 데에 도움이 될 것으로 기대한다.

• The Journal of the Korea Contents Association
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• v.8 no.10
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• pp.309-316
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• 2008

In a study on effect of service education and training for tour conductors upon customer orientation and satisfaction it was shown that in view of insufficient service of education and training for tour conductors and increased number of population travelling by utilizing travel firms and their call for satisfying diverse demand there is need for customer oriented tour conductors to induce customer satisfaction through diverse role playing by tour conductors. It was indicated that such efforts lead to customer satisfaction and also has impact on improving image of company and on creating new customer. In view of such factors there is need for well planned, persistent education and training for service to heighten satisfaction of customer through well organized operation of service education and training program for tour conductors and through its continuous practice and experience.

• 한국HCI학회:학술대회논문집
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• 2006.02b
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• pp.327-333
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• 2006

낯선 환경에서 이동하며 여행하는 여행자들은 문화와 언어 등의 차이로 인해 어려움에 부딪히며 다양한 문제를 갖는다. 그로 인해 만족스러운 여행을 달성하지 못하거나, 안 좋은 추억들을 가지게 된다. 이러한 상황에 부딪힐 때마다 여행자들은 문제를 해결하기 위한 정보를 매 순간마다 찾아 사용하게 된다. 따라서, 만족하는 여행을 달성하기 위하여 자신의 상황에 가장 적절한 정보에 대한 니즈가 증대 되었다. 본 연구는 '미래의 유비쿼터스 컴퓨팅 시대의 여행자가 만족스러운 여행을 하기 위하여 정보 서비스는 어떻게 제공되어야 하는가?' 라는 물음으로부터 시작하였고, 이를 위하여 사용자의 상황에 따라 가장 적절한 서비스를 하는 컨텍스트 인식 서비스가 낯선 상황을 매번 접하게 되는 여행자들에게 유용한 방법으로 제시될 수 있을 것이라는 전제하에 진행되었다. 본 연구에서는 여행자가 처한 상황에서 가장 필요로 하는 최적의 정보를 휴대전화 인터페이스를 통해 얻음으로써, 만족스러운 여행을 할 수 있도록 컨텍스트 인식 서비스를 디자인하는 방법을 제안하였다. 연구의 내용으로는 첫 번째로, 여행자의 상황을 사용자의 목적을 이루기 위한 행위의 단계의 시점으로 보았다. 두 번째로, 여행자들은 목적의 행위단계마다 다른 정보를 사용하며, 원하는 정보의 우선순위는 발생하는 컨텍스트와 관련이 있다는 사용자 조사의 결과 도출하였다. 세 번째로, 이를 바탕으로 여행자가 가지는 목적 중 '식사하기'를 중심으로 각 상황마다 여행자가 필요로 하는 정보를 휴대전화를 통해 제공하는 컨텍스트 인식 서비스의 방법을 제안하고, 마지막으로, 이를 사례에 적용하여 서비스의 컨셉을 구체화하였다.

• Proceedings of the Korea Contents Association Conference
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• 2008.05a
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• pp.763-767
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• 2008

This paper investigates a selected criteria of cost elements in prior researches on value of package tour products, satisfaction of the tourist and cost elements of package tour products. In theoretical point of view, this paper shows the relationship between the value of the package tour products and satisfaction of the tourist. In this paper, the selected criteria of cost elements in package tour products for evaluating the satisfaction of the tourist are also analyzed. This research shows travel agencies' focus on the plan and products and consumers' needs. Also this can be used for development of package tour products which meet the consumers' needs as package tour product suppliers. Meanwhile, other purpose of this research is to help investigate evaluation indicators of package tour products for tourists and travel agencies based on cost elements.

• Information Systems Review
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• v.22 no.2
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• pp.137-166
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• 2020

While South Koreans overseas travelling rate has been increased every year, domestic travelling rate has been at a standstill for several years. The purpose of this study is to analyze domestic traveling styles of Koreans according to their generations in order to provide generation-specific traveling services. For this purpose, we categorized the survey respondents into four different generations, which are Millennium (age 19~34), X generation (35~54), Baby Boomer (55~64) and senior by following the criterions of the Korea National Tourism Organization. After then, we analyze factors related to travel preparation process, the actual traveling activities and satisfaction after the travel. In this study, 16,713 data collected by the Ministry of Culture, Sports and Tourism are used. The results of this study show that Korean people tends to acquire domestic traveling information from their own or acquaintances past experiences. Also, they do not prefer the organized trip for domestic travels, thus do not buy package products a lot. In addition, natural scenery, rich in cultural heritage, and convenient accommodation are the most important determinant factors affecting the overall travel satisfaction of level for all generations. The traveling characteristics for each generation are as follows. Millennium get traveling information from the internet a lot, and more specifically, they refer portal sites and social network services (SNS) in many cases. Also, they tend to travel in summer peak season to popular destinations and pursues active traveling experiences. Generation X has similar traveling patterns with Millennium, however they major transportation method is using their own car. Also, transportation convenience and satisfactory leisure activity are important factors affecting the overall satisfaction level to Generation X. On the other hand, Baby boomer generation has a greater emphasis on appreciation of nature, visiting famous restaurants, and relaxation, rather than actively participating experiencing programs. They travel evenly in summer and spring/fall season to many different areas instead of focusing on popular tourist spots. In addition, shopping and eating delicious food are the important factors affecting the overall satisfaction level for them. Lastly, Senior generation has similar characteristics with Baby boomer in many ways, however, they travel a lot on the same day using public transportations or car rental service. They prefer spring and autumn trips rather than summer peak season, and tend to buy packaged travel products a lot compared with other generations. If these different traveling characteristics of each generation are considered for organizing and customizing tourism services, it is expected that domestic tourism satisfaction level will be ultimately increased.